{"id":5540,"date":"2024-02-08T06:00:00","date_gmt":"2024-02-08T11:00:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=5540"},"modified":"2026-03-10T21:04:53","modified_gmt":"2026-03-11T01:04:53","slug":"starting-a-startup-with-your-significant-other","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/","title":{"rendered":"Starting a startup with your significant other: what it\u2019s really&nbsp;like"},"content":{"rendered":"\n<p>The idea of starting a business with your significant other can be really exciting. Building something from the ground up with my favorite person? Sign me&nbsp;up!<\/p>\n\n\n\n<p>It&#8217;s a unique blend of personal and professional worlds. Is it always a good idea,&nbsp;though?<\/p>\n\n\n\n<p>Combining personal and business relationships brings its own set of challenges and rewards. It demands clear communication and a shared goal. You need to learn to navigate both personal and professional challenges&nbsp;together.<\/p>\n\n\n\n<p>You&#8217;ll face work stress together, which can lead to more disagreements. Work becomes a major part of your lives and it could come at the cost of a happy personal&nbsp;life.<\/p>\n\n\n\n<p>Andrew and I started Canny together over seven years ago. While I believe working together has strengthened our relationship, I wouldn\u2019t say it\u2019s been an easy journey. Mutual respect and complementary skills helped us get to where we are&nbsp;today.<\/p>\n\n\n\n<p>I\u2019m writing this based on the interview we did in <a href=\"https:\/\/www.youtube.com\/watch?v=YMPspsywPNY&amp;t=20s\">this video<\/a> so watch that if you prefer. It was fun because we both answered the same questions separately and got to see how our responses&nbsp;differed.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<center><iframe width=\"650\" height=\"315\" align=\"centre\" data-src=\"https:\/\/www.youtube.com\/embed\/YMPspsywPNY?si=4uKd_ruhuLOt8U2Q\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<p>Alright, here are some tips for starting and running a business with your significant other. First, let us introduce&nbsp;ourselves.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Who is Sarah?<\/h2>\n\n\n\n<p>I&#8217;m Sarah, one of the co-founders at Canny. I studied graphic design in university and my first full-time job was at Facebook. That&#8217;s where I met Andrew and where the seeds for Canny were planted. I&#8217;ve always been passionate about design and how it can solve real-world&nbsp;problems.<\/p>\n\n\n\n<p>Today, I focus on crafting a functional and user-friendly product design. I thrive on creating products that people love to use. I also spend lots of time trying to understand our users&#8217; needs. On top of this, I juggle many other hats\u2014from marketing to customer support. I enjoy being involved in so many aspects of the&nbsp;business.<\/p>\n\n\n\n<p>It&#8217;s not all smooth sailing though. As a co-founder, making tough decisions is part of the job. Letting people go, cutting costs, and deprioritizing exciting projects are just some examples. It&#8217;s challenging, but it&#8217;s also what makes this journey&nbsp;exciting.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Who is Andrew?<\/h2>\n\n\n\n<p>Andrew is my co-founder and the one who built Canny\u2019s foundation. Today, he makes sure our platform is not just up and running but also constantly evolving to be better. He&#8217;s heavily involved in shaping our product strategy and many behind the scenes functions that keep Canny going. When he can find the time, he still enjoys&nbsp;coding.<\/p>\n\n\n\n<p>He&#8217;s also incredibly dedicated, sometimes to the point where it&#8217;s hard for him to step back and take a&nbsp;break.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I really like talking about work. I can talk about it for hours. I find it really fun, even if you&#8217;re not making any material progress. It&#8217;s almost therapeutic for me. Sarah is not like that, so she&#8217;s the one who maintains our&nbsp;balance.&#8221;<\/p>\n<cite>Andrew Rasmussen, co-founder of Canny<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Canny&#8217;s origin story<\/h2>\n\n\n\n<p>It all started at Facebook, where I began as a design intern. Andrew was starting his full-time engineering job, and we met through mutual friends. It wasn&#8217;t long before we realized we had much more in common than just our workplace. We began collaborating on small projects and participating in&nbsp;hackathons.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;One memorable experience was at an AT&amp;T event in Las Vegas. Our team won the hackathon, and the prize was $45,000. This wasn&#8217;t just a victory for us; it was a turning point. It made us think: &#8220;Maybe we can really do this\u2014build products&nbsp;together.