{"id":4962,"date":"2023-09-28T06:25:00","date_gmt":"2023-09-28T10:25:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=4962"},"modified":"2025-01-22T15:33:49","modified_gmt":"2025-01-22T20:33:49","slug":"how-saas-can-use-ai","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/how-saas-can-use-ai\/","title":{"rendered":"8 ways SaaS companies can use AI to get&nbsp;ahead"},"content":{"rendered":"\n<p>Artificial intelligence. What used to be a dream in science fiction novels is now an everyday&nbsp;reality.<\/p>\n\n\n\n<p>Self-driving cars, text generation, fraud detection, and more \u2013 AI seems to suddenly be&nbsp;everywhere.<\/p>\n\n\n\n<p>So, how can you take advantage of AI, especially in the SaaS&nbsp;industry?<\/p>\n\n\n\n<p>This blog post features several AI SaaS use cases for various departments. We&#8217;ll also explore how these AI SaaS solutions can help you get ahead. Hopefully, these examples will inspire you to automate some of your tedious&nbsp;tasks.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Is AI new?<\/h2>\n\n\n\n<p>Before diving into examples, let&#8217;s briefly explore AI&#8217;s journey. How did we even get&nbsp;here?<\/p>\n\n\n\n<p>Before ChatGPT from OpenAI blew up, AI was already prevalent in SaaS. It helped&nbsp;companies:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Send automated&nbsp;emails<\/li>\n\n\n\n<li>Respond to frequently asked questions&nbsp;(chatbots)<\/li>\n\n\n\n<li>Personalize website content, offers, and&nbsp;recommendations<\/li>\n\n\n\n<li>Screen&nbsp;resumes<\/li>\n\n\n\n<li>Score&nbsp;leads<\/li>\n\n\n\n<li><a href=\"https:\/\/help.canny.io\/en\/articles\/3176557-user-segmentation\" target=\"_blank\" rel=\"noreferrer noopener\">Segment&nbsp;customers<\/a><\/li>\n\n\n\n<li>And much&nbsp;more<\/li>\n<\/ul>\n\n\n\n<p>In 2022, AI reached a new level. <a href=\"https:\/\/www.nvidia.com\/en-us\/glossary\/data-science\/generative-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI<\/a> (like ChatGPT) appeared seemingly overnight. After that, many AI tools followed. Today, many AI tools are helping practically every SaaS company save time and work&nbsp;faster.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;AI serves as a catalyst for handling those mundane and repetitive tasks. Thanks to AI, I can focus on more strategic aspects of my&nbsp;work.&#8221;<\/p>\n<cite>Deborah Bittencourt, Product Manager and Product Designer, IBS Consulting<\/cite><\/blockquote>\n\n\n\n<p>Now, let&#8217;s break down the seven ways AI can help you outperform your competition in&nbsp;SaaS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">1. Product development<\/h2>\n\n\n\n<p>AI streamlines various aspects of product development, such&nbsp;as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Analyzing&nbsp;users<\/li>\n\n\n\n<li>Generating&nbsp;ideas<\/li>\n\n\n\n<li>Prototyping<\/li>\n\n\n\n<li>Testing<\/li>\n\n\n\n<li>Writing and fixing&nbsp;code<\/li>\n\n\n\n<li>Detecting&nbsp;anomalies<\/li>\n\n\n\n<li>Surfacing&nbsp;vulnerabilities<\/li>\n\n\n\n<li>Managing&nbsp;projects<\/li>\n\n\n\n<li>Optimizing design and&nbsp;costs<\/li>\n<\/ul>\n\n\n\n<p>Here are some sample prompts you can use for each of these&nbsp;points.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Analyze user data<\/strong> to identify the most engaged customer segments over the last&nbsp;quarter.<\/li>\n\n\n\n<li>Generate a list of the <strong>top five feature requests<\/strong> from user reviews on our&nbsp;platform.<\/li>\n\n\n\n<li>Generate <strong>three prototypes<\/strong> for the new dashboard based on current user behavior&nbsp;analytics.<\/li>\n\n\n\n<li><strong>Run automated tests<\/strong> focusing on \u200cnewly deployed features and summarize the&nbsp;results<\/li>\n\n\n\n<li><strong>Suggest optimizations<\/strong> for the current code base to improve&nbsp;performance.<\/li>\n\n\n\n<li>Scan the system logs for the last week and <strong>flag any unusual&nbsp;activity<\/strong>.<\/li>\n\n\n\n<li>Perform a <strong>vulnerability assessment<\/strong> for the latest&nbsp;build.<\/li>\n\n\n\n<li><strong>Predict any potential delays<\/strong> in the current project timeline and <strong>suggest mitigating&nbsp;actions<\/strong>.<\/li>\n\n\n\n<li><strong>Analyze the cost-efficiency<\/strong> of design alternatives for the new feature&nbsp;set.<\/li>\n<\/ol>\n\n\n\n<p>There are many AI tools out there that can help. Let\u2019s explore what\u2019s out there (beyond&nbsp;ChatGPT).