{"id":3947,"date":"2023-01-05T15:45:30","date_gmt":"2023-01-05T20:45:30","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=3947"},"modified":"2025-01-22T15:33:01","modified_gmt":"2025-01-22T20:33:01","slug":"how-feedback-management-can-boost-seo","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/","title":{"rendered":"How feedback management can boost&nbsp;SEO"},"content":{"rendered":"\n<p>Paying attention to your customers\u2019 feedback is undoubtedly&nbsp;important.&nbsp;<\/p>\n\n\n\n<p>There are <a href=\"https:\/\/canny.io\/blog\/should-you-be-collecting-customer-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">many reasons<\/a> for that. You can identify and fix issues faster, keep your customers in the loop, increase loyalty, and much&nbsp;more.&nbsp;<\/p>\n\n\n\n<p>But did you know that feedback management can also boost your search engine optimization (SEO) and drive organic&nbsp;traffic?<\/p>\n\n\n\n<p>Read on to learn more about&nbsp;it!<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Optimizing for search<\/strong><\/h2>\n\n\n\n<p>SEO stands for <a href=\"https:\/\/searchengineland.com\/guide\/what-is-seo\" target=\"_blank\" rel=\"noreferrer noopener\">search engine optimization<\/a>. It\u2019s a set of activities that helps your website appear higher on the search results page (in Google, Bing, or other similar search&nbsp;engines).&nbsp;<\/p>\n\n\n\n<p>It helps you get more visitors on your site without paying money. Searchers are more likely to click on the organic results that appear first, so ranking first gets you a higher share of their&nbsp;clicks.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><a href=\"https:\/\/backlinko.com\/google-ctr-stats\" target=\"_blank\" rel=\"noreferrer noopener\">Backlinko<\/a> analyzed over 4 million search results and found that the top ranked page gets 27.6% of all&nbsp;clicks.<\/p>\n<\/blockquote>\n\n\n\n<p>And it\u2019s a long game. No SEO effort takes effect&nbsp;immediately.<\/p>\n\n\n\n<p>It\u2019s also complex. There are literally hundreds of ranking factors that Google uses to rank pages (not to mention other search&nbsp;engines).&nbsp;<\/p>\n\n\n\n<p>And, Google frequently changes their ranking algorithms (the rules of the&nbsp;game).<\/p>\n\n\n\n<p>So it\u2019s important to always stay up to date with those changes and keep&nbsp;up.<\/p>\n\n\n\n<p>Ultimately, Google\u2019s goal is to rank the best solution to a searcher\u2019s needs. SEO fundamentally is focused on making Google think your page is the best resource to show&nbsp;searchers.&nbsp;<\/p>\n\n\n\n<p>Some of the <a href=\"https:\/\/www.wordstream.com\/blog\/ws\/2015\/04\/30\/seo-basics\" target=\"_blank\" rel=\"noreferrer noopener\">most popular SEO activities<\/a>&nbsp;include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Creating and updating useful&nbsp;content<\/li>\n\n\n\n<li>Optimizing your site content for relevant keywords and&nbsp;topics<\/li>\n\n\n\n<li>Improving website speed, performance and&nbsp;UX<\/li>\n\n\n\n<li>Blogging<\/li>\n\n\n\n<li>Link&nbsp;building<\/li>\n<\/ul>\n\n\n\n<p>This is just scratching the surface of course. And there\u2019s a lot to do in the SEO world. Luckily, customer feedback management can help you with that. Here\u2019s&nbsp;how.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creating UGC dynamically<\/strong><\/h2>\n\n\n\n<p>The feedback that your customers leave? That\u2019s content. User-generated content (UGC) to be precise. And that type of content is highly effective. In fact, some sources state that <a href=\"https:\/\/everyonesocial.com\/blog\/user-generated-content-statistics\/#:~:text=A%20significant%2070%25%20of%20consumers,when%20making%20a%20purchasing%20decision.\" target=\"_blank\" rel=\"noreferrer noopener\">93% of consumers trust&nbsp;UGC<\/a>.<\/p>\n\n\n\n<p>Using <a href=\"https:\/\/canny.io\">feedback management software (like Canny)<\/a> lets you collect feedback and automatically create indexable&nbsp;posts.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1520\" height=\"800\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-1.png\" alt=\"A staggering 93% of customers believe user-generated content is very helpful when making a purchasing decision\" class=\"wp-image-3958 lazyload\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-1.png 1520w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-1-768x404.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-1-760x400.png 760w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-1-209x110.png 209w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/800;\" \/><\/figure>\n\n\n\n<p>UGC (in the form of feedback posts) lets you rank for important search terms centered around how your customers use your product and the issues they are solving with your help. This is&nbsp;gold!