{"id":1573,"date":"2020-06-24T09:00:52","date_gmt":"2020-06-24T13:00:52","guid":{"rendered":"http:\/\/blog3.canny.io\/wordpress\/?p=1573"},"modified":"2024-07-08T15:25:24","modified_gmt":"2024-07-08T19:25:24","slug":"canny-changelog","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/canny-changelog\/","title":{"rendered":"Using the Canny Changelog to close the customer feedback&nbsp;loop"},"content":{"rendered":"\n<p>The customer feedback loop consists of many moving&nbsp;parts:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You <a href=\"https:\/\/canny.io\/blog\/should-you-be-collecting-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect&nbsp;feedback<\/a><\/li>\n\n\n\n<li>It gets discussed and <a href=\"https:\/\/canny.io\/blog\/roadmap-prioritization-guide\/\" target=\"_blank\" rel=\"noopener&nbsp;noreferrer\">prioritized<\/a><\/li>\n\n\n\n<li>New features, updates, or changes get <a href=\"https:\/\/canny.io\/blog\/should-you-have-a-public-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">added to your&nbsp;roadmap<\/a><\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">But, what comes next?<\/h2>\n\n\n\n<p>New features deserve some celebration. Don&#8217;t just add them to your &#8220;complete&#8221; column and call it a&nbsp;day.<\/p>\n\n\n\n<p>You\u2019ve spent weeks, months, or even years building something. Announcing it should be fun and&nbsp;exciting.<\/p>\n\n\n\n<p>The feedback cycle should always end with communicating what&#8217;s finished. Brownie points for also explaining where to find it, and how to use&nbsp;it.<\/p>\n\n\n\n<p><a href=\"https:\/\/canny.io\/blog\/should-you-use-a-changelog-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">Using a changelog tool<\/a> is a great way to share what you&#8217;ve been working on and keep your customers&nbsp;updated.<\/p>\n\n\n\n<p>This is where Canny Changelog comes&nbsp;in.<\/p>\n\n\n\n<p><iframe data-src=\"https:\/\/www.youtube.com\/embed\/MvmaA_WLy1U\" width=\"800\" height=\"450\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/p>\n\n\n\n<p>We built it to close the feedback loop, notify customers, and encourage engagement. All in one&nbsp;place!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why do you need a changelog?<\/h2>\n\n\n\n<p>You might be thinking: If I have a public roadmap, why do I need a&nbsp;changelog?<\/p>\n\n\n\n<p>Here&#8217;s why you should use a changelog even if you have a roadmap that your customers can&nbsp;see.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">A changelog keeps existing customers in the loop<\/h3>\n\n\n\n<p>Not everyone is constantly keeping an eye on what you\u2019re up to. This means that many customers might be missing out on awesome new&nbsp;features.<\/p>\n\n\n\n<p>Some products are easy to get used to and not engage with anymore. The comfort zone is&nbsp;real.<\/p>\n\n\n\n<p><strong>Some of the benefits for your customers&nbsp;are:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Increasing new feature awareness and adoption with your existing customer&nbsp;base<\/li>\n\n\n\n<li>Encouraging new customers to try your&nbsp;tool<\/li>\n\n\n\n<li>Showcasing new use cases and ways to use your tool that add&nbsp;value<\/li>\n<\/ul>\n\n\n\n<p>There&#8217;s also the aspect of not leaving people hanging. With the Canny Changelog, customers who have requested certain features get notified when a project is complete. From there,&nbsp;they can head straight to the Changelog to check out the&nbsp;details.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Your team stays informed and updated<\/h3>\n\n\n\n<p>Using a changelog isn\u2019t only for your customers. It&#8217;s also an amazing asset to have for internal&nbsp;purposes.<\/p>\n\n\n\n<p><a href=\"https:\/\/canny.io\/blog\/internal-product-roadmaps\/\" target=\"_blank\" rel=\"noopener noreferrer\">Having cross-team access to the product roadmap increases productivity<\/a>. A changelog has similar benefits for your&nbsp;team.<\/p>\n\n\n\n<p>Having one official place for new features helps non-product teams stay in sync. They&#8217;ll be able to and organize their work without constantly asking about&nbsp;updates.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using a changelog makes communication easier<\/h3>\n\n\n\n<p>If you don\u2019t have an official changelog, communicating changes to customers can be a&nbsp;hassle.