{"id":7293,"date":"2024-06-20T12:21:20","date_gmt":"2024-06-20T16:21:20","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=7293"},"modified":"2024-06-26T16:48:59","modified_gmt":"2024-06-26T20:48:59","slug":"how-to-organize-customer-feedback","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/how-to-organize-customer-feedback\/","title":{"rendered":"How to organize customer feedback easily and&nbsp;effectively"},"content":{"rendered":"\n<p>Listening to customer feedback helps you understand your users. When you get to their pain points, you know how to solve their problems. You don\u2019t need to wonder what to build. Letting feedback guide your product development keeps your customers&nbsp;happy.&nbsp;<\/p>\n\n\n\n<p>Without their feedback, you make decisions based on&nbsp;guesswork.<\/p>\n\n\n\n<p>Feedback comes from many channels \u2013 surveys, customer conversations, social media, reviews, and emails. This can be overwhelming and it\u2019s easy to miss important&nbsp;insights.<\/p>\n\n\n\n<p>Organizing this feedback can be tricky. That&#8217;s what we&#8217;ll talk about in this article \u2013 how to organize customer feedback. Effective customer feedback management starts with organized&nbsp;feedback.<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Methods of collecting feedback<\/strong><\/h2>\n\n\n\n<p>Collecting customer feedback is the first step to understanding your users. It&#8217;s important to gather feedback from different sources to get a complete picture. Here are some key&nbsp;methods.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Surveys<\/h3>\n\n\n\n<p>Surveys are a great way to collect detailed feedback. They let you ask specific questions and get useful answers. You can use online tools like <a href=\"https:\/\/workspace.google.com\/intl\/en_ca\/products\/forms\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google Forms<\/a>, <a href=\"https:\/\/www.typeform.com\/product-overview\/\" target=\"_blank\" rel=\"noreferrer noopener\">Typeform<\/a>, or <a href=\"https:\/\/www.surveymonkey.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SurveyMonkey<\/a> to create and share surveys. Distribute them through email, your website, or on social&nbsp;media.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Social media<\/h3>\n\n\n\n<p>Social media platforms are full of customer feedback. People often share their thoughts and experiences on Twitter, Facebook, and LinkedIn. Watching these channels helps you gather real-time feedback. Social listening tools like <a href=\"https:\/\/www.hootsuite.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Hootsuite<\/a> and <a href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">SproutSocial<\/a> can help you track and analyze this&nbsp;feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer reviews<\/h3>\n\n\n\n<p>Reviews on websites like <a href=\"https:\/\/www.capterra.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Capterra<\/a>, <a href=\"https:\/\/www.g2.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">G2<\/a>, and <a href=\"https:\/\/business.google.com\/reviews\" target=\"_blank\" rel=\"noreferrer noopener\">Google<\/a> provide valuable insights. Encourage your customers to leave reviews and make it easy for them. Don&#8217;t forget to respond to reviews \u2013 it shows that you value their opinions and want to&nbsp;improve.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Feedback forms and portals<\/h3>\n\n\n\n<p>Direct feedback forms on your website or app are another effective method. You can create a custom feedback form and strategically place it across your website and in-app. For example, it can appear after a user takes a certain action in your&nbsp;app.<\/p>\n\n\n\n<p><a href=\"https:\/\/canny.io\/features\/collect-feedback\">Canny<\/a> lets you create a feedback form and link it to an organized feedback portal. Form submissions appear in one central place \u2013 your feedback&nbsp;portal.<\/p>\n\n\n\n<p>You can also direct customers directly to your feedback portal. They can easily leave feedback and see what your other customers are asking&nbsp;for.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"max-width: 650px; margin: 0 auto;\"> <!--HubSpot Call-to-Action Code --> <span class=\"hs-cta-wrapper\" id=\"hs-cta-wrapper-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"> <span class=\"hs-cta-node hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" id=\"hs-cta-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\"> <!