{"id":6872,"date":"2024-05-02T06:02:00","date_gmt":"2024-05-02T10:02:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=6872"},"modified":"2026-03-10T21:06:23","modified_gmt":"2026-03-11T01:06:23","slug":"agile-product-management-skills","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/agile-product-management-skills\/","title":{"rendered":"Ten essential skills for Agile product management in a changing&nbsp;landscape"},"content":{"rendered":"\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n\n<p><em>A great product manager has the brain of an engineer, a designer&#8217;s heart, and a diplomat&#8217;s speech. &#8211;<\/em><a href=\"https:\/\/economictimes.indiatimes.com\/jobs\/a-day-in-the-life-of-the-product-manager\/articleshow\/93179897.cms?from=mdr\"><em>&nbsp;<\/em><\/a><\/p>\n\n<cite><a href=\"https:\/\/economictimes.indiatimes.com\/jobs\/a-day-in-the-life-of-the-product-manager\/articleshow\/93179897.cms?from=mdr\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Deep Nishar, vice president of product at\u00a0<a href=\"https:\/\/economictimes.indiatimes.com\/topic\/linkedin\" target=\"_blank\" rel=\"noreferrer noopener\">LinkedIn<\/a><\/em><\/a><\/cite><\/blockquote>\n\n\n\n<p>The world is changing fast. So is the way we build&nbsp;products.<\/p>\n\n\n\n<p>Technology has evolved a&nbsp;lot.<\/p>\n\n\n\n<p>In today&#8217;s consumer-driven world, you can&#8217;t tell users what they want. You have to understand their needs, which is challenging. Only then can you create products that meet their specific&nbsp;requirements.<\/p>\n\n\n\n<p>That&#8217;s where Agile <a href=\"https:\/\/canny.io\/blog\/what-is-product-management\/\">product management<\/a> comes in. <strong>Agile product management<\/strong> is the go-to approach for development teams. It helps them deliver products that meet changing customer&nbsp;needs.<\/p>\n\n\n\n<p>But keeping up with the changes is not easy. You need specific Agile product management skills, which can help product managers<strong> <\/strong>excel at their&nbsp;jobs.<\/p>\n\n\n\n<p>Let&#8217;s find out what those skills are. No jargon or complex theories here. Whether you&#8217;re a seasoned product manager or a beginner, join&nbsp;us.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What is Agile product management?<\/strong><\/h2>\n\n\n\n<p><a href=\"https:\/\/canny.io\/blog\/what-is-an-epic\/\">Agile product management<\/a> is a way to develop products while being ready to change your mind. It&#8217;s like building something little by little, and after each part, you check if it&#8217;s good or if you want to improve&nbsp;it.<\/p>\n\n\n\n<p>In Agile, you work in small time frames called <a href=\"https:\/\/canny.io\/blog\/what-is-agile-sprint-planning\/\">sprints<\/a>. You do a bit of work, then show it to customers to <a href=\"https:\/\/canny.io\/blog\/feedback-programs\/\">get their feedback<\/a>. This helps you improve and stay prepared for any&nbsp;changes.<\/p>\n\n\n\n<p>It&#8217;s a rapid cycle promoting continuous improvement. It&nbsp;includes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sprint&nbsp;planning<\/li>\n\n\n\n<li>Daily&nbsp;Scrum<\/li>\n\n\n\n<li>Sprint&nbsp;review<\/li>\n\n\n\n<li>Sprint&nbsp;retrospective<\/li>\n<\/ul>\n\n\n\n<p>Another approach is &#8216;Waterfall,&#8217; which is more like making a big plan at the start and following it step by step. But, if something changes, it can be challenging to&nbsp;adjust.<\/p>\n\n\n\n<p>The main difference is that Agile is excellent when you expect things to change. And Waterfall is better for projects that won&#8217;t change&nbsp;much.<\/p>\n\n\n\n<p>You need to choose the right approach for your project. Choosing the right system depends on the project&#8217;s nature. Agile suits dynamic, evolving projects, while Waterfall is better for more static&nbsp;projects.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Agile product management skills<\/strong><\/h2>\n\n\n\n<p>Ben Horowitz calls the product manager<a href=\"https:\/\/a16z.com\/good-product-manager-bad-product-manager\/\"> <em>&#8220;The CEO of the product.