<\/p>\n\n\n\n<p>Without a central place for your releases, you have to use many channels to make sure everyone stays up to date. There\u2019s no wondering which channels to use, or concern that someone won&#8217;t get the necessary&nbsp;info.<\/p>\n\n\n\n<p>(Check out this article for more on the subject of <a href=\"https:\/\/canny.io\/blog\/should-you-use-a-changelog-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">why a changelog tool can help communicate&nbsp;updates<\/a>.)<\/p>\n\n\n<div class=\"wp-block-image wp-image-1575 size-large\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/06\/changelog-widget-1024x568.png\" alt=\"Canny's changelog widget\" class=\"wp-image-1575 lazyload\" style=\"--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024\/568;width:650px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Check out our <a href=\"https:\/\/canny.io\/changelog\" target=\"_blank\" rel=\"noopener noreferrer\">Changelog Widget<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>An official changelog is easy for support, marketing, and anyone else to just link to when needed. The interface is easy to use for anyone regardless of whether they\u2019re a developer or&nbsp;not.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">You&#8217;ll attract potential customers<\/h3>\n\n\n\n<p>A changelog isn\u2019t only for existing customers. A public changelog also serves as a marketing&nbsp;tool.<\/p>\n\n\n\n<p>Which customer wouldn\u2019t like a company that actively builds what their users&nbsp;want?<\/p>\n\n\n\n<p>By communicating your progress to the world, potential customers will also see it. They&#8217;re likely doing research about which solution to pick. Your transparency and velocity will stand&nbsp;out.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Want to learn more about our Changelog feature, and why having a changelog matters?<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learn more about our <a href=\"https:\/\/canny.io\/changelog\" target=\"_blank\" rel=\"noopener noreferrer\">Changelog&nbsp;feature<\/a><\/li>\n\n\n\n<li>Read more about <a href=\"https:\/\/canny.io\/blog\/should-you-use-a-changelog-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">why you should use a designated changelog&nbsp;tool<\/a><\/li>\n\n\n\n<li>Check out <a href=\"https:\/\/feedback.canny.io\/changelog\" target=\"_blank\" rel=\"noopener noreferrer\">the Canny Changelog<\/a>, where we log changes to Canny&nbsp;itself<\/li>\n\n\n\n<li>Have a peek at our <a href=\"https:\/\/feedback.canny.io\/changelog\/changelog-official-launch\" target=\"_blank\" rel=\"noopener noreferrer\">Changelog entry<\/a> about the Changelog (a little meta,&nbsp;right?)<\/li>\n\n\n\n<li>Read the <a href=\"https:\/\/help.canny.io\/articles\/3006399-changelog\" target=\"_blank\" rel=\"noopener noreferrer\">help article<\/a> about&nbsp;Changelog<\/li>\n\n\n\n<li>Contact us with any questions or&nbsp;concerns<\/li>\n<\/ul>\n\n\n\n<p><span id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-wrapper\"><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-160917338143\"\n  style=\"max-width:650px; margin: 0 auto;\" data-hubspot-wrapper-cta-id=\"160917338143\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKbaPRbOPwgie3vdGj59DSPydAeGKuPsmm1Q0LdZ8jGgqPmjIABKmIw4xeTEzhD5VIY3zjvWR8Ym0%2BZmZuyzKA3QfqhkV5fmr%2FBxV7JfnnhbEw%3D&#038;webInteractiveContentId=160917338143&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Changelog templates\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-160917338143.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The customer feedback cycle should always end with communicating what&#8217;s finished. Increase feature awareness and adoption by using a changelog.<\/p>\n","protected":false},"author":6,"featured_media":6358,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2,9],"tags":[],"class_list":["post-1573","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-saas","category-canny-best-practices"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Using the Canny Changelog to close the customer feedback loop - Canny Blog<\/title>\n<meta name=\"description\" content=\"The customer feedback cycle should always end with communicating what&#039;s finished. 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