{"id":2633,"date":"2020-08-12T08:00:20","date_gmt":"2020-08-12T12:00:20","guid":{"rendered":"http:\/\/blog3.canny.io\/wordpress\/?p=2633"},"modified":"2024-03-13T15:33:39","modified_gmt":"2024-03-13T19:33:39","slug":"how-to-decide-if-you-need-a-new-tool","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/how-to-decide-if-you-need-a-new-tool\/","title":{"rendered":"Too much tech? How to decide if you need a new&nbsp;tool"},"content":{"rendered":"<p>I\u2019ll come out and say&nbsp;it:<\/p>\n<p>A lot of companies\u2014specifically tech companies\u2014over-engineer their&nbsp;processes.<\/p>\n<p>It makes sense: There is a tool to automate, track, and facilitate just about everything you can possibly imagine. If you\u2019re in an industry where adopting new tools is standard, it\u2019s natural to want to try something that might help your&nbsp;workflow.<\/p>\n<p>Plus, there\u2019s always the appeal of a shiny new&nbsp;toy.<\/p>\n<p>But, the result is often a \u201ctech stack\u201d that\u2019s unnecessary at best, and a waste of time, money, and energy at&nbsp;worst.<\/p>\n<h2>Do we really <em>need<\/em> this tool?<\/h2>\n<p>The reality is that a lot of incredibly useful SaaS tools aren\u2019t&nbsp;<em>essential.<\/em><\/p>\n<p>That is to say, you can get by and cobble together a process without&nbsp;them.<\/p>\n<p><strong>The challenge is figuring out if something genuinely makes processes easier and better, versus complicating things&nbsp;unnecessarily.<\/strong><\/p>\n<p>Take Canny, for example. (Yeah, I\u2019m asking if our own tool is necessary. We\u2019re feeling bold&nbsp;today.)<\/p>\n<p>Will you still get customer feedback without a tool like Canny in place? Of course. <a href=\"https:\/\/canny.io\/blog\/encouraging-dissent-negative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">Your customers will tell you what they think<\/a>, whether you <a href=\"https:\/\/canny.io\/blog\/ask-for-feedback-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">ask them for feedback or&nbsp;not<\/a>.<\/p>\n<p>But, a tool like Canny makes the feedback process easier, faster, and smoother for both you and your customers. It takes a cumbersome, blind-leading-the-blind approach, and makes it simple and&nbsp;organized.<\/p>\n<figure id=\"attachment_2046\" aria-describedby=\"caption-attachment-2046\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2046 lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/11\/spreadsheet-2.png\" alt=\"Using a spreadsheet to track user feedback is a hassle\" width=\"600\" height=\"408\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/11\/spreadsheet-2.png 2771w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/11\/spreadsheet-2-300x204.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/11\/spreadsheet-2-768x522.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/11\/spreadsheet-2-1507x1024.png 1507w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2019\/11\/spreadsheet-2-177x120.png 177w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/408;\" \/><figcaption id=\"caption-attachment-2046\" class=\"wp-caption-text\">Spreadsheets work, but they&#8217;re a messy and inconvenient way to manage feedback and feature requests.<\/figcaption><\/figure>\n<p>Now, if you don\u2019t have enough customers yet, Canny might be overkill. A tool for managing feedback might not be necessary (yet!) when you aren\u2019t dealing with a high volume of&nbsp;feedback.<\/p>\n<p>That said, I\u2019d argue that you do <em>need<\/em> a tool like Canny if you\u2019re getting enough feedback and feature requests that you&#8217;re ending up with something like the spreadsheet above. In that case, you need to make the process of collecting and managing customer feedback&nbsp;easier.<\/p>\n<p>It\u2019s an example of a tool that makes a process better, rather than simply adding another layer of&nbsp;complexity.<\/p>\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"><!-- [if lte IE 8]>\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-img aligncenter lazyload\" style=\"--smush-placeholder-width: 1300px; --smush-placeholder-aspect-ratio: 1300\/642;border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"Canny free trial\" width=\"1300\" height=\"642\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n<h2>What\u2019s the problem with too much tech?