{"id":2474,"date":"2020-06-17T09:00:14","date_gmt":"2020-06-17T13:00:14","guid":{"rendered":"http:\/\/blog3.canny.io\/wordpress\/?p=2474"},"modified":"2024-04-02T11:58:21","modified_gmt":"2024-04-02T15:58:21","slug":"saas-businesses-visual-social-proof","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/saas-businesses-visual-social-proof\/","title":{"rendered":"6 ways for SaaS businesses to use visual social proof"},"content":{"rendered":"<p>There are many ways SaaS companies can use visual social proof to attract users.<\/p>\n<h3>In this article, we are going to:<\/h3>\n<ul>\n<li>Dive into the meaning of social proof<\/li>\n<li>Discuss the different types of social proof<\/li>\n<li>Explain the importance of providing visual social proof online<\/li>\n<li>Provide examples of successful SaaS companies that use visual social proof<\/li>\n<li>Elaborate on the effect that visual social proof can have on users<\/li>\n<\/ul>\n<p>Let\u2019s get into it.<\/p>\n<h2>What is visual social proof?<\/h2>\n<p>Social proof was a term first used in the 1984 book, <a href=\"https:\/\/www.amazon.com\/Influence-Psychology-Persuasion-Robert-Cialdini\/dp\/006124189X\" target=\"_blank\" rel=\"noopener noreferrer\">Influence: The Psychology of Persuasion<\/a>. The book says social proof is one of six key principles of persuasion and influence in marketing.<\/p>\n<p>Social proof is when someone is unsure of the best behavior in a situation, so they draw clues from others.<\/p>\n<p>In business, social proof is when people are more likely to buy something if others already have.<\/p>\n<div class=\"callout\"><strong>In other words, people are more likely to buy something if others have already had a good experience.<\/strong><\/div>\n<p>A great example of social proof in the past is the use of canned laughter in comedy shows and TV series.<\/p>\n<p>Nowadays, social proof is all over platforms like Facebook, Twitter, YouTube, and Instagram. Influencers, bloggers, and others use their follower count as a form of social proof. They attract an audience by showing that a large group of people already follow them.<\/p>\n<h2>Why visual social proof matters to SaaS businesses<\/h2>\n<p>When you see product reviews and customer testimonials on a website, that\u2019s also social proof.<\/p>\n<p>And, it&#8217;s extra powerful if you incorporate visuals\u2014like logos, customer photos, or compelling graphics.<\/p>\n<h3>Here\u2019s a great example of visual social proof from&nbsp;<a href=\"https:\/\/hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a>:<\/h3>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2482 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/HubSpot-Homepage.avif\" alt=\"Hubspot homepage\" width=\"1267\" height=\"555\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/HubSpot-Homepage.avif 1267w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/HubSpot-Homepage-300x131.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/HubSpot-Homepage-768x336.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/HubSpot-Homepage-210x92.avif 210w\" sizes=\"auto, (max-width: 1267px) 100vw, 1267px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/hubspot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot<\/a><\/em><\/p>\n<p>When it comes to SaaS, sharing information about who uses your product makes it more desirable. This in turn can increase conversions.<\/p>\n<p>This is a psychological phenomenon and the truth is that most of us can\u2019t resist it. So, using social proof is a great way for SaaS businesses to increase users and grow.<\/p>\n<p>And, visuals are one of the most impactful types of social proof. <a href=\"https:\/\/medium.com\/@paymantaei\/how-to-gain-instant-credibility-with-visual-social-proof-33f14638a69c\" target=\"_blank\" rel=\"noopener noreferrer\">Payman Taei<\/a>, Visme\u2019s founder and CEO, writes that the best way to apply social proof is with visuals.<\/p>\n<p>This is because people tend to favor visuals over other forms of social proof as they&#8217;re much more interesting to the eye.<\/p>\n<p>Let\u2019s look at six ways in which SaaS businesses can and do often use visual social proof effectively. (Note in particular where we&#8217;ve called out areas in red in the following examples.)<\/p>\n<h3>Method #1: Recommendations by industry experts<\/h3>\n<p>As social proof is all about \u201cword of mouth,\u201d sharing reviews from industry experts can be powerful.<\/p>\n<p>A good example of this comes from SEO tool <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a>.<\/p>\n<p><strong>Take a look below at how Ahrefs uses visual testimonials from leading experts:&nbsp;<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2483 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-08-at-3.12.32-PM.avif\" alt=\"\" width=\"829\" height=\"530\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-08-at-3.12.32-PM.avif 829w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-08-at-3.12.32-PM-300x192.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-08-at-3.12.32-PM-768x491.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-08-at-3.12.32-PM-188x120.avif 188w\" sizes=\"auto, (max-width: 829px) 100vw, 829px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a><\/em><\/p>\n<p><strong>Visual testimonials from experts like SEO expert Brian Dean give the company credibility:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border aligncenter wp-image-2484 size-medium\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-291x300.avif\" alt=\"\" width=\"291\" height=\"300\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-291x300.avif 291w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-1-117x120.avif 117w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-1.png 337w\" sizes=\"auto, (max-width: 291px) 100vw, 291px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/ahrefs.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Ahrefs<\/a><\/em><\/p>\n<p>The testimonial is short and sweet, making it clear that this tool is a must-have.<\/p>\n<p><strong>Here\u2019s another example of the power of using reviews by industry experts here at Canny:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2485 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-2.avif\" alt=\"\" width=\"754\" height=\"260\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-2.avif 754w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-2-300x103.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-2-210x72.avif 210w\" sizes=\"auto, (max-width: 754px) 100vw, 754px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/canny.io\/case-studies\" target=\"_blank\" rel=\"noopener noreferrer\">Canny case studies<\/a><\/em><\/p>\n<p style=\"text-align: left;\">A short but effective visual testimonial from Ahrefs CMO Tim Soulo. You can <a href=\"https:\/\/canny.io\/case-studies\/ahrefs\" target=\"_blank\" rel=\"noopener noreferrer\">read the whole case study here<\/a>.