{"id":5497,"date":"2024-01-12T06:56:00","date_gmt":"2024-01-12T11:56:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=5497"},"modified":"2024-11-02T17:56:46","modified_gmt":"2024-11-02T21:56:46","slug":"saas-product-management-trends-2024","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/saas-product-management-trends-2024\/","title":{"rendered":"Top SaaS trends for product managers in&nbsp;2024"},"content":{"rendered":"\n<p>Welcome to 2024 in the SaaS and product management world! This year, we&#8217;re seeing significant changes, especially with AI. If you&#8217;re a product manager, you&#8217;ll want to know about these market&nbsp;trends.<\/p>\n\n\n\n<p>We talked to top experts about what&#8217;s coming up. They shared great ideas about AI, personalization, and security. This article is your guide to these <a href=\"https:\/\/canny.io\/use-cases\/product-management\">product management<\/a> trends. It&#8217;ll help you understand what&#8217;s new and how to use these changes in your product&nbsp;strategy.&nbsp;<\/p>\n\n\n\n<p>Let&#8217;s explore what 2024 has in store for us in SaaS and product&nbsp;management.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">SaaS overall<\/h2>\n\n\n\n<p>The SaaS market is rapidly expanding. It&#8217;s <a href=\"https:\/\/www.statista.com\/statistics\/505243\/worldwide-software-as-a-service-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">projected to be worth $232 billion by 2024<\/a>. This indicates businesses&#8217; increasing reliance on SaaS&nbsp;solutions\u200b.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1444\" height=\"942\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/saas-market.png\" alt=\"\" class=\"wp-image-8209 lazyload\" style=\"--smush-placeholder-width: 1444px; --smush-placeholder-aspect-ratio: 1444\/942;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/saas-market.png 1444w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/saas-market-768x501.png 768w\" data-sizes=\"(max-width: 1444px) 100vw, 1444px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/www.statista.com\/statistics\/505243\/worldwide-software-as-a-service-revenue\/\" target=\"_blank\" rel=\"noreferrer noopener\">Statista<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>SaaS is diversifying across various sectors. They include healthcare, finance, and education, with tailored solutions for&nbsp;each.<\/p>\n\n\n\n<p>There&#8217;s a growing trend towards <a href=\"https:\/\/www.techtarget.com\/searchcio\/definition\/Vertical-SaaS-Software-as-a-Service\" target=\"_blank\" rel=\"noreferrer noopener\">vertical SaaS<\/a>. These specialized, niche-market services cater to specific business functions and industries. <a href=\"https:\/\/hackernoon.com\/micro-saas-what-it-is-and-how-to-build-one\" target=\"_blank\" rel=\"noreferrer noopener\">Micro-SaaS tools<\/a> are even more specialized solutions for very distinct market&nbsp;segments.<\/p>\n\n\n\n<center><iframe width=\"650\" height=\"315\" align=\"centre\" data-src=\"https:\/\/www.youtube.com\/embed\/i3d1asTrWUQ?si=DXroEJ_Ghqwz-zGb\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p>SaaS companies are attracting significant investments. For the first three quarters of 2023, <a href=\"https:\/\/news.crunchbase.com\/venture\/global-venture-funding-instacart-klaviyo-q3-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">global funding reached $221 billion<\/a>. Even though it\u2019s a 42% decline year over year, this still suggests strong investor confidence in the growth and innovation potential of&nbsp;SaaS.<\/p>\n\n\n\n<p><a href=\"https:\/\/canny.io\/use-cases\/enterprise-feedback-management\">Enterprises<\/a> are increasingly adopting SaaS. An <a href=\"https:\/\/www.notta.ai\/en\/blog\/saas-statistics\" target=\"_blank\" rel=\"noreferrer noopener\">average enterprise uses over 100 SaaS&nbsp;applications.<\/a><\/p>\n\n\n\n<p>The shift towards remote work helped here. It has led to a<a href=\"https:\/\/slack.com\/blog\/collaboration\/report-remote-work-during-coronavirus\" target=\"_blank\" rel=\"noreferrer noopener\"> 45% increase<\/a> in the usage of <a href=\"https:\/\/canny.io\/blog\/free-saas-tools-for-budget\/\">SaaS tools<\/a>. Experts predict these market trends to&nbsp;continue.