{"id":1,"date":"2020-07-08T09:00:03","date_gmt":"2020-07-08T13:00:03","guid":{"rendered":"http:\/?p=1"},"modified":"2024-10-29T19:54:40","modified_gmt":"2024-10-29T23:54:40","slug":"the-best-way-to-collect-user-feedback","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/the-best-way-to-collect-user-feedback\/","title":{"rendered":"The best way to collect user feedback"},"content":{"rendered":"<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-2549 size-full\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/feedback-form-e1592425416316.avif\" alt=\"generic feedback forms aren't the best way to collect feedback\" width=\"400\" height=\"453\" \/>This user feedback form should look familiar. Most apps and websites have one.<\/p>\n<p><strong>But, is it really the best way to collect user feedback?<\/strong><\/p>\n<p>We\u2019d argue that it isn\u2019t.<\/p>\n<p>It\u2019s actually a very costly way to collect feedback: it creates a ton of urgent, manual work.<\/p>\n<p>What should you do instead? <strong>Let your users submit and vote on feedback.<\/strong><\/p>\n<p>This switch will save you time and money, help you make better product decisions, and your users will love it.<\/p>\n<p>Here\u2019s a deeper dive into the issues with using a feedback form to collect user feedback. And, why user voting is a better solution.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-subheading magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<h2>Issue #1: Feedback forms waste time and money<\/h2>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>The problem isn\u2019t the form itself\u200a\u2014\u200ait\u2019s what happens after the form is filled out.<\/p>\n<p>Feedback submitted via forms creates a mountain of requests. Full-time jobs are made just to process these requests, respond, and keep track of what was said.<\/p>\n<p>At best, a spreadsheet is maintained to keep track of how many people ask for specific features. At worst, someone has to remember that \u201ca lot of people have mentioned this bug recently.\u201d<\/p>\n<p>Either way, valuable information gets lost.<\/p>\n<p>And, managing requests with a feedback form is expensive.<\/p>\n<p>It costs you in labor hours associated with sifting through feedback. You might make bad product decisions because you didn\u2019t have enough information. Both of these are costly.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"Canny free trial\" width=\"1300\" height=\"642\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<\/div>\n<\/div>\n<div class=\"cp-subheading magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<h2>Issue #2: Canned responses are demoralizing<\/h2>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>Responding to every piece of feedback isn\u2019t realistic. There\u2019s too much.<\/p>\n<p>To get around this, most companies use canned responses:<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-image-gallery no-collapse-margin single-image column-width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-247\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/10\/appy-email.avif\" alt=\"generic-email-reply\" width=\"1068\" height=\"684\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/10\/appy-email.avif 1068w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/10\/appy-email-300x192.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/10\/appy-email-768x492.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/10\/appy-email-187x120.avif 187w\" sizes=\"auto, (max-width: 1068px) 100vw, 1068px\" \/><\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>This message is clearly automated. The user is left wondering, \u201cDid anybody read my feedback? Are they going to build my feature?\u201d Who knows.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>How demoralizing. Why would they ever want to give feedback again?<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>If people don\u2019t feel like you care about what they have to say, they\u2019ll stop caring about you. This hurts the strength of your brand, which can negatively impact growth.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-subheading magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<h2>Issue #3: Live chat isn\u2019t made to collect user feedback<\/h2>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>Live chat is a great, lightweight way to communicate with your users. It\u2018s just a costly medium for collecting user feedback.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-image-gallery no-collapse-margin single-image sub-column-width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-260\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/live-chat.avif\" alt=\"live-chat\" width=\"640\" height=\"166\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/live-chat.avif 640w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/live-chat-300x78.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/live-chat-210x54.avif 210w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>Live chat is essentially the same flow as the feedback form. It still generates tons of time-sensitive, manual work for your support team.<\/p>\n<p>Consider how people typically use live chat\u200a: \u200awith their friends. They\u2019re used to getting a personal, timely response.<\/p>\n<p>With canned responses and multi-hour delays, you\u2019re setting them up for disappointment.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-subheading magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<h2>Solution: Let users submit feedback and vote on requests instead<\/h2>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>Let\u2019s say you let your users submit feedback requests, and <a href=\"https:\/\/canny.io\/blog\/are-feature-voting-tools-bad\/\" data-wpil-monitor-id=\"35\">vote on which new features<\/a> your team should build.<\/p>\n<p>Users can vote with the click of a button, so collecting this data requires zero effort.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-262\" style=\"font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen-Sans, Ubuntu, Cantarell, 'Helvetica Neue', sans-serif;\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/users.avif\" alt=\"user-votes\" width=\"1920\" height=\"373\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/users.avif 1920w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/users-300x58.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/users-768x149.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/users-1800x350.avif 1800w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/users-210x41.png 210w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<\/div>\n<\/div>\n<div class=\"cp-image-gallery no-collapse-margin single-image column-width\"><picture><source srcset=\"https:\/\/verst.imgix.net\/nss881\/gihe5ayza37okprbg2yqab5h4wikqsfl?auto=compress&amp;auto=format&amp;w=160 160w,https:\/\/verst.imgix.net\/nss881\/gihe5ayza37okprbg2yqab5h4wikqsfl?auto=compress&amp;auto=format&amp;w=320 320w,https:\/\/verst.imgix.net\/nss881\/gihe5ayza37okprbg2yqab5h4wikqsfl?auto=compress&amp;auto=format&amp;w=480 480w,https:\/\/verst.imgix.net\/nss881\/gihe5ayza37okprbg2yqab5h4wikqsfl?auto=compress&amp;auto=format&amp;w=640 640w,https:\/\/verst.imgix.net\/nss881\/gihe5ayza37okprbg2yqab5h4wikqsfl?auto=compress&amp;auto=format&amp;w=960 960w,https:\/\/verst.imgix.net\/nss881\/gihe5ayza37okprbg2yqab5h4wikqsfl?auto=compress&amp;auto=format&amp;w=1280 1280w,https:\/\/verst.imgix.net\/nss881\/gihe5ayza37okprbg2yqab5h4wikqsfl?auto=compress&amp;auto=format&amp;w=1920 1920w\" \/><\/picture><\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>If you use a tool like Canny, <a href=\"https:\/\/help.canny.io\/en\/articles\/1626097-canny-identify\" target=\"_blank\" rel=\"noopener noreferrer\">you can associate each vote with a user id<\/a>, so you know exactly who is voting. In other words, you know exactly which users want which features.