<\/p>\n\n\n\n<p><strong>TL;DR:<\/strong> it\u2019s now easier to manage product development, thanks to&nbsp;AI.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Feature development<\/h3>\n\n\n\n<p>When you\u2019re developing features, there are three main aspects where AI can&nbsp;assist:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Predictive analysis<\/strong>: AI can analyze trends to help you understand what features are more likely to be&nbsp;successful.<\/li>\n\n\n\n<li><strong>Natural Language Processing (NLP)<\/strong>: For text-heavy applications, NLP can help in auto-categorizing user-generated content, summarization, and&nbsp;more.<\/li>\n\n\n\n<li><strong>Coding<\/strong>: AI can suggest <a href=\"https:\/\/github.blog\/2023-02-14-github-copilot-for-business-is-now-available\/\" target=\"_blank\" rel=\"noreferrer noopener\">new lines of code<\/a>, entire functions, tests, and even complex&nbsp;algorithms.<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cGitHub Copilot is already <a href=\"https:\/\/github.blog\/2023-02-14-github-copilot-for-business-is-now-available\/\" target=\"_blank\" rel=\"noreferrer noopener\">writing 46% of code<\/a> and helps <a href=\"https:\/\/github.blog\/2022-09-07-research-quantifying-github-copilots-impact-on-developer-productivity-and-happiness\/\" target=\"_blank\" rel=\"noreferrer noopener\">developers code up to 55% faster<\/a>. Our R&amp;D team (<a href=\"https:\/\/githubnext.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">GitHub Next<\/a>) has been hard at work to bring GitHub Copilot beyond the editor. Auto-completion is just the starting&nbsp;point.\u201d<\/p>\n<cite>Thomas Dohmke, CEO at GitHub<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<center><iframe width=\"650\" height=\"315\" align=\"centre\" data-src=\"https:\/\/www.youtube.com\/embed\/4RfD5JiXt3A?si=wFM6XzllZzoEiRkK\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p><strong>TL;DR:<\/strong> AI can help you develop products and features that your customers will love. It can also save lots of engineering&nbsp;time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. Product management<\/h2>\n\n\n\n<p><a href=\"https:\/\/canny.io\/blog\/top-ai-tools-product-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI enables product managers<\/a> to automate numerous daily tasks,&nbsp;including:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Detecting trends in customer&nbsp;sentiments<\/li>\n\n\n\n<li>Analyzing user&nbsp;feedback<\/li>\n\n\n\n<li>Brainstorming and prioritizing&nbsp;ideas<\/li>\n\n\n\n<li>Writing support&nbsp;documentation<\/li>\n\n\n\n<li>Creating project&nbsp;plans<\/li>\n\n\n\n<li>Tailoring user&nbsp;experience<\/li>\n\n\n\n<li>Automating&nbsp;reporting<\/li>\n\n\n\n<li>Analyzing&nbsp;competition<\/li>\n\n\n\n<li>Detecting&nbsp;bias<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;The integration of AI into product management has been nothing short of transformative. An advanced AI algorithm can sift through vast datasets, deciphering intricate customer behavior and&nbsp;preferences.&#8221;<\/p>\n<cite>Kamil Rejent, CEO at <a href=\"https:\/\/survicate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Survicate<\/a><\/cite><\/blockquote>\n\n\n\n<p>Canny recently released <a href=\"https:\/\/canny.io\/blog\/introducing-autopilot\/\">Autopilot<\/a> \u2013 a suite of AI features that save time. Autopilot automatically detects, extracts, and deduplicates feedback from support and sales&nbsp;conversations.<\/p>\n\n\n\n<p>Smart Replies generate automatic replies that uncover more information. And Comment Summaries summarize busy threads and bring key insights to the&nbsp;surface.<\/p>\n\n\n\n<p>All this will save product managers from manual work and will free up their&nbsp;time.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-165946149675\"\n  style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:277.1953125px\" data-hubspot-wrapper-cta-id=\"165946149675\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKYgg%2FteyNEgNT2DVfJ8A6abMe7ZakH5CZ49il0rC2pp1Ef%2Bc143gjFca7CtNMh6DoMbyJrXgKKKWf4ZLsFHd8xahPME0kXU4epjm1C%2FgPIQUhxcHTnAp4G3O0P6dcj8Ci91Q%3D%3D&#038;webInteractiveContentId=165946149675&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"try-autopilot (1)\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-165946149675.