<\/p>\n\n\n\n<p>Voice and conversational user interfaces are becoming more prevalent in SaaS products. They leverage <a href=\"https:\/\/www.ibm.com\/topics\/natural-language-processing#:~:text=Natural%20language%20processing%20(NLP)%20refers,same%20way%20human%20beings%20can.\" target=\"_blank\" rel=\"noreferrer noopener\">NLP<\/a> and <a href=\"https:\/\/www.techtarget.com\/searchcustomerexperience\/definition\/voice-recognition-speaker-recognition#:~:text=Voice%20or%20speaker%20recognition%20is,Amazon's%20Alexa%20and%20Apple's%20Siri.\" target=\"_blank\" rel=\"noreferrer noopener\">voice recognition<\/a> technologies to improve user experience and&nbsp;accessibility\u200b.<\/p>\n\n\n\n<p>Now, let&#8217;s dive into specific trends that will shape&nbsp;2024.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trend #1: AI, ML, and automation<\/h2>\n\n\n\n<p>It&#8217;s no surprise that artificial intelligence is at the top of this product management trends list. We&#8217;ve all witnessed <a href=\"https:\/\/www.forbes.com\/advisor\/business\/ai-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">the rise of ChatGPT in 2023<\/a>. It <a href=\"https:\/\/www.forbes.com\/advisor\/business\/ai-statistics\/\">gained 1 million users<\/a> within five days of release! Since then, many of us have started <a href=\"https:\/\/canny.io\/blog\/how-saas-can-use-ai\/\">using AI<\/a> in our daily&nbsp;lives.<\/p>\n\n\n\n<p>AI is already popular for tasks&nbsp;like:&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Responding to&nbsp;messages<\/li>\n\n\n\n<li>Answering financial&nbsp;questions<\/li>\n\n\n\n<li>Planning travel&nbsp;itineraries<\/li>\n\n\n\n<li>Crafting social media&nbsp;posts<\/li>\n\n\n\n<li>Market&nbsp;research<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s an example of responding to messages with AI. We recently released <a href=\"https:\/\/feedback.canny.io\/changelog\/smart-replies\">smart replies \u2013Canny&#8217;s first AI-powered feature<\/a>! It helps product managers get more information about each <a href=\"https:\/\/canny.io\/use-cases\/feature-request-management\">feature request<\/a> without spending time. Smart replies automatically respond to user feedback and probe for more&nbsp;information.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1264\" height=\"664\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/canny-message-responses.png\" alt=\"\" class=\"wp-image-8210 lazyload\" style=\"--smush-placeholder-width: 1264px; --smush-placeholder-aspect-ratio: 1264\/664;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/canny-message-responses.png 1264w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/canny-message-responses-768x403.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/canny-message-responses-760x400.png 760w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/canny-message-responses-209x110.png 209w\" data-sizes=\"(max-width: 1264px) 100vw, 1264px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Source: <a href=\"https:\/\/feedback.canny.io\/changelog\/smart-replies\">Canny<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<div style=\"max-width: 650px; margin: 0 auto;\"> <!--HubSpot Call-to-Action Code --> <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"> <span class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"> <!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--> <a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"New call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/> <\/a> <\/span> <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script> <script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script> <\/span> <!-- end HubSpot Call-to-Action Code --> <\/div>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automation<\/strong><\/h3>\n\n\n\n<p>In 2024, artificial intelligence and machine learning won&#8217;t just be add-ons. They&#8217;re becoming central to product&nbsp;management.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I predict a surge in AI-driven automation. According to <a href=\"https:\/\/www.forbes.com\/advisor\/business\/ai-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes<\/a>, the AI market is projected to reach a staggering $407 billion by 2027. Moreover, 64% of businesses believe that artificial intelligence will help increase their overall productivity. This indicates growing confidence in AI&#8217;s potential to transform product operations, particularly in the SaaS&nbsp;industry.