{"id":473,"date":"2020-05-13T09:00:10","date_gmt":"2020-05-13T13:00:10","guid":{"rendered":"http:\/\/blog3.canny.io\/wordpress\/?p=473"},"modified":"2024-04-19T19:51:33","modified_gmt":"2024-04-19T23:51:33","slug":"saas-product-manager-feature-voting","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/saas-product-manager-feature-voting\/","title":{"rendered":"Why SaaS product managers need feature voting&nbsp;software"},"content":{"rendered":"\n<p>We&#8217;re all about&nbsp;simplicity.<\/p>\n\n\n\n<p>We want to make product managers and their companies more&nbsp;successful.<\/p>\n\n\n\n<p>Using&nbsp;<a href=\"https:\/\/canny.io\/features\/feedback\" target=\"_blank\" rel=\"noreferrer noopener\"><u>feature voting<\/u><\/a>&nbsp;can help you be more successful as a product manager. And it helps you keep product development&nbsp;simple.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>How feature voting works<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You let users suggest and vote on feature requests to improve your&nbsp;product<\/li>\n\n\n\n<li>Their feedback is tied to their user&nbsp;account<\/li>\n\n\n\n<li>You know exactly who is giving&nbsp;feedback<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"2308\" height=\"1237\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/subdomain.png\" alt=\"Feature voting in Canny\" class=\"wp-image-482 lazyload\" style=\"--smush-placeholder-width: 2308px; --smush-placeholder-aspect-ratio: 2308\/1237;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/subdomain.png 2308w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/subdomain-300x161.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/subdomain-768x412.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/subdomain-1800x965.png 1800w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/subdomain-210x113.png 210w\" data-sizes=\"(max-width: 2308px) 100vw, 2308px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p><strong>Using feature voting software allows you&nbsp;to<\/strong>:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Instantly see your top feature&nbsp;requests<\/li>\n\n\n\n<li>Understand which customers care about which feature&nbsp;request<\/li>\n\n\n\n<li>Organize your data and extract valuable insights from&nbsp;it<\/li>\n<\/ul>\n\n\n\n<p>With that in mind, here&#8217;s a deeper dive into why SaaS product managers should use <a href=\"https:\/\/canny.io\/blog\/are-feature-voting-tools-bad\/\"  data-wpil-monitor-id=\"33\">feature&nbsp;voting<\/a>.<\/p>\n\n\n\n<p>We&#8217;ll also cover how feature voting can improve your company, roadmap process, organization, and overall&nbsp;sanity.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>9 reasons you should use feature voting (especially if you&#8217;re a SaaS product manager)<\/strong><\/h2>\n\n\n\n<p>Feature voting software can help you in many ways. Let&#8217;s discuss some of&nbsp;them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Easily extract insights with organized data<\/strong><\/h3>\n\n\n\n<p>You can&#8217;t make good decisions without good data. Unorganized data is&nbsp;useless.<\/p>\n\n\n\n<p>With a feature voting tool, your data is automatically organized. You can customize how you want to organize it. Then, it&#8217;ll be easy to understand what people are asking for. PMs won&#8217;t have to rummage through tons of records and read many&nbsp;conversations.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter is-resized\"><img decoding=\"async\" width=\"1278\" height=\"770\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/comments.png\" alt=\"feature-voting-comments\" class=\"wp-image-486 lazyload\" style=\"--smush-placeholder-width: 1278px; --smush-placeholder-aspect-ratio: 1278\/770;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/comments.png 1278w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/comments-300x181.png 300w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/comments-768x463.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2018\/05\/comments-199x120.png 199w\" data-sizes=\"(max-width: 1278px) 100vw, 1278px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p>You&#8217;ll get a sense of quantity \u2014 i.e., which features are most&nbsp;requested.<\/p>\n\n\n\n<p>You can also dive deeper into qualitative stuff. Things&nbsp;like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Who is this&nbsp;user?<\/li>\n\n\n\n<li>What business are they&nbsp;in?<\/li>\n\n\n\n<li>How will this feature help their&nbsp;business?<\/li>\n<\/ul>\n\n\n\n<p><strong>Here are two ways to use qualitative data to better understand user&nbsp;feedback.