<\/p>\n<p style=\"text-align: left;\">When experts give their stamp of approval, they help to influence potential buyers.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-img aligncenter\" style=\"border-width: 0px;\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"Canny free trial\" width=\"1300\" height=\"642\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h3>Method #2: Number of users<\/h3>\n<p>The second method of using visual social proof is to provide the number of users.<\/p>\n<p>Any SaaS company can make the point that they provide the best service or the most helpful SaaS tool.<\/p>\n<p>But by providing visual evidence around your user volume, you take those points to a whole new level. Viewers can now measure and compare a company\u2019s efficiency and performance.<\/p>\n<p><strong>Visme shows the number of people using their <a href=\"http:\/\/visme.co\/make-infographics\" target=\"_blank\" rel=\"noopener noreferrer\">infographic tool<\/a> around the world:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2486 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03bf\u0301\u03c4\u03c5\u03c0\u03bf-2020-05-14-17.54.12.avif\" alt=\"Visme visual social proof\" width=\"1600\" height=\"752\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03bf\u0301\u03c4\u03c5\u03c0\u03bf-2020-05-14-17.54.12.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03bf\u0301\u03c4\u03c5\u03c0\u03bf-2020-05-14-17.54.12-300x141.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03bf\u0301\u03c4\u03c5\u03c0\u03bf-2020-05-14-17.54.12-768x361.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/\u03a3\u03c4\u03b9\u03b3\u03bc\u03b9\u03bf\u0301\u03c4\u03c5\u03c0\u03bf-2020-05-14-17.54.12-210x99.avif 210w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.visme.co\/\" target=\"_blank\" rel=\"noopener noreferrer\">Visme<\/a><\/em><\/p>\n<p>Viewers visiting the website come across this fantastic piece of visual social proof.<\/p>\n<p>The service\u2019s popularity\u2014over 4.5 million users are currently using it\u2014confirms the tool\u2019s quality.<\/p>\n<p><strong><a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a> also dedicates a large amount of space on their homepage to showcasing their users and companies:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2487 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift.avif\" alt=\"Drift homepage\" width=\"1291\" height=\"623\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift.avif 1291w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-300x145.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-768x371.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-210x101.avif 210w\" sizes=\"auto, (max-width: 1291px) 100vw, 1291px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p><strong>Drift also showcases the number of users as a form of social proof all across the website:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2488 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-2.avif\" alt=\"Drift case studies social proof\" width=\"1240\" height=\"555\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-2.avif 1240w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-2-300x134.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-2-768x344.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Drift-2-210x94.avif 210w\" sizes=\"auto, (max-width: 1240px) 100vw, 1240px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p>It can be exciting for potential customers to see that over 50,000 businesses are already using a tool. This makes website visitors that much more likely to gain interest.<\/p>\n<p><strong>For that reason, Drift also uses the power of social proof at the end of the homepage as a reminder to all visitors:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2489 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-6.avif\" alt=\"Drift demo form\" width=\"806\" height=\"349\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-6.avif 806w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-6-300x130.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-6-768x333.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/pasted-image-0-6-210x91.avif 210w\" sizes=\"auto, (max-width: 806px) 100vw, 806px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p><a href=\"https:\/\/basecamp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Basecamp<\/a> likewise uses the power of visual social proof in a highly effective manner.<\/p>\n<p><strong>Instead of sharing data about all users, they display the number of users who have signed up that week:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2490 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp.png\" alt=\"Basecamp signup CTA\" width=\"1106\" height=\"246\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp.png 1106w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-300x67.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-768x171.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-210x47.avif 210w\" sizes=\"auto, (max-width: 1106px) 100vw, 1106px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/basecamp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Basecamp<\/a><\/em><\/p>\n<p>It&#8217;s important for the user to see that a significant number of users have signed up before them.<\/p>\n<p>Over 4,500 users signed up during the last week, meaning that almost 700 users are signing up for the tool every day.<\/p>\n<p><strong>On the same page, the viewer finds a nice <a href=\"https:\/\/visme.co\/blog\/timeline-infographic-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">timeline<\/a> providing even more visual social proof:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2494 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-2.avif\" alt=\"basecamp timeline\" width=\"1600\" height=\"653\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-2.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-2-300x122.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-2-768x313.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Basecamp-2-210x86.avif 210w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/basecamp.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Basecamp<\/a><\/em><\/p>\n<p>This timeline is both eye-catching and easy to read. The numbers are clear and the viewer gets information about the tool\u2019s growth over the last 16 years.