{"id":2474,"date":"2020-06-17T09:00:14","date_gmt":"2020-06-17T13:00:14","guid":{"rendered":"http:\/\/blog3.canny.io\/wordpress\/?p=2474"},"modified":"2024-04-02T11:58:21","modified_gmt":"2024-04-02T15:58:21","slug":"saas-businesses-visual-social-proof","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/saas-businesses-visual-social-proof\/","title":{"rendered":"6 ways for SaaS businesses to use visual social&nbsp;proof"},"content":{"rendered":"<p>There are many ways SaaS companies can use visual social proof to attract&nbsp;users.<\/p>\n<h3>In this article, we are going to:<\/h3>\n<ul>\n<li>Dive into the meaning of social&nbsp;proof<\/li>\n<li>Discuss the different types of social&nbsp;proof<\/li>\n<li>Explain the importance of providing visual social proof&nbsp;online<\/li>\n<li>Provide examples of successful SaaS companies that use visual social&nbsp;proof<\/li>\n<li>Elaborate on the effect that visual social proof can have on&nbsp;users<\/li>\n<\/ul>\n<p>Let\u2019s get into&nbsp;it.<\/p>\n<h2>What is visual social proof?<\/h2>\n<p>Social proof was a term first used in the 1984 book, <a href=\"https:\/\/www.amazon.com\/Influence-Psychology-Persuasion-Robert-Cialdini\/dp\/006124189X\" target=\"_blank\" rel=\"noopener noreferrer\">Influence: The Psychology of Persuasion<\/a>. The book says social proof is one of six key principles of persuasion and influence in&nbsp;marketing.<\/p>\n<p>Social proof is when someone is unsure of the best behavior in a situation, so they draw clues from&nbsp;others.<\/p>\n<p>In business, social proof is when people are more likely to buy something if others already&nbsp;have.<\/p>\n<div class=\"callout\"><strong>In other words, people are more likely to buy something if others have already had a good experience.<\/strong><\/div>\n<p>A great example of social proof in the past is the use of canned laughter in comedy shows and TV&nbsp;series.<\/p>\n<p>Nowadays, social proof is all over platforms like Facebook, Twitter, YouTube, and Instagram. Influencers, bloggers, and others use their follower count as a form of social proof. They attract an audience by showing that a large group of people already follow&nbsp;them.<\/p>\n<h2>Why visual social proof matters to SaaS businesses<\/h2>\n<p>When you see product reviews and customer testimonials on a website, that\u2019s also social&nbsp;proof.<\/p>\n<p>And, it&#8217;s extra powerful if you incorporate visuals\u2014like logos, customer photos, or compelling&nbsp;graphics.<\/p>\n<h3>Here\u2019s a great example of visual social proof from&nbsp;<a href=\"https:\/\/hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>:<\/h3>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2482 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/HubSpot-Homepage.png\" alt=\"Hubspot homepage\" width=\"1267\"&nbsp;height=\"555\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/HubSpot-Homepage.png 1267w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/HubSpot-Homepage-300x131.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/HubSpot-Homepage-768x336.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/HubSpot-Homepage-210x92.png 210w\" data-sizes=\"(max-width: 1267px) 100vw, 1267px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1267px; --smush-placeholder-aspect-ratio: 1267\/555;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a><\/em><\/p>\n<p>When it comes to SaaS, sharing information about who uses your product makes it more desirable. This in turn can increase&nbsp;conversions.<\/p>\n<p>This is a psychological phenomenon and the truth is that most of us can\u2019t resist it. So, using social proof is a great way for SaaS businesses to increase users and&nbsp;grow.<\/p>\n<p>And, visuals are one of the most impactful types of social proof. <a href=\"https:\/\/medium.com\/@paymantaei\/how-to-gain-instant-credibility-with-visual-social-proof-33f14638a69c\" target=\"_blank\" rel=\"noopener noreferrer\">Payman Taei<\/a>, Visme\u2019s founder and CEO, writes that the best way to apply social proof is with&nbsp;visuals.<\/p>\n<p>This is because people tend to favor visuals over other forms of social proof as they&#8217;re much more interesting to the&nbsp;eye.<\/p>\n<p>Let\u2019s look at six ways in which SaaS businesses can and do often use visual social proof effectively. (Note in particular where we&#8217;ve called out areas in red in the following&nbsp;examples.)<\/p>\n<h3>Method #1: Recommendations by industry experts<\/h3>\n<p>As social proof is all about \u201cword of mouth,\u201d sharing reviews from industry experts can be&nbsp;powerful.<\/p>\n<p>A good example of this comes from SEO tool <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener&nbsp;noreferrer\">Ahrefs<\/a>.<\/p>\n<p><strong>Take a look below at how Ahrefs uses visual testimonials from leading&nbsp;experts:&nbsp;<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2483 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-08-at-3.12.32-PM.png\" alt=\"\" width=\"829\"&nbsp;height=\"530\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-08-at-3.12.32-PM.png 829w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-08-at-3.12.32-PM-300x192.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-08-at-3.12.32-PM-768x491.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-08-at-3.12.32-PM-188x120.png 188w\" data-sizes=\"(max-width: 829px) 100vw, 829px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 829px; --smush-placeholder-aspect-ratio: 829\/530;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a><\/em><\/p>\n<p><strong>Visual testimonials from experts like SEO expert Brian Dean give the company&nbsp;credibility:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border aligncenter wp-image-2484 size-medium lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-291x300.png\" alt=\"\" width=\"291\"&nbsp;height=\"300\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-291x300.png 291w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-117x120.png 117w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-1.png 337w\" data-sizes=\"(max-width: 291px) 100vw, 291px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 291px; --smush-placeholder-aspect-ratio: 291\/300;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a><\/em><\/p>\n<p>The testimonial is short and sweet, making it clear that this tool is a&nbsp;must-have.