<\/h2>\n<p>Too much tech becomes a problem&nbsp;when:<\/p>\n<ul>\n<li><strong>You\u2019re collecting information for the sake of it.<\/strong> This muddies the waters and makes it harder to home in on what actually&nbsp;matters.<\/li>\n<li><strong>A tool is used just because it exists.<\/strong> This complicates processes and adds unnecessary steps. It\u2019s a waste of&nbsp;time.<\/li>\n<li><strong>You\u2019re spending money on something you don\u2019t need.<\/strong> If you\u2019re <a href=\"https:\/\/canny.io\/blog\/year-three-lessons-bootstrapped-startup\/\" target=\"_blank\" rel=\"noopener noreferrer\">bootstrapped and trying to stay relatively lean<\/a> (or just don\u2019t want to waste money), this is an obvious&nbsp;issue.<\/li>\n<li><strong>It creates unnecessary silos.<\/strong> If each org uses different tools, this can make things <em>more<\/em> confusing rather than&nbsp;easier.<\/li>\n<\/ul>\n<p>Not everything needs to be automated. Not every data point adds value or informs decisions. You really don\u2019t need a piece of technology for every aspect of your&nbsp;process.<\/p>\n<p>Let\u2019s dig into this more, and talk about some ways to identify if something is actually a valuable addition to your tech&nbsp;stack.<\/p>\n<h2>Do we need a tool for this? A step-by-step evaluation process<\/h2>\n<p>Ask yourself the following questions to determine if your process needs improvement and if a new tool would&nbsp;help.<\/p>\n<p>If not\u2014I hate to break it to you, but you might just be addicted to shiny new tech. (It\u2019s okay. We understand. We\u2019re forming a support&nbsp;group.)<\/p>\n<h3>1. Would a tool allow me to access information I couldn\u2019t otherwise?<\/h3>\n<p>We use <a href=\"https:\/\/www.hotjar.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a> at Canny. Without it, we simply wouldn\u2019t have access to specific, valuable&nbsp;information.<\/p>\n<p>Things like how users move through the site, and where they spend the most time\u2014these are insights we literally couldn\u2019t get without using a tool. It\u2019s information that will help us make calls about how to structure our website, pages we need to build, and so&nbsp;on.<\/p>\n<figure id=\"attachment_2652\" aria-describedby=\"caption-attachment-2652\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2652 lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/Hotjar-landing-page-heatmap-screenshot.png\" alt=\"\" width=\"600\" height=\"325\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/Hotjar-landing-page-heatmap-screenshot.png 2552w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/Hotjar-landing-page-heatmap-screenshot-300x162.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/Hotjar-landing-page-heatmap-screenshot-768x416.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/Hotjar-landing-page-heatmap-screenshot-1891x1024.png 1891w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/Hotjar-landing-page-heatmap-screenshot-210x114.png 210w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/325;\" \/><figcaption id=\"caption-attachment-2652\" class=\"wp-caption-text\">One of our heat maps in Hotjar.<\/figcaption><\/figure>\n<p>We can\u2019t manually gather this info. It isn\u2019t<em> available<\/em> without a specialized piece of&nbsp;tech.<\/p>\n<p>So, Hotjar falls into the \u201cnecessary\u201d category because it gives us info we couldn\u2019t get otherwise. It\u2019s a tech solution to a problem you can\u2019t solve without specialized&nbsp;tech.<\/p>\n<p><strong>Start by&nbsp;asking:<\/strong><\/p>\n<ul>\n<li>Are we actually <em>doing something<\/em> with the data we\u2019re collecting? If not, why are we collecting&nbsp;it?<\/li>\n<li>Is there another way to get this data point or piece of&nbsp;information?<\/li>\n<li>Why or why&nbsp;not?<\/li>\n<li>What would it look like to gather that info in a different&nbsp;way?<\/li>\n<\/ul>\n<p>Don\u2019t focus on questions around time investment or difficulty now\u2014we\u2019ll get to those&nbsp;later.<\/p>\n<h3>2. Could I share this information or data point manually, without a tool?<\/h3>\n<p>Take, for instance, a really nice marketing&nbsp;dashboard.