&#8221;<\/p>\n<cite>Andrew<\/cite><\/blockquote>\n\n\n\n<p>Realizing we work pretty well together, we looked for something we could turn into a real&nbsp;business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Canny&#8217;s evolution<\/h2>\n\n\n\n<p>Early versions of Canny were targeted at consumers and attempted to give them a say in the roadmaps of products they were using. We soon realized that we had it backwards: we needed to go to the companies who wanted to process that feedback. We shifted our focus to B2B SaaS companies. This change really transformed Canny into what it is today\u2014a comprehensive feedback management tool for software&nbsp;teams.<\/p>\n\n\n\n<p>Every step of the way, we leveraged our strengths\u2014my design expertise and Andrew&#8217;s engineering skills. This synergy drove product development and helped us grow&nbsp;quickly.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Working together<\/h2>\n\n\n\n<p>When you work with your significant other, having clear roles is essential. In our case, it was easy. We capitalize on our individual&nbsp;strengths.<\/p>\n\n\n\n<p>A part of why we work well together is because we have complementary skills. It&#8217;s not very helpful for co-founders to have the exact same skillset. We balance each other&nbsp;well.<\/p>\n\n\n\n<p>Andrew is an engineer, so he has a final say in everything related to engineering. He also works on our business vision, revenue, compliance, and&nbsp;legal.<\/p>\n\n\n\n<p>I&#8217;m a designer, so I&#8217;m in charge of design. I also get involved with product, marketing, customer service, and other&nbsp;areas.<\/p>\n\n\n\n<p><strong>Lesson<\/strong>: Assess your skills and capitalize on your strengths. Have defined roles from the start. The other stuff will fall into place as you&nbsp;go.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Aligning our vision for Canny<\/strong><\/h3>\n\n\n\n<p>We often discuss and reassess our goals to ensure we&#8217;re on the same page. Our alignment comes from understanding each other&#8217;s perspectives and finding common ground. We don&#8217;t always agree. Over the years, we&#8217;ve learned to &#8220;disagree and&nbsp;commit.&#8221;<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;We don&#8217;t always see eye to eye, but we can make most decisions together. You don&#8217;t have to get every decision perfectly right. We certainly don&#8217;t, and that&#8217;s&nbsp;OK.&#8221;<\/p>\n<cite>Andrew<\/cite><\/blockquote>\n\n\n\n<p>Suppose one of us has strong convictions about a particular decision. In that case, the other partner is open to trying it out. Ultimately, it&#8217;s about trusting each other&#8217;s judgment and committing to our joint decisions. If the decision turns out to be the wrong one, we adjust, no harm&nbsp;done.<\/p>\n\n\n\n<p>One of my favorite things about our relationship is trust. It\u2019s easy to take things personally but we both trust each other to make the best decision for the&nbsp;business<\/p>\n\n\n\n<p><strong>Lesson<\/strong>: Trust your partner to own decisions in their area of expertise. Otherwise, when you need to make a decision and don\u2019t agree, try &#8220;disagree and&nbsp;commit.&#8221;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Being a couple<\/h2>\n\n\n\n<p>When you run a business with your significant other, work can quickly take over every conversation. Andrew and I manage this by setting clear boundaries. We have a rule: discuss work for a limited time, then switch off. When we walk our dog, we can talk about work on the way out but no work talk on the way&nbsp;back.<\/p>\n\n\n\n<p>We are very intentional about these boundaries so that we have space for our personal&nbsp;lives.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;It&#8217;s all about finding that switch between work and play modes. Regardless of how Canny is doing, we turn off the &#8220;business brain&#8221; at the end of the&nbsp;day.&#8221;<\/p>\n<cite>Andrew<\/cite><\/blockquote>\n\n\n\n<p><strong>Lesson<\/strong>: Set boundaries and don&#8217;t let work take over every conversation. Make space for work and for being a&nbsp;couple.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What makes our relationship work<\/strong><\/h3>\n\n\n\n<p>Our shared vision and values are the core of our&nbsp;relationship.<\/p>\n\n\n\n<p>There are definitely advantages to starting a company with your significant other. Andrew and I already had a foundation of trust before we started Canny. We also knew how to communicate and have&nbsp;disagreements.<\/p>\n\n\n\n<p>Startups aren&#8217;t easy. If they were, everyone would start a small business. We&#8217;ve seen some co-founder relationships fall apart because of little things. It usually happens because of a lack of&nbsp;trust.<\/p>\n\n\n\n<p>I can&#8217;t imagine stressing over ownership percentage, for example, on top of running a&nbsp;business.<\/p>\n\n\n\n<p>At the baseline, we are pretty different people. Still, we share the same morals, beliefs, and goals for the future. This alignment keeps us grounded and focused when dealing with daily tasks or big life decisions. We both know what we&#8217;re working towards every&nbsp;day.