--[if lte IE 8]><div id=\"hs-cta-ie-element\"><\/div><![endif]--> <a href=\"https:\/\/cta-redirect.hubspot.com\/cta\/redirect\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" target=\"_blank\" rel=\"noopener\"> <img decoding=\"async\" class=\"hs-cta-img lazyload\" id=\"hs-cta-img-e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa\" style=\"border-width:0px;\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa.png\" alt=\"New call-to-action\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/> <\/a> <\/span> <script charset=\"utf-8\" src=\"https:\/\/js.hscta.net\/cta\/current.js\"><\/script> <script type=\"text\/javascript\"> hbspt.cta.load(5705808, 'e1d55d08-a2cf-44a3-a9a0-f3ca5ff21dfa', {\"useNewLoader\":\"true\",\"region\":\"na1\"}); <\/script> <\/span> <!-- end HubSpot Call-to-Action Code --> <\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>These forms can collect specific feedback about user experiences or general suggestions. Make your feedback forms easy to find and fill&nbsp;out.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Customer communications<\/h3>\n\n\n\n<p>Your customers won\u2019t always leave you feedback where you want them to. You might have a dedicated feedback form. You can send out a survey, but your users will leave feedback where it\u2019s convenient for them. For example, they might share something during a call with your customer success rep. Or they might message your support chat and mention they\u2019re missing a certain feature. You can direct them to your <a href=\"https:\/\/canny.io\/blog\/feedback-board-use-cases\/\">feedback board<\/a> at that moment, but there are no guarantees they\u2019ll follow&nbsp;through.<\/p>\n\n\n\n<p>Collecting feedback from those conversations is critical, though. Make sure your team understands how important this is and captures that feedback in a way you can access&nbsp;it.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The key to organizing: combining feedback sources<\/h3>\n\n\n\n<p>You get feedback from lots of different sources already. Maybe you\u2019re already tracking some of this feedback. The goal is to get a full view of customer opinions. Each source offers unique&nbsp;insights.<\/p>\n\n\n\n<p>First, make sure you\u2019re checking all these sources. Then, find a place to store and consolidate all your feedback. This is how you&#8217;ll get a complete understanding of your customers&#8217; needs and&nbsp;preferences.&nbsp;<\/p>\n\n\n\n<p>Once you have a combined, deduplicated list of all your feedback, you\u2019ll have something to work&nbsp;with.&nbsp;<\/p>\n\n\n\n<p>Only then can you make informed product decisions based on&nbsp;feedback.<\/p>\n\n\n\n<p>Product managers use a variety of tools for&nbsp;this:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Spreadsheets\/Google Sheets\/Air&nbsp;Table<\/li>\n\n\n\n<li>Boards like&nbsp;Trello<\/li>\n\n\n\n<li>Project management tools like Asana, Monday,&nbsp;ClickUp<\/li>\n<\/ul>\n\n\n\n<p>These tools are a great start, but they\u2019re not dedicated to feedback. As a result, you might run into issues down the line. For example, you\u2019ll likely run into duplicate feedback. Manually combining it is&nbsp;time-consuming.<\/p>\n\n\n\n<p>We recommend a dedicated feedback&nbsp;portal.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<center><iframe width=\"650\" height=\"315\" align=\"centre\" data-src=\"https:\/\/www.youtube.com\/embed\/0ti31uAWtwY?si=ujUKxa4qfTASkyQ9\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Featured tool: Canny<\/strong><\/h3>\n\n\n\n<p><a href=\"https:\/\/canny.io\/\">Canny<\/a> can be your dedicated feedback portal. Instead of copy-pasting feedback from various sources, you\u2019ll have all of it neatly organized in one place. Canny integrates with most feedback sources, so you can easily capture&nbsp;it.<\/p>\n\n\n\n<p>You can&nbsp;also:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Invite users to submit feedback, feature requests, ideas, and bug&nbsp;reports<\/li>\n\n\n\n<li>Add feedback on users\u2019&nbsp;behalf<\/li>\n\n\n\n<li>Let users upvote existing&nbsp;ideas<\/li>\n\n\n\n<li>Upvote ideas on their&nbsp;behalf<\/li>\n\n\n\n<li>Invite users to comment on existing posts and have&nbsp;conversations<\/li>\n\n\n\n<li>And&nbsp;more<\/li>\n<\/ul>\n\n\n\n<p><a href=\"https:\/\/go.canny.io\/autopilot\">Canny Autopilot<\/a> is the newest AI addition to Canny. It automatically extracts feedback from communication channels like Intercom, Zendesk, HelpScout, Gong, and more. Then,&nbsp;Autopilot:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Centralizes and automates feedback management<\/strong>: collect and manage feedback from multiple sources in one&nbsp;platform.