<\/p>\n<p>You pipe in info from your analytics tools, and it populates for you, complete with graphs and&nbsp;visuals.<\/p>\n<p>Great.&nbsp;Fancy.<\/p>\n<figure id=\"attachment_2635\" aria-describedby=\"caption-attachment-2635\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2635 lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/PPC_Dashboard.png\" alt=\"\" width=\"600\" height=\"351\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/PPC_Dashboard.png 1429w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/PPC_Dashboard-300x176.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/PPC_Dashboard-768x449.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/PPC_Dashboard-205x120.png 205w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/351;\" \/><figcaption id=\"caption-attachment-2635\" class=\"wp-caption-text\">This dashboard from <a href=\"https:\/\/www.sisense.com\/dashboard-examples\/marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sisense<\/a> <em>looks<\/em> great\u2014but is it essential to have this info in a dashboard?<\/figcaption><\/figure>\n<p>But could you convey this info in a more lightweight way, without a&nbsp;dashboard?<\/p>\n<p>You probably&nbsp;could.<\/p>\n<p>Now, doing so might be a ton of work, a waste of time, and it might not match the audience you\u2019re presenting the info to (we\u2019ll get into all those considerations&nbsp;later).<\/p>\n<p>But, if you just need one or two data points (and a fancy presentation isn\u2019t hugely important), manually grabbing them from your analytics tool might be&nbsp;fine.<\/p>\n<p>You might ultimately decide that automating this process is still the way to go\u2014but it\u2019s smart to evaluate if it\u2019s truly worth it, or if you can do the thing&nbsp;manually.<\/p>\n<h3>3. Is doing this manually\/without a tool a significant drain on my time, brainpower, and overall will to live?<\/h3>\n<p>So, you can get by without a tool\u2014but it might&nbsp;suck.<\/p>\n<p>At this point, it\u2019s important to get a sense of the relative effort you\u2019re expending by not using a tech solution to solve the&nbsp;problem.<\/p>\n<p><strong>Going back to my marketing dashboard&nbsp;example:<\/strong><\/p>\n<p>I don\u2019t need a dashboard solution if all I need to do is go into Google Analytics once a month and pull, say, our total pageviews for the Canny blog. That\u2019s maybe five clicks, two minutes, and one&nbsp;metric.<\/p>\n<p>But, if I need to pull several different metrics, cross-compare them over periods of time, and flip between settings, it becomes a lot more&nbsp;time-consuming.<\/p>\n<p>Effort expended is relative. But, if you\u2019re considering a new tool, it\u2019s a good idea to log the amount of time you\u2019re taking to do the task without one and see if it feels&nbsp;reasonable.<\/p>\n<p>If it\u2019s becoming a significant time-suck (or just mentally exhausting you), a tool might be a good&nbsp;idea.<\/p>\n<h3>4. Will other team members be working on this\/need access to this information?<\/h3>\n<p>Is this something that you\u2019ll be working on with other members of your team? Will a tool help you organize things so that everyone can work collaboratively, document information so that you all have access to it later, and so&nbsp;on?<\/p>\n<p>If so, a piece of tech to help you manage this process might be a good&nbsp;idea.<\/p>\n<figure id=\"attachment_2653\" aria-describedby=\"caption-attachment-2653\" style=\"width: 600px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"wp-image-2653 lazyload\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/ClickUp-board-screenshot.png\" alt=\"Canny ClickUp board\" width=\"600\" height=\"319\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/ClickUp-board-screenshot.png 2584w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/ClickUp-board-screenshot-300x160.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/ClickUp-board-screenshot-768x408.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/ClickUp-board-screenshot-1926x1024.png 1926w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/08\/ClickUp-board-screenshot-210x112.png 210w\" data-sizes=\"(max-width: 600px) 100vw, 600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 600px; --smush-placeholder-aspect-ratio: 600\/319;\" \/><figcaption id=\"caption-attachment-2653\" class=\"wp-caption-text\">A look at one of our ClickUp boards.