<\/p>\n\n\n\n<p><strong>Lesson<\/strong>: I\u2019ve already talked about how important trust is but it\u2019s nothing without communication. Understand how each person prefers to communicate. You need to be able to talk to each other about anything. Otherwise, both your personal and business relationship may&nbsp;suffer.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The future<\/h2>\n\n\n\n<p>To be honest, the future feels pretty uncertain right now. The economy isn&#8217;t great, but we have a great team and exciting plans for&nbsp;Canny.<\/p>\n\n\n\n<p>When I read books or get advice from other founders, it doesn&#8217;t hit me until I feel it myself. Nothing replaces your hands-on experience, so welcome&nbsp;it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Our exit strategy?<\/strong><\/h3>\n\n\n\n<p>We sometimes get asked about our exit strategy. &#8220;If Canny blows up, will you cash&nbsp;out?&#8221;<\/p>\n\n\n\n<p>We don&#8217;t have any plans on cashing out. Our focus is on building a long-lasting and successful business. We want to start offering equity sales every few years to give our team some liquidity. Our heart is in Canny for the long&nbsp;haul.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;I love this company and team we&#8217;ve built. We&#8217;re planning on operating this company for the long&nbsp;term.&#8221;<\/p>\n<cite>Andrew<\/cite><\/blockquote>\n\n\n\n<p><strong>Lesson<\/strong>: Enjoy the&nbsp;journey.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">For those starting a business with their significant other<\/h2>\n\n\n\n<p>Here are our biggest learnings for entrepreneurial couples contemplating starting a business&nbsp;together.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Complementary skills are key<\/strong>. It&#8217;s about having strengths that balance each other. People are happier when they get to do what they love&nbsp;too.<\/li>\n\n\n\n<li><strong>Prioritize communication<\/strong>. It&#8217;s the vital foundation of any relationship. Be clear, open, and honest with each other, especially when disagreements&nbsp;arise.<\/li>\n\n\n\n<li><strong>Learn to disagree productively<\/strong>. Not every decision will be unanimous. Disagree and commit, respect each other&#8217;s perspectives, and make a joint decision, even if it involves&nbsp;compromise.<\/li>\n\n\n\n<li><strong>Balance work and personal life<\/strong>. Set clear boundaries. Find that switch from work mode to play mode. This balance is essential to maintain a healthy relationship outside of&nbsp;work.<\/li>\n\n\n\n<li><strong>Support each other through challenges<\/strong>. The path won&#8217;t always be smooth. Support each other even more when the business is challenging. Your partnership should be a source of strength in good and challenging&nbsp;times.<\/li>\n\n\n\n<li><strong>Celebrate small wins together<\/strong>: Take time to acknowledge and celebrate your successes, no matter how small. These moments of joy can be a significant morale boost on your entrepreneurial&nbsp;journey.<\/li>\n<\/ol>\n\n\n\n<p>As we reflect on our journey with Canny, one thing is clear: starting a business with your partner is a unique and special experience. It blends the lines between personal and professional life in challenging and rewarding&nbsp;ways.<\/p>\n\n\n\n<p>While it&#8217;s not always easy, the journey is worth it. Embrace the challenges, celebrate your successes, and cherish the experience. I wouldn\u2019t have it any other&nbsp;way!<\/p>\n\n\n\n<p>Want to hear more from us? Subscribe to our updates&nbsp;here.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-embed-127905612377\" style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:313.4505275px\">\n  <link rel=\"stylesheet\" href=\"https:\/\/js.hscta.com\/embeddable_cta_placeholder_v1.css\">\n  <div class=\"hs-cta-loading-dot__container\">\n     <div class=\"hs-cta-loading-dot\"><\/div>\n     <div class=\"hs-cta-loading-dot\"><\/div>\n     <div class=\"hs-cta-loading-dot\"><\/div>\n  <\/div>\n  <div class=\"hs-cta-embed__skeleton\"><\/div>\n  <picture>\n    <source srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" media=\"(max-width: 650px)\" \/>\n    <img decoding=\"async\" alt=\"Form CTA\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-127905612377.png\" style=\"height: 100%; width: 650px; object-fit: fill\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/picture>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Starting a business with your significant other can be really exciting. Is it always a good idea, though? Here&#8217;s how we do it and what works for us.