<\/li>\n\n\n\n<li><strong>Deduplicates feedback<\/strong>: don&#8217;t waste time removing and merging duplicates&nbsp;manually.<\/li>\n<\/ul>\n\n\n\n<p>You can prioritize your ideas and quickly find the most impactful&nbsp;projects.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-165946149675\"\n  style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:277.1953125px\" data-hubspot-wrapper-cta-id=\"165946149675\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKYgg%2FteyNEgNT2DVfJ8A6abMe7ZakH5CZ49il0rC2pp1Ef%2Bc143gjFca7CtNMh6DoMbyJrXgKKKWf4ZLsFHd8xahPME0kXU4epjm1C%2FgPIQUhxcHTnAp4G3O0P6dcj8Ci91Q%3D%3D&#038;webInteractiveContentId=165946149675&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"try-autopilot (1)\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-165946149675.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Deduplicating &amp; merging feedback<\/h2>\n\n\n\n<p>When you have lots of feedback, you\u2019ll eventually run into duplicated requests. Set aside some time to comb through everything and find those duplicates. Your feedback portal will get much cleaner when those duplicates are merged&nbsp;together.&nbsp;<\/p>\n\n\n\n<p>Finding and combining them manually takes a lot of time and effort. It can easily take all day. That\u2019s why Canny Autopilot has a built-in deduplication feature. It can suggest what to merge or merge duplicates&nbsp;automatically.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"2000\" height=\"1088\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Autopilot-copy.webp\" alt=\"Canny Autopilot suggesting to create new posts or merge duplicated posts\" class=\"wp-image-7295 lazyload\" style=\"--smush-placeholder-width: 2000px; --smush-placeholder-aspect-ratio: 2000\/1088;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Autopilot-copy.webp 2000w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Autopilot-copy-768x418.webp 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Autopilot-copy-1536x836.webp 1536w\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Canny Autopilot suggesting to create new posts or merge duplicated posts<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><em>Canny Autopilot suggesting to create new posts or merge duplicated&nbsp;posts<\/em><\/p>\n\n\n\n<p>If two posts are almost identical, you can add someone\u2019s upvote to an existing post. That way, your board will be even more clean and&nbsp;organized.<\/p>\n\n\n\n<p>It\u2019s easy to get lost in a sea of ideas. Deduplication helps you see the most important feature&nbsp;requests.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Categorizing feedback<\/h2>\n\n\n\n<p>It&#8217;s time to make all that feedback actionable. And that&#8217;s when we get to categorization. This helps you see patterns, prioritize issues, and effectively address customer needs. Here are some methods to categorize&nbsp;feedback.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Thematic organization<\/strong><\/h3>\n\n\n\n<p>Start by grouping feedback based on common themes. These might include product quality, bugs, customer service, user experience, or feature requests. For&nbsp;example:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Product quality<\/strong>: comments about the durability, functionality, and reliability of your product. This can include bugs and feature&nbsp;requests.<\/li>\n\n\n\n<li><strong>Customer service<\/strong>: feedback about the support and assistance customers received (including customer support, success, and&nbsp;sales).<\/li>\n\n\n\n<li><strong>Customer experience<\/strong>: insights into how easy or difficult it is to use your&nbsp;product.<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1500\" height=\"845\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/boards.webp\" alt=\"Canny\u2019s boards \u2013 each is for a different type of feedback\" class=\"wp-image-7296 lazyload\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/845;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/boards.webp 1500w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/boards-768x433.webp 768w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Canny\u2019s boards \u2013 each is for a different type of feedback<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Take it further with Canny \u2013&nbsp;create a separate feedback board for each&nbsp;theme.