&#8221;<\/em><\/a> He co-founded <a href=\"https:\/\/a16z.com\/\">Andreessen Horowitz<\/a> \u2013 a venture capital firm in Silicon&nbsp;Valley.&nbsp;<\/p>\n\n\n\n<p>Agile product managers play a crucial part in Agile development. The role of a product manager is&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Find out what customers&nbsp;want<\/li>\n\n\n\n<li>Explain to the development team how to make the&nbsp;product<\/li>\n\n\n\n<li>Make the product look good in the&nbsp;market<\/li>\n<\/ul>\n\n\n\n<p>To be a great Agile product manager, you need many skills. Let&#8217;s talk about the<strong> top 10 Agile product management&nbsp;skills<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Agile methodologies<\/strong><\/h3>\n\n\n\n<p>Mastering Agile concepts is non-negotiable for Agile product managers. That means getting familiar with the <a href=\"https:\/\/agilemanifesto.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agile Manifesto<\/a>, <a href=\"https:\/\/www.agilealliance.org\/agile101\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agile principles<\/a>, and <a href=\"https:\/\/premieragile.com\/types-of-agile-frameworks\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agile&nbsp;frameworks<\/a>.&nbsp;<\/p>\n\n\n\n<p>But why is this&nbsp;crucial?&nbsp;<\/p>\n\n\n\n<p>A technical product manager applies Agile methodology and practices to their work. This helps them stay ahead in a fast-changing&nbsp;market.<\/p>\n\n\n\n<p>For example, a manager should know the jobs of the product owner, Scrum master, and Scrum team. This helps them better lead their&nbsp;team.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A Scrum product owner handles the technical parts of building a&nbsp;product.<\/li>\n\n\n\n<li>A Scrum master takes care of how the team uses Scrum. They make sure everyone knows Scrum&#8217;s rules and&nbsp;values.<\/li>\n\n\n\n<li>A Scrum team is a group of people (usually 5 to 9) who work together to build features in short bursts called&nbsp;sprints.<\/li>\n<\/ul>\n\n\n\n<p>A product manager should also learn to use<a href=\"https:\/\/www.proofhub.com\/articles\/agile-project-management-tools-list\" target=\"_blank\" rel=\"noreferrer noopener\"> Agile project management tools<\/a> and understand the scaled Agile framework, which includes<a href=\"https:\/\/www.scrumatscale.com\/scrum-at-scale-guide\/\" target=\"_blank\" rel=\"noreferrer noopener\"> S@S<\/a>,<a href=\"https:\/\/less.works\/less\/framework\" target=\"_blank\" rel=\"noreferrer noopener\"> LeSS<\/a>, and<a href=\"https:\/\/scaledagileframework.com\/about\/\" target=\"_blank\" rel=\"noreferrer noopener\">&nbsp;SAFe<\/a>.&nbsp;<\/p>\n\n\n\n<p>These methodologies help when a whole organization wants to work&nbsp;Agile.<\/p>\n\n\n\n<p>You can learn more about Agile from <a href=\"https:\/\/www.agilealliance.org\/resources\/books\/\" target=\"_blank\" rel=\"noreferrer noopener\">free learning resources like&nbsp;this<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Product roadmapping<\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>&#8220;The most important thing is to be stubborn about your vision but flexible about&nbsp;details.&#8221;<\/em><\/p>\n<cite><em>Jeff Bezos, the founder and CEO of Amazon<\/em><\/cite><\/blockquote>\n\n\n\n<p>A roadmap is a plan that helps us know what to do. A product manager needs strong <a href=\"https:\/\/canny.io\/blog\/complete-guide-roadmaps\/\">roadmap planning&nbsp;<\/a>skills.&nbsp;<\/p>\n\n\n\n<p>Roadmaps serve different audiences \u2013 sellers, interested individuals, and users. They cater to those who sell the product, attract those interested, and guide those who use&nbsp;it.<\/p>\n\n\n\n<p>For instance, a feature roadmap outlines our goals, what we want to create, and when to complete it. A status-oriented roadmap is like a report card. It provides interested parties with updates on the project&#8217;s&nbsp;progress.