{"id":3913,"date":"2022-12-08T10:02:16","date_gmt":"2022-12-08T15:02:16","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=3913"},"modified":"2024-04-19T12:33:54","modified_gmt":"2024-04-19T16:33:54","slug":"product-management-predictions-for-2023","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/product-management-predictions-for-2023\/","title":{"rendered":"Product management predictions for 2023"},"content":{"rendered":"\n

We\u2019re approaching the end of the year. Everyone\u2019s drafting up plans for 2023 and, of course, is wondering \u2013 what\u2019s to come? Some top product management experts shared their predictions with us. So we\u2019re going to lay them all out here for you! We hope that these insights will help you prepare for what\u2019s ahead and get inspired for the new year. Keep reading!<\/p>\n\n\n\n

Money talk<\/strong><\/h2>\n\n\n\n

Of course, the first thing that\u2019s on everyone\u2019s mind is money. Inflation, potential financial crisis, recession \u2013 all that affects your bottom line. What does that mean for product management specifically?<\/p>\n\n\n\n

\u201cGiven the current economy, PMs will be expected to do more with a lower budget. Resource prioritization and optimization will be a constant refrain,\u201d \u2013 comments Jacques Reulet<\/a>, Customer Success Manager at Canny<\/a>.<\/p>\n\n\n\n

With this added pressure, what can you do to stay afloat and thrive?<\/p>\n\n\n\n

“Due to global inflation, we can expect pricing restructuring for most SaaS companies. The correct pricing is one of the things that can get you ahead of the competition. Make sure to explore your customers’ willingness to pay in even more detail this time. Times are demanding and unpredictable. Data is as crucial as it has ever been. It will remain that way for 2023,” \u2013 says Micha\u0142 Suski<\/a>, Co-Founder & Chief Product Officer at Surfer<\/a>.<\/p>\n\n\n\n

Similarly, there are predictions \u201cabout finding product growth opportunities on a limited budget. That will be the key. Companies are already cutting their staff and budgets. So only revenue-driven and data-driven products will survive,\u201d \u2013 says Lilia Gorbachik<\/a>, Product Manager at SEMrush<\/a>.<\/p>\n\n\n\n

\u201cPMs must become more data-driven as they decide what to work on,\u201d \u2013 Jacques agrees.<\/p>\n\n\n\n

Skill expansion<\/strong><\/h2>\n\n\n\n

We\u2019ve talked to many product managers<\/a> about what it really means to be a PM. This discipline isn\u2019t taught in many schools yet. So the definition of this role is vague and ever-changing. Some experts predict that it won\u2019t ever be set in stone.<\/p>\n\n\n\n

\u201cNew product managers will need a diverse set of skills to keep up. PMs will have to be proficient in engineering, design, marketing, operations, and more. This kind of product manager can see the broad picture and comprehend how everything in the business fits together. Since businesses are adopting more fluid methods of operation, this pattern is here to stay,\u201d \u2013 comments Irene Graham, Co-Founder of Spylix<\/a>.<\/p>\n\n\n\n

\u201cA PM is not a role with fixed skills and responsibilities. On the opposite \u2013 you need to be flexible enough to work across different teams and functions. 2023 will be the year of diverse and know-it-all PMs<\/strong>. They are knowledgeable everywhere: from marketing to engineering. This shift will be crucial. Flexible and agile PMs will ensure that the product responds to all set criteria, meets the clients’ needs, and is created in a timely and efficient manner,\u201d \u2013 agrees Marcin Stoll<\/a>, Chief Product Officer at Tidio<\/a>.<\/p>\n\n\n\n

All the tech<\/h2>\n\n\n\n

Of course, tech advancements will continue leading the way. Product experts are paying particular attention to:<\/p>\n\n\n\n