<\/p>\n","protected":false},"author":2,"featured_media":5543,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2,6],"tags":[20,413,117,409,557,563,562,561,388],"class_list":["post-5540","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-saas","category-founder-stories","tag-behind-the-scenes","tag-bootstrapped","tag-founder","tag-founder-stories","tag-founders","tag-origin-story","tag-relationship","tag-significant-other","tag-startup"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Starting a startup with your significant other: what it\u2019s really like - Canny Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Starting a startup with your significant other: what it\u2019s really like - Canny Blog\" \/>\n<meta property=\"og:description\" content=\"Starting a business with your significant other can be really exciting. Is it always a good idea, though? Here&#039;s how we do it and what works for us.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/\" \/>\n<meta property=\"og:site_name\" content=\"Canny Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cannyio\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-08T11:00:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-11T01:04:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/Cover.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sarah Hum\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@sarahhum\" \/>\n<meta name=\"twitter:site\" content=\"@cannyHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sarah Hum\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/\"},\"author\":{\"name\":\"Sarah Hum\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/person\\\/0fdca18dd9cc8682d6feacaf397baa19\"},\"headline\":\"Starting a startup with your significant other: what it\u2019s really&nbsp;like\",\"datePublished\":\"2024-02-08T11:00:00+00:00\",\"dateModified\":\"2026-03-11T01:04:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/\"},\"wordCount\":1749,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Cover.png\",\"keywords\":[\"behind the scenes\",\"bootstrapped\",\"founder\",\"founder stories\",\"founders\",\"origin story\",\"relationship\",\"significant other\",\"startup\"],\"articleSection\":[\"Building SaaS\",\"Founder Stories\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/\",\"name\":\"Starting a startup with your significant other: what it\u2019s really like - Canny Blog\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Cover.png\",\"datePublished\":\"2024-02-08T11:00:00+00:00\",\"dateModified\":\"2026-03-11T01:04:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/#primaryimage\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Cover.png\",\"contentUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/Cover.png\",\"width\":1280,\"height\":720,\"caption\":\"Starting a company with your significant other\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/starting-a-startup-with-your-significant-other\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/canny.io\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Starting a startup with your significant other: what it\u2019s really&nbsp;like\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/\",\"name\":\"Canny Blog\",\"description\":\"How to build a more informed product\",\"publisher\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/canny.io\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#organization\",\"name\":\"Canny Blog\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/canny-wordmark-1.png\",\"contentUrl\":\"https:\\\/\\\/canny.io\\\/blog\\\/wp-content\\\/uploads\\\/2024\\\/03\\\/canny-wordmark-1.png\",\"width\":733,\"height\":201,\"caption\":\"Canny Blog\"},\"image\":{\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/cannyio\\\/\",\"https:\\\/\\\/x.com\\\/cannyHQ\",\"https:\\\/\\\/www.instagram.com\\\/carryoncode\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/canny.io\\\/blog\\\/#\\\/schema\\\/person\\\/0fdca18dd9cc8682d6feacaf397baa19\",\"name\":\"Sarah Hum\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2a04ecf3b2fad1c536fe0e6aebef69a5eb831c90f27f53fc479616a7809af7d6?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2a04ecf3b2fad1c536fe0e6aebef69a5eb831c90f27f53fc479616a7809af7d6?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/2a04ecf3b2fad1c536fe0e6aebef69a5eb831c90f27f53fc479616a7809af7d6?s=96&d=mm&r=g\",\"caption\":\"Sarah Hum\"},\"description\":\"Hey there, I'm one of the co-founders of Canny. As a founder, I dabble in pretty much everything but my expertise is in product design. Outside work, I enjoy digital illustration, a\u00a0cappella, and hanging out with our dog, Emmy.