{"id":5548,"date":"2024-02-15T06:00:00","date_gmt":"2024-02-15T11:00:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=5548"},"modified":"2025-01-10T19:29:13","modified_gmt":"2025-01-11T00:29:13","slug":"why-feedback-is-important","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/why-feedback-is-important\/","title":{"rendered":"Why feedback is your ultimate growth hack for&nbsp;2025"},"content":{"rendered":"\n<p>Feedback is one of the most powerful tools for growth in any industry. When you collect feedback regularly, you can quickly identify areas of growth. You can craft a successful plan for the future with effective feedback management. For these reasons, feedback is one of the best growth hacks for 2025. Let&#8217;s dive deeper into&nbsp;this.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">Collecting feedback<\/h2>\n\n\n\n<p>So why is feedback important? By taking the time to actively solicit feedback, you can create a comprehensive approach to growth. That feedback will be unique to only your&nbsp;product.<\/p>\n\n\n\n<p>Collecting feedback is important. It can&nbsp;provide:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Excellent overview of customer trends and industry&nbsp;development<\/li>\n\n\n\n<li>Better understanding of your&nbsp;customers<\/li>\n\n\n\n<li>A deeper dive into their&nbsp;needs<\/li>\n\n\n\n<li>Valuable insight into your products and services (and how they&#8217;re meeting customer&nbsp;needs)<\/li>\n\n\n\n<li>Areas for&nbsp;improvement<\/li>\n\n\n\n<li>Better problem-solving&nbsp;skills<\/li>\n\n\n\n<li>Culture of continuous&nbsp;improvement<\/li>\n\n\n\n<li>Edge against your&nbsp;competition<\/li>\n\n\n\n<li>User&nbsp;buy-in<\/li>\n<\/ul>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cUsers who provide feedback feel like they have more of a stake in your product and are more likely to stick&nbsp;around.\u201d<\/p>\n<cite>Jacques Reulet, customer support at Canny<\/cite><\/blockquote>\n\n\n\n<p>Here are different types of feedback that your team can look&nbsp;at:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>NPS&nbsp;surveys<\/li>\n\n\n\n<li>Customer support&nbsp;tickets&nbsp;<\/li>\n\n\n\n<li>Live chat&nbsp;logs<\/li>\n\n\n\n<li>Marketing&nbsp;channels<\/li>\n\n\n\n<li><a href=\"https:\/\/canny.io\/use-cases\/feature-request-management\">Feature request&nbsp;boards<\/a><\/li>\n\n\n\n<li>Google&nbsp;Analytics<\/li>\n\n\n\n<li>Business intelligence&nbsp;tools<\/li>\n<\/ul>\n\n\n\n<p>Diverse feedback is the key here. It&#8217;s important to get feedback from many places. This&nbsp;includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>From customers: like reviews and social media&nbsp;comments.<\/li>\n\n\n\n<li>From your team: your team sees things from the front&nbsp;lines.<\/li>\n<\/ul>\n\n\n\n<p>Are you not getting enough feedback? Try the following&nbsp;ideas:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rewards: give something back to users who share their&nbsp;thoughts<\/li>\n\n\n\n<li>Keep it simple: make giving feedback easy and&nbsp;quick<\/li>\n\n\n\n<li>Regular surveys: <a href=\"https:\/\/canny.io\/blog\/ask-for-feedback-saas\/\" data-wpil-monitor-id=\"20\">ask for feedback<\/a> often, but keep it&nbsp;short<\/li>\n<\/ul>\n\n\n\n<p>All of that can help you find new opportunities and make better&nbsp;decisions.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cGiving customers a way to give feedback increases engagement. We\u2019ve run our own analysis and noticed a pattern. Clients who leave feedback are 24% more likely to stick&nbsp;around.\u201d<\/p>\n<cite>Dan Murray, engineer at Canny<\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\">Analyzing feedback<\/h2>\n\n\n\n<p>After collecting feedback, the next step is understanding it. This helps <a href=\"https:\/\/canny.io\/use-cases\/product-management\">make your product&nbsp;better<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sorting feedback<\/strong><\/h3>\n\n\n\n<p>First, sort out the feedback. Here&#8217;s&nbsp;how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>By type<\/strong>: is it about a bug, new feature, or service? Put similar feedback&nbsp;together.<\/li>\n\n\n\n<li><strong>By urgency<\/strong>: decide what needs a quick fix and what can&nbsp;wait.