<\/p>\n\n\n\n<p>You can make roadmaps in three&nbsp;ways<strong>:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Status-oriented (tells how things are&nbsp;going)<\/li>\n\n\n\n<li>Theme-oriented (groups ideas by&nbsp;topics)<\/li>\n\n\n\n<li>Outcome-oriented (focuses on the goals we want to&nbsp;achieve)<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;Looking to get started with roadmaps? Check out <a href=\"https:\/\/go.canny.io\/roadmap-templates\">these free&nbsp;templates<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-140611825417\"\n  style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:277.1953125px\" data-hubspot-wrapper-cta-id=\"140611825417\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLS7PBJ7yjljmP1DdM4wcgmZGtXYNXA6LHS4Ng9ON%2BXYgOg%2Bu0mfo%2FpCOw%2Bz63AeGANAykAaNs01WVTkiaCXL3bRv9S0HYUDuyAldZ1ZND479QfEj0W97aHwWtmoylz5hIhHBWed4%2Bd4Gxucg6BwC%2FUp4CCYe%2F45BLik2ekdP1h9meBv137muY%3D&#038;webInteractiveContentId=140611825417&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Free roadmap templates\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-140611825417.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Prioritization skills<\/h4>\n\n\n\n<p>An Agile product manager needs to be good at <a href=\"https:\/\/canny.io\/blog\/product-prioritization-frameworks\/\">prioritizing.<\/a>\n\n\n\n<p>Why? Because you can&#8217;t work on Agile product strategy development without&nbsp;prioritizing.&nbsp;<\/p>\n\n\n\n<p>Product prioritization in product strategy means picking the most important tasks first. It helps keep the product team focused on what matters most for the&nbsp;business.&nbsp;<\/p>\n\n\n\n<p>It also helps in adapting plans and delivering top-notch features to customers. Furthermore, it saves time and keeps everyone on track for customer&nbsp;satisfaction.<\/p>\n\n\n\n<p>Product managers also need to <a href=\"https:\/\/canny.io\/blog\/why-resource-optimization-is-critical-for-product-teams-in-2023\/\">focus on time and resources<\/a>. That means ensuring the team works on the right things at the right time. And that they have the resources they need to complete the project on&nbsp;time.<\/p>\n\n\n\n<p>Wanna learn more about different prioritization methods? Check out <a href=\"https:\/\/go.canny.io\/prioritization-guide\">this&nbsp;guide<\/a>.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-154219407671\"\n style=\"max-width:650px; margin: 0 auto;\" data-hubspot-wrapper-cta-id=\"154219407671\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKhNbWgxwwIgD8WqCxmQlzl3wnEv9Ay8%2FoeCqmQFSAKQ%2FQfVkDNDtCGDWQu1IbvbAnDWqoMgxhPW7%2BcjJBhPrCQmT1fWp44beROElTHcqHhl4A%3D&#038;webInteractiveContentId=154219407671&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Complete guide to prioritization\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-154219407671.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>When you&#8217;re ready to put your skills to work, start with this <a href=\"https:\/\/go.canny.io\/free-prioritization-template\">free prioritization&nbsp;template<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Communication &amp; collaboration<\/strong>&nbsp;<\/h4>\n\n\n\n<p>Communication is one of the most essential soft skills for a product&nbsp;manager.<\/p>\n\n\n\n<p>An Agile product manager communicates with various groups. This includes less technical users and marketing teams. They explain the product&#8217;s vision, plans, and needs in a clear and non-technical&nbsp;manner.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Hence, effective communication is the cornerstone of successful Agile management. It helps managers unite teams and work towards the product&#8217;s goals. If they can&#8217;t communicate well, leading an Agile team becomes tough. It makes teamwork and understanding&nbsp;tricky.<\/p>\n\n\n\n<p>A product manager should also be skilled at building relationships and resolving conflicts. This helps ensure everyone is on the same&nbsp;page.