&#8221;<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/laiamartinquintana\/\">Laia Quintana<\/a>, head of marketing and sales at <a href=\"https:\/\/goteamup.com\/\">TeamUp<\/a><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Productivity<\/strong><\/h3>\n\n\n\n<p>A recent <a href=\"https:\/\/www.forbes.com\/advisor\/business\/ai-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">Forbes article<\/a> echoes this prediction: 64% of businesses anticipate AI will increase&nbsp;productivity.<\/p>\n\n\n\n<p>This shift isn&#8217;t just about speed; it&#8217;s about making smarter&nbsp;decisions.<\/p>\n\n\n\n<p>The role of AI in product development and decision-making is expanding&nbsp;rapidly.&nbsp;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;In the long term, machine agents could contribute valuable data and information, expanding the decision-making landscape. Ultimately, it will be the responsibility of the human or a small team to assimilate the data and <a href=\"https:\/\/www.mindtheproduct.com\/a-year-in-ai-key-product-management-insights-in-2023\/\" target=\"_blank\" rel=\"noreferrer noopener\">make informed&nbsp;decisions<\/a>.&#8221;<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/chrisbu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Butler<\/a>, Group Product Manager \u2013 Machine Learning at <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a><\/cite><\/blockquote>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>User insights<\/strong><\/h3>\n\n\n\n<p>AI helps us understand user behavior in ways we never could before. It&#8217;s like having a superpower to see what users want and&nbsp;need.<\/p>\n\n\n\n<p>This is where user behavior data comes in. AI tools analyze this data to tell us how to improve our products. We&#8217;re getting a direct line to user thoughts and&nbsp;preferences.&nbsp;<\/p>\n\n\n\n<p>We&#8217;re no longer guessing what might work. We have real, solid information guiding our product management process. AI&#8217;s ability to dissect and understand user data is transforming how we approach product development. It&#8217;s making our decisions more informed and precise. In turn, we&#8217;re getting more successful in understanding customer behavior and meeting user&nbsp;needs.<\/p>\n\n\n\n<p><em>Want to stay on top of product news? Check out our <a href=\"https:\/\/canny.io\/blog\/top-product-management-blogs\/\">list of the top product management blogs<\/a>.&nbsp;<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Jobs<\/strong><\/h3>\n\n\n\n<p>Every change brings concerns around job security. Currently, <a href=\"https:\/\/www.forbes.com\/advisor\/business\/ai-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">77% of people<\/a> are concerned that AI will cause job loss next&nbsp;year.<\/p>\n\n\n\n<p>Experts predict that <a href=\"https:\/\/www.forbes.com\/advisor\/business\/ai-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI could displace 400 million workers<\/a> by 2030 but also create 97 million new&nbsp;jobs.<\/p>\n\n\n\n<p>Top voices in product management aren&#8217;t ringing the alarm bells just&nbsp;yet.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I don&#8217;t foresee <a href=\"https:\/\/www.mindtheproduct.com\/a-year-with-chatgpt-and-product-innovation-navigating-the-ai-landscape\/\" target=\"_blank\" rel=\"noreferrer noopener\">AI replacing product management&nbsp;roles<\/a>.&#8221;<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/chrisbu\/\" target=\"_blank\" rel=\"noreferrer noopener\">Chris Butler<\/a>, Group Product Manager \u2013 Machine Learning at <a href=\"https:\/\/www.google.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a><\/cite><\/blockquote>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;Knowing user behavior can help with product development. This doesn&#8217;t mean replacing human intuition. Rather, it&#8217;s about enhancing it with data-driven&nbsp;perspectives.