{"id":1627,"date":"2020-08-05T02:00:47","date_gmt":"2020-08-05T06:00:47","guid":{"rendered":"http:\/\/blog3.canny.io\/wordpress\/?p=1627"},"modified":"2024-04-17T19:39:22","modified_gmt":"2024-04-17T23:39:22","slug":"public-roadmap-benefits","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/public-roadmap-benefits\/","title":{"rendered":"3 public roadmap benefits you probably haven&#8217;t thought&nbsp;of"},"content":{"rendered":"<p>The phrase \u201cpublic roadmap\u201d makes plenty of product people&nbsp;cringe.<\/p>\n<p>Teams often have concerns around product roadmaps that are viewable to anyone. We&#8217;ve written about this on the blog in the past\u2014in this article on <a href=\"https:\/\/canny.io\/blog\/should-you-have-a-public-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">why you definitely <em>should<\/em> have a public roadmap<\/a>, for example, and this one <a href=\"https:\/\/canny.io\/blog\/debunking-concerns-public-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">debunking concerns about public&nbsp;roadmaps<\/a>.<\/p>\n<p>These concerns are completely natural and should be addressed. Making a roadmap public is a big move, and you want to make sure your whole team is on&nbsp;board.<\/p>\n<p>To help you do that, we\u2019ve created a survey that you can use with your team. It\u2019ll help you ask the right questions and start a discussion around public&nbsp;roadmaps.<\/p>\n<div class=\"callout\"><img decoding=\"async\" data-src=\"https:\/\/canny.io\/images\/document-icon.png\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>Share this <a href=\"https:\/\/docs.google.com\/document\/d\/1aYkcM8GdyfDAfFfIdlP72GFkXIGx_qUVXgDYAql_qoY\/edit\" target=\"_blank\" rel=\"noopener noreferrer\">public roadmap survey<\/a> with your team<\/div>\n<p>However, we\u2019re not going to be talking about concerns in this post. We\u2019re going to talk about public roadmap&nbsp;<em>benefits.<\/em><\/p>\n<p>There\u2019s a twist, though: It&#8217;s all about&nbsp;you.<\/p>\n<h2>A public roadmap should benefit <em>your company<\/em><\/h2>\n<p>Most companies focus on transparency for stakeholders as the main benefit of having a public roadmap. For some awesome pieces on transparency, check out <a href=\"https:\/\/open.buffer.com\/transparent-product-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">Buffer<\/a>,\u00a0<a href=\"https:\/\/medium.com\/holistics-software\/why-should-you-have-a-public-roadmap-and-how-to-build-it-56f3a55a8604\" target=\"_blank\" rel=\"noopener noreferrer\">Holistics<\/a>, and <a href=\"https:\/\/thinkgrowth.org\/fostering-transparency-and-community-with-a-public-roadmap-62caf0977f33\" target=\"_blank\" rel=\"noopener&nbsp;noreferrer\">Front<\/a>.<\/p>\n<p>This makes sense\u2014a public roadmap insinuates that it\u2019s mostly there to benefit the&nbsp;<em>public<\/em>.<\/p>\n<img decoding=\"async\" class=\"gif aligncenter wp-image-1628 size-full lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/giphy-5.gif\" alt=\"public roadmap benefits\" width=\"480\" height=\"264\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 480px; --smush-placeholder-aspect-ratio: 480\/264;\" \/>\n<p>As advocates of everything transparent, we obviously agree that this is important. <a href=\"https:\/\/feedback.canny.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Our roadmap is public<\/a>,&nbsp;too!<\/p>\n<p>However, there\u2019s a whole other stack of benefits that come with having a public product roadmap. The kind of benefits that help with <em>your company\u2019s<\/em> wellness, bottom line, and&nbsp;growth.<\/p>\n<p>These benefits are ones you shouldn\u2019t disregard, as selfish as it might seem. Especially if you\u2019re trying to convince yourself or your team to make your roadmap&nbsp;public.<\/p>\n<p><em>Want inspiration? <a href=\"https:\/\/canny.io\/blog\/public-product-roadmap-examples\/\">Check out these great public product roadmap&nbsp;examples.\u00a0<\/a><\/em><\/p>\n<p>Let\u2019s be real\u2014we all secretly care about ourselves first. And that\u2019s completely fine. It doesn\u2019t have to take away from pleasing your customers at&nbsp;all.<\/p>\n<p>So, let\u2019s be selfish, and talk about why public product roadmaps benefit&nbsp;<em>you<\/em>.<\/p>\n<h2>3 ways a public product roadmap benefits your business<\/h2>\n<p><strong>You can use these&nbsp;points:<\/strong><\/p>\n<ul>\n<li>To explain to your product team why having a public product roadmap is pretty&nbsp;awesome.<\/li>\n<li>As a way to start a discussion about having a public roadmap in your&nbsp;company.<\/li>\n<li>To solidify your own support for public roadmaps when explaining it to&nbsp;others.