<\/p>\n<p>Potential customers can see that the tool has grown from 45 accounts to over 3.3 million of them. And this is depicted visually, boosting the company&#8217;s credibility.<\/p>\n<p>In other words, the timeline above makes it more likely that more new users will sign up for the service.<\/p>\n<h3>Method #3: Trust badges<\/h3>\n<p>A trust badge is an icon that\u2019s usually placed on the landing or homepage that instills trust. These badges help companies provide evidence of their credibility.<\/p>\n<p><strong>For example, <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a> uses their homepage to provide proof of integrity in the use of personal data:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2495 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar.avif\" alt=\"hotjar trust badges\" width=\"1600\" height=\"286\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-300x54.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-768x137.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-210x38.avif 210w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a><\/em><\/p>\n<p>It&#8217;s important that a potential customer knows a SaaS company isn&#8217;t misusing user data.<\/p>\n<p>Hotjar takes this a step further by explaining their relationship with data management.<\/p>\n<p><strong>They&#8217;ve placed GDPR and CCPA badges on their homepage as a form of visual social proof:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2496 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2.avif\" alt=\"hotjar social proof trust badges\" width=\"1600\" height=\"1045\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2-300x196.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2-768x502.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2-1568x1024.avif 1568w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/hotjar-2-184x120.avif 184w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a><\/em><\/p>\n<p><a href=\"https:\/\/moosend.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moosend<\/a> is another example of how trust badges can be used as a form of visual proof.<\/p>\n<p><strong>They use a trust badge in relation to messaging and malware:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border aligncenter wp-image-2497 size-medium\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/mmmaawg-300x143.avif\" alt=\"anti malware trust badge\" width=\"300\" height=\"143\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/mmmaawg-300x143.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/mmmaawg-210x100.avif 210w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/mmmaawg.avif 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/moosend.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Moosend<\/a><\/em><\/p>\n<p>Email marketing can often feel spammy and irritating. So, an anti-spam trust badge is important to the company\u2019s integrity and credibility.<\/p>\n<p>So, Moosend showcases their fight against spam with an M3AAWG badge. This is a great way to encourage trust from their users.<\/p>\n<h3>Method #4: Integrations with popular SaaS companies<\/h3>\n<p><a href=\"https:\/\/canny.io\/integrations\" target=\"_blank\" rel=\"noopener noreferrer\">Integrations<\/a> help show that customers can use your product with a variety of other tools. And, they are inherently strong visual social proof, as customers will be able to easily spot the logos of the other tools they\u2019re currently using.<\/p>\n<p>So, showcasing your integrations visually can be an effective form of visual social proof in itself.<\/p>\n<p><a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drip<\/a> makes it loud and clear that integrations are an important feature of their product. Not only do they include a link to their integrations in their top-level navigation menu, they also provide a search engine for users to take advantage of.<\/p>\n<p><strong>So if someone needs an integration with Shopify, for example, they can immediately find out if one exists:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2498 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drip.avif\" alt=\"Drip integrations page\" width=\"1600\" height=\"951\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drip.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drip-300x178.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drip-768x456.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drip-202x120.avif 202w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drip.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drip<\/a><\/em><\/p>\n<p>In fact, integrations are so important that Drip allows users to <a href=\"https:\/\/canny.io\/features\/feedback\" target=\"_blank\" rel=\"noopener noreferrer\">suggest future ideas<\/a>.<\/p>\n<p>Another example can be seen on <a href=\"https:\/\/www.uscreen.tv\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uscreen<\/a>\u2019s homepage.<\/p>\n<p><strong>Take a look at how they show which platforms their service works with:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2499 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/uscreen.avif\" alt=\"uscreen\" width=\"1600\" height=\"165\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/uscreen.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/uscreen-300x31.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/uscreen-768x79.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/uscreen-210x22.png 210w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.uscreen.tv\/\" target=\"_blank\" rel=\"noopener noreferrer\">Uscreen<\/a><\/em><\/p>\n<p>The more integrations and capabilities a tool has, the more credible it can seem to potential customers.<\/p>\n<h3>Method #5: User testimonials and case studies<\/h3>\n<p>The fifth method SaaS companies should apply is user testimonials and case studies.<\/p>\n<p>Users will be more motivated to try a service that has already proven to be helpful for others.<\/p>\n<p>We already talked about sharing information about current users. But it&#8217;s also a good idea to share reviews and case studies from past users as well.<\/p>\n<p><strong>For example, at the bottom of the <a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sitebulb<\/a> homepage, we see this:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2500 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb.avif\" alt=\"sitebulb case studies\" width=\"1450\" height=\"858\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb.avif 1450w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb-300x178.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb-768x454.