&#8221;<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/debbiechew\/\" target=\"_blank\" rel=\"noreferrer noopener\">Debbie Chew<\/a>, Global SEO Manager at <a href=\"https:\/\/www.dialpad.com\/ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dialpad<\/a><\/cite><\/blockquote>\n\n\n\n<p>Historically, significant technological advancements both eliminated and created new jobs \u2013 just like the statistics predict. There&#8217;s already a <a href=\"https:\/\/www.forbes.com\/advisor\/business\/ai-statistics\/\" target=\"_blank\" rel=\"noreferrer noopener\">growing demand<\/a> for software engineers and data scientists in AI support roles. <a href=\"https:\/\/hbr.org\/2022\/10\/why-your-company-needs-data-product-managers\" target=\"_blank\" rel=\"noreferrer noopener\">Data product managers<\/a> are an example of an emerging role in the&nbsp;space.<\/p>\n\n\n\n<p>We recommend future-proofing your career by learning as much as possible about AI. Then, you can develop in-demand skills for the emerging&nbsp;market.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-embed-127905612377\" style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:313.4505275px\">\n  <link rel=\"stylesheet\" href=\"https:\/\/js.hscta.com\/embeddable_cta_placeholder_v1.css\">\n  <div class=\"hs-cta-loading-dot__container\">\n     <div class=\"hs-cta-loading-dot\"><\/div>\n     <div class=\"hs-cta-loading-dot\"><\/div>\n     <div class=\"hs-cta-loading-dot\"><\/div>\n  <\/div>\n  <div class=\"hs-cta-embed__skeleton\"><\/div>\n  <picture>\n    <source srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" media=\"(max-width: 650px)\" \/>\n    <img decoding=\"async\" alt=\"Form CTA\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-127905612377.png\" style=\"height: 100%; width: 650px; object-fit: fill\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/picture>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Many AI tools aren&#8217;t built to replace humans. <a href=\"https:\/\/github.com\/features\/copilot\" target=\"_blank\" rel=\"noreferrer noopener\">Github&#8217;s Co-Pilot<\/a> is a good&nbsp;example.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cCopilot is a <strong>copilot<\/strong>. It&#8217;s not a <strong>pilot<\/strong>. You still need the human in the loop. But that means the software developer needs to form a different way of thinking. And it&#8217;s no longer just the actual code writing. It&#8217;s evolving your thinking to the big picture, the connected experience, and connected&nbsp;systems.&#8221;\u200b<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/inbalshani\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inbal Shani<\/a>, chief product officer at <a href=\"https:\/\/github.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Github<\/a><\/cite><\/blockquote>\n\n\n\n<center><iframe width=\"650\" height=\"315\" align=\"centre\" data-src=\"https:\/\/www.youtube.com\/embed\/f10s3rxKaJw?si=Z8MMQcW41q0825yd\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p>Let&#8217;s explore other trends for product management and&nbsp;SaaS.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trend #2: low-code\/no-code platforms<\/h2>\n\n\n\n<p>In 2024, low-code and no-code platforms are expected to take off. These platforms let people create apps without needing much coding&nbsp;knowledge.<\/p>\n\n\n\n<p>A great example is <a href=\"https:\/\/www.shopify.com\/ca\/partners\/blog\/low-code-no-code\" target=\"_blank\" rel=\"noreferrer noopener\">Shopify<\/a>. It lets people set up online stores easily without being expert&nbsp;coders.<\/p>\n\n\n\n<p>By 2024, nearly <a href=\"https:\/\/kissflow.com\/low-code\/low-code-stats\/#:~:text=Eventually%2C%20low%2Dcode%20won',IT%20teams%20and%20business%20users.&amp;text=Low%2Dcode%20tools%20will%20be,of%20application%20development%20by%202024.\" target=\"_blank\" rel=\"noreferrer noopener\">65% of all app development<\/a> is predicted to be driven by no\/low-code platforms\u200b. This means more people can make apps for different needs. Plus, it&#8217;s cheaper than the old way of making apps. After all, developer time is&nbsp;expensive.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I think there&#8217;ll be more adoption of this in low-code\/no-code platforms. The success we&#8217;ve seen with Shopify\/ecommerce platforms is only exponential. AI and ML may open new markets for people without technical knowledge to build their&nbsp;products.