<\/li>\n<li>As food for thought for any future&nbsp;endeavors.<\/li>\n<li>While you sit in your giant leather chair and snicker as you make your roadmap public. Soon, you shall reap the&nbsp;rewards.<\/li>\n<\/ul>\n<img decoding=\"async\" class=\"gif aligncenter wp-image-1629 size-full lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/giphy-6.gif\" alt=\"how having a public roadmap benefits your company\" width=\"500\" height=\"281\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 500px; --smush-placeholder-aspect-ratio: 500\/281;\" \/>\n<p>Hey, whatever you choose to do\u2014we\u2019re here to support&nbsp;you.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-img aligncenter lazyload\" style=\"--smush-placeholder-width: 1300px; --smush-placeholder-aspect-ratio: 1300\/642;border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"Canny free trial\" width=\"1300\" height=\"642\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>Selfish public roadmap benefit #1: Less time wasted on building the wrong things<\/h2>\n<p>One of the most dangerous things product teams can do is make a product their&nbsp;\u201cbaby.\u201d<\/p>\n<p>You built it, and you designed it. You raised it to behave well. You put a lot of time and effort into it every day. It\u2019s a part of you. You\u2019re proud. Nobody talks smack about your&nbsp;baby.<\/p>\n<p>Some product owners become so attached to their \u201cbaby\u201d that they <a href=\"https:\/\/canny.io\/blog\/encouraging-dissent-negative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">refuse to listen to anything even mildly critical or constructive<\/a>. It doesn\u2019t matter if it\u2019s a customer, an investor, or another&nbsp;teammate.<\/p>\n<p>It\u2019s their baby, and they know&nbsp;better.<\/p>\n<p>However, <a href=\"https:\/\/www.cbinsights.com\/research\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"noopener noreferrer\">42 percent of startups fail because of no market&nbsp;need<\/a>.<\/p>\n<p>This means that everyone should be very inclined to <a href=\"https:\/\/canny.io\/blog\/roadmap-prioritization-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">base their roadmap on users<\/a>, not their own preferences, beliefs, or&nbsp;attachments.<\/p>\n<p>If customers aren\u2019t involved, you\u2019re not building a product for them. You\u2019re building a product for&nbsp;<em>you.<\/em><\/p>\n<p>This <em>will<\/em> destroy your&nbsp;business.<\/p>\n<p>Now that we\u2019ve established why customer and user insight is critical, let\u2019s see why not having a public roadmap is bad in this&nbsp;case.<\/p>\n<p>According to a 2016 <a href=\"http:\/\/mediafiles.pragmaticmarketing.com\/pdf\/PragmaticSurvey2016.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">survey<\/a> by <a href=\"https:\/\/pragmaticmarketing.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pragmatic Marketing<\/a>, here are the business activities product managers spend the most time&nbsp;on:<\/p>\n<figure id=\"attachment_1630\" aria-describedby=\"caption-attachment-1630\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1630 lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-3.29.39-PM.png\" alt=\"activities product managers spend time on\" width=\"600\" height=\"364\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-3.29.39-PM.png 1626w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-3.29.39-PM-300x182.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-3.29.39-PM-768x466.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-3.29.39-PM-198x120.png 198w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/364;\" \/><figcaption id=\"caption-attachment-1630\" class=\"wp-caption-text\">Source: Pragmatic Marketing<\/figcaption><\/figure>\n<p>The largest amount of time is spent on understanding market&nbsp;problems.<\/p>\n<p><strong>This can look like product&nbsp;managers:<\/strong><\/p>\n<ul>\n<li>Going out and finding customers to talk&nbsp;to<\/li>\n<li>Showing them the roadmap (which involves giving special access to&nbsp;it)<\/li>\n<li>Asking for feedback on this private roadmap (which is extra effort for the&nbsp;customer)<\/li>\n<li>Asking for feedback again (because your users have more important things to do than look at your secret&nbsp;roadmap)<\/li>\n<li>Documenting&nbsp;it<\/li>\n<li>Following&nbsp;up<\/li>\n<\/ul>\n<p>That\u2019s a lot of time that could be spent on building better&nbsp;products.