<\/p>\n\n\n\n<p>Ranking for them organically means you control the discussion. Having users discuss their pain points, and give you feedback, is a big&nbsp;plus.&nbsp;<\/p>\n\n\n\n<p>Certainly, it\u2019s better than having your users discussing problems on external&nbsp;sites.<\/p>\n\n\n\n<p>Every post in Canny gets its own unique, indexed page full of UGC. This helps brands rank for search terms without any manual effort. In other words, when your customers leave feedback, they\u2019re helping your&nbsp;SEO!&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"2000\" height=\"1089\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/image.png\" alt=\"\" class=\"wp-image-3948 lazyload\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/image.png 2000w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/image-768x418.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/image-1536x836.png 1536w\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 2000px; --smush-placeholder-aspect-ratio: 2000\/1089;\" \/><figcaption class=\"wp-element-caption\">ClickUp\u2019s Canny account ranks for hundreds of search terms its users search for on Google<\/figcaption><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Repurposing UGC<\/h3>\n\n\n\n<p>All of this UGC is really a gold mine. Not only does it help you attract and retain customers, but it also makes your job easier. Because all of this content is great for&nbsp;repurposing.<\/p>\n\n\n\n<p>So use that content to your advantage! Insert quotes into your ads, add them to your landing pages, ebooks, social media and blog&nbsp;posts.&nbsp;<\/p>\n\n\n\n<p>Search engines love that content&nbsp;variety.<\/p>\n\n\n\n<p>Another advantage \u2013 this content is usually evergreen. So you can keep using these quotes for years to&nbsp;come!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Understanding customers<\/strong><\/h2>\n\n\n\n<p>Feedback management can help you understand what your customers think of your website, content, and&nbsp;services.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Note: if someone\u2019s repeatedly asking for a certain feature and your team develops it, it\u2019s probably a good idea to mention it on your&nbsp;website!<\/p>\n<\/blockquote>\n\n\n\n<p>User feedback can help you refine your overall SEO strategy. With this information, you can ensure that you&#8217;re targeting the right audience and keywords. Here\u2019s&nbsp;how:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Users will tell you which topics are important to&nbsp;them<\/li>\n\n\n\n<li>When you process that feedback, you\u2019ll see patterns and identify which topics deserve extra&nbsp;attention<\/li>\n\n\n\n<li>After you know that, you can identify the search terms associated with those topics using keyword research&nbsp;tools<\/li>\n<\/ol>\n\n\n\n<p>When you understand your customers\u2019 feedback, you can optimize your content better. It gives you great insight into their pain points when they search for specific terms. Solving for that pain point makes your content more relevant to their search&nbsp;queries.&nbsp;<\/p>\n\n\n\n<p>SEO experts call that \u201csolving for search intent\u201d. Feedback is a powerful tool to help you do&nbsp;that.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Finding keywords and discovering topics<\/strong><\/h2>\n\n\n\n<p>There&#8217;s a good chance you&#8217;ve already done your keyword research. But, feedback management can help you identify additional topics (and keywords) that you may have missed. You can also find topics related to the keywords you are targeting&nbsp;already.<\/p>\n\n\n\n<p>You can also discover new keywords with the help of your customers. Perhaps there\u2019s another way of describing your product that you haven\u2019t thought of. Use and test those ideas (and don\u2019t forget to thank your customers for them!) You can use keyword research tools to verify if those new keywords are worthwhile. Check for things like <a href=\"https:\/\/canny.io\/blog\/your-complete-guide-to-saas-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\">search volume and&nbsp;difficulty<\/a>.<\/p>\n\n\n\n<p>Finding new keywords and topics is a huge help to your SEO. Ideally, you&#8217;ll find some new keywords with significant search traffic. But, even topics with low search volume van be valuable. Often keyword research tools get their estimates wrong, and no volume searches can actually end up driving&nbsp;traffic.<\/p>\n\n\n\n<p>Creating content on topics your customers care about is always a good thing, and helps position your site as an authoritative source. That&#8217;s a big help for your overall SEO. The key here is to speak the language that your audience&nbsp;uses.