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Tagging and labeling<\/strong><\/h3>\n\n\n\n<p>Another effective method is to tag and label feedback. You can mark each piece of feedback with specific tags to make it easier to sort and analyze. Try the following&nbsp;tags:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Sentiment-based tags: positive or&nbsp;negative<\/li>\n\n\n\n<li>Suggestions for improvement: ideas from customers on how to enhance your product or&nbsp;service.<\/li>\n\n\n\n<li>Key performance indicators: retention, upsells, or&nbsp;NPS.<\/li>\n\n\n\n<li>Sprints: Q1 sprint, bug bash, up&nbsp;next.<\/li>\n\n\n\n<li>Urgency: urgent, high priority, or customer&nbsp;promise.<\/li>\n\n\n\n<li>Effort: low, medium, or&nbsp;high.<\/li>\n\n\n\n<li>Platform: desktop, mobile,&nbsp;etc.<\/li>\n<\/ul>\n\n\n\n<p>Use tags to categorize, quickly filter, and prioritize your&nbsp;feedback.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1500\" height=\"440\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/tags.webp\" alt=\"Tags in Canny\" class=\"wp-image-7298 lazyload\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/440;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/tags.webp 1500w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/tags-768x225.webp 768w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Tags in Canny<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>We add a tag to each post in Canny and set up automation to speed this up. For example, we can ask Canny to tag each post containing the keywords \u201cbilling\u201d and \u201caccount\u201d as&nbsp;\u201cBilling.\u201d<\/p>\n\n\n\n<p>Then, we can easily filter our boards by certain tags to only see certain posts. We can quickly find what we need. Our roadmap has a separate column for tags, so we always know what we\u2019re&nbsp;looking&nbsp;at.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Segmenting<\/h3>\n\n\n\n<p><a href=\"https:\/\/help.canny.io\/en\/articles\/3176557-user-segmentation\">Segmenting your users<\/a> helps you see what different customers are requesting. For example, you can create the following&nbsp;segments:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Free&nbsp;users<\/li>\n\n\n\n<li>Paying&nbsp;accounts<\/li>\n\n\n\n<li>Churned&nbsp;users<\/li>\n\n\n\n<li>B2B&nbsp;clients<\/li>\n\n\n\n<li>People who signed up in the last 6&nbsp;months<\/li>\n\n\n\n<li>Individuals based on their&nbsp;role<\/li>\n<\/ul>\n\n\n\n<p>Not all clients are created equal. Sometimes there&#8217;s a specific user group you want to focus&nbsp;on.<\/p>\n\n\n\n<p>Let\u2019s say your number one concern is churn. You can focus on the feedback churned or churning customers shared. Then, you can fix those issues and try to win them&nbsp;back.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1500\" height=\"840\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/segments.webp\" alt=\"Customer segments in Canny\" class=\"wp-image-7299 lazyload\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/840;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/segments.webp 1500w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/segments-768x430.webp 768w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Customer segments in Canny<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Segmentation helps you see who sends what kind of feedback. This visibility makes product decisions easier. You\u2019ll instantly know what the most important groups of customers care about the&nbsp;most.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Analyzing feedback<\/strong><\/h2>\n\n\n\n<p>The next step is to analyze your feedback. You want to understand the underlying trends and sentiments. Here are some methods you can&nbsp;try.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Quantitative data analysis<\/strong><\/h3>\n\n\n\n<p>Quantitative data analysis involves looking at measurable data. Here are key aspects to focus&nbsp;on:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Frequency of mentions<\/strong>: track how often certain topics or issues are mentioned. This helps identify the most common concerns or praises among your users. In Canny, you can quantify this with the number of votes each post&nbsp;gets.<\/li>\n\n\n\n<li><strong>Revenue<\/strong>: tie feedback to MRR or ARR. This will show you what ideas are associated with the most&nbsp;revenue.