<\/p>\n<div class=\"callout\">\n<p><strong>How your business will benefit from making your roadmap&nbsp;public<\/strong><\/p>\n<p>If your roadmap is public and open to&nbsp;feedback:<\/p>\n<ul>\n<li>Users can chime in themselves, especially if they feel like their feedback is actually&nbsp;important<\/li>\n<li>Product managers have to spend less time reaching out to users and prying what they want out of&nbsp;them<\/li>\n<li>Not only will they have more time to actually build features, they\u2019ll be building the right&nbsp;ones<\/li>\n<\/ul>\n<\/div>\n<h2>Selfish public roadmap benefit #2: Less bickering between teams<\/h2>\n<p>Internal roadmaps tend to be very development-centric. They\u2019re not built to be looked at by a \u201cnormal\u201d person. They\u2019re there mostly for the product team to keep track of their&nbsp;work.<\/p>\n<p>However, that\u2019s what external-facing teams have to do\u2014communicate it to \u201cnormal\u201d&nbsp;people.<\/p>\n<p>Who\u2019s going to be helping them \u201ctranslate\u201d it, providing extra information, and help out? The product&nbsp;team.<\/p>\n<p>Can anyone from any team just drop whatever they\u2019re doing to deal with someone else\u2019s \u201curgent\u201d issue?&nbsp;No.<\/p>\n<p>Are people going to be waiting for information for ages? Yes. Who\u2019s going to be pissed?&nbsp;Everyone.<\/p>\n<p><a href=\"https:\/\/weekdone.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Weekdone<\/a> made a sweet <a href=\"https:\/\/blog.weekdone.com\/how-to-improve-internal-communications-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">infographic about 10 ways to improve team&nbsp;communication<\/a>.<\/p>\n<p><strong>Here are the biggest time wasters when it comes to communication within a&nbsp;team:<\/strong><\/p>\n<figure id=\"attachment_1634\" aria-describedby=\"caption-attachment-1634\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-1634 lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-12.56.45-PM.png\" alt=\"time spent on poor communication within businesses\" width=\"600\" height=\"354\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-12.56.45-PM.png 1382w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-12.56.45-PM-300x177.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-12.56.45-PM-768x453.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-12.56.45-PM-203x120.png 203w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/354;\" \/><figcaption id=\"caption-attachment-1634\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/blog.weekdone.com\/how-to-improve-internal-communications-steps\/\" target=\"_blank\" rel=\"noopener noreferrer\">Weekdone<\/a><\/figcaption><\/figure>\n<h3>There are 3 very relevant issues here:<\/h3>\n<ul>\n<li>Waiting for&nbsp;information<\/li>\n<li>Inefficient&nbsp;coordination<\/li>\n<li>Unwanted&nbsp;communications<\/li>\n<\/ul>\n<p>Does this mean your team shouldn\u2019t communicate with each other at all? Of course&nbsp;not.<\/p>\n<p>But, there&#8217;s no need for unnecessary back and&nbsp;forth.<\/p>\n<div class=\"callout\">\n<p><strong>How your business will benefit from making your roadmap&nbsp;public<\/strong><\/p>\n<p>All teams will have access to the roadmap,&nbsp;both:<\/p>\n<p>1. Internally, to use it to coordinate their own work<br \/>\n2. Publicly, to instantly share it with customers, potential customers, and other stakeholders<\/p>\n<p>Product folks don\u2019t have to stop what they\u2019re doing every 5 seconds to specify, translate, and&nbsp;communicate.<\/p>\n<p>Other teams don\u2019t have to blow a fuse while waiting for the product team to get back to them while a customer is&nbsp;waiting.<\/p>\n<p>Less wasted time = less wasted&nbsp;money.<\/p>\n<\/div>\n<h2>Selfish public roadmap benefit #3: More new customers with less effort<\/h2>\n<p>Public roadmaps aren\u2019t good just for existing customers. They can also be super effective at reeling in new&nbsp;ones.<\/p>\n<p>There are two main ways a public roadmap can help bring in potential&nbsp;customers:<\/p>\n<h3>1. Potential users stumble upon your roadmap while doing research<\/h3>\n<p>Especially with picking new SaaS software, people tend to do extensive research first. <a href=\"https:\/\/databox.com\/how-to-buy-software\" target=\"_blank\" rel=\"noopener noreferrer\">One of the most important factors of choosing software is (number of)&nbsp;features<\/a>.<\/p>\n<figure id=\"attachment_1636\" aria-describedby=\"caption-attachment-1636\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"border wp-image-1636 lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-4.29.23-PM.png\" alt=\"factors in choosing a software product\" width=\"600\" height=\"413\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-4.29.23-PM.png 1364w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-4.29.23-PM-300x206.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-4.29.23-PM-768x528.