{"id":4422,"date":"2023-06-29T08:26:00","date_gmt":"2023-06-29T12:26:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=4422"},"modified":"2026-03-10T21:04:57","modified_gmt":"2026-03-11T01:04:57","slug":"sales-feedback-webinar","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/sales-feedback-webinar\/","title":{"rendered":"Webinar recap: how to sell more and delight customers through feedback&nbsp;management"},"content":{"rendered":"\n<p>On June 22, 2023 we hosted a panel discussion exploring how sales can benefit from feedback management. In case you missed it, we recorded it, and will summarize the key points here. Keep reading to find out how user feedback can boost your&nbsp;sales!<\/p>\n\n\n\n<p>We had the following experts join&nbsp;us:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.linkedin.com\/in\/ross-dixon\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ross Dixon<\/a>, Director of Sales at OnCall&nbsp;Health<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/jesse-saldana\/\" target=\"_blank\" rel=\"noreferrer noopener\">Jesse Saldana<\/a>, Director of Product at&nbsp;Givebutter<\/li>\n\n\n\n<li><a href=\"https:\/\/www.linkedin.com\/in\/alice-wong-the-sales-rockstar\/\" target=\"_blank\" rel=\"noreferrer noopener\">Alice Wong<\/a>, Head of Sales at&nbsp;Canny<\/li>\n<\/ul>\n\n\n\n<p>Here are the key points from this&nbsp;discussion.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Feedback comes from many places: customers, marketing, sales, and product&nbsp;teams<\/li>\n\n\n\n<li>It helps tailor the sales process and improve the&nbsp;product<\/li>\n\n\n\n<li>It also helps both product and sales understand the customers&nbsp;better<\/li>\n\n\n\n<li>If you can attach a deal value to a feature request, you can then <a href=\"https:\/\/canny.io\/blog\/prioritization-feature-development-canny\/\"  data-wpil-monitor-id=\"24\">prioritize feature development<\/a> with higher revenue impact and align sales and product&nbsp;teams<\/li>\n\n\n\n<li>Customer feedback can help you uncover gaps in your&nbsp;product<\/li>\n\n\n\n<li>You can also find upsell opportunities when you build the feature a prospect requested in the&nbsp;past<\/li>\n\n\n\n<li>Feedback-driven improvements in product features can help prevent customer churn and <a href=\"https:\/\/canny.io\/blog\/how-to-use-customer-feedback-to-win-back-lost-customers\/\"  data-wpil-monitor-id=\"66\">win back closed lost&nbsp;deals<\/a><\/li>\n<\/ul>\n\n\n\n<p>If you\u2019d like to dive deeper into this topic, watch the full recording&nbsp;here.<\/p>\n\n\n\n<p>Spoiler alert: you\u2019ll hear some really insightful stories and examples, so don\u2019t miss&nbsp;it!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Selling more &amp; delighting customers through feedback management\" width=\"1200\" height=\"675\" data-src=\"https:\/\/www.youtube.com\/embed\/Z5zgepA-mbQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe>\n<\/div><\/figure>\n\n\n\n<p><\/p>\n\n\n\n<p>Stay tuned for our next webinar! We\u2019ll be announcing it on our social channels, so make sure to <a href=\"https:\/\/www.linkedin.com\/company\/18048936\" target=\"_blank\" rel=\"noreferrer noopener\">follow&nbsp;us<\/a>.<\/p>\n\n\n\n<p>Ready to boost your sales with <a href=\"https:\/\/canny.io\">customer feedback management<\/a>? Canny can&nbsp;help!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<!--HubSpot Call-to-Action Code --><span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"><span class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"><!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--><a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\"  alt=\"New call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/a><\/span><script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script><script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script><\/span><!-- end HubSpot Call-to-Action Code -->\n","protected":false},"excerpt":{"rendered":"<p>On June 22, 2023 we hosted a panel discussion exploring how sales can benefit from feedback management. In case you missed it, we recorded it, and will summarize the key points here. Keep reading to find out how user feedback can boost your&nbsp;sales! We had <a class=\"read-more-link\" href=\"https:\/\/canny.io\/blog\/sales-feedback-webinar\/\">\u2026<\/a><\/p>\n","protected":false},"author":26,"featured_media":4424,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9,7],"tags":[33,78,67,190,62,197,37,176,200,15,10,199,120,198,77,196],"class_list":["post-4422","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canny-best-practices","category-product-management","tag-advice","tag-customer-feedback","tag-expert-opinion","tag-feature-request","tag-feedback-management","tag-panel","tag-prioritization","tag-product-development","tag-product-features","tag-product-management","tag-product-manager","tag-product-process","tag-sales","tag-sales-process","tag-user-feedback","tag-webinar"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Webinar recap: how to sell more and delight customers through feedback management - Canny Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/sales-feedback-webinar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar recap: how to sell more and delight customers through feedback management - Canny Blog\" \/>\n<meta property=\"og:description\" content=\"On June 22, 2023 we hosted a panel discussion exploring how sales can benefit from feedback management. 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