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Creating content<\/strong><\/h2>\n\n\n\n<p>Feature requests (and feedback management overall) help you design specific updates that your customers&nbsp;crave.&nbsp;<\/p>\n\n\n\n<p>This unique content can help boost your SEO rankings too. No more guessing what topics you should cover \u2013 your customers tell you through feedback. You just have to&nbsp;deliver!<\/p>\n\n\n\n<p>Customers may not specifically ask for certain content though. They\u2019ll share their concerns and frustrations, and it\u2019s your job to identify pain points there. Then you can address those pain points in your content. Perhaps you can put together a blog post, a walkthrough guide and a series of social posts to answer those recurring questions. Once that content is live, you can link it to the request that inspired&nbsp;it!<\/p>\n\n\n\n<p>Solving users&#8217; problems is always worthwhile. It helps you establish your site&#8217;s authority and build a robust library of&nbsp;content.<\/p>\n\n\n\n<p>Site authority is a major ranking factor for SEO. Improving your authority can improve your entire site\u2019s&nbsp;SEO.<\/p>\n\n\n\n<p>And having robust topic clusters can also boost your&nbsp;SEO.&nbsp;<\/p>\n\n\n\n<p>See how it\u2019s all&nbsp;connected?<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1520\" height=\"800\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-2.png\" alt=\"Solving user's problems helps you built a library of content and improve site's authority. All of that improves SEO.\" class=\"wp-image-3959 lazyload\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-2.png 1520w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-2-768x404.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-2-760x400.png 760w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-2-209x110.png 209w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/800;\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Refreshing content<\/strong><\/h2>\n\n\n\n<p>Refreshing content is important for a few&nbsp;reasons.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>It helps keep your readers engaged and&nbsp;interested<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Content that hasn&#8217;t been updated in a while can start to feel out of date and uninteresting. So keeping your content up to date keeps readers coming back to your&nbsp;site.<\/p>\n\n\n\n<ol start=\"2\" class=\"wp-block-list\">\n<li><strong>It helps improve your search engine&nbsp;rankings<\/strong><\/li>\n<\/ol>\n\n\n\n<p>This is what it\u2019s all about! When you\u2019re ranked higher in the search results page, new readers will find you quicker and easier. And, Google relies heavily on <a href=\"https:\/\/www.searchenginejournal.com\/ranking-factors\/fresh-content\/\" target=\"_blank\" rel=\"noreferrer noopener\">content freshness as an important ranking&nbsp;factor.<\/a>&nbsp;<\/p>\n\n\n\n<ol start=\"3\" class=\"wp-block-list\">\n<li><strong>It gives you a chance to add new insights and&nbsp;perspectives<\/strong><\/li>\n<\/ol>\n\n\n\n<p>Let\u2019s say you\u2019ve put a lot of work into an article. And yet, it didn\u2019t quite perform as well in search rankings as you\u2019d hoped. You can always go back and improve it! Add new stats and findings, insert some of your own data and keep it relevant for years to come. All of that can further engage your readers. And answering related questions is a great way to find out what to&nbsp;add!<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"591\" height=\"222\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-01-at-11.52.24-AM-e1591037731180.png\" alt=\"asking the right customer feedback questions can clarify what your customers want\" class=\"wp-image-2451 lazyload\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-01-at-11.52.24-AM-e1591037731180.png 591w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-01-at-11.52.24-AM-e1591037731180-300x113.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2020\/06\/Screen-Shot-2020-06-01-at-11.52.24-AM-e1591037731180-210x79.png 210w\" data-sizes=\"(max-width: 591px) 100vw, 591px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 591px; --smush-placeholder-aspect-ratio: 591\/222;\" \/><\/figure>\n\n\n\n<p>These three points mostly apply to blog posts and other written content on your website. But things like comments and replies also count as fresh&nbsp;content.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Responding to comments<\/h4>\n\n\n\n<p>The worst thing you can do with user feedback is ignore it. When a customer takes time out of their day to share feedback with you, you\u2019ve got to address it. Whether it\u2019s good or bad, you need to show that you care about their opinion. If you do respond, you\u2019ll invite them to leave more feedback in the future and engage in a&nbsp;conversation.