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">Roadmapping<\/h3>\n\n\n\n<p>To create an effective product roadmap, product managers need&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/canny.io\/blog\/product-prioritization-frameworks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Prioritize&nbsp;features<\/a><\/li>\n\n\n\n<li>Evaluate market&nbsp;demand<\/li>\n\n\n\n<li>Forecast development&nbsp;timelines<\/li>\n\n\n\n<li>And so much&nbsp;more<\/li>\n<\/ul>\n\n\n\n<p>AI can assist with these tasks and make the roadmapping process more data-driven and&nbsp;efficient.<\/p>\n\n\n\n<p>ChatGPT is an undeniable leader that can also be very useful in product&nbsp;development.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I continue to rely on ChatGPT for various tasks, from shaping our product roadmap to engaging with beta test&nbsp;users.&#8221;<\/p>\n<cite>Deborah Bittencourt, Product Manager and Product Designer, IBS Consulting<\/cite><\/blockquote>\n\n\n\n<p>Here\u2019s how AI helps Deborah create and manage product&nbsp;roadmaps:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Market research and insights<\/strong><strong><br><\/strong>AI can identify emerging trends, competitor strategies, and customer pain points, which can help determine our product development priorities. I still fact-check everything and bring more data from 2022&nbsp;on.<\/li>\n\n\n\n<li><strong>User feedback analysis<\/strong><strong><br><\/strong>Depending on the amount and form of feedback I have, I experimented with feeding ChatGPT customer feedback, surveys, or product reviews to analyze and provide more insights. It can summarize common issues, feature requests, and sentiment analysis, doing some bulk work for&nbsp;me.<\/li>\n\n\n\n<li><strong>Prioritization<\/strong> (\u2b50\ufe0f my personal favorite)<br>AI helps me create scoring models or frameworks to objectively assess and rank potential roadmap items. I like to ask ChatGPT to consider user impact, technical feasibility, and business&nbsp;value.<\/li>\n\n\n\n<li><strong>Roadmap documentation<\/strong><strong><br><\/strong>I use it to draft and refine my product roadmap documents, ensuring they are clear, comprehensive, and well-structured for communication within the&nbsp;team.<\/li>\n<\/ol>\n\n\n\n<p><strong>TL;DR:<\/strong> AI can help get started with <a href=\"https:\/\/canny.io\/blog\/product-roadmapping-software-saas-businesses\/\" target=\"_blank\" rel=\"noreferrer noopener\">roadmapping<\/a>: research the market, analyze and prioritize feedback, and draft&nbsp;documentation.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">3. Data analysis<\/h2>\n\n\n\n<p>There are also AI tools that dive a lot deeper. They can&nbsp;help:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Analyze&nbsp;data&nbsp;<\/li>\n\n\n\n<li>Uncover customer&nbsp;insights<\/li>\n\n\n\n<li>Predict trends and project&nbsp;outcomes<\/li>\n\n\n\n<li>Make more informed product&nbsp;decisions<\/li>\n<\/ol>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cLeading SaaS companies utilize various AI tools such as natural language processing (NLP), computer vision, and predictive analytics. Examples&nbsp;include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Machine learning\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.tensorflow.org\/\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">TensorFlow<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/pytorch.org\/\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">PyTorch<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/scikit-learn.org\/stable\/\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">Scikit-learn<\/a><\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Computer vision\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/cloud.google.com\/vision\" target=\"_blank\" rel=\"noreferrer noopener\">Google Cloud Vision&nbsp;API<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/docs.aws.amazon.com\/managedservices\/latest\/userguide\/rekognition.html\" target=\"_blank\" rel=\"noreferrer noopener\">Amazon&nbsp;Rekognition<\/a>&#8220;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<cite>Dennis Brown, lead software engineer, <a href=\"https:\/\/ling-app.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ling Ltd.<\/a><\/cite><\/blockquote>\n\n\n\n<p>The key is to feed AI your own unique&nbsp;data.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cIt isn\u2019t enough for AI to be trained on publicly available data. It must marry that data with internal enterprise data. This includes established product and service data as well as contextual customer interaction&nbsp;data.