<\/figcaption><\/figure>\n<p>We like to use <a href=\"https:\/\/app.clickup.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">ClickUp<\/a> for collaborative work. Everyone can work within the tool together, and it\u2019s easy to keep track of where a project is at certain stages, and who is responsible for&nbsp;what.<\/p>\n<p>It makes it easier to work together, especially as a remote&nbsp;team:<\/p>\n<blockquote><p>If multiple people are involved in the same project, it\u2019s nice to have a shared tool to keep everyone on the same&nbsp;page.<\/p>\n<p>-Sarah<\/p><\/blockquote>\n<p>But, on the flip side, if you\u2019re the only person involved, it\u2019s worth asking if a new, specific tool is&nbsp;necessary.<\/p>\n<h3>5. Does the presentation (and level of effort) match the audience?<\/h3>\n<p>A pretty presentation is a perfectly valid reason to invest in a piece of tech\u2014if someone else is going to see&nbsp;it.<\/p>\n<p>I love a pretty thing. But, my personal to-do list? Doesn\u2019t necessarily need to be pretty. No one sees it but me. I\u2019ve tried apps like <a href=\"https:\/\/todoist.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Todoist<\/a>, and for me, they\u2019re form over function. It takes too long, and the upside just isn\u2019t&nbsp;there.<\/p>\n<p><strong>Questions to&nbsp;ask:<\/strong><\/p>\n<ul>\n<li>Do customers, external stakeholders, or similar \u201coutsiders\u201d need to access this&nbsp;info?<\/li>\n<li>Will it reflect better on your business if you use a tool that presents info in an attractive, cohesive&nbsp;way?<\/li>\n<\/ul>\n<p>If so, it might be smart to invest in a tool that is aesthetically-pleasing and offers a nice&nbsp;presentation.<\/p>\n<p>If it\u2019s a quick update you\u2019re giving in a monthly meeting, you probably don\u2019t need a flashy tool just to impress your&nbsp;team.<\/p>\n<h2>Choose your tech stack deliberately<\/h2>\n<p>Specialized tools are great and can help you do things faster and more&nbsp;clearly.<\/p>\n<p>But, sometimes you don\u2019t need a tool and it actually complicates the&nbsp;process.<\/p>\n<p>Evaluate the need and benefit that a new piece of technology will bring before investing time and effort into it. What\u2019s the tradeoff? What do you lose by not bringing on a tool? What do you&nbsp;gain?<\/p>\n<p>If implementing something will save you 10 minutes a day, and incur a high cost, it might not be worth it. But, if it\u2019ll save significant time, effort, and make it easier to document processes and stay organized as a team? It might be a worthwhile&nbsp;investment.<\/p>\n<p>For more on choosing and implementing tools on your team, check out our recent article on <a href=\"https:\/\/canny.io\/blog\/product-adoption-how-to-get-team-to-use-new-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">how to get your team on board with new tech<\/a>. And, while you&#8217;re here, check out Canny if you haven&#8217;t already\u2014you can <a href=\"https:\/\/canny.io\/register\" target=\"_blank\" rel=\"noopener noreferrer\">try it free for 14&nbsp;days<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We love a good tech stack\u2014but too much tech can weigh down your workflow. Here&#8217;s how to figure out if you actually need a new piece of software or tool in your toolkit. <\/p>\n","protected":false},"author":10,"featured_media":5830,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-2633","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-saas"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to decide if you need to upgrade your tech stack<\/title>\n<meta name=\"description\" content=\"We love a good tech stack, but too much tech can weigh down your workflow. Here&#039;s how to figure out if you actually need a new piece of software or tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/how-to-decide-if-you-need-a-new-tool\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to decide if you need to upgrade your tech stack\" \/>\n<meta property=\"og:description\" content=\"We love a good tech stack, but too much tech can weigh down your workflow. 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