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Qualitative insights<\/strong><\/h3>\n\n\n\n<p>Qualitative analysis focuses on the content of the feedback. This involves interpreting the meaning behind users&#8217; comments. Key methods&nbsp;include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Sentiment analysis<\/strong>: determine whether feedback is positive, negative, or neutral. This helps you gauge the overall mood of your&nbsp;customers.<\/li>\n\n\n\n<li><strong>Feedback themes and patterns<\/strong>: look for recurring themes or patterns in the feedback. This can reveal common issues or areas where users see the most&nbsp;value.<\/li>\n\n\n\n<li><strong>Contextual details<\/strong>: consider the context in which feedback is given, such as customer personas and scenarios. This helps you understand the specific needs and experiences of different user groups. Consider asking customers for additional context if their feedback is&nbsp;vague.&nbsp;<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Automating feedback analysis with Canny<\/strong><\/h3>\n\n\n\n<p>Canny can simplify the process of analyzing feedback. Here&#8217;s&nbsp;how:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Automated tagging and categorization<\/strong>. Canny can automatically tag and categorize feedback based on themes like product quality, customer service, and user experience. This saves time and ensures&nbsp;consistency.<\/li>\n\n\n\n<li><strong>Customer segmentation<\/strong>. Segment feedback based on different customer groups. This will help you better understand the needs and experiences of various user personas. For example, you\u2019ll quickly see what the highest-paying customers are requesting. This will help you make ROI-based product&nbsp;decisions.<\/li>\n\n\n\n<li><strong>Vote tracking<\/strong>. Quickly see which features are in high demand. You can merge duplicated requests by having one original post and adding votes to it. Then, you\u2019ll get a real sense of how popular each request&nbsp;is.<\/li>\n\n\n\n<li><strong>Comment Summaries<\/strong>. Sometimes you\u2019ll have a long thread of comments under a post. Now you can get an instant summary of the key points in one&nbsp;click.&nbsp;&nbsp;<\/li>\n<\/ul>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1500\" height=\"800\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Comment-summaries-2.webp\" alt=\"Comment Summaries in Canny showing the key points from a long comment thread\" class=\"wp-image-7300 lazyload\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/800;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Comment-summaries-2.webp 1500w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Comment-summaries-2-768x410.webp 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Comment-summaries-2-209x110.webp 209w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Comment Summaries in Canny showing the key points from a long comment thread<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Prioritizing feedback<\/strong><\/h2>\n\n\n\n<p>Even with your feedback organized by tag, segment, and theme, it can still be challenging to know what to do with all the feedback. Which piece of feedback is the most&nbsp;important?<\/p>\n\n\n\n<p><a href=\"https:\/\/canny.io\/blog\/product-prioritization-frameworks\/\">Prioritizing<\/a> helps you pay attention to the most important issues first. Here&#8217;s how to prioritize feedback&nbsp;effectively.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Impact and urgency<\/h3>\n\n\n\n<p>Consider both the impact and urgency of the issues. Evaluate how significant the feedback is and how quickly it needs to be addressed. Here are some key factors to&nbsp;consider:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Impact on user experience<\/strong>. Prioritize feedback that significantly affects the user experience. For example, if a bug prevents users from accessing a key feature, it needs immediate&nbsp;attention.<\/li>\n\n\n\n<li><strong>Business impact.<\/strong> Assess how \u200cfeedback impacts your business goals. Feedback that can lead to increased revenue, customer retention, or market competitiveness should be a top&nbsp;priority.<\/li>\n\n\n\n<li><strong>Cost<\/strong>. Consider the cost of acting on each piece of feedback \u2013&nbsp;money, time, and other&nbsp;resources.&nbsp;<\/li>\n\n\n\n<li><strong>Frequency of feedback<\/strong>. Issues that multiple users mention frequently indicate a widespread&nbsp;problem.