&nbsp;<\/p>\n\n\n\n<p>You can <a href=\"https:\/\/www.skillsoft.com\/course\/product-management-communication-for-product-managers-a1bf7006-3666-4199-b8da-4aec5951326d\" target=\"_blank\" rel=\"noreferrer noopener\">enroll in this video course by SkillSoft<\/a> to master the art of communication for&nbsp;managers.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Leadership and decision-making<\/h4>\n\n\n\n<p>A project manager needs strategic, solid thinking abilities to make choices. Agile leadership is among the most crucial skills. It helps in understanding situations, finding solutions, and making informed&nbsp;decisions.<\/p>\n\n\n\n<p>Decisions in the Agile framework are quick and based on customer feedback. This helps the team learn quickly and steer product development in the right direction. Agile teams succeed by having strong leaders who make fast decisions. This dynamic duo allows them to handle changes, adapt, and lead the product to&nbsp;success.&nbsp;<\/p>\n\n\n\n<p>It doesn&#8217;t come easily, though. A product manager must be ready to be responsible and&nbsp;fair.&nbsp;<\/p>\n\n\n\n<p>Download <a href=\"https:\/\/www.intercom.com\/resources\/books\/intercom-product-management\" target=\"_blank\" rel=\"noreferrer noopener\">this ebook by Intercom.<\/a> Learn more about decision-making in a product management&nbsp;environment.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Technical skills<\/strong><\/h4>\n\n\n\n<p>A product manager must have good technical skills and knowledge of their industry. Without this, it&#8217;s tough to create a product&nbsp;vision.<\/p>\n\n\n\n<p>If you&#8217;re a product manager in a finance company, you should be good at finance. You&#8217;ll need skills&nbsp;like:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Accounting<\/li>\n\n\n\n<li>Budget&nbsp;planning&nbsp;<\/li>\n\n\n\n<li>Forecasting<\/li>\n<\/ul>\n\n\n\n<p>Without technical knowledge, it&#8217;s tricky to lead product&nbsp;development.<\/p>\n\n\n\n<p>Check out these <a href=\"https:\/\/productschool.com\/resources\" target=\"_blank\" rel=\"noreferrer noopener\">free resources for product managers by Product School<\/a> and learn more about the latest trends in&nbsp;Agile.&nbsp;<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Problem-solving skills<\/h4>\n\n\n\n<p>Gaining problem-solving skills is a significant asset for Agile product managers. They have to deal with different problems on a day-to-day&nbsp;basis.<\/p>\n\n\n\n<p>These skills foster collaboration within teams. Team members can share their ideas and solve problems as a&nbsp;group.<\/p>\n\n\n\n<p>If something goes wrong in an Agile sprint, the product manager determines the issue and assesses how it might affect the team&#8217;s&nbsp;work.<\/p>\n\n\n\n<p>They decide how important it is, adjust resources if needed, and talk to the team. Then, they ensure the problem gets solved without affecting the team&#8217;s plans. It helps keep everyone on track with their&nbsp;work.<\/p>\n\n\n\n<p>Learn more about problem-solving skills. Check out this resource: <a href=\"https:\/\/www.tntech.edu\/cat\/pdf\/useful_links\/idealproblemsolver.pdf\">The Ideal Problem Solver by John D. Bransford and Barry S.&nbsp;Stein.&nbsp;<\/a><\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Data analysis<\/h4>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p><em>My biggest regrets are the moments that I let a lack of data override my intuition on what&#8217;s best for our&nbsp;customers<\/em>.<\/p>\n<cite><a href=\"https:\/\/www.fastcompany.com\/3006432\/groupon-ceo-andrew-mason-stepping-down\" target=\"_blank\" rel=\"noreferrer noopener\"><em>Andrew Mason, Groupon CEO<\/em><\/a>&nbsp;<\/cite><\/blockquote>\n\n\n\n<p>Data is like a secret weapon for making intelligent decisions. It helps us set goals, see how things are going, guess how much something will cost, and much&nbsp;more.