<\/p>\n<p><strong>Here\u2019s another example of the power of using reviews by industry experts here at&nbsp;Canny:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2485 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-2.png\" alt=\"\" width=\"754\"&nbsp;height=\"260\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-2.png 754w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-2-300x103.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-2-210x72.png 210w\" data-sizes=\"(max-width: 754px) 100vw, 754px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 754px; --smush-placeholder-aspect-ratio: 754\/260;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/canny.io\/case-studies\" target=\"_blank\" rel=\"noopener noreferrer\">Canny case studies<\/a><\/em><\/p>\n<p style=\"text-align: left;\">A short but effective visual testimonial from Ahrefs CMO Tim Soulo. You can <a href=\"https:\/\/canny.io\/case-studies\/ahrefs\" target=\"_blank\" rel=\"noopener noreferrer\">read the whole case study here<\/a>.<\/p>\n<p style=\"text-align: left;\">When experts give their stamp of approval, they help to influence potential buyers.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-img aligncenter lazyload\" style=\"--smush-placeholder-width: 1300px; --smush-placeholder-aspect-ratio: 1300\/642;border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"Canny free trial\" width=\"1300\" height=\"642\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3>Method #2: Number of users<\/h3>\n<p>The second method of using visual social proof is to provide the number of&nbsp;users.<\/p>\n<p>Any SaaS company can make the point that they provide the best service or the most helpful SaaS&nbsp;tool.<\/p>\n<p>But by providing visual evidence around your user volume, you take those points to a whole new level. Viewers can now measure and compare a company\u2019s efficiency and&nbsp;performance.<\/p>\n<p><strong>Visme shows the number of people using their <a href=\"http:\/\/visme.co\/make-infographics\" target=\"_blank\" rel=\"noopener noreferrer\">infographic tool<\/a> around the&nbsp;world:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2486 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03bf\u0301\u03c4\u03c5\u03c0\u03bf-2020-05-14-17.54.12.png\" alt=\"Visme visual social proof\" width=\"1600\"&nbsp;height=\"752\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03bf\u0301\u03c4\u03c5\u03c0\u03bf-2020-05-14-17.54.12.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03bf\u0301\u03c4\u03c5\u03c0\u03bf-2020-05-14-17.54.12-300x141.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03bf\u0301\u03c4\u03c5\u03c0\u03bf-2020-05-14-17.54.12-768x361.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03bf\u0301\u03c4\u03c5\u03c0\u03bf-2020-05-14-17.54.12-210x99.png 210w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/752;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.visme.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visme<\/a><\/em><\/p>\n<p>Viewers visiting the website come across this fantastic piece of visual social&nbsp;proof.<\/p>\n<p>The service\u2019s popularity\u2014over 4.5 million users are currently using it\u2014confirms the tool\u2019s&nbsp;quality.<\/p>\n<p><strong><a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a> also dedicates a large amount of space on their homepage to showcasing their users and&nbsp;companies:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2487 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift.png\" alt=\"Drift homepage\" width=\"1291\"&nbsp;height=\"623\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift.png 1291w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-300x145.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-768x371.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-210x101.png 210w\" data-sizes=\"(max-width: 1291px) 100vw, 1291px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1291px; --smush-placeholder-aspect-ratio: 1291\/623;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p><strong>Drift also showcases the number of users as a form of social proof all across the&nbsp;website:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2488 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-2.png\" alt=\"Drift case studies social proof\" width=\"1240\"&nbsp;height=\"555\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-2.png 1240w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-2-300x134.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-2-768x344.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-2-210x94.png 210w\" data-sizes=\"(max-width: 1240px) 100vw, 1240px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1240px; --smush-placeholder-aspect-ratio: 1240\/555;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p>It can be exciting for potential customers to see that over 50,000 businesses are already using a tool. This makes website visitors that much more likely to gain&nbsp;interest.<\/p>\n<p><strong>For that reason, Drift also uses the power of social proof at the end of the homepage as a reminder to all&nbsp;visitors:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2489 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-6.png\" alt=\"Drift demo form\" width=\"806\"&nbsp;height=\"349\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-6.png 806w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-6-300x130.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-6-768x333.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-6-210x91.png 210w\" data-sizes=\"(max-width: 806px) 100vw, 806px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 806px; --smush-placeholder-aspect-ratio: 806\/349;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p><a href=\"https:\/\/basecamp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Basecamp<\/a> likewise uses the power of visual social proof in a highly effective&nbsp;manner.