<\/p>\n\n\n\n<p>SEO-wise, these comments and replies will act as new and fresh content. And search engines pay close attention to&nbsp;that!<\/p>\n\n\n\n<p>Tracking all those comments can be difficult, especially if you\u2019re getting feedback from lots of different sources. To simplify it, use a centralized tool like Canny to collect, manage, organize, and act on that user&nbsp;feedback.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"><span class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\"  alt=\"New call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Improving UX<\/strong><\/h2>\n\n\n\n<p>User experience (UX) is likely very high up on your priority list. And how can you know if your users are having a positive experience? There are a lot of ways, but a leading one is reviewing their&nbsp;feedback.<\/p>\n\n\n\n<p>UX plays a big role in SEO, so providing a smooth and pleasant experience is very important for your search rankings&nbsp;too.<\/p>\n\n\n\n<p><a href=\"https:\/\/backlinko.com\/google-rankbrain-seo\" target=\"_blank\" rel=\"noreferrer noopener\">Google RankBrain<\/a> is taking UX very seriously. It\u2019s a part of Google\u2019s AI sorting algorithm that ranks the search results. Basically, it pays special attention to how people interact with search results via user experience&nbsp;signals.<\/p>\n\n\n\n<p>For example, dwell time looks at how long a person spends on a certain page. If they click \u201cback\u201d too quickly, that page may get ranked lower because Google thinks it has poor UX. If result #10 keeps that person on the page for a while, that may move up the&nbsp;rankings.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img decoding=\"async\" width=\"1520\" height=\"800\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post.png\" alt=\"\" class=\"wp-image-3957 lazyload\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post.png 1520w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-768x404.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-760x400.png 760w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/SEO-feedback-blog-post-209x110.png 209w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/800;\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/backlinko.com\/google-rankbrain-seo\">Source: Backlinko<\/a><\/figcaption><\/figure>\n\n\n\n<p>You can improve SEO with user feedback by focusing on user experience. To do this, you&#8217;ll want to collect user feedback on your website and analyze it. You can do that through surveys, polls, and <a href=\"https:\/\/canny.io\/blog\/the-best-way-to-collect-user-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">other methods<\/a>. Once you have the feedback, you can use it to adjust your website. That includes design, content, and other elements that can improve user engagement. Slow page loading times, confusing navigation, and difficult-to-find content are some of the places to look&nbsp;at.<\/p>\n\n\n\n<p>As you improve your site\u2019s user experience, your rankings should improve&nbsp;sitewide.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Boosting SEO through feedback<\/strong><\/h2>\n\n\n\n<p>Feedback management is a powerful tool for SEO. You can use the feedback to identify areas for improvement: overall website, content, user experience, and so on. Incorporating user feedback into your website design can help to create a more positive user experience. That, in turn, can lead to increased user engagement and further improve your SEO rankings. So start tracking feedback today! And <a href=\"https:\/\/canny.io\/pricing\" target=\"_blank\" rel=\"noreferrer noopener\">try Canny<\/a> to make it&nbsp;easier.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Did you know that managing user feedback can help boost your search engine optimization (SEO)? You can use the feedback to identify areas for improvement: overall website, content, user experience, and so on. So start tracking feedback today!<\/p>\n","protected":false},"author":26,"featured_media":3949,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9],"tags":[86,78,62,85,82,81,28,26,79,84,77,80,83],"class_list":["post-3947","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canny-best-practices","tag-content","tag-customer-feedback","tag-feedback-management","tag-keywords","tag-optimization","tag-search","tag-search-engine-optimization","tag-seo","tag-ugc","tag-user-experience","tag-user-feedback","tag-user-generated-content","tag-ux"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How feedback management can boost SEO - Canny Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How feedback management can boost SEO - Canny Blog\" \/>\n<meta property=\"og:description\" content=\"Did you know that managing user feedback can help boost your search engine optimization (SEO)? You can use the feedback to identify areas for improvement: overall website, content, user experience, and so on. So start tracking feedback today!