{"id":5130,"date":"2023-07-07T15:10:00","date_gmt":"2023-07-07T19:10:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=5130"},"modified":"2025-01-22T15:41:48","modified_gmt":"2025-01-22T20:41:48","slug":"what-is-scrum","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/what-is-scrum\/","title":{"rendered":"What is scrum and how can your team use it&nbsp;effectively?"},"content":{"rendered":"\n<p>Ever felt like you&#8217;re running a relay race, but your team isn&#8217;t in sync? That&#8217;s how managing projects can feel without the right methodology. Enter&nbsp;Scrum.<\/p>\n\n\n\n<p>Scrum \u2013 not just for rugby anymore! This Agile framework was <a href=\"https:\/\/www.scrum.org\/resources\/what-scrum-module\" target=\"_blank\" rel=\"noreferrer noopener\">first introduced in 1995<\/a>. Since then it\u2019s been revolutionizing project and product management across industries. But what makes it so&nbsp;special?<\/p>\n\n\n\n<p>You might&#8217;ve heard of it or maybe even dabbled in its practices. But to truly grasp its power, we need to dive deep into this dynamic world of sprints, stand-ups, and story&nbsp;points.<\/p>\n\n\n\n<p>This post is more than an introduction to Scrum. It&#8217;s a comprehensive Scrum guide to help you understand its core principles, roles within a Scrum team, and key artifacts. You&#8217;ll also explore the process flow from planning to review. Let&#8217;s learn about&nbsp;Scrum!<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Understanding Scrum: an overview<\/strong><\/h2>\n\n\n\n<p>Scrum is a popular <a href=\"https:\/\/www.scrum.org\/resources\/what-is-scrum\" target=\"_blank\" rel=\"noreferrer noopener\">framework for agile project management<\/a>. It&#8217;s designed to bring more focus, flexibility, and efficiency into product development. It originated in the software industry and has since spread across various sectors due to its proven&nbsp;success.<\/p>\n\n\n\n<p>The term &#8220;Scrum\u201d comes from rugby and represents a team working together to achieve a common goal. In a business context, this involves cross-functional teams collaborating intensively to deliver high-quality results&nbsp;quickly.<\/p>\n\n\n\n<p>This methodology revolves around iterative work cycles (<a href=\"https:\/\/www.atlassian.com\/agile\/scrum\/sprints\" target=\"_blank\" rel=\"noreferrer noopener\">sprints<\/a>). They typically last 2-4 weeks. Each Scrum <a href=\"https:\/\/canny.io\/blog\/what-is-agile-sprint-planning\/\" data-wpil-monitor-id=\"103\">sprint starts with planning<\/a> where the team decides what they can accomplish during that period. An intense phase of work execution follows. Daily stand-up meetings help keep everyone on track during this&nbsp;stage.<\/p>\n\n\n\n<p>Why would you turn to Scrum? Here&#8217;s a bit about&nbsp;that.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Scrum vs. Waterfall<\/strong><\/h3>\n\n\n\n<p>Most project managers fall into two main buckets: Waterfall fans and Agile&nbsp;fans.<\/p>\n\n\n\n<p>The <a href=\"https:\/\/business.adobe.com\/blog\/basics\/waterfall\" target=\"_blank\" rel=\"noreferrer noopener\">Waterfall methodology<\/a> is a more traditional project management approach. A project is divided into distinct stages. Progress is &#8220;flowing&#8221; steadily downwards through these stages like a waterfall. Each stage depends on the deliverables of the previous one and corresponds to a&nbsp;task.<\/p>\n\n\n\n<p><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1600\" height=\"900\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/11\/image.png\" alt=\"Waterfall methodology\" class=\"wp-image-5136 lazyload\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/900;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/11\/image.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/11\/image-768x432.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/11\/image-1536x864.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/business.adobe.com\/blog\/basics\/waterfall\"><em>Source<\/em><\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Typical Waterfall stages&nbsp;include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Requirements&nbsp;gathering<\/li>\n\n\n\n<li>Design<\/li>\n\n\n\n<li>Implementation\/coding<\/li>\n\n\n\n<li>Testing<\/li>\n\n\n\n<li>Deployment<\/li>\n\n\n\n<li>Maintenance &amp;&nbsp;support<\/li>\n<\/ul>\n\n\n\n<p>Waterfall might be a better approach for projects with very well-defined requirements from the&nbsp;start.<\/p>\n\n\n\n<p>Traditional waterfall methods sometimes fall short because they lack adaptability. With Scrum, feedback is continuously incorporated. This allows products or solutions to evolve according to user needs or market&nbsp;trends.<\/p>\n\n\n\n<p>But beyond agility lies another crucial benefit \u2013 visibility. Stakeholders get regular updates through sprint reviews. This makes them feel more involved in the process while also helping identify potential issues early&nbsp;on.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Scrum vs. Agile<\/strong><\/h3>\n\n\n\n<p>So what exactly is Scrum, and what is Agile? Here&#8217;s an analogy to help: think of Agile as a recipe for making a dish, while Scrum is like one specific method used in that&nbsp;recipe.