<\/p>\n<p><strong>Instead of sharing data about all users, they display the number of users who have signed up that&nbsp;week:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2490 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp.png\" alt=\"Basecamp signup CTA\" width=\"1106\"&nbsp;height=\"246\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp.png 1106w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-300x67.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-768x171.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-210x47.png 210w\" data-sizes=\"(max-width: 1106px) 100vw, 1106px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1106px; --smush-placeholder-aspect-ratio: 1106\/246;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/basecamp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Basecamp<\/a><\/em><\/p>\n<p>It&#8217;s important for the user to see that a significant number of users have signed up before&nbsp;them.<\/p>\n<p>Over 4,500 users signed up during the last week, meaning that almost 700 users are signing up for the tool every&nbsp;day.<\/p>\n<p><strong>On the same page, the viewer finds a nice <a href=\"https:\/\/visme.co\/blog\/timeline-infographic-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">timeline<\/a> providing even more visual social&nbsp;proof:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2494 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-2.png\" alt=\"basecamp timeline\" width=\"1600\"&nbsp;height=\"653\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-2.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-2-300x122.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-2-768x313.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-2-210x86.png 210w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/653;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/basecamp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Basecamp<\/a><\/em><\/p>\n<p>This timeline is both eye-catching and easy to read. The numbers are clear and the viewer gets information about the tool\u2019s growth over the last 16&nbsp;years.<\/p>\n<p>Potential customers can see that the tool has grown from 45 accounts to over 3.3 million of them. And this is depicted visually, boosting the company&#8217;s&nbsp;credibility.<\/p>\n<p>In other words, the timeline above makes it more likely that more new users will sign up for the&nbsp;service.<\/p>\n<h3>Method #3: Trust badges<\/h3>\n<p>A trust badge is an icon that\u2019s usually placed on the landing or homepage that instills trust. These badges help companies provide evidence of their&nbsp;credibility.<\/p>\n<p><strong>For example, <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a> uses their homepage to provide proof of integrity in the use of personal&nbsp;data:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2495 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar.png\" alt=\"hotjar trust badges\" width=\"1600\"&nbsp;height=\"286\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-300x54.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-768x137.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-210x38.png 210w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/286;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a><\/em><\/p>\n<p>It&#8217;s important that a potential customer knows a SaaS company isn&#8217;t misusing user&nbsp;data.<\/p>\n<p>Hotjar takes this a step further by explaining their relationship with data&nbsp;management.<\/p>\n<p><strong>They&#8217;ve placed GDPR and CCPA badges on their homepage as a form of visual social&nbsp;proof:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2496 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2.png\" alt=\"hotjar social proof trust badges\" width=\"1600\"&nbsp;height=\"1045\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2-300x196.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2-768x502.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2-1568x1024.png 1568w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2-184x120.png 184w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1045;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a><\/em><\/p>\n<p><a href=\"https:\/\/moosend.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moosend<\/a> is another example of how trust badges can be used as a form of visual&nbsp;proof.<\/p>\n<p><strong>They use a trust badge in relation to messaging and&nbsp;malware:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border aligncenter wp-image-2497 size-medium lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/mmmaawg-300x143.png\" alt=\"anti malware trust badge\" width=\"300\"&nbsp;height=\"143\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/mmmaawg-300x143.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/mmmaawg-210x100.png 210w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/mmmaawg.png 400w\" data-sizes=\"(max-width: 300px) 100vw, 300px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 300px; --smush-placeholder-aspect-ratio: 300\/143;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/moosend.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moosend<\/a><\/em><\/p>\n<p>Email marketing can often feel spammy and irritating. So, an anti-spam trust badge is important to the company\u2019s integrity and&nbsp;credibility.<\/p>\n<p>So, Moosend showcases their fight against spam with an M3AAWG badge. This is a great way to encourage trust from their&nbsp;users.<\/p>\n<h3>Method #4: Integrations with popular SaaS companies<\/h3>\n<p><a href=\"https:\/\/canny.io\/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">Integrations<\/a> help show that customers can use your product with a variety of other tools. And, they are inherently strong visual social proof, as customers will be able to easily spot the logos of the other tools they\u2019re currently&nbsp;using.<\/p>\n<p>So, showcasing your integrations visually can be an effective form of visual social proof in&nbsp;itself.