<\/strong><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Determine top feature requests<\/strong><\/h3>\n\n\n\n<p>B2B product managers are often overwhelmed with feedback. It comes from help desk tickets, live chat conversations, or emails. It takes a lot of work to dig through all that&nbsp;data.<\/p>\n\n\n\n<p>Feature voting tool can help you find top requests in just a few seconds. For example, you can sort requests by the number of votes to see what features are most important to your user&nbsp;base.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"max-width: 650px; margin: 0 auto;\"> <!--HubSpot Call-to-Action Code --> <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"> <span class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"> <!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--> <a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"New call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/> <\/a> <\/span> <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script> <script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script> <\/span> <!-- end HubSpot Call-to-Action Code --> <\/div>\n\n\n\n<p>You can also use a weighted voting system like we do at&nbsp;Canny.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1732\" height=\"1410\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/12\/Canny-prioritization.png\" alt=\"Weighted voting system in Canny\" class=\"wp-image-5421 lazyload\" style=\"--smush-placeholder-width: 1732px; --smush-placeholder-aspect-ratio: 1732\/1410;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/12\/Canny-prioritization.png 1732w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/12\/Canny-prioritization-768x625.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/12\/Canny-prioritization-1536x1250.png 1536w\" data-sizes=\"(max-width: 1732px) 100vw, 1732px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Weighted voting system in Canny<\/figcaption><\/figure>\n<\/div>\n\n\n<h3 class=\"wp-block-heading\"><strong>See which features top customers care most about<\/strong><\/h3>\n\n\n\n<p>Knowing your top&nbsp;<a href=\"https:\/\/canny.io\/use-cases\/feature-request-management\" target=\"_blank\" rel=\"noreferrer noopener\"><u>feature requests<\/u><\/a>&nbsp;is one thing, but not all votes are created&nbsp;equal.<\/p>\n\n\n\n<p>A feature voting software lets you explore a company profile. You&#8217;ll be able to discover precisely what their needs&nbsp;are.<\/p>\n\n\n\n<p>You&nbsp;can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Keep track of each feature&nbsp;idea<\/li>\n\n\n\n<li>Understand what matters to&nbsp;them<\/li>\n\n\n\n<li>Segment customer feedback to see what your target segment cares&nbsp;about<\/li>\n\n\n\n<li>Prioritize the features that matter the most to your top&nbsp;customers<\/li>\n<\/ul>\n\n\n\n<p>Knowing which requests are the most impactful helps you make informed product decisions. You can also increase revenue and ARPU by upselling a new feature you know key customers are interested&nbsp;in.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Build a better product roadmap<\/strong><\/h3>\n\n\n\n<p>Feature voting gives the product team an at-a-glance look at popular feature requests. From there,&nbsp;<a href=\"https:\/\/canny.io\/blog\/product-prioritization-frameworks\/\">feature prioritization<\/a>&nbsp;becomes clearer. And then, it&#8217;s easier to build a roadmap based on the most important&nbsp;features.<\/p>\n\n\n\n<p>Want to get started with roadmapping? Check out <a href=\"https:\/\/go.canny.io\/roadmap-templates\">these free&nbsp;templates<\/a>!<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-140611825417\"\n  style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:277.1953125px\" data-hubspot-wrapper-cta-id=\"140611825417\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLS7PBJ7yjljmP1DdM4wcgmZGtXYNXA6LHS4Ng9ON%2BXYgOg%2Bu0mfo%2FpCOw%2Bz63AeGANAykAaNs01WVTkiaCXL3bRv9S0HYUDuyAldZ1ZND479QfEj0W97aHwWtmoylz5hIhHBWed4%2Bd4Gxucg6BwC%2FUp4CCYe%2F45BLik2ekdP1h9meBv137muY%3D&#038;webInteractiveContentId=140611825417&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Free roadmap templates\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-140611825417.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Say \u201cno\u201d faster<\/strong><\/h3>\n\n\n\n<p>Every customer feature request is motivated by a problem. But&nbsp;<a href=\"https:\/\/canny.io\/blog\/saying-no-big-customers\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>not every feature should be&nbsp;built<\/u><\/a>.