<\/p>\n\n\n\n<p>The <strong>Agile<\/strong> framework is born from the <a href=\"https:\/\/agilemanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agile Manifesto<\/a>. It&#8217;s an umbrella term covering various frameworks. They&#8217;re all focused on iterative development and value delivery. Agile encourages flexibility, customer collaboration, and responding to change&nbsp;swiftly.<\/p>\n\n\n\n<p><strong>Scrum<\/strong>, on the other hand, is just one approach within Agile. Think of it as&nbsp;using:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Precise ingredients&nbsp;(roles)<\/li>\n\n\n\n<li>Measurements&nbsp;(events)<\/li>\n\n\n\n<li>Steps&nbsp;(artifacts)<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201c<a href=\"https:\/\/www.scrum.org\/resources\/what-scrum-module\" target=\"_blank\" rel=\"noreferrer noopener\">Scrum<\/a> is a way to get work done as a team in small pieces. It involves continuous experimentation and feedback loops to learn and improve along the&nbsp;way.\u201d<\/p>\n<cite>Scrum.org<\/cite><\/blockquote>\n\n\n\n<p><\/p>\n\n\n\n<center><iframe width=\"560\" height=\"315\" align=\"centre\" data-src=\"https:\/\/www.youtube.com\/embed\/n_PhKeQtQa8?si=AVU7QhQOQvOrUaD-\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<p>Each is defined by its <a href=\"https:\/\/www.scrumguides.org\/scrum-guide.html\" target=\"_blank\" rel=\"noreferrer noopener\">official guidebook<\/a>. Keep reading to learn more about each of&nbsp;them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The role distinction<\/strong><\/h4>\n\n\n\n<p>In traditional project management structures (like Waterfall), roles are strictly defined based on hierarchy or specialization. With the Scrum framework, there&#8217;s more fluidity. Roles such as product owner or Scrum master emerge. Keep reading to learn more about various roles in the Scrum methodology. We will cover each role in detail later in the&nbsp;article.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Key principles of Scrum<\/strong><\/h2>\n\n\n\n<p>Let&#8217;s explore some fundamental Scrum principles&nbsp;first.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Empirical process control<\/strong><\/h3>\n\n\n\n<p>This principle emphasizes the three main ideas: transparency, inspection, and adaptation. Everyone involved in the project should have easy access to the results. The project should be regularly monitored and adjusted as&nbsp;necessary.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Self-organization<\/strong><\/h3>\n\n\n\n<p>Scrum teams are self-organized and cross-functional. They decide on their own how to carry out tasks. This principle encourages active collaboration and engagement from all team members. As a result, teams notice higher efficiency, better problem-solving, and ownership of&nbsp;projects.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Collaboration<\/strong><\/h3>\n\n\n\n<p>Scrum promotes active collaboration among team members and stakeholders. It encourages a deep level of engagement \u2013 to bring everyone to the same&nbsp;page.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Value-based prioritization<\/strong><\/h3>\n\n\n\n<p>Scrum emphasizes delivering valuable features first. It prioritizes work that provides the most customer value. The product owner is primarily responsible for prioritizing the backlog. They guide the Scrum team toward delivering high-value features. Keep reading to find out more about product owners in this&nbsp;article!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Time-boxing<\/strong><\/h3>\n\n\n\n<p>As we mentioned before, Scrum methodology uses time-boxed iterations called sprints. At the end of each sprint, the team delivers a potentially releasable increment of the product. This allows for rapid feedback and regular&nbsp;revisions.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Iterative development<\/strong><\/h3>\n\n\n\n<p>This principle encourages us to be adaptive to changes and continuously improve the product and processes. Teams can focus on high-quality development by breaking down the project into manageable&nbsp;units.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Flexibility and responsiveness<\/strong><\/h3>\n\n\n\n<p>Scrum adapts to changes quickly. Remember the continuous feedback we mentioned in section five about time-boxing? As the project evolves, it may change direction based on each sprint&#8217;s feedback and&nbsp;learnings.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Continuous feedback<\/strong><\/h3>\n\n\n\n<p>Speaking of feedback \u2013 it&#8217;s crucial, especially during the development process. Daily stand-ups, sprint reviews, and retrospectives are integral to the process. They help everyone get a clear understanding of what&#8217;s in progress and what needs&nbsp;improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Continuous improvement<\/strong><\/h3>\n\n\n\n<p>Reflection and adaptation are embedded in Scrum practices. The team consistently looks for ways to improve the product, their work processes, and themselves. This typically happens during the retrospectives at the end of each&nbsp;sprint.