<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Using AI for smarter analysis<\/strong><\/h4>\n\n\n\n<p>AI and machine learning can make sense of lots of feedback fast. They spot trends and patterns you might miss. This tech&nbsp;can:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Quickly read feedback<\/strong>: AI goes through comments fast and saves you&nbsp;time<\/li>\n\n\n\n<li><strong>Find hidden insights<\/strong>: It can uncover helpful ideas in the&nbsp;feedback<\/li>\n<\/ul>\n\n\n\n<p>Here&#8217;s an example. We introduced our first AI feature \u2013 <a href=\"https:\/\/feedback.canny.io\/changelog\/smart-replies\">smart replies<\/a>! Canny can now automatically reply to collect more details about each feature request. You won&#8217;t have to manually return to each post and clarify the&nbsp;ask.<\/p>\n\n\n\n<p>By analyzing feedback well, you&#8217;ll know what your users want. You&#8217;ll also stay ahead in the&nbsp;market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Managing feedback<\/h2>\n\n\n\n<p>Collecting and analyzing feedback is great. But then you need to do something about it. The next step in your feedback process is managing it. It&#8217;s about seeing patterns and finding an ongoing working method of managing&nbsp;feedback.<\/p>\n\n\n\n<p>There are many ways to do that. But having a centralized portal is by far the easiest way. There are tools out there that will simplify this&nbsp;process.<\/p>\n\n\n\n<p>Ideally, you want&nbsp;to:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Put all feedback in one&nbsp;place<\/li>\n\n\n\n<li>Allow people to comment and upvote the&nbsp;requests<\/li>\n\n\n\n<li>Add tags and segment&nbsp;feedback<\/li>\n\n\n\n<li>Set prioritization&nbsp;criteria<\/li>\n\n\n\n<li>Add winning ideas to the&nbsp;roadmap<\/li>\n\n\n\n<li>Push those tasks to your project management&nbsp;tool<\/li>\n\n\n\n<li>Keep your teams <strong>and<\/strong> your customers up-to-date on the&nbsp;progress<\/li>\n\n\n\n<li>Post changes and updates to the&nbsp;changelog<\/li>\n<\/ol>\n\n\n\n<div style=\"max-width: 650px; margin: 0 auto;\"> <!--HubSpot Call-to-Action Code --> <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"> <span class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"> <!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--> <a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"New call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/> <\/a> <\/span> <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script> <script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script> <\/span> <!-- end HubSpot Call-to-Action Code --> <\/div>\n\n\n\n<p>Let&#8217;s talk more about&nbsp;prioritization.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Prioritizing feedback<\/strong><\/h3>\n\n\n\n<p>Knowing what to do first matters. Think&nbsp;about:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>User impact<\/strong>: how much does it affect your&nbsp;users?<\/li>\n\n\n\n<li><strong>Easy wins<\/strong>: can you make quick&nbsp;improvements?<\/li>\n\n\n\n<li><strong>Long-term value<\/strong>: will it make your product better over&nbsp;time?<\/li>\n<\/ul>\n\n\n\n<p>There are lots of prioritization frameworks and methods you can try. We compiled a list of the best ones here \u2013 check it&nbsp;out.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-154219407671\"\n style=\"max-width:650px; margin: 0 auto;\" data-hubspot-wrapper-cta-id=\"154219407671\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKhNbWgxwwIgD8WqCxmQlzl3wnEv9Ay8%2FoeCqmQFSAKQ%2FQfVkDNDtCGDWQu1IbvbAnDWqoMgxhPW7%2BcjJBhPrCQmT1fWp44beROElTHcqHhl4A%3D&#038;webInteractiveContentId=154219407671&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Complete guide to prioritization\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-154219407671.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Integrating feedback in development<\/strong><\/h3>\n\n\n\n<p>Feedback should shape your product. To do&nbsp;this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Hold regular reviews<\/strong>: look at feedback when planning new&nbsp;updates<\/li>\n\n\n\n<li><strong>Implement fast<\/strong>: try to find low-hanging fruit for quick&nbsp;improvements<\/li>\n\n\n\n<li><strong>Evaluate ideas<\/strong>: <a href=\"https:\/\/canny.io\/blog\/prioritization-feature-development-canny\/\" data-wpil-monitor-id=\"31\">prioritize feature<\/a> requests to find the best&nbsp;opportunities<\/li>\n\n\n\n<li><strong>Use feedback in design<\/strong>: use user ideas when <a href=\"https:\/\/canny.io\/blog\/designer-founder-tips\/\">designing new&nbsp;features<\/a><\/li>\n<\/ul>\n\n\n\n<p>By managing feedback well, you help your product grow. It also shows your users that their voices&nbsp;matter.