&nbsp;<\/p>\n\n\n\n<p>Good product managers can look at data and understand it. They act as a business analyst to work with data. Here are some of those&nbsp;ways.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Descriptive analysis<\/strong>. It explains what happened in the past. It uses numbers and pictures to&nbsp;illustrate.<\/li>\n\n\n\n<li><strong>Exploratory analysis.<\/strong> It helps to find patterns and trends in&nbsp;data.<\/li>\n\n\n\n<li><strong>Diagnostic analysis.<\/strong> It helps to understand why something&nbsp;happened.<\/li>\n\n\n\n<li><strong>Predictive analysis<\/strong>. It predicts what might happen in the future. It uses math and intelligent&nbsp;guessing.<\/li>\n\n\n\n<li><strong>Prescriptive analysis.<\/strong> It tells what to do based on the&nbsp;data.<\/li>\n<\/ul>\n\n\n\n<p>There are different methods to work with data. Here are a few&nbsp;examples.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Cluster analysis<\/strong>: groups similar data together, like sorting things into&nbsp;boxes<\/li>\n\n\n\n<li><strong>Time series analysis:<\/strong> looks at data collected over time to find&nbsp;patterns<\/li>\n\n\n\n<li><strong>Cohort analysis:<\/strong> groups data based on shared traits, like people in the same&nbsp;club<\/li>\n\n\n\n<li><strong>Thematic analysis: <\/strong>looks for repeating ideas in&nbsp;data<\/li>\n\n\n\n<li><strong>Critical path analysis:<\/strong> helps in completing the most important tasks&nbsp;first<\/li>\n<\/ul>\n\n\n\n<p>Managers should know how to use tools like <a href=\"https:\/\/www.microsoft.com\/en-us\/microsoft-365\/excel\" target=\"_blank\" rel=\"noreferrer noopener\">Microsoft Excel<\/a>, <a href=\"https:\/\/www.tableau.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Tableau<\/a>, and <a href=\"https:\/\/powerbi.microsoft.com\/en-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">Power BI.<\/a> These help with data&nbsp;analysis.<\/p>\n\n\n\n<p>You can learn more about data analysis. Read <a href=\"https:\/\/hal.science\/hal-03741837\/document\" target=\"_blank\" rel=\"noreferrer noopener\">this research by Hamed Taherdoost, published by HAL&nbsp;Science<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Product marketing and positioning<\/h4>\n\n\n\n<p>In Agile software development, a product marketing manager adjusts the strategy based on customer feedback and market conditions. Product marketing and positioning are crucial here. They ensure that the product remains relevant and&nbsp;successful.<\/p>\n\n\n\n<p>Product marketing involves preparing your product to go out into the world. It&#8217;s about figuring out what customers&nbsp;want.&nbsp;<\/p>\n\n\n\n<p>Then, there&#8217;s product positioning. This is where you show why your product is unique and better than what other people are&nbsp;selling.&nbsp;<\/p>\n\n\n\n<p>Product marketing and position help product managers&nbsp;to:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Understand customers better<\/strong>: you know what people&nbsp;want<\/li>\n\n\n\n<li><strong>Have a clear plan:<\/strong> you can see where your product is heading and make a&nbsp;roadmap<\/li>\n\n\n\n<li><strong>Tell everyone why your product is better<\/strong>: show people why they should buy&nbsp;it<\/li>\n\n\n\n<li><strong>Check if your product is doing well<\/strong>: measure how successful your product is and keep track of&nbsp;it<\/li>\n<\/ul>\n\n\n\n<p>&nbsp;Learn more about product marketing. Check out <a href=\"https:\/\/canny.io\/blog\/what-is-product-marketing\/\">this guide to product&nbsp;marketing<\/a>.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Customer service<\/h4>\n\n\n\n<p>The cost of acquiring a new customer in SaaS is <a href=\"https:\/\/www.forbes.com\/sites\/forbesbusinesscouncil\/2022\/12\/12\/customer-retention-versus-customer-acquisition\/\" target=\"_blank\" rel=\"noreferrer noopener\">four to five times<\/a> more than the cost of retaining an existing&nbsp;customer.