<\/p>\n<p><a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drip<\/a> makes it loud and clear that integrations are an important feature of their product. Not only do they include a link to their integrations in their top-level navigation menu, they also provide a search engine for users to take advantage&nbsp;of.<\/p>\n<p><strong>So if someone needs an integration with Shopify, for example, they can immediately find out if one&nbsp;exists:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2498 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drip.png\" alt=\"Drip integrations page\" width=\"1600\"&nbsp;height=\"951\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drip.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drip-300x178.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drip-768x456.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drip-202x120.png 202w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/951;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drip<\/a><\/em><\/p>\n<p>In fact, integrations are so important that Drip allows users to <a href=\"https:\/\/canny.io\/features\/feedback\" target=\"_blank\" rel=\"noopener noreferrer\">suggest future&nbsp;ideas<\/a>.<\/p>\n<p>Another example can be seen on <a href=\"https:\/\/www.uscreen.tv\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uscreen<\/a>\u2019s&nbsp;homepage.<\/p>\n<p><strong>Take a look at how they show which platforms their service works&nbsp;with:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2499 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/uscreen.png\" alt=\"uscreen\" width=\"1600\"&nbsp;height=\"165\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/uscreen.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/uscreen-300x31.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/uscreen-768x79.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/uscreen-210x22.png 210w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/165;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.uscreen.tv\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uscreen<\/a><\/em><\/p>\n<p>The more integrations and capabilities a tool has, the more credible it can seem to potential&nbsp;customers.<\/p>\n<h3>Method #5: User testimonials and case studies<\/h3>\n<p>The fifth method SaaS companies should apply is user testimonials and case&nbsp;studies.<\/p>\n<p>Users will be more motivated to try a service that has already proven to be helpful for&nbsp;others.<\/p>\n<p>We already talked about sharing information about current users. But it&#8217;s also a good idea to share reviews and case studies from past users as&nbsp;well.<\/p>\n<p><strong>For example, at the bottom of the <a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sitebulb<\/a> homepage, we see&nbsp;this:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2500 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb.png\" alt=\"sitebulb case studies\" width=\"1450\"&nbsp;height=\"858\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb.png 1450w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb-300x178.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb-768x454.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb-203x120.png 203w\" data-sizes=\"(max-width: 1450px) 100vw, 1450px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1450px; --smush-placeholder-aspect-ratio: 1450\/858;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sitebulb<\/a><\/em><\/p>\n<p>Visitors find testimonials to help them decide whether the company is right for&nbsp;them.<\/p>\n<p><strong>Sitebulb\u2019s full testimonials page includes more visual social&nbsp;proof:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border aligncenter size-full wp-image-2501 lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb2.png\" alt=\"Sitebulb case studies\" width=\"1600\"&nbsp;height=\"793\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb2.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb2-300x149.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb2-768x381.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb2-210x104.png 210w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/793;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sitebulb<\/a><\/em><\/p>\n<p>The number of testimonials is impressive and influences potential customers to sign&nbsp;up.<\/p>\n<p><strong>Moving on to case studies, we can take a look once more at <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener&nbsp;noreferrer\">Drift<\/a>:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2502 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies.png\" alt=\"Drift case studies\" width=\"1524\"&nbsp;height=\"726\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies.png 1524w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-300x143.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-768x366.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-210x100.png 210w\" data-sizes=\"(max-width: 1524px) 100vw, 1524px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1524px; --smush-placeholder-aspect-ratio: 1524\/726;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p><strong>Drift created a beautiful page to present their case studies in an easy to read and eye-catching&nbsp;way:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2504 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2.png\" alt=\"Drift case studies SaaS social proof\" width=\"1600\"&nbsp;height=\"1070\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2-300x201.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2-768x514.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2-1531x1024.png 1531w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2-179x120.png 179w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1070;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p><strong>The page also provides information on individual case&nbsp;studies:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2503 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-individual-case-study.png\" alt=\"drift case studies visual social proof\" width=\"1600\"&nbsp;height=\"985\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-individual-case-study.