<\/p>\n\n\n\n<p>Let&#8217;s now go over people \u2013 who&#8217;s usually involved in Scrum&nbsp;processes?<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Roles in Scrum methodology<\/h2>\n\n\n\n<p>The heart of Scrum methodology beats within its roles. The main roles include the product owner, the Scrum master, the project manager, and the development team. Let&#8217;s delve into each&nbsp;one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The product owner<\/strong><\/h3>\n\n\n\n<p>The visionary. This is the person who wears the customer&#8217;s shoes. The product owner understands what users need and prioritizes those needs to deliver maximum value. They also maintain the product backlog \u2013 a dynamic list of work items for future sprints. Finally, they build a bridge between the product vision and the&nbsp;execution.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The Scrum master<\/strong><\/h3>\n\n\n\n<p>Your team&#8217;s coach. The Scrum master champions agile principles. They also remove obstacles that might slow down the team. And they shield the team from outside noise. Their main goal is not just to finish tasks but to improve how the team&nbsp;works.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The project manager<\/strong><\/h3>\n\n\n\n<p>The team&#8217;s director. They plan, give tasks, and solve problems. They check the work and make sure tasks are done on time and within&nbsp;budget.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The development team<\/strong><\/h3>\n\n\n\n<p>The actual team of players. It&#8217;s a group of professionals with all the skills to get things done. These are self-organizing software engineers and developers committed to delivering high-quality increments at the end of each&nbsp;sprint.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The product team<\/strong><\/h3>\n\n\n\n<p>This team includes anyone else involved in this project. This may be a product manager, a designer, a product marketer, and others. They all share the same product goal and use the Agile&nbsp;methodology.<\/p>\n\n\n\n<p><strong>Note<\/strong>: each role has specific responsibilities, but it all comes back to&nbsp;teamwork.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scrum artifacts and their significance<\/strong><\/h2>\n\n\n\n<p>A Scrum artifact is a specific tool or record that delivers information. It&#8217;s like a shared document that helps align the&nbsp;team.<\/p>\n\n\n\n<p>Let&#8217;s shed some light on the critical artifacts in Scrum: product backlog, sprint backlog, and increments. These components help teams track progress and stay transparent. Let&#8217;s explore each&nbsp;one.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The product backlog<\/strong><\/h3>\n\n\n\n<p>This is a prioritized list of all the ideas, feature requests, and wishlist items for the product. It&#8217;s constantly evolving as it responds to business needs. It acts as a roadmap, guiding your team towards achieving the project&#8217;s overall&nbsp;vision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The sprint backlog<\/strong><\/h3>\n\n\n\n<p>The product team reviews the product backlog and chooses specific items for each sprint. That becomes <a href=\"https:\/\/www.scrum.org\/resources\/what-is-a-sprint-backlog\" target=\"_blank\" rel=\"noreferrer noopener\">the sprint backlog<\/a>. It&#8217;s not set in stone. The team constantly adjusts it to reflect changes or new&nbsp;information.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The increments<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/www.scrum.org\/resources\/what-is-an-increment\" target=\"_blank\" rel=\"noreferrer noopener\">Increments<\/a> are tangible outcomes or &#8220;pieces&#8221; of working software. They are the result of each&nbsp;sprint.<\/p>\n\n\n\n<p>Now that you know about crucial Scrum principles, roles, and artifacts, let&#8217;s move on to the process&nbsp;flow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Scrum process flow (aka ceremonies or events)<\/strong><\/h2>\n\n\n\n<p>Let&#8217;s take a closer look at the Scrum process flow. Some people refer to it as Scrum ceremonies or Agile events. The steps are usually the same. We\u2019ll illustrate with an&nbsp;example.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Product backlog creation<\/strong><\/h3>\n\n\n\n<p>You remember the product backlog from the artifacts section. It&#8217;s time to create and use&nbsp;it!&nbsp;<\/p>\n\n\n\n<p>The product owner talks to customers, stakeholders, and the team to decide what&#8217;s the most important. <a href=\"https:\/\/canny.io\">Customer feedback software like Canny<\/a> comes in handy here. You can collect and analyze feedback all in one&nbsp;place.<\/p>\n\n\n\n<p><strong>Example<\/strong>: The product owner creates a Canny board and invites users to submit their ideas, upvote and comment on existing&nbsp;ones.