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/\" \/>\n<meta property=\"og:site_name\" content=\"Canny Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cannyio\/\" \/>\n<meta property=\"article:author\" content=\"\/mvasserman\" \/>\n<meta property=\"article:published_time\" content=\"2023-01-05T20:45:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-22T20:33:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/featured-img.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1520\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Vasserman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cannyhq\" \/>\n<meta name=\"twitter:site\" content=\"@cannyHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Vasserman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/\"},\"author\":{\"name\":\"Maria Vasserman\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/person\\\/0cf992c2698be81bcc6e05c04209af49\"},\"headline\":\"How feedback management can boost&nbsp;SEO\",\"datePublished\":\"2023-01-05T20:45:30+00:00\",\"dateModified\":\"2025-01-22T20:33:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/\"},\"wordCount\":1786,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/featured-img.png\",\"keywords\":[\"content\",\"customer feedback\",\"feedback management\",\"keywords\",\"optimization\",\"search\",\"search engine optimization\",\"seo\",\"ugc\",\"user experience\",\"user feedback\",\"user generated content\",\"ux\"],\"articleSection\":[\"Canny Best Practices\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/\",\"name\":\"How feedback management can boost SEO - Canny Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/featured-img.png\",\"datePublished\":\"2023-01-05T20:45:30+00:00\",\"dateModified\":\"2025-01-22T20:33:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/#primaryimage\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/featured-img.png\",\"contentUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/01\\\/featured-img.png\",\"width\":1520,\"height\":800,\"caption\":\"How feedback management can boost SEO\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/how-feedback-management-can-boost-seo\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/canny.io\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How feedback management can boost&nbsp;SEO\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/\",\"name\":\"Canny Blog\",\"description\":\"How to build a more informed product\",\"publisher\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/canny.io\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#organization\",\"name\":\"Canny Blog\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/canny-wordmark-1.png\",\"contentUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/canny-wordmark-1.png\",\"width\":733,\"height\":201,\"caption\":\"Canny Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cannyio\\\/\",\"https:\\\/\\\/x.com\\\/cannyHQ\",\"https:\\\/\\\/www.instagram.com\\\/carryoncode\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/person\\\/0cf992c2698be81bcc6e05c04209af49\",\"name\":\"Maria Vasserman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Maria-Vasserman-Headshot-150x150.jpg\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Maria-Vasserman-Headshot-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Maria-Vasserman-Headshot-150x150.jpg\",\"caption\":\"Maria Vasserman\"},\"description\":\"Maria loves all things creative \u2013 writing, photography, movies and beyond \ud83c\udfa5 When she's not creating content to tell the world about Canny, she's either photographing a wedding, jumping at a rock concert, camping, travelling, snowboarding, or walking her dog \ud83d\udc15\u200d\ud83e\uddba\",\"sameAs\":[\"\\\/mvasserman\",\"\\\/mariavasserman\\\/\",\"https:\\\/\\\/x.com\\\/cannyhq\"],\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/author\\\/maria\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How feedback management can boost SEO - Canny Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/","og_locale":"en_US","og_type":"article","og_title":"How feedback management can boost SEO - Canny Blog","og_description":"Did you know that managing user feedback can help boost your search engine optimization (SEO)? You can use the feedback to identify areas for improvement: overall website, content, user experience, and so on. So start tracking feedback today!","og_url":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/","og_site_name":"Canny