<\/p>\n\n\n\n<p>If you have lots of feature requests, you could try to build everything. After all, you&#8217;re trying to satisfy every user,&nbsp;right?<\/p>\n\n\n\n<p>You might end up building features that aren&#8217;t right for your business. And you&#8217;ll overwhelm your team in the&nbsp;process.<\/p>\n\n\n\n<p>Knowing who wants which features (and why) helps to solve this. You can strategically <a href=\"https:\/\/canny.io\/blog\/customer-focused-business\/\"  data-wpil-monitor-id=\"72\">focus on your target customers<\/a> and their feature requests. You&#8217;ll also have a clearer insight into when it&#8217;s okay to say&nbsp;no.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<center><iframe width=\"650\" height=\"315\" align=\"centre\" data-src=\"https:\/\/www.youtube.com\/embed\/qkJmU7DP8SY?si=1Toy9HGrkzzcE32J\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prioritize what to move forward on your roadmap<\/strong><\/h3>\n\n\n\n<p>Feature voting gives you insight into data that you wouldn&#8217;t otherwise&nbsp;have.<\/p>\n\n\n\n<p>Feature voting software can help you quickly&nbsp;identify:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Which company is making the&nbsp;request?<\/li>\n\n\n\n<li>Are they your target&nbsp;user?<\/li>\n\n\n\n<li>Are other target users asking for this same&nbsp;feature?<\/li>\n<\/ul>\n\n\n\n<p>If so,&nbsp;<a href=\"https:\/\/canny.io\/blog\/roadmap-prioritization-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>prioritize these features in your&nbsp;roadmap<\/u><\/a>.<\/p>\n\n\n\n<p>These questions help us focus on what matters to our primary customer base (B2B SaaS companies). It allows us to improve their experiences and grow revenue.&nbsp;Win-win!<\/p>\n\n\n\n<p><strong>Be proactive, not&nbsp;reactive<\/strong><\/p>\n\n\n\n<p>With a clear picture of which features are the most important to your users, you can prioritize what to dig&nbsp;into.<\/p>\n\n\n\n<p>There are two ways to handle feature&nbsp;requests:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Being reactive:<\/strong>&nbsp;letting your users tell you what to&nbsp;build<\/li>\n\n\n\n<li><strong>Being proactive:<\/strong>&nbsp;identifying and building what your users really&nbsp;need<\/li>\n<\/ul>\n\n\n\n<p><strong>Being reactive<\/strong>&nbsp;means that you&#8217;re distracted by what your users are asking for. Another distraction is what your competitors are building. PMs end up shipping features that don&#8217;t enhance user experience or their company&#8217;s bottom&nbsp;line.<\/p>\n\n\n\n<p><strong>Being proactive<\/strong>&nbsp;means you&#8217;re focused on what users truly need. You investigate first instead of granting every wish. You sort your data, identify the most impactful ideas, and build a roadmap accordingly. You draw insights from your data and make valuable product&nbsp;decisions.<\/p>\n\n\n\n<p>Here&#8217;s how you can be proactive with feature&nbsp;voting.<\/p>\n\n\n\n<p><strong>Learn about specific user profiles and their use&nbsp;cases.<\/strong><\/p>\n\n\n\n<p>Context matters regardless of your data collection tools (Trello, Intercom, Canny \ud83d\ude09). You need compelling reasons to add a suggestion to your&nbsp;roadmap.<\/p>\n\n\n\n<p>When you notice a popular feature, visit the voter&#8217;s profile to understand who asks for&nbsp;it.<\/p>\n\n\n\n<p>The profiles provide you&nbsp;with:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The user&#8217;s&nbsp;persona<\/li>\n\n\n\n<li>Their company&#8217;s profile (i.e., are they an enterprise, an SMB, from a specific&nbsp;industry?)<\/li>\n<\/ul>\n\n\n\n<p>You can use this information to determine whether the feature request comes from target&nbsp;users.<\/p>\n\n\n\n<p><strong>Understand use cases when you&#8217;re building a new&nbsp;feature&nbsp;<\/strong><\/p>\n\n\n\n<p>Instead of reading through scattered conversations, you can check the feature voting platform. From there, you can see which users or companies asked for a particular feature. Those are the people you can reach out to for further&nbsp;research.<\/p>\n\n\n\n<p>The engineering team is one of a startup&#8217;s highest costs. So, they must be focused on what will move the needle most. The best feature voting tool will keep your team focused on shipping the most critical&nbsp;features.<\/p>\n\n\n\n<p><strong>Product decisions will help drive business&nbsp;goals<\/strong><\/p>\n\n\n\n<p>Build it, and they will come? Don&#8217;t we all&nbsp;wish?