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sprint planning<\/strong><\/h3>\n\n\n\n<p>Scrum team members gather for a meeting called sprint planning. Team members pick a product backlog item and plan what they will do in the next&nbsp;sprint.<\/p>\n\n\n\n<p><strong>Example<\/strong>: The Scrum team goes through the backlog in Canny and prioritizes ideas. They pick factors that matter the most to them, pay attention to user votes. They choose ideas that are at the top of the list. Those are typically urgent and very&nbsp;impactful.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sprint<\/strong><\/h3>\n\n\n\n<p>Now, the team starts the work cycle called the sprint. Team members work on the tasks from the sprint backlog. The goal is to create a &#8220;done,&#8221; usable, and potentially releasable product increment by the end of the sprint. The sprint usually lasts for 1-4&nbsp;weeks.<\/p>\n\n\n\n<p><strong>Example<\/strong>: The Scrum team selected \u201cdark mode\u201d as their sprint project. They rely on user stories and create an epic for this project. They spend the next 3 weeks building only that. By the end of the sprint, dark mode isn\u2019t perfect, but it\u2019s good enough to be shipped into the world. It\u2019s a ready&nbsp;MVP.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Daily Scrum<\/strong><\/h3>\n\n\n\n<p>Every day, the team has a quick 15-minute meeting called the daily Scrum. They share updates, plan for the day, and discuss any problems they&nbsp;face.<\/p>\n\n\n\n<p><strong>Example<\/strong>: every day, the Scrum team shares their progress, discuss issues and&nbsp;blockers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Work<\/strong><\/h3>\n\n\n\n<p>The team works on the tasks, solves problems, and makes progress. They might talk with the Scrum product owner, stakeholders, or users to make sure they&#8217;re on the right&nbsp;path.<\/p>\n\n\n\n<p><strong>Example<\/strong>: the daily grind begins. The Scrum team focuses only on dark mode\u2019s user stories to ensure it\u2019s ready by the end of the&nbsp;sprint.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sprint review<\/strong><\/h3>\n\n\n\n<p>At the end of the sprint, there&#8217;s a sprint review meeting. The team shows what they&#8217;ve done. Everyone checks the work and discusses what to do&nbsp;next.<\/p>\n\n\n\n<p><strong>Example<\/strong>: the whole team gets together at the end of week three. They test the new dark mode together, trying to uncover areas for&nbsp;improvement.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sprint retrospective<\/strong><\/h3>\n\n\n\n<p>At this stage, the team discusses what went well, what didn&#8217;t, and how they can improve next&nbsp;time.<\/p>\n\n\n\n<p><strong>Example<\/strong>: the Scrum team gathers to debrief. They talk through what other team members brought up during the Sprint&nbsp;review.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Next sprint<\/strong><\/h3>\n\n\n\n<p>After that, the cycle starts again with the next sprint. The product backlog is updated, and the team plans new tasks for the next&nbsp;sprint.<\/p>\n\n\n\n<p>Scrum process flow is a loop of planning, doing, checking, and improving. And it&#8217;s all aimed at making a great product and&nbsp;team.<\/p>\n\n\n\n<p>This structure exists to guide you. Try go with the flow and adjust as needed. But also try to stick to the structure to get the most out of&nbsp;Scrum.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Benefits of implementing Scrum<\/strong><\/h2>\n\n\n\n<p>So why would you choose Scrum over other methodologies? There are a few&nbsp;advantages.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Increase in product quality<\/strong><\/h3>\n\n\n\n<p>With Scrum, you&#8217;re constantly gathering and processing feedback. This ultimately leads to higher-quality products. That&#8217;s because you&#8217;re breaking down complex tasks into manageable sprints. That helps teams focus more on improving the product&#8217;s features with each&nbsp;cycle.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Better stakeholder satisfaction<\/strong><\/h3>\n\n\n\n<p>Scrum encourages stakeholder involvement throughout the project lifecycle. This means stakeholders have frequent opportunities to provide input. They can also see progress in real time, boosting their confidence and&nbsp;trust.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Promotes team collaboration<\/strong><\/h3>\n\n\n\n<p>Scrum encourages a cooperative work atmosphere. It promotes self-organization within teams, making them more adaptable to changes. Scrum also helps not to lose sight of goals or&nbsp;deadlines.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Faster delivery times<\/strong><\/h3>\n\n\n\n<p>Last but not least: speed. Short sprint cycles allow for quicker releases and faster delivery times (compared to other&nbsp;methods).