<\/p>\n\n\n\n<p>Although a product manager isn&#8217;t directly responsible for managing <a href=\"https:\/\/canny.io\/blog\/how-to-report-your-customer-experience-roi\/\">customer experience<\/a>, they still need to have good customer and user experience management&nbsp;skills.<\/p>\n\n\n\n<p>It helps them empathize with customers and solve their problems. This allows a product to&nbsp;improve.&nbsp;<\/p>\n\n\n\n<p>Learn about customer experience management by checking out this <a href=\"https:\/\/www.academia.edu\/37052405\/Customer_Experience_Management_How_to_Design_Integrate_Measure_and_Lead_pdf\" target=\"_blank\" rel=\"noreferrer noopener\">guide <\/a>by Dr. A. Nihat Tavsan, a faculty member at Yeditepe&nbsp;University.<\/p>\n\n\n\n<p>These are the top 10 critical product management skills you need to get&nbsp;started.&nbsp;&nbsp;<\/p>\n\n\n\n<p>If you&#8217;re hungry for more, check out these courses&nbsp;below.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best courses to learn Agile product management skills<\/h2>\n\n\n\n<p>It&#8217;s better to receive professional training before starting a product manager role. We picked the top 3 courses to learn Agile product&nbsp;management.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Agile product management by 280 Group<\/h3>\n\n\n\n<p>This is one of the most sought-after courses in <a href=\"https:\/\/280group.com\/products\/online-courses\/agile-product-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agile product management<\/a>. It teaches you the basic concepts of Agile&nbsp;methodologies.&nbsp;<\/p>\n\n\n\n<p>What you will learn in the&nbsp;course:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>The Agile manifesto and its&nbsp;principles<\/li>\n\n\n\n<li>The different Agile&nbsp;methodologies<\/li>\n\n\n\n<li>The role of the Agile product&nbsp;manager<\/li>\n\n\n\n<li>How to create a product vision and&nbsp;roadmap<\/li>\n\n\n\n<li>How to manage a product&nbsp;backlog<\/li>\n\n\n\n<li>How to prioritize features and user&nbsp;stories<\/li>\n\n\n\n<li>How to run effective Scrum&nbsp;meetings<\/li>\n\n\n\n<li>How to measure and track product&nbsp;success<\/li>\n<\/ul>\n\n\n\n<p>You can take the course in three&nbsp;ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Live&nbsp;online<\/li>\n\n\n\n<li>Self-study<\/li>\n\n\n\n<li>In-person<\/li>\n<\/ul>\n\n\n\n<p>It&#8217;s perfect for beginners in Agile project&nbsp;management.<\/p>\n\n\n\n<p>You get a one-year <a href=\"https:\/\/280group.com\/products\/online-courses\/agile-product-management\/\" target=\"_blank\" rel=\"noreferrer noopener\">AIPMM Membership and Certification<\/a> when you pass the&nbsp;test.<\/p>\n\n\n\n<p><strong>Price:<\/strong>&nbsp;$2,695<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Agile Certified Product Manager and Product Owner (ACPMPO) Certification<\/h3>\n\n\n\n<p>The ACPMPO (<a href=\"https:\/\/aipmm.com\/agile-certified-product-manager-product-owner\" target=\"_blank\" rel=\"noreferrer noopener\">Agile Certified Product Manager\/Product Owner<\/a>) is a professional certification provided by the <a href=\"https:\/\/aipmm.com\/agile-certified-product-manager-product-owner\" target=\"_blank\" rel=\"noreferrer noopener\">Association of International Product Marketing &amp; Management (AIPMM)<\/a>. It teaches you to understand Agile ideas and&nbsp;methods.&nbsp;<\/p>\n\n\n\n<p>This certification covers lots of topics about Agile product management, such&nbsp;as:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Learning the values and principles of&nbsp;Agile<\/li>\n\n\n\n<li>Understanding Agile ways of working, such as Scrum, Kanban, and&nbsp;Lean<\/li>\n\n\n\n<li>Creating a vision and plan for a&nbsp;product<\/li>\n\n\n\n<li>Managing and deciding what&#8217;s essential in the product&#8217;s&nbsp;tasks<\/li>\n\n\n\n<li>Focusing on customers and using their&nbsp;feedback<\/li>\n\n\n\n<li>Planning, estimating, and testing things in an Agile&nbsp;way<\/li>\n\n\n\n<li>Dealing with changes and making adjustments in Agile&nbsp;settings<\/li>\n\n\n\n<li>Using data and numbers to make&nbsp;decisions<\/li>\n\n\n\n<li>Learning how to be a good leader, motivating, and helping Agile&nbsp;teams<\/li>\n<\/ul>\n\n\n\n<p>You can take the certification test twice to become&nbsp;certified.