\u201d<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/owen-doherty-0714b314a\/\" target=\"_blank\" rel=\"noreferrer noopener\">Owen Doherty<\/a>, product manager at <a href=\"https:\/\/orcascan.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Orca Scan<\/a><\/cite><\/blockquote>\n\n\n\n<p>This change is also shaping the jobs for developers. They&#8217;re now focusing more on using AI in these&nbsp;platforms.<\/p>\n\n\n\n<p>AI is helping make these platforms even better. It lets businesses make their services really fit customer needs. This is called hyper-personalization, and it&#8217;s changing how we build and use&nbsp;apps.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<a href=\"https:\/\/www.mckinsey.com\/featured-insights\/mckinsey-explainers\/what-is-personalization\" target=\"_blank\" rel=\"noreferrer noopener\">McKinsey reports<\/a> that over 70% of consumers expect personalization and will get annoyed when it doesn&#8217;t manifest. Furthermore, <a href=\"https:\/\/pimcore.com\/en\/how-hyper-personalization-can-crack-the-code-for-meaningful-cx#:~:text=86%25%20of%20companies%20report%20seeing,profits%20by%20up%20to%2025%25.\" target=\"_blank\" rel=\"noreferrer noopener\">86% of companies report<\/a> seeing a measurable uptick in business results from hyper-personalization. This suggests that hyper-personalization is not just a trend. It&#8217;s a product strategy that delivers tangible business&nbsp;outcomes.&#8221;<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/laiamartinquintana\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laia Quintana<\/a>, head of marketing and sales at <a href=\"https:\/\/goteamup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TeamUp<\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Trend #3: security-focused SaaS<\/h2>\n\n\n\n<p>In 2024, security in SaaS will be more critical than ever. Businesses heavily rely on digital tools, especially for remote work. The significant need for better security is growing. Data breaches and cyber threats are big concerns. A lot of SaaS data is vulnerable, and this is driving the demand for more secure SaaS&nbsp;tools.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I know of products where the AI features have been turned off in the EU in light of the potentially coming legislation. It forces you to&nbsp;decide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Do we use AI for some of these product features at&nbsp;all?<\/li>\n\n\n\n<li>Or if we need to have a different version for the EU, what does that do to the EU&nbsp;product?<\/li>\n\n\n\n<li>How do we promote and sell it to our EU&nbsp;customers?&#8221;<\/li>\n<\/ul>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/thedailyem\/\" target=\"_blank\" rel=\"noreferrer noopener\">Emily Tate<\/a>, managing director, <a href=\"https:\/\/www.mindtheproduct.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Mind the Product<\/a><\/cite><\/blockquote>\n\n\n\n<p>This attention to security isn&#8217;t just a temporary shift. It&#8217;s shaping the future of SaaS. We will likely see more advanced security features becoming standard in SaaS&nbsp;offerings.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;By 2030, <a href=\"https:\/\/www.forbes.com\/sites\/forbestechcouncil\/2022\/10\/26\/2023-predictions-for-saas-solutions-and-security\/?sh=6104c9ab53f7\" target=\"_blank\" rel=\"noreferrer noopener\">KPMG estimates<\/a> that 80% of the overall SaaS layer will consist of SaaS solutions operated outside the direct control of IT teams. That makes security even more&nbsp;important.&#8221;<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/laiamartinquintana\/\" target=\"_blank\" rel=\"noreferrer noopener\">Laia Quintana<\/a>, head of marketing and sales at <a href=\"https:\/\/goteamup.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">TeamUp<\/a><\/cite><\/blockquote>\n\n\n\n<p>The focus on security in SaaS is not just about protecting data. It&#8217;s about building trust and ensuring the longevity and reliability of our&nbsp;products.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Trend #4: user-centric product management<\/h2>\n\n\n\n<p>Focusing on user needs is vital in 2024&#8217;s product management. It&#8217;s about deeply understanding and catering to customer&nbsp;needs.