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Pleasing customers<\/h2>\n\n\n\n<p>Gathering and managing feedback can also lead to <a href=\"https:\/\/canny.io\/blog\/feedback-management-customer-retention\/\">a stronger customer relationship<\/a>. You&#8217;ll also get a better understanding of your brand \u2013 how your customers see&nbsp;it.<\/p>\n\n\n\n<p>Happy customers don&#8217;t typically complain. And super happy customers become your brand ambassadors. They tell their friends and bring business to you. They tweet about you when you don&#8217;t even ask. And those are the <a href=\"https:\/\/canny.io\/blog\/customer-feedback-ask-for-referrals\/\">best referrals<\/a> you could ask&nbsp;for.<\/p>\n\n\n\n<p>How can you use customer feedback to please your customers? Here are a few&nbsp;ideas.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Quick fixes: solve small problems fast. It shows you&#8217;re&nbsp;listening.<\/li>\n\n\n\n<li>Customer-inspired features: add features or services your users ask for. It makes them feel&nbsp;heard.<\/li>\n\n\n\n<li>Regular updates: show you&#8217;re working on their feedback. Keep them in the&nbsp;loop.<\/li>\n<\/ul>\n\n\n\n<p>Canny has a built-in changelog feature that helps with that. Everyone who <a href=\"https:\/\/canny.io\/blog\/are-feature-voting-tools-bad\/\" data-wpil-monitor-id=\"37\">voted for that feature<\/a> gets notified as soon as your update is&nbsp;live.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-embed-122984161548\" style=\"max-width:650px; margin: 0 auto; data-hubspot-wrapper-cta-id=\"122984161548\">\n  <link rel=\"stylesheet\" href=\"https:\/\/js.hscta.com\/embeddable_cta_placeholder_v1.css\">\n  <div class=\"hs-cta-loading-dot__container\">\n     <div class=\"hs-cta-loading-dot\"><\/div>\n     <div class=\"hs-cta-loading-dot\"><\/div>\n     <div class=\"hs-cta-loading-dot\"><\/div>\n  <\/div>\n  <div class=\"hs-cta-embed__skeleton\"><\/div>\n  <picture>\n    <source srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\" media=\"(max-width: 480px)\" \/>\n    <img decoding=\"async\" alt=\"Get a free walkthrough\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-122984161548.png\" style=\"height: 100%; width: 100%; object-fit: fill\" onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/picture>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Building a feedback culture<\/h2>\n\n\n\n<p>Creating a culture that values feedback is vital in any organization, especially in fast-moving&nbsp;sectors.<\/p>\n\n\n\n<p>A feedback-friendly environment starts with open&nbsp;communication:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Regular meetings<\/strong>: hold team meetings where everyone can share ideas and&nbsp;feedback<\/li>\n\n\n\n<li><strong>Easy way to give feedback<\/strong>: encourage your team to speak freely and share honest&nbsp;feedback&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Some tools might help with that. For&nbsp;example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Internal surveys<\/strong>: to gather anonymous feedback from&nbsp;employees<\/li>\n\n\n\n<li><strong>Collaboration platforms<\/strong>: platforms where employees can easily share ideas and feedback in real&nbsp;time<\/li>\n<\/ul>\n\n\n\n<p>Feedback management is a skill and requires continuous learning. How can you advance&nbsp;it?<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Workshops<\/strong>: conduct workshops on how to give constructive&nbsp;feedback<\/li>\n\n\n\n<li><strong>Feedback as part of performance reviews<\/strong>: incorporate peer feedback into&nbsp;evaluations<\/li>\n<\/ul>\n\n\n\n<p>Management should lead by example. Act on the specific feedback you receive. Show that employee feedback leads to&nbsp;action.<\/p>\n\n\n\n<p><a href=\"https:\/\/canny.io\/blog\/continuous-feedback\/\">Building a feedback culture<\/a> improves your product and empowers your employees. It creates a sense of ownership and pride in their work. This boosts employee&nbsp;satisfaction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Moving forward<\/h2>\n\n\n\n<p>So why is feedback&nbsp;important?