{"id":5742,"date":"2024-03-08T06:06:00","date_gmt":"2024-03-08T11:06:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=5742"},"modified":"2025-03-07T13:18:22","modified_gmt":"2025-03-07T18:18:22","slug":"feedback-management-tips-from-female-product-leaders","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/feedback-management-tips-from-female-product-leaders\/","title":{"rendered":"Feedback management tips from 15 leading female product leaders"},"content":{"rendered":"\n

For International Women’s Day, we’re focusing on prominent women in product management.<\/p>\n\n\n\n

In tech, female voices can get lost. But these female product leaders stand out. They use feedback to make products better and lead by example.<\/p>\n\n\n\n

This post guides product managers on enhancing feedback management. We wanted to specifically highlight women in product today<\/a>.<\/p>\n\n\n\n

Let’s see how these 15 women lead the way to success.<\/p>\n\n\n\n\n\n

Why feedback is important for product managers<\/strong><\/h2>\n\n\n\n

First of all, why should you care about feedback? Besides the obvious \u2013 pleasing your customers.<\/p>\n\n\n\n

Feedback is crucial for product managers \u2013 it provides direct insights from users. This information helps develop better products.<\/p>\n\n\n

\n
\"Michele
Geocodio<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Listening to feedback shows managers what to change and which features people love most. This helps decide where to focus efforts.<\/p>\n\n\n

\n
\"Annette
CX Journey<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Feedback helps in fixing problems before they become bigger. It helps pick new features that users want. This way, products keep getting better, and users stay happy.<\/p>\n\n\n

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\"Feedback<\/figure>\n<\/div>\n\n\n

Collecting feedback effectively<\/strong><\/h2>\n\n\n\n

Gathering feedback is crucial. It helps managers understand what customers need and want. This process involves various methods. The goal is to gather a broad spectrum of insights.<\/p>\n\n\n

\n
\"Laura
Users Know<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Here’s how product managers can collect feedback effectively.<\/p>\n\n\n\n

Surveys<\/strong><\/h3>\n\n\n\n

Customer surveys help you quickly gather quantitative data from a large audience. You can collect structured feedback on specific aspects of your product. <\/p>\n\n\n\n

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“The goal is to transform data into information, and information into valuable insights.” <\/p>\n\n\n\n

Carly Fiorina<\/a>, CEO of HP<\/a><\/em><\/p>\n<\/blockquote>\n\n\n\n

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\u201cFor internal feedback, consider regular 1-1 meetings or distributing surveys every quarter. In terms of user feedback on the product experience, ensure your product incorporates prompts for users to provide feedback. Dedicate time each week to thoughtfully review user feedback and incorporate relevant insights into the product roadmap.\u201d<\/p>\nDeborah Bittencourt<\/a>, product lead at Bagley Tools Inc<\/a><\/cite><\/blockquote>\n\n\n\n

Customer interviews<\/strong><\/h3>\n\n\n\n

Surveys can’t capture everything. This is where user interviews<\/a> come in. They uncover qualitative insights that surveys might miss. Surveys also help you understand user experience better. They surface customers’ motivations, challenges, and real thoughts.<\/p>\n\n\n

\n
\"Teresa
Product Talk<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n

Don’t assume you have to do it alone. Involve your team.<\/p>\n\n\n\n

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“Crowdsource feedback collection for quantity. This is not just the product team’s job. Sales, CS, support, and even engineering can get involved. But make sure you hold the bar high to ensure quality. Set up the structure and train your team to ask better questions. Otherwise, you’ll get noise, and you won’t be able to draw insights from it.”<\/p>\nChristine Siu<\/a>, VP of product at Net Purpose<\/a><\/cite><\/blockquote>\n\n\n\n

Feedback tools<\/strong><\/h3>\n\n\n\n

A dedicated customer feedback tool (like Canny) helps product managers centralize and manage user feedback efficiently. Users can submit their feedback inside the product interface. When leaving feedback is that easy, more customers will do it.<\/p>\n\n\n\n

This also opens up a discussion, allows for follow-ups, and helps to close the customer feedback loop.<\/p>\n\n\n\n

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\"New <\/a> <\/span>