\u201d<\/p>\n<cite><a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/people\/umeshsachdev\/\">Umesh Sachdev<\/a>, CEO &amp; co-Founder of <a href=\"https:\/\/www.uniphore.com\/\">Uniphore<\/a><\/cite><\/blockquote>\n\n\n\n<p><strong>TL;DR:<\/strong> AI can assist with data analysis, but it needs unique data to be truly&nbsp;effective.<\/p>\n\n\n\n<p>Looking at AI from this angle, you can&#8217;t help but get excited. Let&#8217;s explore how other teams can benefit from AI,&nbsp;too.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">4. Customer support &amp; success<\/h2>\n\n\n\n<p>It&#8217;s not just product managers who can benefit from&nbsp;AI.<\/p>\n\n\n\n<p>AI-powered chatbots are probably already on your radar. <a href=\"https:\/\/www.zendesk.com\/service\/ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Zendesk<\/a>, <a href=\"https:\/\/www.helpscout.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">HelpScout<\/a>, <a href=\"https:\/\/www.intercom.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Intercom<\/a>, &nbsp;<a href=\"https:\/\/www.tidio.com\/chatbot-ai\/\">Lyro AI Chatbot<\/a>, and others have been using AI to answer customer questions&nbsp;faster.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Intercom has an AI tool that will summarize a thread in the notes. It is very helpful for longer threads. We also use <a href=\"https:\/\/www.intercom.com\/blog\/fin-ai-bot-customer-service\/\" target=\"_blank\" rel=\"noreferrer noopener\">Fin<\/a> \u2013 their new AI chatbot that can answer complex questions and save us a lot of&nbsp;time.&#8221;<\/p>\n<cite>Jacques Reulet, head of customer support, Canny<\/cite><\/blockquote>\n\n\n\n<p>Now, AI&#8217;s providing more accurate answers and imitates human conversations much&nbsp;better.<\/p>\n\n\n\n<p>After the conversation is done, AI can process it and uncover&nbsp;insights.<\/p>\n\n\n\n<p>It doesn&#8217;t end with chatbots, though. Customer service, customer support, and customer success managers can personalize their user experience through AI. For example, AI now makes individual product recommendations, tailored offers, and useful prompts&nbsp;possible.<\/p>\n\n\n\n<p><strong>TL;DR<\/strong>: AI chatbots have evolved to understand customer sentiment and can escalate issues to human agents when&nbsp;necessary.<\/p>\n\n\n\n<p><strong>ALSO<\/strong> \u2014 check out how Canny&#8217;s AI can support your <a href=\"https:\/\/canny.io\">customer feedback management&nbsp;system<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5. Marketing<\/h2>\n\n\n\n<p>While marketing remains a creative field, AI can enhance certain aspects. For example, product marketers rely on AI to help them with copywriting and&nbsp;design.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I use AI as a starting point for some tasks. It&#8217;s helpful for tasks requiring data analysis, automation, and content&nbsp;generation.&#8221;<\/p>\n<cite>Deborah Bittencourt, Product Manager and Product Designer, <a href=\"https:\/\/www.consultwithibs.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=20217201589&amp;utm_agid=156477319144&amp;utm_term=ibs%20consulting&amp;creative=660185701176&amp;device=c&amp;placement=&amp;tw_source=google&amp;tw_adid=660185701176&amp;tw_campaign=20217201589&amp;gclid=CjwKCAjw6eWnBhAKEiwADpnw9rASn4710GJXTPl5X0m4GIAr7VZTNfXx0UNyIRj-qcwaW2rDx5gWMxoCqmUQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">IBS Consulting<\/a><\/cite><\/blockquote>\n\n\n\n<p>Many marketers are using AI to help specifically with copywriting and editing. While this is a great time saver, try to be a little critical of AI\u2019s&nbsp;outputs.<\/p>\n\n\n\n<p><strong>Note<\/strong>: instead of copying and pasting what AI gives you, use it as guidance and a starting point. AI isn\u2019t always accurate, and its writing rarely fits your style guide perfectly. But, with some human touch, you can produce valuable&nbsp;content.&nbsp;<\/p>\n\n\n\n<p>You can also create and read through complex documentation faster with&nbsp;AI.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We&#8217;ve started transitioning some of our documentation to Notion. Their AI-powered tools have helped streamline the documentation process and save me time and effort. For design and creative inspiration tasks, I&#8217;ve experimented with Firefly by&nbsp;Adobe.&#8221;<\/p>\n<cite>Deborah Bittencourt, Product Manager and Product Designer, <a href=\"https:\/\/www.consultwithibs.