<\/p>\n\n\n\n<p>Scrum comes with its own set of challenges. Consider them too when selecting a methodology to&nbsp;follow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Challenges (and solutions) with Scrum<\/strong><\/h2>\n\n\n\n<p>Implementing Scrum is not always smooth sailing. Let&#8217;s tackle some common challenges and how to surmount&nbsp;them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Overall issues<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lack of understanding or knowledge<\/strong><\/h4>\n\n\n\n<p>A lack of understanding of Scrum principles can make implementation challenging. You might know a lot about Scrum, but how about the rest of the&nbsp;team?<\/p>\n\n\n\n<p>Some teams start using Scrum without really understanding it. They might skip parts of the process or add things that shouldn&#8217;t be there. People refer to this as &#8220;<a href=\"https:\/\/www.scrum.org\/resources\/what-scrumbut#:~:text=ScrumButs%20mean%20that%20Scrum%20has,the%20side%20of%20the%20team.\" target=\"_blank\" rel=\"noreferrer noopener\">Scrum-But<\/a>&#8221;&nbsp;syndrome.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Fear of change<\/strong><\/h4>\n\n\n\n<p>People naturally resist change. Especially if your team is used to the traditional way of working, they may resist Scrum. It requires a different mindset, which can be tough for some&nbsp;people.<\/p>\n\n\n\n<p>Scrum is about learning and adapting. Team members with a fixed mindset may struggle to grow or adjust to&nbsp;changes.<\/p>\n\n\n\n<p>Here&#8217;s the antidote: communicate the benefits clearly so they understand why the change is&nbsp;beneficial.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Team challenges<\/strong><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Partial team dedication<\/strong><\/h4>\n\n\n\n<p>Scrum teams should be dedicated. If team members juggle tasks from different projects, staying focused and productive is&nbsp;tough.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ineffective Scrum master<\/strong><\/h4>\n\n\n\n<p>A Scrum master should guide and support the team. A Scrum master who controls too much or too little can harm the team&#8217;s&nbsp;progress.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Poor product owner involvement<\/strong><\/h4>\n\n\n\n<p>A product owner needs to be available, decisive, and informed. If they&#8217;re not, it&#8217;s hard for the team to know what to work on or how to&nbsp;prioritize.<\/p>\n\n\n\n<p>Empower the product owner on your team \u2013 give them everything they need to do their job&nbsp;well.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Neglecting team health<\/strong><\/h4>\n\n\n\n<p>Scrum is a fast-paced and demanding system. Teams need to address issues and improve all the&nbsp;time.<\/p>\n\n\n\n<p>They might burn out or get frustrated if they focus on work and ignore problems or their&nbsp;health.<\/p>\n\n\n\n<p>Make sure team members feel comfortable sharing their struggles or blockers. Give them a way to express themselves. Keep tabs on individual workloads and help manage&nbsp;them.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Everyday challenges<\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>No clear &#8220;definition of done&#8221; (DoD)<\/strong><\/h4>\n\n\n\n<p>If your team doesn&#8217;t have a clear DoD for each task, they may struggle with knowing when it&#8217;s completed. To get past this hurdle, establish explicit criteria that need to be met before marking any task as&nbsp;&#8220;done.&#8221;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Ignoring technical debt<\/strong><\/h4>\n\n\n\n<p>Teams might rush to add more features, ignoring quality, or skipping good practices. This creates <a href=\"https:\/\/canny.io\/blog\/what-is-technical-debt\/\" data-wpil-monitor-id=\"89\">&#8220;technical debt&#8221;<\/a> \u2014 like a messy room that no one cleans. It just gets messier over&nbsp;time.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Lack of feedback<\/strong><\/h4>\n\n\n\n<p>Not getting <a href=\"https:\/\/canny.io\/blog\/feedback-programs\/\">regular feedback from real users<\/a> can lead the team down the wrong path. It&#8217;s like walking with a&nbsp;blindfold.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>External interference<\/strong><\/h3>\n\n\n\n<p>Sometimes, outsiders interrupt the team or push them off track. Protecting the team&#8217;s focus is essential but can be challenging. There are always conflicting priorities. The Scrum master is usually responsible for this, so it&#8217;s imperative to help them do their&nbsp;job.<\/p>\n\n\n\n<p>For more help navigating through potential pitfalls during your Scrum journey, check out resources like <a href=\"https:\/\/www.mountaingoatsoftware.com\/agile\/scrum\" target=\"_blank\" rel=\"noreferrer noopener\">Mountain Goat Software&#8217;s guide on Agile Scrum&nbsp;practices<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Real-world examples of Scrum implementation<\/strong><\/h2>\n\n\n\n<p>Enough with theory. Want to see how teams use Scrum in real&nbsp;life?<\/p>\n\n\n\n<p>These stories are tangible proof that this methodology can truly revolutionize project&nbsp;management.