<\/p>\n\n\n\n<p><strong>Price<\/strong>:&nbsp;$1,495<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Agile Product Management by SAFe<\/h3>\n\n\n\n<p>This is an advanced-level Agile product management course. It teaches you about the famous <a href=\"https:\/\/scaledagileframework.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SAFe Agile framework<\/a>. You&#8217;ll learn how to use design thinking to build products that people like. You also figure out how to plan for the <a href=\"https:\/\/scaledagileframework.com\/agile-release-train\/\" target=\"_blank\" rel=\"noreferrer noopener\">Agile Release Train&nbsp;(ART)<\/a>.<\/p>\n\n\n\n<p>You take this course online in <a href=\"https:\/\/canny.io\/blog\/what-is-safe-agile-and-how-does-it-help-with-business-agility\/\">SAFe<\/a> virtual classrooms. You will get a one-year membership to SAFe Studio to help you with the certification&nbsp;exam.<\/p>\n\n\n\n<p>After the course, you can take a test to become a certified Agile product&nbsp;manager.&nbsp;<\/p>\n\n\n\n<p>This course is excellent for product managers who already know a lot and want to&nbsp;improve.<\/p>\n\n\n\n<p><strong>Price:<\/strong>&nbsp;$2,395<\/p>\n\n\n\n<p>Want to explore more product management certifications? <a href=\"https:\/\/canny.io\/blog\/best-product-management-certifications\/\">Check out this full list with more&nbsp;options<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Choose Agile product management to stay competitive<\/h2>\n\n\n\n<p>The Agile approach is the best for developing products with changing requirements. It provides you with the necessary agility to respond to the changes. It helps you create products that your customers&nbsp;love.&nbsp;<\/p>\n\n\n\n<p>Getting into Agile product management offers many chances to learn and grow. This helps you learn skills for challenging situations and work well with others. It also puts customers first to make products&nbsp;successful.&nbsp;<\/p>\n\n\n\n<p>You can make full use of Agile by learning Agile product management. Get your hands on the resources we shared above to help you get started. Happy&nbsp;learning!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn top Agile product management skills and best practices. Gain insights and practical tips to apply. Discover the courses, too.<\/p>\n","protected":false},"author":24,"featured_media":6873,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[7],"tags":[359,886,679,877,887,878,136,104,16,322,884,888,883,37,882,15,393,403,578,881,75,317,880],"class_list":["post-6872","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-agile","tag-agile-courses","tag-agile-methodologies","tag-agile-product-management","tag-agile-product-management-courses","tag-agile-product-management-skills","tag-collaboration","tag-communication","tag-customer-service","tag-data-analysis","tag-decision-making","tag-education","tag-leadership","tag-prioritization","tag-prioritization-skills","tag-product-management","tag-product-marketing","tag-product-positioning","tag-product-roadmap","tag-product-roadmapping","tag-roadmap","tag-roadmapping","tag-ten-essential-skills-for-agile-product-management-in-a-changing-landscape-skills"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Ten essential skills for Agile product management in a changing landscape - Canny Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/agile-product-management-skills\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ten essential skills for Agile product management in a changing landscape - Canny Blog\" \/>\n<meta property=\"og:description\" content=\"Learn top Agile product management skills and best practices. 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