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=20217201589&amp;utm_agid=156477319144&amp;utm_term=ibs%20consulting&amp;creative=660185701176&amp;device=c&amp;placement=&amp;tw_source=google&amp;tw_adid=660185701176&amp;tw_campaign=20217201589&amp;gclid=CjwKCAjw6eWnBhAKEiwADpnw9rASn4710GJXTPl5X0m4GIAr7VZTNfXx0UNyIRj-qcwaW2rDx5gWMxoCqmUQAvD_BwE\" target=\"_blank\" rel=\"noreferrer noopener\">IBS Consulting<\/a><\/cite><\/blockquote>\n\n\n\n<p>Beyond content, AI can help&nbsp;marketers:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research audience &amp;&nbsp;competition<\/li>\n\n\n\n<li>Generate&nbsp;personas<\/li>\n\n\n\n<li>Evaluate and edit&nbsp;copy<\/li>\n\n\n\n<li>Create charts and&nbsp;graphs<\/li>\n\n\n\n<li>Personalize experience for your&nbsp;users<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Andy Crestodina from Orbit Media shares some useful ChatGPT and Bing prompts for marketers <a href=\"https:\/\/www.orbitmedia.com\/blog\/ai-marketing-personas\/\">here<\/a>. He recommends to:<br><br>\u201cTry everything. Never trust it completely. Once you find insights, focus on&nbsp;execution.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Andy Crestodina, co-founder &amp; CMO, Orbit&nbsp;Media<\/p>\n\n\n\n<center><iframe data-src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7102349227342643200\" height=\"960\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p>Similarly, <a href=\"https:\/\/foundationinc.co\/lab\/tactical-ways-artificial-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">Ross Simmonds from Foundation Inc<\/a> is using AI&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Research the&nbsp;market<\/li>\n\n\n\n<li>Analyze reports and&nbsp;data<\/li>\n\n\n\n<li>Create content (written and&nbsp;visual)<\/li>\n\n\n\n<li>Save&nbsp;money!&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n\n<p><strong>TL;DR: <\/strong>AI can help marketers get started with creative ideas, analyze the market, and personalize user&nbsp;experience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">6. Sales<\/h2>\n\n\n\n<p>Sales is another area that requires a human touch to be effective. Still, sales reps can use AI&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Transcribe and summarize sales recordings: <a href=\"https:\/\/tldv.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">tl;dv<\/a>, <a href=\"https:\/\/otter.ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">Otter.ai<\/a>, <a href=\"https:\/\/www.rev.com\/\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">rev.com<\/a><\/li>\n\n\n\n<li>Find common pain points: <a href=\"https:\/\/h2o.ai.\/\" target=\"_blank\" rel=\"noreferrer noopener\">H2O.ai<\/a>, <a href=\"https:\/\/www.gong.io\/\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">Gong.io<\/a><\/li>\n\n\n\n<li>Uncover feature requests: <a href=\"https:\/\/canny.io\/blog\/canny-for-sales\/\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">Canny<\/a><\/li>\n\n\n\n<li>Score leads: <a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">Hubspot<\/a><\/li>\n\n\n\n<li>Assess their own effectiveness: <a href=\"http:\/\/people.ai\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">People.ai<\/a><\/li>\n\n\n\n<li>Write or critique email copy: <a href=\"https:\/\/chat.openai.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">ChatGPT<\/a>,&nbsp;Collato<\/li>\n<\/ul>\n\n\n\n<p>Technological progress has been accelerating and bringing us more and more data. More data is useful, but processing it gets complex. That\u2019s why AI is so timely \u2013&nbsp;it can help make sense of that&nbsp;data.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cAs selling complexity grows, so does the need for documentation, approvals, and compliance reporting. <a href=\"https:\/\/hbr.org\/2023\/03\/how-generative-ai-will-change-sales\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI<\/a> can reverse administrative creep by helping salespeople write emails, respond to proposal requests, organize notes, and automatically update CRM&nbsp;data.\u201d<\/p>\n<cite>Prabhakant Sinha, co-founder of ZS<\/cite><\/blockquote>\n\n\n\n<center><iframe data-src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7105602731838423040\" height=\"739\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cThe future? AI AND Humans working together for a more potent sales&nbsp;force.\u201d<\/p>\n<cite>Collin Stewart, CEO, Predictable Revenue<\/cite><\/blockquote>\n\n\n\n<p><strong>TL;DR: <\/strong>AI can improve sales strategies through lead scoring, call recordings, and data&nbsp;management.