<\/li>\n\n\n\n<li><strong>Urgency<\/strong>. How critical is each piece of feedback? Will customers churn if you don\u2019t fix this&nbsp;soon?<\/li>\n<\/ul>\n\n\n\n<p>There are lots of prioritization frameworks and models that can help assess all of these factors. For example, you can try the <strong>Impact-Effort matrix<\/strong>. It encourages you to think about how easy or difficult it\u2019ll be to build each&nbsp;feature.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1920\" height=\"1080\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Impact-effort.webp\" alt=\"Impact-effort matrix for feedback prioritization\" class=\"wp-image-7301 lazyload\" style=\"--smush-placeholder-width: 1920px; --smush-placeholder-aspect-ratio: 1920\/1080;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Impact-effort.webp 1920w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Impact-effort-768x432.webp 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Impact-effort-1536x864.webp 1536w\" data-sizes=\"(max-width: 1920px) 100vw, 1920px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Impact-effort matrix for feedback prioritization<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<p><\/p>\n\n\n\n<p>Check out more prioritization frameworks&nbsp;here.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-154219407671\"\n style=\"max-width:650px; margin: 0 auto;\" data-hubspot-wrapper-cta-id=\"154219407671\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKhNbWgxwwIgD8WqCxmQlzl3wnEv9Ay8%2FoeCqmQFSAKQ%2FQfVkDNDtCGDWQu1IbvbAnDWqoMgxhPW7%2BcjJBhPrCQmT1fWp44beROElTHcqHhl4A%3D&#038;webInteractiveContentId=154219407671&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Complete guide to prioritization\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-154219407671.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n\n\n\n<p><\/p>\n\n\n\n<p>Before you jump into fixing mode, try to identify the root cause of each&nbsp;issue.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Root cause analysis<\/strong><\/h3>\n\n\n\n<p>Root cause analysis is a method to identify the underlying causes of an issue. By understanding the root cause, you can implement more effective and lasting solutions. Here&#8217;s how to perform root cause&nbsp;analysis.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Identify the problem. Clearly define the problem based on the feedback you&nbsp;received.<\/li>\n\n\n\n<li>Gather data. Collect all relevant data related to the problem. This includes feedback details, user reports, and any related&nbsp;metrics.<\/li>\n\n\n\n<li>Analyze the data. Look for patterns and commonalities in the data to identify potential root&nbsp;causes.<\/li>\n\n\n\n<li>Identify root causes. Use techniques like the <a href=\"https:\/\/www.mindtools.com\/a3mi00v\/5-whys\" target=\"_blank\" rel=\"noreferrer noopener\">&#8220;5 Whys&#8221;<\/a> (asking &#8220;why&#8221; repeatedly until the root cause is found) to drill down to the underlying&nbsp;issue.<\/li>\n\n\n\n<li>Implement solutions. Develop and implement solutions. Test and monitor the&nbsp;solution.<\/li>\n<\/ol>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>How we prioritize at Canny<\/strong><\/h3>\n\n\n\n<p>Canny can help you effectively prioritize your&nbsp;feedback.<\/p>\n\n\n\n<p>No two businesses are the same, so a custom prioritization formula will help serve your unique needs.<strong> <\/strong>Here\u2019s <a href=\"https:\/\/canny.io\/blog\/organizing-feedback\/\">how it works in&nbsp;Canny<\/a>.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Define prioritization factors<\/strong>. Common factors include:\n<ul class=\"wp-block-list\">\n<li>Impact factors\n<ul class=\"wp-block-list\">\n<li>Customer&nbsp;impact<\/li>\n\n\n\n<li>Revenue&nbsp;potential<\/li>\n\n\n\n<li>User&nbsp;engagement<\/li>\n\n\n\n<li>Votes<\/li>\n\n\n\n<li>Churn&nbsp;impact<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li>Effort factors\n<ul class=\"wp-block-list\">\n<li>Development&nbsp;effort<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n\n\n\n<li><strong>Assign weights to factors<\/strong>. For example, you might decide that customer impact is twice as important as development effort. Weights help ensure that the most critical factors have the greatest influence on the final&nbsp;score.<\/li>\n\n\n\n<li><strong>Scoring system<\/strong>. Canny&#8217;s prioritization feature is flexible and supports any prioritization model you want to use. No matter which model you choose, it boils down to the Impact \/ Effort formula. Team Canny uses a weighted scoring&nbsp;method.