{"id":2850,"date":"2020-12-16T09:00:35","date_gmt":"2020-12-16T14:00:35","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=2850"},"modified":"2026-03-10T21:04:49","modified_gmt":"2026-03-11T01:04:49","slug":"top-2020-articles-feedback-roadmaps-saas","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/top-2020-articles-feedback-roadmaps-saas\/","title":{"rendered":"Best of 2020: Our top articles on customer feedback, roadmapping, and&nbsp;SaaS"},"content":{"rendered":"\n<p>The end of the year is always a time to&nbsp;reflect.&nbsp;<\/p>\n\n\n\n<p>So, we decided to take a moment to round up some of our favorite articles of 2020. (And, if you\u2019re new to the Canny blog, this is a good place to start.)&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">This roundup includes:&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Canny behind-the-scenes, including how we hit 1M&nbsp;ARR,<\/li>\n\n\n\n<li>things we\u2019ve learned while running and growing a SaaS&nbsp;business,<\/li>\n\n\n\n<li>why customer feedback matters, and how to leverage&nbsp;it&nbsp;<\/li>\n\n\n\n<li>the importance of product&nbsp;roadmapping,&nbsp;<\/li>\n\n\n\n<li>and some of our favorite posts from other industry&nbsp;experts.<\/li>\n<\/ul>\n\n\n<p><!--HubSpot Call-to-Action Code --><span id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-wrapper\"><span id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"><!-- [if lte IE 8]>\n\n\n\n\n\n<div id=\"hs-cta-ie-element\"><\/div>\n\n\n\n\n\n<![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener noreferrer\"><img decoding=\"async\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" class=\"hs-cta-img aligncenter lazyload\" style=\"--smush-placeholder-width: 1300px; --smush-placeholder-aspect-ratio: 1300\/642;border-width: 0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"Canny free trial\" width=\"1300\" height=\"642\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\"><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code --><\/p>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Canny behind-the-scenes:&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. <a href=\"https:\/\/canny.io\/blog\/how-we-built-a-1m-arr-saas-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\">How we built a $1M ARR SaaS startup<\/a>&nbsp;<\/h3>\n\n\n\n<p>We hit a big milestone this fall: $1M in annual recurring revenue. This article covers what we\u2019ve learned and takeaways for other growing SaaS&nbsp;startups.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. <a href=\"https:\/\/canny.io\/blog\/year-three-lessons-bootstrapped-startup\/\" target=\"_blank\" rel=\"noreferrer noopener\">Year three in review: Lessons from growing our bootstrapped startup<\/a><\/h3>\n\n\n\n<p>In March of 2020, Canny turned three. Here are the highlights of three years of bootstrapping SaaS, and the highs and&nbsp;lows.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Running a SaaS company:&nbsp;<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">3. <a href=\"https:\/\/canny.io\/blog\/too-much-tech-how-to-decide-if-you-need-a-new-tool\/\" target=\"_blank\" rel=\"noreferrer noopener\">Too much tech? How to decide if you need a new tool<\/a><\/h3>\n\n\n\n<p>We\u2019re all for adding tools to your stack that make your life easier (hello, Canny). But there\u2019s definitely such a thing as too much tech. Here\u2019s how to systematically decide whether or not you actually <em>need <\/em>a new&nbsp;tool.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. <a href=\"https:\/\/canny.io\/blog\/effective-product-case-studies\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to write effective product case studies for your software product<\/a><\/h3>\n\n\n\n<p>Case studies are a hugely effective way to showcase how actual customers use your product. Here\u2019s how we approach the process. (And, check out <a href=\"https:\/\/canny.io\/case-studies\" target=\"_blank\" rel=\"noreferrer noopener\">Canny\u2019s case studies<\/a> for more&nbsp;examples.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Leveraging customer feedback:<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">5. <a href=\"https:\/\/canny.io\/blog\/should-you-be-collecting-customer-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">Should you be collecting customer feedback?<\/a><\/h3>\n\n\n\n<p>Back to basics: Why does collecting customer feedback actually matter? Here\u2019s why we think having a process for collecting and managing user feedback is an invaluable part of building a strong&nbsp;product.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. <a href=\"https:\/\/canny.io\/blog\/understanding-customer-feedback-why-it-matters-who-is-saying-what\/\" target=\"_blank\" rel=\"noreferrer noopener\">Understanding customer feedback: Why it matters who is saying what<\/a><\/h3>\n\n\n\n<p>Feedback is important\u2014but it\u2019s not just about collecting input. You also need to track specifically<em> which<\/em> customers are giving what feedback. Here\u2019s&nbsp;why.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Roadmapping tips<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">7. <a href=\"https:\/\/canny.io\/blog\/should-you-have-a-public-roadmap\/\" target=\"_blank\" rel=\"noreferrer noopener\">Should you have a public product roadmap?&nbsp;<\/a><\/h3>\n\n\n\n<p>Public roadmaps make people nervous. What if a competitor steals your ideas, or customers get upset that you\u2019re not building out features fast enough? We think the pros outweigh the cons, and we go into why in this&nbsp;article.&nbsp;<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">8. <a href=\"https:\/\/canny.io\/blog\/roadmaps-remote-product-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">5 roadmap tips for remote product management<\/a><\/h3>\n\n\n\n<p>Now more than ever, entire companies are going fully remote. For PMs (whose job relies on interfacing with multiple orgs), this can be a challenging shift. Here\u2019s how having a well-thought-out roadmap can&nbsp;help.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">From industry experts<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">9. <a href=\"https:\/\/canny.io\/blog\/saas-businesses-visual-social-proof\/\" target=\"_blank\" rel=\"noreferrer noopener\">6 ways for SaaS businesses to use visual social proof<\/a><\/h3>\n\n\n\n<p>Social proof is persuasive. But, in terms of your website and promotional materials, it can be more powerful when presented visually. Here\u2019s how to highlight it visually on your landing site, with customer features, stats on user volume, and more, from Farzad Rashidi, marketing director at <a href=\"https:\/\/www.visme.co\/\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">Visme<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">10. <a href=\"https:\/\/canny.io\/blog\/how-to-use-customer-feedback-to-win-back-lost-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\">How to use customer feedback to win back lost customers<\/a><\/h3>\n\n\n\n<p>From Petra Odak, CMO at <a href=\"https:\/\/betterproposals.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Better Proposals<\/a>, comes these tips on creating a win-back strategy based around feedback you collect from your&nbsp;customers.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our top articles of 2020 on customer feedback, roadmapping, startup behind-the-scenes, and lessons learned while bootstrapping SaaS. <\/p>\n","protected":false},"author":10,"featured_media":5703,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2,8,7],"tags":[],"class_list":["post-2850","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-saas","category-customer-feedback","category-product-management"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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