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>The FBI Sentinel project<\/strong><\/h4>\n\n\n\n<p>In 2006, the <a href=\"https:\/\/www.linkedin.com\/pulse\/sentinelsaved-orhan-sancakli-m-sc-eng-\/\" target=\"_blank\" rel=\"noreferrer noopener\">FBI launched its Sentinel project<\/a>. It was an ambitious endeavor to digitize their paper-based case management system. After years of struggling with a traditional waterfall approach, they shifted gears and adopted Scrum. The result? They delivered a fully functional system in just over a&nbsp;year.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>ING<\/strong><\/h4>\n\n\n\n<p><a href=\"https:\/\/www.mckinsey.com\/industries\/financial-services\/our-insights\/ings-agile-transformation\" target=\"_blank\" rel=\"noreferrer noopener\">The Dutch banking group ING<\/a> transitioned to using Scrum and Agile methodologies. They wanted to better respond to customer needs and the fast-paced changes in the banking industry. They restructured their IT department into cross-functional teams and adopted an Agile way of working. The new approach has improved time to market, boosted employee engagement, and increased&nbsp;productivity.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>3M<\/strong><\/h4>\n\n\n\n<p>This multinational conglomerate uses Scrum to manage new product development. They test new ideas and adapt to changes quickly. As a result, they deliver products that meet their customer&#8217;s evolving&nbsp;needs.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Salesforce<\/strong><\/h4>\n\n\n\n<p>Salesforce is a leading cloud-based software company. Because Salesforce has multiple products, they need a way to manage them all effectively. Scrum helps with this. Thanks to this method, Salesforce maintains a high pace of development and delivers regular&nbsp;updates.<\/p>\n\n\n\n<p>Scrum can be effective in many companies \u2013 from tech to banking, physical products, and&nbsp;government!<\/p>\n\n\n\n<p>&nbsp;<strong>Scrum&nbsp;certifications<\/strong><\/p>\n\n\n\n<p>To effectively implement the Scrum method at your workplace, you might want some formal training first.<a href=\"https:\/\/www.scrumalliance.org\" target=\"_blank\" rel=\"noreferrer noopener\"> Scrum Alliance<\/a> and <a href=\"https:\/\/www.scrum.org\" target=\"_blank\" rel=\"noreferrer noopener\">Scrum.org<\/a> offer globally recognized certifications. A Scrum certification can boost your career prospects in project&nbsp;management.<\/p>\n\n\n\n<p>Scrum is about embracing change, promoting collaboration, and striving for continuous&nbsp;improvement.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>FAQs about Scrum<\/strong><\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is Scrum in simple terms?<\/strong><\/h3>\n\n\n\n<p>Scrum is an agile framework for managing projects. It&#8217;s all about small, cross-functional teams collaborating to deliver results quickly and&nbsp;adaptively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the difference between Scrum and Agile?<\/strong><\/h3>\n\n\n\n<p>Agile is a broad philosophy of software development. Scrum is a specific method within it. In other words, all Scrum practices are Agile, but not all Agile methods are necessarily&nbsp;Scrum.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What is the purpose of the Scrum?<\/strong><\/h3>\n\n\n\n<p>The purpose of Scrums lies in enabling team collaboration on complex tasks. It breaks them into manageable chunks called &#8220;sprints.&#8221; This allows for continuous improvement over&nbsp;time.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Scrum = game changer<\/strong><\/h2>\n\n\n\n<p>Scrum is an Agile game-changer in project&nbsp;management.<\/p>\n\n\n\n<p>You&#8217;ve now delved into what Scrum is, its principles, and its key roles. You&#8217;ve discovered how tasks move seamlessly from planning to review within the Scrum process&nbsp;flow.<\/p>\n\n\n\n<p>We explored artifacts that enhance transparency and help track progress. And let&#8217;s not forget about the advantages of implementing this&nbsp;method!<\/p>\n\n\n\n<p>Of course, there can be challenges when using Scrum. But remember, solutions exist for every problem you may face during&nbsp;implementation.<\/p>\n\n\n\n<p>The real-world examples are proof that success with Scrum is achievable! So get ready to embrace change \u2013 your projects will become much more&nbsp;manageable!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Scrum is an Agile framework that has been revolutionizing project and product management across industries. But what makes it special? Learn all about Scrum here!<\/p>\n","protected":false},"author":26,"featured_media":5134,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[366],"tags":[359,378,375,380,373,15,10,162,374,361,376,379,377,360],"class_list":["post-5130","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-glossary","tag-agile","tag-agile-manifesto","tag-agile-project-management","tag-daily-scrum","tag-glossary","tag-product-management","tag-product-manager","tag-project-management","tag-project-manager","tag-scrum","tag-sprint","tag-sprint-backlog","tag-sprints","tag-waterfall"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What is scrum and how can your team use it effectively? - Canny Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/what-is-scrum\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is scrum and how can your team use it effectively? - Canny Blog\" \/>\n<meta property=\"og:description\" content=\"Scrum is an Agile framework that has been revolutionizing project and product management across industries. But what makes it special? Learn all about Scrum here!