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/07\/Screen-Shot-2019-07-09-at-4.29.23-PM-174x120.png 174w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/413;\" \/><figcaption id=\"caption-attachment-1636\" class=\"wp-caption-text\">Source: <a href=\"https:\/\/databox.com\/how-to-buy-software\" target=\"_blank\" rel=\"noopener noreferrer\">Databox<\/a><\/figcaption><\/figure>\n<p>However, there\u2019s rarely ever a \u201cperfect\u201d solution for anything. Most options are still missing this or that\u2014little things maybe, but still&nbsp;things.<\/p>\n<p>Let\u2019s say there are two options on the table, both with slight faults. Most customers don\u2019t necessarily reach out to ask you if you\u2019re ever going to work on them. They\u2019ll just go for the prettier\/cheaper&nbsp;one.<\/p>\n<p>If your roadmap is public and accessible to them with no effort, they can see what\u2019s coming&nbsp;up.<\/p>\n<p>If you\u2019re planning on fixing the \u201cfaults\u201d they found with your product, they\u2019ll choose&nbsp;you.<\/p>\n<p>If you\u2019re not, well, then maybe you wouldn\u2019t be the best fit for their use case anyway. They\u2019ll save themselves money, and you\u2019re saving yourself a churned&nbsp;customer.<\/p>\n<h3>2. Potential users will <em>ask<\/em> to see your public roadmap<\/h3>\n<p>Some people do ask about your plans with the&nbsp;product.<\/p>\n<p>We\u2019ve all heard \u201cI\u2019m only going to pay if you build this thing in the near&nbsp;future.\u201d<\/p>\n<p><strong>With a public roadmap, you can either show&nbsp;them:<\/strong><\/p>\n<ul>\n<li>Yes, we will be building this thing, and all these other cool&nbsp;things!<\/li>\n<li>No, but look at all these other cool things. Maybe those will give you an alternative solution for what you&nbsp;need?<\/li>\n<\/ul>\n<div class=\"callout\">\n<p><strong>How your business will benefit from making your roadmap&nbsp;public<\/strong><\/p>\n<p>You\u2019ll be able to show the value you\u2019ll be adding to both potential customers you do interact with as well as the ones you&nbsp;don\u2019t.<\/p>\n<p>There will be less hesitation when researching on the customers\u2019 side. Deals can be closed much faster. Communication between customer-facing teams and customers themselves will be&nbsp;smoother.<\/p>\n<\/div>\n<h2>Don\u2019t be afraid to think about yourself<\/h2>\n<p>Yes, transparency is important. Your (potential) customers will be stoked to see that you\u2019re open and honest about your&nbsp;plans.<\/p>\n<p>Nobody can ever take that respect away from&nbsp;you.<\/p>\n<p>However, it\u2019s okay to think about yourself,&nbsp;too.<\/p>\n<ul>\n<li><strong>A public roadmap can bring you new, qualified business that is much less likely to&nbsp;churn.<\/strong><\/li>\n<li><strong>It\u2019ll help you make better decisions and waste less&nbsp;money.<\/strong><\/li>\n<li><strong>And, it\u2019ll make life much easier for people working to communicate your greatness to the&nbsp;world.<\/strong><\/li>\n<\/ul>\n<p>Don&#8217;t forget to <a href=\"https:\/\/docs.google.com\/document\/d\/1aYkcM8GdyfDAfFfIdlP72GFkXIGx_qUVXgDYAql_qoY\/edit\" target=\"_blank\" rel=\"noopener noreferrer\">grab that survey template to start the discussion about making your roadmap public with the team<\/a>. And, check out <a href=\"https:\/\/canny.io\/features\/product-roadmap\">Canny&#8217;s free product roadmap software<\/a> to make managing your public roadmap a&nbsp;snap.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most companies focus on transparency for customers as the main benefit of having a public roadmap. However, there&#8217;s a whole other side to it. Here are 3 important ways having a public roadmap will benefit not just your customers, but your entire business.<\/p>\n","protected":false},"author":6,"featured_media":5834,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[],"class_list":["post-1627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>3 public roadmap benefits you probably haven&#039;t thought of - Canny Blog<\/title>\n<meta name=\"description\" content=\"Transparency is one of the main public roadmap benefits \u2014 but it&#039;s not the only one. Here are 3 other important benefits of having a public product roadmap.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/public-roadmap-benefits\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"3 public roadmap benefits you probably haven&#039;t thought of - Canny Blog\" \/>\n<meta property=\"og:description\" content=\"Transparency is one of the main public roadmap benefits \u2014 but it&#039;s not the only one. 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