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-image-gallery no-collapse-margin single-image column-width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-256\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/connections.avif\" alt=\"connect-users-features\" width=\"2080\" height=\"926\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/connections.avif 2080w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/connections-300x134.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/connections-768x342.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/connections-1800x801.avif 1800w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/connections-210x93.avif 210w\" sizes=\"auto, (max-width: 2080px) 100vw, 2080px\" \/><\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>Remember that spreadsheet? The one that keeps track of which users want which features? The one that most support and product teams create and maintain manually?<\/p>\n<p>When users can vote on features, you\u2019ll get more complete data, but with a tiny fraction of the effort.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-subheading magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<h3>Keep users in the\u00a0loop<\/h3>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>Letting users vote cuts out tons of support work. And, you&#8217;re left with something manageable.<\/p>\n<p>Responding to just the top 5% of user feedback requests addresses 50% of votes.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-image-gallery no-collapse-margin single-image column-width\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-261\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/respond.avif\" alt=\"long-tail-feedback\" width=\"1920\" height=\"622\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/respond.avif 1920w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/respond-300x97.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/respond-768x249.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/respond-1800x583.avif 1800w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2017\/06\/respond-210x68.png 210w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>This makes it possible to write detailed responses. By doing so, <a href=\"https:\/\/canny.io\/blog\/how-to-ask-the-right-customer-feedback-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">users will know you\u2019re listening<\/a>.<\/p>\n<p>They\u2019ll love being involved in your product development process. They\u2019ll specifically mention that you\u2019re great at responding to feedback. This might mean 5-star app reviews, and when they tell their friends about your product.<\/p>\n<p>Direct, meaningful interaction with users sets you apart from your competition. It boosts word-of-mouth growth.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<h2>Dive into the\u00a0data<\/h2>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>Now that you\u2019ve got a beautiful pile of organized data, you can easily answer questions like:<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-list-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<ul>\n<li>What are my top 5 feature requests?<\/li>\n<li>Which features does our biggest\/most important\/longest-standing customer care about?<\/li>\n<li>Which customers want XYZ specific feature?<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>You can even take it a step further. Your CRM knows all sorts of stuff about your users. So, <a href=\"https:\/\/canny.io\/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">if you use a tool that integrates with your CRM<\/a>, you can do further \u201cfeedback segmentation.\u201d<\/p>\n<p><strong>You could choose to only view votes from:<\/strong><\/p>\n<\/div>\n<\/div>\n<div class=\"cp-list-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<ul>\n<li>Enterprise customers<\/li>\n<li>Churned users<\/li>\n<li>Qualified leads<\/li>\n<li>&#8230;and so on<\/li>\n<\/ul>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>This filtering is especially helpful when your team is focused on a specific goal. Maybe you&#8217;re focused on reducing churn or driving enterprise sales. Viewing votes from churned users or enterprise customers would be helpful here.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-subheading magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<h2>Simplify the process of collecting user feedback<\/h2>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>Most companies collect user feedback wrong. It creates unnecessary work for them and demoralizes their users.<\/p>\n<\/div>\n<\/div>\n<div class=\"cp-text-block magic-adjusted\">\n<div class=\"adjustment-container\" dir=\"auto\">\n<p>But there\u2019s a simple solution. By letting your users submit and vote on feedback, you get more complete data for a tiny fraction of the effort. And your users will love you for it.<\/p>\n<p>Still on the fence about if you need a <a href=\"https:\/\/canny.io\">user feedback tool<\/a>? Check out our article on <a href=\"https:\/\/canny.io\/blog\/need-a-product-feedback-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">determining if a user feedback tool is right for you<\/a>. You can also <a href=\"https:\/\/canny.io\/register\" target=\"_blank\" rel=\"noopener noreferrer\">try Canny free<\/a>\u00a0to see it in action.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Most companies do feedback wrong. It&#8217;s demoralizing to users and creates tons of extra work for you. The best way to collect user feedback? Let your users submit and vote on feature requests.<\/p>\n","protected":false},"author":3,"featured_media":6356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8],"tags":[],"class_list":["post-1","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-feedback"],"aioseo_notices":[],"modified_by":"Eric Hoppe","_links":{"self":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/1","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/comments?post=1"}],"version-history":[{"count":30,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions"}],"predecessor-version":[{"id":10342,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/1\/revisions\/10342"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media\/6356"}],"wp:attachment":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media?parent=1"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/categories?post=1"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/tags?post=1"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}