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/canny.io\/blog\/what-is-scrum\/\" \/>\n<meta property=\"og:site_name\" content=\"Canny Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cannyio\/\" \/>\n<meta property=\"article:author\" content=\"\/mvasserman\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-07T19:10:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-22T20:41:48+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/11\/What-is-Scrum.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1520\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Maria Vasserman\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cannyhq\" \/>\n<meta name=\"twitter:site\" content=\"@cannyHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Maria Vasserman\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/\"},\"author\":{\"name\":\"Maria Vasserman\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/person\\\/0cf992c2698be81bcc6e05c04209af49\"},\"headline\":\"What is scrum and how can your team use it&nbsp;effectively?\",\"datePublished\":\"2023-07-07T19:10:00+00:00\",\"dateModified\":\"2025-01-22T20:41:48+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/\"},\"wordCount\":3115,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/What-is-Scrum.png\",\"keywords\":[\"agile\",\"agile manifesto\",\"agile project management\",\"daily scrum\",\"glossary\",\"product management\",\"product manager\",\"project management\",\"project manager\",\"scrum\",\"sprint\",\"sprint backlog\",\"sprints\",\"waterfall\"],\"articleSection\":[\"Product Management Glossary\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/\",\"name\":\"What is scrum and how can your team use it effectively? - Canny Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/What-is-Scrum.png\",\"datePublished\":\"2023-07-07T19:10:00+00:00\",\"dateModified\":\"2025-01-22T20:41:48+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/#primaryimage\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/What-is-Scrum.png\",\"contentUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2023\\\/11\\\/What-is-Scrum.png\",\"width\":1520,\"height\":800,\"caption\":\"What is Scrum\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/what-is-scrum\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/canny.io\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"What is scrum and how can your team use it&nbsp;effectively?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/\",\"name\":\"Canny Blog\",\"description\":\"How to build a more informed product\",\"publisher\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/canny.io\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#organization\",\"name\":\"Canny Blog\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/canny-wordmark-1.png\",\"contentUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/canny-wordmark-1.png\",\"width\":733,\"height\":201,\"caption\":\"Canny Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cannyio\\\/\",\"https:\\\/\\\/x.com\\\/cannyHQ\",\"https:\\\/\\\/www.instagram.com\\\/carryoncode\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/person\\\/0cf992c2698be81bcc6e05c04209af49\",\"name\":\"Maria Vasserman\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Maria-Vasserman-Headshot-150x150.jpg\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Maria-Vasserman-Headshot-150x150.jpg\",\"contentUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/09\\\/Maria-Vasserman-Headshot-150x150.jpg\",\"caption\":\"Maria Vasserman\"},\"description\":\"Maria loves all things creative \u2013 writing, photography, movies and beyond \ud83c\udfa5 When she's not creating content to tell the world about Canny, she's either photographing a wedding, jumping at a rock concert, camping, travelling, snowboarding, or walking her dog \ud83d\udc15\u200d\ud83e\uddba\",\"sameAs\":[\"\\\/mvasserman\",\"\\\/mariavasserman\\\/\",\"https:\\\/\\\/x.com\\\/cannyhq\"],\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/author\\\/maria\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What is scrum and how can your team use it effectively? - Canny Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/canny.io\/blog\/what-is-scrum\/","og_locale":"en_US","og_type":"article","og_title":"What is scrum and how can your team use it effectively? - Canny Blog","og_description":"Scrum is an Agile framework that has been revolutionizing project and product management across industries. But what makes it special? Learn all about Scrum here!","og_url":"https:\/\/canny.io\/blog\/what-is-scrum\/","og_site_name":"Canny Blog","article_publisher":"https:\/\/www.facebook.com\/cannyio\/","article_author":"\/mvasserman","article_published_time":"2023-07-07T19:10:00+00:00","article_modified_time":"2025-01-22T20:41:48+00:00","og_image":[{"width":1520,"height":800,"url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/11\/What-is-Scrum.png","type":"image\/png"}],"author":"Maria