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">7. Growth<\/h2>\n\n\n\n<p>Most businesses need to grow and do it faster than the competition. While others are still figuring out AI, you can start using it to get ahead. For example, you&nbsp;can:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Understand how your customers use your product: <a href=\"https:\/\/mixpanel.com\/blog\/ai-social-good\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mixpanel<\/a>, <a href=\"https:\/\/amplitude.com\/ai\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">Amplitude<\/a><\/li>\n\n\n\n<li>Find usage gaps: <a href=\"https:\/\/cloud.google.com\/looker\" target=\"_blank\" rel=\"noreferrer noopener\">Looker<\/a> (from Google), <a href=\"https:\/\/www.tableau.com\/products\/tableau-gpt\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">Tableau<\/a><\/li>\n\n\n\n<li>Tie them to churn: <a href=\"https:\/\/www.salesforce.com\/products\/einstein-ai-solutions\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce<\/a>, <a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">Hubspot<\/a>, <a href=\"https:\/\/www.gainsight.com\/blog\/gainsight-announces-digital-hub-generative-ai-capabilities-and-a-new-digital-cs-package-at-pulse-2023\/\" target=\"_blank\" rel=\"noreferrer&nbsp;noopener\">Gainsight<\/a><\/li>\n\n\n\n<li>Fill those gaps and improve retention: <a href=\"https:\/\/business.adobe.com\/products\/marketo\/predictive-content.html\" target=\"_blank\" rel=\"noreferrer noopener\">Marketo<\/a>, <a href=\"https:\/\/www.dynamicyield.com\/target\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dynamic&nbsp;Yield<\/a><\/li>\n<\/ol>\n\n\n\n<p>You can also analyze your own usage patterns. Maybe there are some processes you can&nbsp;optimize?<\/p>\n\n\n\n<p>Growing involves using resources wisely. AI can help with <a href=\"https:\/\/canny.io\/blog\/why-resource-optimization-is-critical-for-product-teams-in-2023\/\">smart resource optimization<\/a> as&nbsp;well.<\/p>\n\n\n\n<p>Some of these tools (Salesforce, Hubspot) combine a few of these features. Check them out to see if one tool can check more than one box for your&nbsp;teams.<\/p>\n\n\n\n<p>All of those efforts can help your SaaS company grow&nbsp;faster.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Top SaaS companies are leveraging AI to gain a competitive edge. They implement machine learning algorithms to automate tasks, improve customer experiences, and drive business&nbsp;growth.&#8221;<\/p>\n<cite>Dennis Brown, lead software engineer, <a href=\"https:\/\/ling-app.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Ling Ltd.<\/a><\/cite><\/blockquote>\n\n\n\n<p><strong>TL;DR:<\/strong> use AI to understand how your customers use your&nbsp;product.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">8. Operations<\/h2>\n\n\n\n<p>Good operations = efficiency. Especially in startups, the operations department has to do a lot: legal, HR, finance, and&nbsp;more.<\/p>\n\n\n\n<p>AI can automate a lot of that, for&nbsp;example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Repetitive&nbsp;workflows<\/li>\n\n\n\n<li>Insights&nbsp;gathering<\/li>\n\n\n\n<li>Scenario&nbsp;planning<\/li>\n\n\n\n<li>Resume&nbsp;scanning<\/li>\n\n\n\n<li>Budget&nbsp;optimization<\/li>\n\n\n\n<li>Fraud&nbsp;detection<\/li>\n\n\n\n<li>Risk&nbsp;assessment<\/li>\n\n\n\n<li>Compliance&nbsp;monitoring<\/li>\n\n\n\n<li>Forecasting<\/li>\n\n\n\n<li>Resource&nbsp;allocation<\/li>\n\n\n\n<li><a href=\"https:\/\/canny.io\/blog\/feedback-programs\/\">Feedback&nbsp;loops<\/a><\/li>\n<\/ul>\n\n\n\n<p>It\u2019s hard to find an AI tool that can do all of that at once. Depending on your organization\u2019s priorities, some of these may work&nbsp;well:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/www.oracle.com\/ca-en\/erp\/\" target=\"_blank\" rel=\"noreferrer noopener\">Oracle&#8217;s Enterprise Resource Planning&nbsp;Cloud<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/blogs.sap.com\/2023\/03\/17\/unlock-your-supply-chain-potential-with-sap-integrated-business-planning-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">SAP Integrated Business Planning&nbsp;(IBP)<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/www.ibm.com\/watson\">IBM&nbsp;Watson<\/a><\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cArtificial intelligence is more than a buzzword. AI is rapidly reshaping the fabric of <a href=\"https:\/\/asana.com\/resources\/operations-growth-ai\">business&nbsp;operations.