{"id":1925,"date":"2020-09-16T01:00:51","date_gmt":"2020-09-16T05:00:51","guid":{"rendered":"http:\/\/blog3.canny.io\/wordpress\/?p=1925"},"modified":"2026-03-10T21:06:06","modified_gmt":"2026-03-11T01:06:06","slug":"canny-for-sales","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/canny-for-sales\/","title":{"rendered":"Canny for sales: Using Canny as a feedback tool for sales teams"},"content":{"rendered":"

Canny is a feedback tool that makes it easy for teams to understand what their customers are asking for. Commonly, product managers use feedback<\/a> to make better product decisions.<\/p>\n

When it comes to sales, the benefits of Canny aren’t as obvious. But, Canny is an incredibly valuable feedback tool for sales.<\/p>\n

Canny is a feedback tool that makes it easy for teams to understand what their customers are asking for. Commonly,<\/span> product managers use feedback<\/span><\/a> to make better product decisions. Feedback management for sales is often a missed opportunity.<\/span><\/p>\n

When it comes to sales, the benefits of Canny aren\u2019t as obvious. But, Canny is an incredibly valuable customer feedback tool for sales.<\/span><\/p>\n

Let\u2019s go over a few ways that sales teams can make use of Canny.<\/span><\/p>\n

Keep track of what your accounts want<\/h2>\n

The sales process isn\u2019t always smooth sailing. Your prospects will often ask for specific functionality that your product doesn\u2019t currently support.<\/span><\/p>\n

By adding this customer feedback to Canny, your team can see the overall popularity of the requested features.<\/span><\/p>\n

Let\u2019s make it even more seamless. You\u2019re likely using a CRM like Salesforce or Hubspot. You can keep working in the environment that\u2019s familiar to you and still track feedback. When you use our integrations<\/a>, you don\u2019t even have to leave your CRM. Just add feedback within the CRM and it\u2019ll get automatically pushed to Canny.<\/span><\/p>\n

You can also use other CRM fields to segment and prioritize those requests. In other words, you an easily identify what your most valuable customers are requesting. More on that later!<\/span><\/p>\n

Product teams can see the exact customers that are interested in specific features. They can<\/span> prioritize features better<\/span><\/a> with that information. The more interest something gets, the more likely it will get built.<\/span><\/p>\n

The sales team can then use that customer feedback to follow up with prospects.<\/span><\/p>\n

You can also include helpful insights from your accounts about their use case:<\/span><\/p>\n

\"Internal
Include additional details as an internal comment<\/figcaption><\/figure>\n

This can include information like:<\/h3>\n