Vasserman","twitter_card":"summary_large_image","twitter_creator":"@cannyhq","twitter_site":"@cannyHQ","twitter_misc":{"Written by":"Maria Vasserman","Est. reading time":"14 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/canny.io\/blog\/what-is-scrum\/#article","isPartOf":{"@id":"https:\/\/canny.io\/blog\/what-is-scrum\/"},"author":{"name":"Maria Vasserman","@id":"https:\/\/canny.io\/blog\/#\/schema\/person\/0cf992c2698be81bcc6e05c04209af49"},"headline":"What is scrum and how can your team use it&nbsp;effectively?","datePublished":"2023-07-07T19:10:00+00:00","dateModified":"2025-01-22T20:41:48+00:00","mainEntityOfPage":{"@id":"https:\/\/canny.io\/blog\/what-is-scrum\/"},"wordCount":3115,"commentCount":0,"publisher":{"@id":"https:\/\/canny.io\/blog\/#organization"},"image":{"@id":"https:\/\/canny.io\/blog\/what-is-scrum\/#primaryimage"},"thumbnailUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/11\/What-is-Scrum.png","keywords":["agile","agile manifesto","agile project management","daily scrum","glossary","product management","product manager","project management","project manager","scrum","sprint","sprint backlog","sprints","waterfall"],"articleSection":["Product Management Glossary"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/canny.io\/blog\/what-is-scrum\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/canny.io\/blog\/what-is-scrum\/","url":"https:\/\/canny.io\/blog\/what-is-scrum\/","name":"What is scrum and how can your team use it effectively? - Canny Blog","isPartOf":{"@id":"https:\/\/canny.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/canny.io\/blog\/what-is-scrum\/#primaryimage"},"image":{"@id":"https:\/\/canny.io\/blog\/what-is-scrum\/#primaryimage"},"thumbnailUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/11\/What-is-Scrum.png","datePublished":"2023-07-07T19:10:00+00:00","dateModified":"2025-01-22T20:41:48+00:00","breadcrumb":{"@id":"https:\/\/canny.io\/blog\/what-is-scrum\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/canny.io\/blog\/what-is-scrum\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/canny.io\/blog\/what-is-scrum\/#primaryimage","url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/11\/What-is-Scrum.png","contentUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2023\/11\/What-is-Scrum.png","width":1520,"height":800,"caption":"What is Scrum"},{"@type":"BreadcrumbList","@id":"https:\/\/canny.io\/blog\/what-is-scrum\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/canny.io\/blog\/"},{"@type":"ListItem","position":2,"name":"What is scrum and how can your team use it&nbsp;effectively?"}]},{"@type":"WebSite","@id":"https:\/\/canny.io\/blog\/#website","url":"https:\/\/canny.io\/blog\/","name":"Canny Blog","description":"How to build a more informed product","publisher":{"@id":"https:\/\/canny.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/canny.io\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/canny.io\/blog\/#organization","name":"Canny Blog","url":"https:\/\/canny.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/canny.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/03\/canny-wordmark-1.png","contentUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/03\/canny-wordmark-1.png","width":733,"height":201,"caption":"Canny Blog"},"image":{"@id":"https:\/\/canny.io\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cannyio\/","https:\/\/x.com\/cannyHQ","https:\/\/www.instagram.com\/carryoncode\/"]},{"@type":"Person","@id":"https:\/\/canny.io\/blog\/#\/schema\/person\/0cf992c2698be81bcc6e05c04209af49","name":"Maria Vasserman","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2022\/09\/Maria-Vasserman-Headshot-150x150.jpg","url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2022\/09\/Maria-Vasserman-Headshot-150x150.jpg","contentUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2022\/09\/Maria-Vasserman-Headshot-150x150.jpg","caption":"Maria Vasserman"},"description":"Maria loves all things creative \u2013 writing, photography, movies and beyond \ud83c\udfa5 When she's not creating content to tell the world about Canny, she's either photographing a wedding, jumping at a rock concert, camping, travelling, snowboarding, or walking her dog \ud83d\udc15\u200d\ud83e\uddba","sameAs":["\/mvasserman","\/mariavasserman\/","https:\/\/x.com\/cannyhq"],"url":"https:\/\/canny.io\/blog\/author\/maria\/"}]}},"modified_by":"Eric Hoppe","_links":{"self":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/5130","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/users\/26"}],"replies":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/comments?post=5130"}],"version-history":[{"count":0,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/5130\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media\/5134"}],"wp:attachment":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media?parent=5130"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/categories?post=5130"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/tags?post=5130"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}