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-individual-case-study-300x185.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-individual-case-study-768x473.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-individual-case-study-195x120.png 195w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/985;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p>Notice how Drift uses their case studies to share positive results from their&nbsp;users.<\/p>\n<h3>Method #6: Review sites<\/h3>\n<p>Providing evidence that you have a good rating can build trust with your&nbsp;customers.<\/p>\n<p><a href=\"https:\/\/www.learnworlds.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnWorlds<\/a>\u2019 website uses visual social proof from review sites in two clever&nbsp;ways.<\/p>\n<p><strong>First, they share user reviews from popular review sites like G2 and Trustpilot on their&nbsp;homepage:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2505 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld.png\" alt=\"learnworlds homepage\" width=\"1600\"&nbsp;height=\"874\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-300x164.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-768x420.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-210x115.png 210w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/874;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.learnworlds.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnWorlds<\/a><\/em><\/p>\n<p><strong>Second, they collect reviews from top sites and make them visible, playful, and easy to&nbsp;find:<\/strong><\/p>\n<p><img decoding=\"async\" class=\"border size-full wp-image-2506 aligncenter lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-2.png\" alt=\"Learnworlds reviews social proof\" width=\"1600\"&nbsp;height=\"667\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-2.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-2-300x125.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-2-768x320.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-2-210x88.png 210w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/667;\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.learnworlds.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnWorlds<\/a><\/em><\/p>\n<p>Placing review site icons on your website proves to customers that they can trust you. It\u2019s a great way to display the quality of your&nbsp;product.<\/p>\n<h2>Wrapping up<\/h2>\n<p>As you can see, there are many ways of using visual social proof to grow your SaaS&nbsp;business.<\/p>\n<p>Visual social proof can also help in being direct about your product&#8217;s capabilities. Showcasing valuable social proof information upfront helps customers to better understand your&nbsp;product.<\/p>\n<p>Simply put, visual social proof makes your business\u2019 growth easier and more effective. Good&nbsp;luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People are more likely to buy something if others already have\u2014especially others they trust. Here&#8217;s how SaaS businesses can use visual social proof to highlight existing customers, integrations, and more. <\/p>\n","protected":false},"author":12,"featured_media":6359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-saas"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>6 ways for SaaS businesses to use visual social proof - Canny Blog<\/title>\n<meta name=\"description\" content=\"People are more likely to buy something if others already have\u2014especially others they trust. 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Here&#039;s how SaaS businesses can use visual social proof.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/canny.io\/blog\/saas-businesses-visual-social-proof\/\" \/>\n<meta property=\"og:site_name\" content=\"Canny Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cannyio\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-06-17T13:00:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-04-02T15:58:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/visual-social-proof.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1520\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Farzad Rashidi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cannyHQ\" \/>\n<meta name=\"twitter:site\" content=\"@cannyHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Farzad Rashidi\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"12 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/saas-businesses-visual-social-proof\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/saas-businesses-visual-social-proof\\\/\"},\"author\":{\"name\":\"Farzad Rashidi\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/person\\\/67e004c2a90d9461eed881fb846ded3b\"},\"headline\":\"6 ways for SaaS businesses to use visual social&nbsp;proof\",\"datePublished\":\"2020-06-17T13:00:14+00:00\",\"dateModified\":\"2024-04-02T15:58:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/saas-businesses-visual-social-proof\\\/\"},\"wordCount\":1606,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/saas-businesses-visual-social-proof\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/visual-social-proof.png\",\"articleSection\":[\"Building SaaS\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/canny.io\\\/blog\\\/saas-businesses-visual-social-proof\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/saas-businesses-visual-social-proof\\\/\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/saas-businesses-visual-social-proof\\\/\",\"name\":\"6 ways for SaaS businesses to use visual social proof - Canny Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/saas-businesses-visual-social-proof\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/saas-businesses-visual-social-proof\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2020\\\/06\\\/visual-social-proof.png\",\"datePublished\":\"2020-06-17T13:00:14+00:00\",\"dateModified\":\"2024-04-02T15:58:21+00:00\",\"description\":\"People are more likely to buy something if others already have\u2014especially others they trust. 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