<\/a>\u201d<\/p>\n<cite>Whitney Vige, SEO Content Writer, Asana<\/cite><\/blockquote>\n\n\n\n<center><iframe data-src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:share:7105278736102543360\" height=\"592\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p><strong>TL;DR:<\/strong> AI tools can help you boost operational efficiency by eliminating repetitive&nbsp;tasks.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Limitations<\/h2>\n\n\n\n<p>No tool is perfect. And most AI tools are still fairly new, so they come with some limitations you should be aware&nbsp;of.<\/p>\n\n\n\n<p>Many experts agree that AI raises concerns&nbsp;around:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Privacy \u2013 where is the data&nbsp;going?<\/li>\n\n\n\n<li>Accuracy \u2013 can we trust this&nbsp;information?<\/li>\n\n\n\n<li>Originality \u2013&nbsp;is this&nbsp;plagiarism?<\/li>\n\n\n\n<li>Humanity \u2013 will our customers get annoyed by AI and miss human&nbsp;interactions?<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;My primary concern with AI is how personalized product insights can be. Most AI data is broad and generic information. It doesn&#8217;t always perfectly align with specific user needs. As a product manager, it&#8217;s my job to go after user research and testing. I need to ensure that AI-driven solutions are aligned with our users&#8217; unique requirements and&nbsp;expectations.&#8221;<\/p>\n<cite>Deborah Bittencourt, Product Manager and Product Designer, <a href=\"https:\/\/www.consultwithibs.com\/?utm_source=google&amp;utm_medium=cpc&amp;utm_campaign=20217201589&amp;utm_agid=156477319144&amp;utm_term=ibs%20consulting&amp;creative=660185701176&amp;device=c&amp;placement=&amp;tw_source=google&amp;tw_adid=660185701176&amp;tw_campaign=20217201589&amp;gclid=CjwKCAjw6eWnBhAKEiwADpnw9rASn4710GJXTPl5X0m4GIAr7VZTNfXx0UNyIRj-qcwaW2rDx5gWMxoCqmUQAvD_BwE\">IBS Consulting<\/a><\/cite><\/blockquote>\n\n\n\n<p>Does this mean we should disregard AI and stick to what&#8217;s worked in the past? Definitely&nbsp;not.<\/p>\n\n\n\n<p>Instead, we must critically assess all the information AI provides us. We must still use our critical thinking, seek a deeper understanding of our users, and improve what AI gives&nbsp;us.<\/p>\n\n\n\n<p>Because these concerns are common, most AI creators are <a href=\"https:\/\/www.brookings.edu\/articles\/protecting-privacy-in-an-ai-driven-world\/\">actively improving their&nbsp;tools<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What&#8217;s next in AI?<\/h2>\n\n\n\n<p>More and more AI trends and use cases surface every day. Generative AI tools like ChatGPT are only the&nbsp;beginning.<\/p>\n\n\n\n<p>Here&#8217;s an example of a conversational AI voice assistant that goes beyond services like Google Home and Amazon Alexa you might be used&nbsp;to.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<center><iframe data-src=\"https:\/\/www.linkedin.com\/embed\/feed\/update\/urn:li:ugcPost:7059737880390250497\" height=\"1693\" align=\"centre\" width=\"504\" frameborder=\"0\" allowfullscreen=\"\" title=\"Embedded post\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p>In our recent blog post, we also highlighted top AI tools for product managers \u2013 <a href=\"https:\/\/canny.io\/blog\/top-ai-tools-product-management\/\">check it&nbsp;out<\/a>.<\/p>\n\n\n\n<p>Experts <a href=\"https:\/\/www.forbes.com\/sites\/robtoews\/2022\/12\/20\/10-ai-predictions-for-2023\/?sh=4e3013e1fab7\" target=\"_blank\" rel=\"noreferrer noopener\">predict AI<\/a> will get more accurate, process larger amounts of data, and do it all&nbsp;faster.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;In essence, the marriage of AI and SaaS is not just a fleeting trend; it&#8217;s the wind beneath the wings of any SaaS&nbsp;firm.&#8221;<\/p>\n<cite>Kamil Rejent, CEO at <a href=\"https:\/\/survicate.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Survicate<\/a><\/cite><\/blockquote>\n\n\n\n<p><strong>TL;DR:<\/strong> stay on top of AI trends to work faster and&nbsp;smarter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">AI \u2013 the future of SaaS<\/h2>\n\n\n\n<p>AI is changing our lives, especially in the SaaS industry. Every part of your organization can benefit from&nbsp;AI.<\/p>\n\n\n\n<p>So, start implementing AI into your daily processes today. You can save time, get ahead of the competition, and enjoy your job more. After all, AI will handle your mundane tasks, and you&#8217;ll have more time for deep and creative&nbsp;work.