Blog","article_publisher":"https:\/\/www.facebook.com\/cannyio\/","article_author":"\/mvasserman","article_published_time":"2023-01-05T20:45:30+00:00","article_modified_time":"2025-01-22T20:33:01+00:00","og_image":[{"width":1520,"height":800,"url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/featured-img.png","type":"image\/png"}],"author":"Maria Vasserman","twitter_card":"summary_large_image","twitter_creator":"@cannyhq","twitter_site":"@cannyHQ","twitter_misc":{"Written by":"Maria Vasserman","Est. reading time":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/#article","isPartOf":{"@id":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/"},"author":{"name":"Maria Vasserman","@id":"https:\/\/canny.io\/blog\/#\/schema\/person\/0cf992c2698be81bcc6e05c04209af49"},"headline":"How feedback management can boost&nbsp;SEO","datePublished":"2023-01-05T20:45:30+00:00","dateModified":"2025-01-22T20:33:01+00:00","mainEntityOfPage":{"@id":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/"},"wordCount":1786,"commentCount":0,"publisher":{"@id":"https:\/\/canny.io\/blog\/#organization"},"image":{"@id":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/featured-img.png","keywords":["content","customer feedback","feedback management","keywords","optimization","search","search engine optimization","seo","ugc","user experience","user feedback","user generated content","ux"],"articleSection":["Canny Best Practices"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/","url":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/","name":"How feedback management can boost SEO - Canny Blog","isPartOf":{"@id":"https:\/\/canny.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/#primaryimage"},"image":{"@id":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/#primaryimage"},"thumbnailUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/featured-img.png","datePublished":"2023-01-05T20:45:30+00:00","dateModified":"2025-01-22T20:33:01+00:00","breadcrumb":{"@id":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/#primaryimage","url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/featured-img.png","contentUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/01\/featured-img.png","width":1520,"height":800,"caption":"How feedback management can boost SEO"},{"@type":"BreadcrumbList","@id":"https:\/\/canny.io\/blog\/how-feedback-management-can-boost-seo\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/canny.io\/blog\/"},{"@type":"ListItem","position":2,"name":"How feedback management can boost&nbsp;SEO"}]},{"@type":"WebSite","@id":"https:\/\/canny.io\/blog\/#website","url":"https:\/\/canny.io\/blog\/","name":"Canny Blog","description":"How to build a more informed product","publisher":{"@id":"https:\/\/canny.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/canny.io\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/canny.io\/blog\/#organization","name":"Canny Blog","url":"https:\/\/canny.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/canny.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/03\/canny-wordmark-1.png","contentUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/03\/canny-wordmark-1.png","width":733,"height":201,"caption":"Canny Blog"},"image":{"@id":"https:\/\/canny.io\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cannyio\/","https:\/\/x.com\/cannyHQ","https:\/\/www.instagram.com\/carryoncode\/"]},{"@type":"Person","@id":"https:\/\/canny.io\/blog\/#\/schema\/person\/0cf992c2698be81bcc6e05c04209af49","name":"Maria Vasserman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2022\/09\/Maria-Vasserman-Headshot-150x150.jpg","url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2022\/09\/Maria-Vasserman-Headshot-150x150.jpg","contentUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2022\/09\/Maria-Vasserman-Headshot-150x150.jpg","caption":"Maria Vasserman"},"description":"Maria loves all things creative \u2013 writing, photography, movies and beyond \ud83c\udfa5 When she's not creating content to tell the world about Canny, she's either photographing a wedding, jumping at a rock concert, camping, travelling, snowboarding, or walking her dog \ud83d\udc15\u200d\ud83e\uddba","sameAs":["\/mvasserman","\/mariavasserman\/","https:\/\/x.com\/cannyhq"],"url":"https:\/\/canny.io\/blog\/author\/maria\/"}]}},"modified_by":"Eric Hoppe","_links":{"self":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/3947","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/comments?post=3947"}],"version-history":[{"count":0,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/3947\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media\/3949"}],"wp:attachment":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media?parent=3947"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/categories?post=3947"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/tags?post=3947"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}