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEspecially in B2B SaaS, listening to your customers&#8217; needs is critical. Our business exists because our customers pay us to solve a problem for&nbsp;them.<\/p>\n\n\n\n<p>Retention is top of mind for us this year, so we need to keep a pulse on what&#8217;s important to our customers. We\u2019re looking to build functionality that will deliver even more value for&nbsp;them.\u201d<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/sarahhum\/\" target=\"_blank\" rel=\"noreferrer noopener\">Sarah Hum<\/a>, co-founder of <a href=\"https:\/\/canny.io\/\" target=\"_blank\" rel=\"noreferrer noopener\">Canny<\/a><\/cite><\/blockquote>\n\n\n\n<p>This approach is crucial for creating products that resonate with&nbsp;users.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;The emphasis on user-centric product management will likely intensify. Understanding user needs and delivering a seamless and personalized experience will be paramount. This involves not just addressing current pain points but anticipating future user&nbsp;requirements.&#8221;<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/debbiechew\/\" target=\"_blank\" rel=\"noreferrer noopener\">Debbie Chew<\/a>, Global SEO Manager at <a href=\"https:\/\/www.dialpad.com\/ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Dialpad<\/a><\/cite><\/blockquote>\n\n\n\n<p><strong>Remember<\/strong>: put your customers&nbsp;first.<\/p>\n\n\n\n<p>Let&#8217;s wrap up these product management trends and start working towards our product&nbsp;vision!<\/p>\n\n\n\n<p><em>Check out this post to see <a href=\"https:\/\/canny.io\/blog\/best-product-management-software\/\">which product management software puts users first<\/a>.&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion: top predictions for 2024<\/h2>\n\n\n\n<p>It&#8217;s clear that adaptation and innovation are essential to succeed in 2024. The main product management and SaaS predictions&nbsp;include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Exponential growth of AI and&nbsp;ML<\/li>\n\n\n\n<li>Rise of low code\/no code&nbsp;platforms<\/li>\n\n\n\n<li>Heightened emphasis on security-focused&nbsp;SaaS<\/li>\n\n\n\n<li>Shift towards user-centric product&nbsp;management<\/li>\n<\/ul>\n\n\n\n<p>Embracing these changes is not just an option; it&#8217;s a necessity for staying relevant and&nbsp;competitive.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;You need to start thinking more systems, more architecture. You need to start figuring out how you are using these AI tools in your product&nbsp;strategy.&#8221;<\/p>\n<cite><a href=\"https:\/\/www.linkedin.com\/in\/inbalshani\/\" target=\"_blank\" rel=\"noreferrer noopener\">Inbal Shani<\/a>, chief product officer at <a href=\"https:\/\/github.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Github<\/a><\/cite><\/blockquote>\n\n\n\n<p>2024 will be a year of significant transformation in the SaaS and product management world. Let&#8217;s make this year our best one&nbsp;yet!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>We asked top experts about SaaS and product management trends for 2024. They shared great ideas about AI, personalization, and security. Learn more in this article!<\/p>\n","protected":false},"author":26,"featured_media":5501,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[33,262,263,107,69,62,539,315,541,543,271,540,542,68,176,15,10,114,25,19,538,546,544],"class_list":["post-5497","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-advice","tag-ai","tag-artificial-intelligence","tag-automation","tag-experts","tag-feedback-management","tag-forecast","tag-github","tag-low-code","tag-low-code-2","tag-machine-learning","tag-ml","tag-no-code","tag-predictions","tag-product-development","tag-product-management","tag-product-manager","tag-productivity","tag-saas","tag-security","tag-trends","tag-user-insight","tag-user-centricity"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Top SaaS trends for product managers in 2024 - Canny Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/saas-product-management-trends-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top SaaS trends for product managers in 2024 - Canny Blog\" \/>\n<meta property=\"og:description\" content=\"We asked top experts about SaaS and product management trends for 2024. 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