<\/p>\n\n\n\n<p>AI can help you boost customer satisfaction, too. When your users get help and answers faster, they&#8217;ll appreciate&nbsp;it.<\/p>\n\n\n\n<p>Introducing AI into your workflow doesn\u2019t necessarily mean spending more money. Check out your existing SaaS tools. Chances are, they\u2019ve added AI&nbsp;components.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;SaaS companies today elevate customer journeys, predict market shifts, and automate tasks seamlessly through AI. We use <a href=\"https:\/\/www.salesforce.com\/ca\/products\/einstein\/overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Salesforce Einstein<\/a>, <a href=\"https:\/\/www.zendesk.com\/service\/ai\/\">Zendesk AI<\/a>, and <a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\" target=\"_blank\" rel=\"noreferrer noopener\">HubSpot&#8217;s<\/a> <a href=\"https:\/\/www.hubspot.com\/products\/artificial-intelligence\">AI<\/a>&nbsp;functionalities.&#8221;<\/p>\n<cite>Ranee Zhang, VP at Airgram<\/cite><\/blockquote>\n\n\n\n<p>Did we miss any cool companies or use cases? Let us know, and we&#8217;ll add&nbsp;them!<\/p>\n\n\n\n<p>Want to stay up to date on the latest trends in SaaS and product management? Sign up for our newsletter&nbsp;here!<\/p>\n\n\n\n<p>Make sure to check out our <a href=\"https:\/\/canny.io\/blog\/free-saas-tools-for-budget\/\">list of the best free SaaS tools<\/a> now that you&#8217;re done here.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-embed-127905612377\" style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:313.4505275px\">\n  <link rel=\"stylesheet\" href=\"https:\/\/js.hscta.com\/embeddable_cta_placeholder_v1.css\">\n  <div class=\"hs-cta-loading-dot__container\">\n     <div class=\"hs-cta-loading-dot\"><\/div>\n     <div class=\"hs-cta-loading-dot\"><\/div>\n     <div class=\"hs-cta-loading-dot\"><\/div>\n  <\/div>\n  <div class=\"hs-cta-embed__skeleton\"><\/div>\n  <picture>\n    <source srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" media=\"(max-width: 650px)\" \/>\n    <img decoding=\"async\" alt=\"Form CTA\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-127905612377.png\" style=\"height: 100%; width: 650px; object-fit: fill\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/picture>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>You can save lots of time with artificial intelligence. Here&#8217;s how AI can help automate tedious tasks in each department! Check out this AI SaaS-focused blog post.<\/p>\n","protected":false},"author":26,"featured_media":4974,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[9,7],"tags":[262,301,263,266,267,157,316,327,92,93,322,328,319,340,311,190,71,187,338,265,272,315,314,330,332,324,329,344,342,325,335,321,320,326,339,334,312,313,268,333,341,37,176,15,310,75,317,318,25,120,337,345,336,331,309,77,323,343],"class_list":["post-4962","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-canny-best-practices","category-product-management","tag-ai","tag-amplitude","tag-artificial-intelligence","tag-chatbot","tag-chatbots","tag-chatgpt","tag-coding","tag-copywriting","tag-customer-success","tag-customer-support","tag-data-analysis","tag-design","tag-documentation","tag-dynamic-yield","tag-feature-development","tag-feature-request","tag-feature-requests","tag-feedback-loop","tag-gainsight","tag-generative-ai","tag-generative-artificial-intelligence","tag-github","tag-github-copilot","tag-gong","tag-growth","tag-helpscout","tag-hubspot","tag-hubspot-ai","tag-ibm","tag-intercom","tag-looker","tag-market-insights","tag-market-research","tag-marketing","tag-marketo","tag-mixpanel","tag-natural-language-processing","tag-nlp","tag-openai","tag-operations","tag-oracle","tag-prioritization","tag-product-development","tag-product-management","tag-prototype","tag-roadmap","tag-roadmapping","tag-roadmaps","tag-saas","tag-sales","tag-salesforce","tag-salesforce-einstein","tag-tableau","tag-tldv-2","tag-user-data","tag-user-feedback","tag-zendesk","tag-zendesk-ai"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>8 ways SaaS companies can use AI to get ahead - Canny Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/how-saas-can-use-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"8 ways SaaS companies can use AI to get ahead - Canny Blog\" \/>\n<meta property=\"og:description\" content=\"You can save lots of time with artificial intelligence. Here&#039;s how AI can help automate tedious tasks in each department! 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