<\/li>\n\n\n\n<li><strong>Instantly get the final score<\/strong>. Canny automatically gives you the final score for each piece of feedback. It calculates it by combining the weighted impact and effort scores. Canny normalizes these scores to ensure a balanced comparison. The formula is Score = Impact \/&nbsp;Effort.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1520\" height=\"506\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Cannys-prioritization-score-formula.webp\" alt=\"Canny's prioritization score formula\" class=\"wp-image-7302 lazyload\" style=\"--smush-placeholder-width: 1520px; --smush-placeholder-aspect-ratio: 1520\/506;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Cannys-prioritization-score-formula.webp 1520w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/Cannys-prioritization-score-formula-768x256.webp 768w\" data-sizes=\"(max-width: 1520px) 100vw, 1520px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><em>Canny&#8217;s prioritization score formula<\/em><\/figcaption><\/figure>\n<\/div>\n\n\n<ol class=\"wp-block-list\" start=\"5\">\n<li><strong>Adjust and refine<\/strong>. You can adjust the weights and factors as your business priorities change. This way your prioritization never goes stale and always aligns with your business&nbsp;goals.<\/li>\n<\/ol>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1500\" height=\"768\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/score-formula-canny.webp\" alt=\"Scoring feedback in Canny by impact and effort factors\" class=\"wp-image-7303 lazyload\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/768;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/score-formula-canny.webp 1500w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2024\/06\/score-formula-canny-768x393.webp 768w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Example of a custom prioritization formula<\/h4>\n\n\n\n<p>Suppose your business decides the following factors are&nbsp;important:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potential revenue (weight:&nbsp;2)<\/li>\n\n\n\n<li>User votes (weight:&nbsp;1.5)<\/li>\n\n\n\n<li>Churn impact (weight:&nbsp;3)<\/li>\n<\/ul>\n\n\n\n<p>If a piece of feedback&nbsp;scores:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potential revenue:&nbsp;50<\/li>\n\n\n\n<li>User votes:&nbsp;40<\/li>\n\n\n\n<li>Churn impact:&nbsp;60<\/li>\n<\/ul>\n\n\n\n<p>The calculation would&nbsp;be:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Potential revenue: 50 * 2 =&nbsp;100<\/li>\n\n\n\n<li>User votes: 40 * 1.5 =&nbsp;60<\/li>\n\n\n\n<li>Churn impact: 60 * 3 =&nbsp;180<\/li>\n<\/ul>\n\n\n\n<p>Total impact score = 100 + 60 + 180 =&nbsp;340<\/p>\n\n\n\n<p>If the effort required is scored at 4: final score = (340 \/ 4) * 1000 =&nbsp;85,000<\/p>\n\n\n\n<p>Use this formula to compare scores for various feedback items and prioritize those with the highest scores. This way you\u2019ll work on the most impactful features&nbsp;first.<\/p>\n\n\n\n<p>If you don\u2019t want to get into the weeds of calculating this, you can let Canny do this for you. Just decide what weight each factor holds, and Canny will do the&nbsp;rest.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Prioritizing by segment<\/h3>\n\n\n\n<p>You can also view feedback specifically from your target segments. Canny helps <a href=\"https:\/\/help.canny.io\/en\/articles\/3176557-user-segmentation\">segment feedback by different criteria<\/a>, such as customer type or product area. This makes it easier to identify and prioritize critical feedback from key&nbsp;segments.<\/p>\n\n\n\n<p>For example, you might create a segment for your enterprise customers. You can check out what feedback they voted on and quickly understand what features they care most about. You can see the highest-scored items for just that segment. That lets you cater to this key segment by acting on their&nbsp;feedback.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Use feedback to build a roadmap<\/strong><\/h2>\n\n\n\n<p>Now that you\u2019ve collected, organized, and prioritized feedback, you can add it to your <a href=\"https:\/\/canny.io\/features\/product-roadmap\">roadmap<\/a>. The roadmap further organizes your feedback. It gives you a clear path of what you\u2019ll build and&nbsp;when.<\/p>\n\n\n\n<p><a href=\"https:\/\/help.canny.io\/en\/articles\/9205460-roadmap-scoring\">Link user feedback<\/a> directly to planned features and improvements. Find high-impact features that address common pain points or add significant value to the user experience. Those should make it to your&nbsp;roadmap.