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb-203x120.avif 203w\" sizes=\"auto, (max-width: 1450px) 100vw, 1450px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sitebulb<\/a><\/em><\/p>\n<p>Visitors find testimonials to help them decide whether the company is right for them.<\/p>\n<p><strong>Sitebulb\u2019s full testimonials page includes more visual social proof:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border aligncenter size-full wp-image-2501\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb2.avif\" alt=\"Sitebulb case studies\" width=\"1600\" height=\"793\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb2.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb2-300x149.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb2-768x381.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/sitebulb2-210x104.avif 210w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/sitebulb.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sitebulb<\/a><\/em><\/p>\n<p>The number of testimonials is impressive and influences potential customers to sign up.<\/p>\n<p><strong>Moving on to case studies, we can take a look once more at <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a>:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2502 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies.avif\" alt=\"Drift case studies\" width=\"1524\" height=\"726\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies.avif 1524w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-300x143.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-768x366.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-210x100.avif 210w\" sizes=\"auto, (max-width: 1524px) 100vw, 1524px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p><strong>Drift created a beautiful page to present their case studies in an easy to read and eye-catching way:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2504 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2.avif\" alt=\"Drift case studies SaaS social proof\" width=\"1600\" height=\"1070\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2-300x201.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2-768x514.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2-1531x1024.avif 1531w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-case-studies-2-179x120.avif 179w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p><strong>The page also provides information on individual case studies:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2503 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-individual-case-study.avif\" alt=\"drift case studies visual social proof\" width=\"1600\" height=\"985\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-individual-case-study.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-individual-case-study-300x185.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-individual-case-study-768x473.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/drift-individual-case-study-195x120.avif 195w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.drift.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drift<\/a><\/em><\/p>\n<p>Notice how Drift uses their case studies to share positive results from their users.<\/p>\n<h3>Method #6: Review sites<\/h3>\n<p>Providing evidence that you have a good rating can build trust with your customers.<\/p>\n<p><a href=\"https:\/\/www.learnworlds.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnWorlds<\/a>\u2019 website uses visual social proof from review sites in two clever ways.<\/p>\n<p><strong>First, they share user reviews from popular review sites like G2 and Trustpilot on their homepage:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2505 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld.avif\" alt=\"learnworlds homepage\" width=\"1600\" height=\"874\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-300x164.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-768x420.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-210x115.avif 210w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.learnworlds.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnWorlds<\/a><\/em><\/p>\n<p><strong>Second, they collect reviews from top sites and make them visible, playful, and easy to find:<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"border size-full wp-image-2506 aligncenter\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-2.avif\" alt=\"Learnworlds reviews social proof\" width=\"1600\" height=\"667\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-2.avif 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-2-300x125.avif 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-2-768x320.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/learnworld-2-210x88.avif 210w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<p style=\"text-align: center;\"><em>Source: <a href=\"https:\/\/www.learnworlds.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">LearnWorlds<\/a><\/em><\/p>\n<p>Placing review site icons on your website proves to customers that they can trust you. It\u2019s a great way to display the quality of your product.<\/p>\n<h2>Wrapping up<\/h2>\n<p>As you can see, there are many ways of using visual social proof to grow your SaaS business.<\/p>\n<p>Visual social proof can also help in being direct about your product&#8217;s capabilities. Showcasing valuable social proof information upfront helps customers to better understand your product.<\/p>\n<p>Simply put, visual social proof makes your business\u2019 growth easier and more effective. Good luck!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>People are more likely to buy something if others already have\u2014especially others they trust. Here&#8217;s how SaaS businesses can use visual social proof to highlight existing customers, integrations, and more. <\/p>\n","protected":false},"author":12,"featured_media":6359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2474","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-saas"],"aioseo_notices":[],"modified_by":"Maria Vasserman","_links":{"self":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/2474","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/comments?post=2474"}],"version-history":[{"count":21,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/2474\/revisions"}],"predecessor-version":[{"id":4271,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/2474\/revisions\/4271"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media\/6359"}],"wp:attachment":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media?parent=2474"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/categories?post=2474"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/tags?post=2474"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}