{"id":2739,"date":"2020-10-21T08:00:53","date_gmt":"2020-10-21T12:00:53","guid":{"rendered":"http:\/\/blog3.canny.io\/wordpress\/?p=2739"},"modified":"2024-06-17T15:52:18","modified_gmt":"2024-06-17T19:52:18","slug":"customer-feedback-ask-for-referrals","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/customer-feedback-ask-for-referrals\/","title":{"rendered":"Supercharging customer feedback: when to ask for referrals"},"content":{"rendered":"\n

80% of all B2B and B2C purchases<\/a> involve some type of word-of-mouth recommendation during the purchase cycle.<\/p>\n\n\n\n

And, according to research by The New York Times, 65% of new clients<\/a> stem from referrals.<\/p>\n\n\n\n

These numbers point to one thing: Referrals are a powerful source of new customers.<\/p>\n\n\n\n

However, there’s a process to the whole thing. You can’t just randomly ask customers to recommend your product. It could be off-putting and may lead to you losing their business<\/a>.<\/p>\n\n\n\n

When to ask for referrals<\/h2>\n\n\n\n

When is the right time to ask your customers to refer you?<\/p>\n\n\n\n

Before we get into that, let’s look more at how word-of-mouth and referral marketing works:<\/strong><\/p>\n\n\n\n