<\/p>\n\n\n\n<p>Here are a few roadmap templates to help you get&nbsp;started.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-140611825417\"\n  style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:277.1953125px\" data-hubspot-wrapper-cta-id=\"140611825417\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLLS7PBJ7yjljmP1DdM4wcgmZGtXYNXA6LHS4Ng9ON%2BXYgOg%2Bu0mfo%2FpCOw%2Bz63AeGANAykAaNs01WVTkiaCXL3bRv9S0HYUDuyAldZ1ZND479QfEj0W97aHwWtmoylz5hIhHBWed4%2Bd4Gxucg6BwC%2FUp4CCYe%2F45BLik2ekdP1h9meBv137muY%3D&#038;webInteractiveContentId=140611825417&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"Free roadmap templates\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-140611825417.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Closing the feedback loop<\/strong><\/h2>\n\n\n\n<p>We\u2019ve talked a lot about gathering, organizing, and actioning user feedback. <a href=\"https:\/\/canny.io\/blog\/canny-changelog\/\">Closing the feedback loop<\/a> is often just as important. If you build a feature but don&#8217;t tell your customers about it, how will they find out? Keeping track of who left what feedback is an organizational challenge in itself. Having a tool that automatically does this solves that&nbsp;challenge.&nbsp;<\/p>\n\n\n\n<p><\/p>\n\n\n\n<center><iframe width=\"650\" height=\"315\" align=\"centre\" data-src=\"https:\/\/www.youtube.com\/embed\/MvmaA_WLy1U?si=QCAjpuSzOaFQWorf\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen=\"\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" data-load-mode=\"1\"><\/iframe><\/center>\n\n\n\n<p><\/p>\n\n\n\n<p>Consider these two main ways of closing the feedback&nbsp;loop.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Work-in-progress updates<\/h3>\n\n\n\n<p>When you select an idea, start working on it, or have updates, let your users know. In Canny, you can automatically email everyone who created, upvoted, or commented on a feature&nbsp;request.<\/p>\n\n\n\n<p>Don&#8217;t keep your users wondering if you\u2019re listening to their feedback. If they don&#8217;t see updates, they typically stop sending requests or hoping to see any changes. In contrast, when they see progress, they know their opinion matters. They are more likely to keep sending you ideas and getting engaged with your product. And when they&#8217;re engaged, they become loyal&nbsp;customers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Product announcements<\/h3>\n\n\n\n<p>Without a feedback portal, you\u2019ll need to manually collect emails from each person and connect them to every feature&nbsp;request.<\/p>\n\n\n\n<p>If you use a dedicated feedback tool (like Canny), you\u2019ll always know who wanted which feature. Then, you can automatically message each person and notify them about your new&nbsp;feature.<\/p>\n\n\n\n<p>If you want to really boost customer loyalty, always follow up with the users who submitted&nbsp;feedback.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;It&#8217;s easy to forget how bad the feedback loop could be sometimes in many SaaS companies. That&#8217;s evident from the customer reaction we get. When a user submits feedback, and we respond almost right away, they&#8217;re really taken aback. &#8220;Wait, someone actually gets and reads this? I was expecting it to go into a black hole and never hear back,&#8221; \u2013 is a typical client&nbsp;response.&#8221;<\/p>\n<cite>Joey Muething, product manager at <a href=\"https:\/\/www.appcues.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Appcues<\/a><\/cite><\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keep your feedback organized to inform product decisions<\/strong><\/h2>\n\n\n\n<p>Collecting feedback is awesome, but it&#8217;s only the first step. That feedback becomes valuable only when you organize it well. To organize it, you should first put it all in one place. Then, you can sort, prioritize, and analyze it. Many people segment user feedback based on who submits it. This helps to build an actionable product&nbsp;roadmap.<\/p>\n\n\n\n<p>Don&#8217;t forget to close that feedback loop to create trusting and loyal customers. If you follow all these steps, you&#8217;ll create winning products in no&nbsp;time!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Learn how to organize customer feedback from surveys, social media, reviews, and more. 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