<\/p>\n\n\n\n<p>It keeps you on track and gives you a competitive edge. It shows you&#8217;re listening and caring about what your customers think. This builds trust and loyalty. Happy customers tend to stay and even become advocates for your brand. They&#8217;re your best marketers, sharing their positive customer experience with&nbsp;others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>The future of feedback management<\/strong><\/h3>\n\n\n\n<p>Feedback management will likely evolve in the near future. Expect to&nbsp;see:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>More AI and automation<\/strong>. AI will play a more significant role in analyzing feedback and spotting trends&nbsp;faster.<\/li>\n\n\n\n<li><strong>Integrated systems<\/strong>. Feedback tools will become more integrated with other&nbsp;platforms.<\/li>\n\n\n\n<li><strong>Proactive feedback collection<\/strong>. Businesses will actively seek feedback at every customer&nbsp;touchpoint.<\/li>\n<\/ul>\n\n\n\n<p>Want to hear more predictions? Check out our recent blog about <a href=\"https:\/\/canny.io\/blog\/saas-product-management-trends-2024\/\">top SaaS trends for product managers in&nbsp;2024<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Long-term benefits of a feedback system<\/strong><\/h3>\n\n\n\n<p>A robust feedback system brings long-term gains&nbsp;like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Continuous improvement<\/strong>. Regular feedback leads to ongoing refinement of products and&nbsp;services.<\/li>\n\n\n\n<li><strong>Customer-centric innovation<\/strong>. <a href=\"https:\/\/canny.io\/blog\/innovation-roadmap\/\">Feedback-driven innovation<\/a> ensures that new features and services truly meet customer&nbsp;needs.<\/li>\n\n\n\n<li><strong>Building a loyal community<\/strong>. Customers feel valued and part of your product&#8217;s&nbsp;journey.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">The critical role of feedback in 2025<\/h2>\n\n\n\n<p>In 2025, feedback isn&#8217;t just nice to have. It&#8217;s essential. It&#8217;s the key to understanding your market, improving your product, and increasing customer satisfaction. The ability to quickly adapt based on user feedback can make or break a&nbsp;business.<\/p>\n\n\n\n<p>Feedback can help you stay focused on the right goals and give you an edge over your competition. When you show your customers that you care about their opinions, they&#8217;ll be over the moon. They&#8217;ll trust you more and stick around because they know your product is constantly improving. Moreover, it&#8217;s improving in the way that they want it to. What&#8217;s not to&nbsp;love?<\/p>\n\n\n\n<p>Don&#8217;t forget about employee feedback too. It helps employee engagement and job&nbsp;satisfaction.<\/p>\n\n\n\n<p>Start managing user feedback and boost your growth in&nbsp;2025!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>User feedback will help you move the needle in 2025. Here\u2019s how.<\/p>\n","protected":false},"author":26,"featured_media":5549,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8,7],"tags":[262,566,565,78,11,66,567,571,62,570,573,572,332,564,568,569,176,15,77],"class_list":["post-5548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-feedback","category-product-management","tag-ai","tag-analyzing-feedback","tag-collecting-feedback","tag-customer-feedback","tag-customer-satisfaction","tag-feedback","tag-feedback-analysis","tag-feedback-culture","tag-feedback-management","tag-feedback-prioritization","tag-feedback-system","tag-future-of-feedback-management","tag-growth","tag-growth-hack","tag-managing-feedback","tag-prioritizing-feedback","tag-product-development","tag-product-management","tag-user-feedback"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Why feedback is your ultimate growth hack for 2025 - Canny Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/why-feedback-is-important\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why feedback is your ultimate growth hack for 2025 - Canny Blog\" \/>\n<meta property=\"og:description\" content=\"User feedback will help you move the needle in 2025. 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