<\/p>\n\n\n\n<p>With SaaS, it&#8217;s more&nbsp;like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify a real&nbsp;problem<\/li>\n\n\n\n<li>Find a&nbsp;solution<\/li>\n\n\n\n<li>Build a&nbsp;feature<\/li>\n\n\n\n<li>Test and optimize&nbsp;it<\/li>\n\n\n\n<li>Market&nbsp;it<\/li>\n\n\n\n<li>Optimize it&nbsp;again<\/li>\n\n\n\n<li>And then you&#8217;ll&nbsp;grow<\/li>\n<\/ul>\n\n\n\n<p>Feature voting software can help you make the right decisions that align with your&nbsp;goals.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"max-width: 650px; margin: 0 auto;\"> <!--HubSpot Call-to-Action Code --> <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"> <span class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"> <!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--> <a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"New call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/> <\/a> <\/span> <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script> <script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script> <\/span> <!-- end HubSpot Call-to-Action Code --> <\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Attract new customers<\/strong><\/h3>\n\n\n\n<p>A feature voting tool can show you the top feature requests from trialing users who didn&#8217;t convert to&nbsp;paid.<\/p>\n\n\n\n<p>How?&nbsp;<a href=\"https:\/\/canny.io\/blog\/why-sales-need-to-be-involved-in-product-prioritization\/\" target=\"_blank\" rel=\"noreferrer noopener\">Empower your sales team<\/a>&nbsp;to track those feature ideas in your feedback tool. You can then attach a potential MRR to each feature request. If you determine that building this requested feature can be impactful, prioritize it. Once it&#8217;s shipped, follow up with those closed lost contacts. If this feature was a dealbreaker to them, they may now&nbsp;convert.<\/p>\n\n\n\n<p>We track if we ever lose a deal because of a missing feature. We expand our product-market fit and get new opportunities by focusing on these&nbsp;features.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Drive upsells and ARPU<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/service\/arpu\" target=\"_blank\" rel=\"noreferrer noopener\">ARPU<\/a>&nbsp;stands for average revenue per user. It&#8217;s what people are paying you on average. By extension, it measures what people are willing to pay you. It shows how much your product is worth to&nbsp;them.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1344\" height=\"576\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/12\/ARPU-Formula.webp\" alt=\"ARPU formula\" class=\"wp-image-5431 lazyload\" style=\"--smush-placeholder-width: 1344px; --smush-placeholder-aspect-ratio: 1344\/576;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/12\/ARPU-Formula.webp 1344w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/12\/ARPU-Formula-768x329.webp 768w\" data-sizes=\"(max-width: 1344px) 100vw, 1344px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Source:&nbsp;<a href=\"https:\/\/www.wallstreetprep.com\/knowledge\/arpu-average-revenue-per-user\/\" target=\"_blank\" rel=\"noreferrer noopener\">Wallstreetprep<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>If you make your product more valuable, you&#8217;ll drive up&nbsp;ARPU.<\/p>\n\n\n\n<p>Upsells are also crucial for improving&nbsp;ARPU.<\/p>\n\n\n\n<p>Let&#8217;s say you&#8217;ve got a renewal with a top customer coming up. Using a feature voting tool lets you quickly pull up their feature requests. This will give you an idea of how to make your product more valuable for&nbsp;them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Improve retention and reduce churn<\/strong><\/h3>\n\n\n\n<p>SaaS is a retention game.&nbsp;<a href=\"http:\/\/www2.bain.com\/Images\/BB_Prescription_cutting_costs.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><u>A 5% increase in retention can lead to up to 95% increase in&nbsp;revenue.<\/u><\/a><\/p>\n\n\n\n<p>The happier your customers are with your product, the less likely they are to churn. You can set up a <a href=\"https:\/\/canny.io\/blog\/should-you-have-a-public-roadmap\/\"  data-wpil-monitor-id=\"86\">public roadmap<\/a> and give your users a transparent view of what&#8217;s happening. They&#8217;ll know which features you&#8217;re building and when they&#8217;re coming. (Note:&nbsp;<a href=\"https:\/\/canny.io\/blog\/using-canny-internally\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>feature voting doesn&#8217;t&nbsp;<\/u><em><u>have<\/u><\/em><u>&nbsp;to be&nbsp;public<\/u><\/a>).