{"id":5309,"date":"2023-12-21T05:37:00","date_gmt":"2023-12-21T10:37:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=5309"},"modified":"2024-10-29T19:49:25","modified_gmt":"2024-10-29T23:49:25","slug":"product-management-dashboard","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/product-management-dashboard\/","title":{"rendered":"Product management dashboard: how to track your product’s performance\u00a0"},"content":{"rendered":"\n

Product management is a complex task. It includes overseeing the entire product lifecycle. It also involves development, production, marketing, sales, and user feedback<\/a>. That means collecting and analyzing a lot<\/em> of data to make informed decisions.<\/p>\n\n\n\n

This is where product dashboards come in. You can get a bird\u2019s-eye view of your relevant KPIs and any key metric. But what should a product management dashboard include? And how do you use it to track product performance? This post will explain everything you need to know.<\/p>\n\n\n\n\n\n

What is a product management dashboard?<\/h2>\n\n\n
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\"Product
Source: Slideteam<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

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A product management dashboard brings together product data from your business systems. The visual display allows you and your product manager to view and track specific product metrics. Instead of searching for information within separate systems, dashboards provide a centralized overview.<\/p>\n\n\n\n

Here’s an example. Do you want to get data on product quality and usage? And maybe you’re also interested in seeing how customer loyalty is performing? A product dashboard can help.<\/p>\n\n\n\n

Dashboards also help your product team make data-driven decisions based on product analytics. For example, if you want to get data on product quality and usage, but are also interested in seeing how customer loyalty is performing, a product dashboard can help.<\/p>\n\n\n\n

The main components of a dashboard will differ depending on product type and what you\u2019re trying to find out.<\/p>\n\n\n\n

With the right dashboard, you can also discover how your actions affect your product management metrics. Data in a visual format is easier to interpret. So this is ideal when you\u2019re sharing it with stakeholders.<\/p>\n\n\n\n

Now for the technical bit \u2014 how does a product management dashboard work?<\/p>\n\n\n\n

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  1. It moves raw data from different sources<\/li>\n\n\n\n
  2. It transforms data into a usable resource<\/li>\n\n\n\n
  3. It loads data into a database for end-users<\/li>\n<\/ol>\n\n\n\n

    As you can see, a product management dashboard can be a great tool. Next, we\u2019ll take a look at how it can help with your product performance and how you can get the most out of your data. <\/p>\n\n\n

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    \"Benefits
    Source: Selecthub<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

    <\/p>\n\n\n\n

    How to track your product’s performance <\/h2>\n\n\n\n

    Using a product management dashboard can be a great way to track your product performance. Here are a few things to consider to make sure that you achieve your goals and you can consistently improve. <\/p>\n\n\n\n

    1. Understand your goals<\/h3>\n\n\n\n

    Before you get started on a product management dashboard, you need to know what you want to achieve. Look at your business objectives and how product management affects them. <\/p>\n\n\n\n

    Set specific and measurable goals for your product development. For example, let\u2019s say you want to increase the conversion rate associated with the launch of a new product. You choose to put a figure and a timeframe, such as an increase of 10% in six months. Now, you\u2019re ready to move on to the next step.<\/p>\n\n\n\n

    2. Check your data<\/h3>\n\n\n\n

    Your dashboard won\u2019t be able to give your product management team the actionable insights they need without reliable data. Identify where you\u2019ll source the different types of data from. Consider how data currently flows between tools and systems. Are there any gaps in your information? Is all your data current and verifiable? Only working with trusted, accurate data can help you make the most of your product management dashboard.<\/p>\n\n\n\n

    3. Choose your KPIs<\/h3>\n\n\n\n

    The key to an effective product management dashboard is to keep it simple. Don\u2019t pull in every scrap of data, or the dashboard will get cluttered. Narrow your focus to the most relevant product management KPIs. For example:<\/p>\n\n\n\n

    Customer KPIs<\/strong><\/h4>\n\n\n\n