\",\"sameAs\":[\"https:\\\/\\\/x.com\\\/sarahhum\"],\"url\":\"https:\\\/\\\/canny.io\\\/blog\\\/author\\\/sarah-hum\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Starting a startup with your significant other: what it\u2019s really like - Canny Blog","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/","og_locale":"en_US","og_type":"article","og_title":"Starting a startup with your significant other: what it\u2019s really like - Canny Blog","og_description":"Starting a business with your significant other can be really exciting. Is it always a good idea, though? Here's how we do it and what works for us.","og_url":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/","og_site_name":"Canny Blog","article_publisher":"https:\/\/www.facebook.com\/cannyio\/","article_published_time":"2024-02-08T11:00:00+00:00","article_modified_time":"2026-03-11T01:04:53+00:00","og_image":[{"width":1280,"height":720,"url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/Cover.png","type":"image\/png"}],"author":"Sarah Hum","twitter_card":"summary_large_image","twitter_creator":"@sarahhum","twitter_site":"@cannyHQ","twitter_misc":{"Written by":"Sarah Hum","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/#article","isPartOf":{"@id":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/"},"author":{"name":"Sarah Hum","@id":"https:\/\/canny.io\/blog\/#\/schema\/person\/0fdca18dd9cc8682d6feacaf397baa19"},"headline":"Starting a startup with your significant other: what it\u2019s really&nbsp;like","datePublished":"2024-02-08T11:00:00+00:00","dateModified":"2026-03-11T01:04:53+00:00","mainEntityOfPage":{"@id":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/"},"wordCount":1749,"commentCount":0,"publisher":{"@id":"https:\/\/canny.io\/blog\/#organization"},"image":{"@id":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/#primaryimage"},"thumbnailUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/Cover.png","keywords":["behind the scenes","bootstrapped","founder","founder stories","founders","origin story","relationship","significant other","startup"],"articleSection":["Building SaaS","Founder Stories"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/","url":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/","name":"Starting a startup with your significant other: what it\u2019s really like - Canny Blog","isPartOf":{"@id":"https:\/\/canny.io\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/#primaryimage"},"image":{"@id":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/#primaryimage"},"thumbnailUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/Cover.png","datePublished":"2024-02-08T11:00:00+00:00","dateModified":"2026-03-11T01:04:53+00:00","breadcrumb":{"@id":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/#primaryimage","url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/Cover.png","contentUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/01\/Cover.png","width":1280,"height":720,"caption":"Starting a company with your significant other"},{"@type":"BreadcrumbList","@id":"https:\/\/canny.io\/blog\/starting-a-startup-with-your-significant-other\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/canny.io\/blog\/"},{"@type":"ListItem","position":2,"name":"Starting a startup with your significant other: what it\u2019s really&nbsp;like"}]},{"@type":"WebSite","@id":"https:\/\/canny.io\/blog\/#website","url":"https:\/\/canny.io\/blog\/","name":"Canny Blog","description":"How to build a more informed product","publisher":{"@id":"https:\/\/canny.io\/blog\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/canny.io\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/canny.io\/blog\/#organization","name":"Canny Blog","url":"https:\/\/canny.io\/blog\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/canny.io\/blog\/#\/schema\/logo\/image\/","url":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/03\/canny-wordmark-1.png","contentUrl":"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/03\/canny-wordmark-1.png","width":733,"height":201,"caption":"Canny Blog"},"image":{"@id":"https:\/\/canny.io\/blog\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/cannyio\/","https:\/\/x.com\/cannyHQ","https:\/\/www.instagram.com\/carryoncode\/"]},{"@type":"Person","@id":"https:\/\/canny.io\/blog\/#\/schema\/person\/0fdca18dd9cc8682d6feacaf397baa19","name":"Sarah Hum","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/2a04ecf3b2fad1c536fe0e6aebef69a5eb831c90f27f53fc479616a7809af7d6?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/2a04ecf3b2fad1c536fe0e6aebef69a5eb831c90f27f53fc479616a7809af7d6?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/2a04ecf3b2fad1c536fe0e6aebef69a5eb831c90f27f53fc479616a7809af7d6?s=96&d=mm&r=g","caption":"Sarah Hum"},"description":"Hey there, I'm one of the co-founders of Canny. As a founder, I dabble in pretty much everything but my expertise is in product design. Outside work, I enjoy digital illustration, a\u00a0cappella, and hanging out with our dog, Emmy.","sameAs":["https:\/\/x.com\/sarahhum"],"url":"https:\/\/canny.io\/blog\/author\/sarah-hum\/"}]}},"modified_by":"Maria Vasserman","_links":{"self":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/5540","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/comments?post=5540"}],"version-history":[{"count":0,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/5540\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media\/5543"}],"wp:attachment":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media?parent=5540"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/categories?post=5540"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/tags?post=5540"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}