<\/p>\n\n\n\n<p>This level of transparency is hugely important to customers. It improves retention and positive regard for your product. As a result, it reduces churn. In fact,&nbsp;<a href=\"https:\/\/medium.com\/pixelme-blog\/how-we-went-from-10-to-200-paying-customers-in-less-than-6-months-b018ecf6b599\" target=\"_blank\" rel=\"noreferrer noopener\"><u>PixelMe actually increased their NPS with feature&nbsp;voting<\/u><\/a>.<\/p>\n\n\n\n<p>Closing the customer feedback loop also <a href=\"https:\/\/canny.io\/blog\/reduce-saas-churn-customer-success\/\"  data-wpil-monitor-id=\"96\">helps reduce churn<\/a>. When a customer votes or submits a feature request, they want to know where it goes. If you notify them when their requested feature is live, they&#8217;ll feel heard and valued. All of this ultimately helps you build a better&nbsp;product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Don&#8217;t let your user feedback go to waste<\/strong><\/h2>\n\n\n\n<p>Whether you track it or not, one thing is for sure:&nbsp;<a href=\"https:\/\/canny.io\/blog\/customer-feedback-types\/\" target=\"_blank\" rel=\"noreferrer noopener\"><u>your users will always have feedback<\/u><\/a>. Don&#8217;t let this valuable data slip through the&nbsp;cracks.<\/p>\n\n\n\n<p>Of course, we recommend Canny for collecting and managing user feedback. It helps product managers understand what users want. PMs can access that data easily and communicate user needs to the rest of the&nbsp;team.<\/p>\n\n\n\n<p>In addition to Canny&#8217;s product feedback board, you can set up a&nbsp;<a href=\"https:\/\/canny.io\/features\/roadmap\" target=\"_blank\" rel=\"noreferrer noopener\"><u>public roadmap<\/u><\/a>. This shows users exactly where a feature is in development. You can use the&nbsp;<a href=\"https:\/\/canny.io\/features\/changelog\" target=\"_blank\" rel=\"noreferrer noopener\"><u>Canny Changelog<\/u><\/a>&nbsp;to let users know when a feature has shipped and close that feedback&nbsp;loop.<\/p>\n\n\n\n<p>You can&nbsp;<a href=\"https:\/\/canny.io\/register\" target=\"_blank\" rel=\"noreferrer noopener\"><u>try Canny for free<\/u><\/a>&nbsp;or reach out to us to&nbsp;<a href=\"https:\/\/canny.io\/request-demo\" target=\"_blank\" rel=\"noreferrer noopener\"><u>request a&nbsp;demo<\/u><\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"max-width: 650px; margin: 0px auto;\">\n<div class=\"hs-cta-embed hs-cta-embed-122984161548\"; data-hubspot-wrapper-cta-id=\"122984161548\">\n  <link rel=\"stylesheet\" href=\"https:\/\/js.hscta.com\/embeddable_cta_placeholder_v1.css\">\n  <div class=\"hs-cta-loading-dot__container\">\n     <div class=\"hs-cta-loading-dot\"><\/div>\n     <div class=\"hs-cta-loading-dot\"><\/div>\n     <div class=\"hs-cta-loading-dot\"><\/div>\n  <\/div>\n  <div class=\"hs-cta-embed__skeleton\"><\/div>\n  <picture>\n    <source srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" media=\"(max-width: 650px; margin: 0 auto;)\" \/>\n    <img decoding=\"async\" alt=\"Get a free walkthrough\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-122984161548.png\" style=\"height: 100%; max-width: 650px; margin: 0 auto; object-fit: fill style=\"border-width:0px;\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/picture>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Using feature voting is a simple way to collect and understand customer feedback. And, it helps product managers make more informed decisions around what to build next. <\/p>\n","protected":false},"author":5,"featured_media":5658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8,7],"tags":[493,87,441,488,489,190,71,492,491,482,483,485,484,66,495,62,37,490,176,10,273,494,75,317,25,480,481,487,486],"class_list":["post-473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-feedback","category-product-management","tag-arpu","tag-churn","tag-data","tag-feature-idea","tag-feature-ideas","tag-feature-request","tag-feature-requests","tag-feature-upvote","tag-feature-vote","tag-feature-voting","tag-feature-voting-software","tag-feature-voting-tool","tag-feature-voting-tools","tag-feedback","tag-feedback-collection","tag-feedback-management","tag-prioritization","tag-prioritize","tag-product-development","tag-product-manager","tag-product-managers","tag-retention","tag-roadmap","tag-roadmapping","tag-saas","tag-saas-product-manager","tag-saas-product-managers","tag-top-feature-request","tag-top-feature-requests"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Should you use feature voting as a product manager? - Canny Blog<\/title>\n<meta name=\"description\" content=\"Using feature voting is a simple way to collect and understand customer feedback. 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