{"id":7477,"date":"2024-08-08T06:19:00","date_gmt":"2024-08-08T10:19:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=7477"},"modified":"2024-08-08T14:35:01","modified_gmt":"2024-08-08T18:35:01","slug":"unconventional-product-management-strategies","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/unconventional-product-management-strategies\/","title":{"rendered":"7 fresh product management tactics from 18 product experts"},"content":{"rendered":"\n

Product management is a relatively new field. It originated in the 1930s<\/a> and was a part of marketing. Neil McElroy from Procter & Gamble wrote a famous company-wide memo about brand management principles<\/a>, which incorporated the tasks of a product manager.<\/p>\n\n\n\n

In just under 100 years, product management has seen many changes. It\u2019s become increasingly more technical. Today, some PMs work closer with engineers than with marketing, and many need to know basic coding.<\/p>\n\n\n\n

Technology, business, and the product world will always evolve. Your users, competitors, and the industry will also change. To stay competitive and relevant, you need to innovate.<\/p>\n\n\n\n

There are many tried-and-true PM tactics that can help you drive innovation. But, we want to encourage you to look beyond them.<\/p>\n\n\n\n

We asked 18 product leaders to share unconventional product management strategies they use. Let\u2019s explore their ideas and insights in this blog post.<\/p>\n\n\n\n\n\n

Why do we need new and unconventional approaches?<\/strong><\/h2>\n\n\n\n

First of all, “if it’s not broken, don’t fix it.” There are many outstanding and sound product management frameworks<\/a> out there. You don’t have to change just for the sake of changing.<\/p>\n\n\n\n

Still, remember that things around you will always evolve.<\/p>\n\n\n\n

Many experts discuss how AI is changing product management<\/a>. Some worry that AI will replace PMs<\/a>, while others are excited about AI helping them uncover powerful insights<\/a>.<\/p>\n\n\n\n

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“The integration of AI into product management has been nothing short of transformative. An advanced AI algorithm can sift through vast datasets and decipher intricate customer behavior and preferences.”<\/p>\nKamil Rejent<\/a>, CEO at Survicate<\/a><\/cite><\/blockquote>\n\n\n\n

The bottom line<\/strong>: you need to adapt.<\/p>\n\n\n\n

The good news<\/strong>: you can use frameworks that serve you well and still explore new ideas. You don’t have to abandon your tried-and-tested methods, especially if they deliver results. At the same time, we encourage you to challenge the status quo (even a little bit). Who knows \u2013 maybe you’ll find the next big breakthrough in these unconventional tactics.<\/p>\n\n\n\n

As you discover new frameworks, keep this in mind.<\/p>\n\n\n\n

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\u201cIt’s not about the framework itself. It\u2019s about fixing the right problems in our process. It’s easy to get caught up in the latest, shiny new framework. But it is important to stay focused on what needs improving in our own backyard.<\/p>\n\n\n\n

So, whether it’s a traditional framework or an unconventional approach, the key is to pick what works best for our unique challenges.\u201d<\/p>\nElisa Montanari<\/a>, head of organic growth and website strategy at Wrike<\/a><\/cite><\/blockquote>\n\n\n\n

Potential issues with popular frameworks<\/strong><\/h2>\n\n\n\n

Many traditional frameworks work really well. Our clients, partners, and even our team use them! Here’s how we prioritize feature requests<\/a>, for example (using weighted scoring).<\/p>\n\n\n\n

However, we know that “what got us here won’t get us there<\/a>” (to the next stage of our business). So we keep using what’s working but always look for new and interesting ideas. We also try to apply strategic thinking and critically assess how we’ve done things so far.<\/p>\n\n\n\n

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“Some businesses or people get ‘stuck in the mud’ regarding how things are done. When they resist changing processes and ways of thinking, they rarely meet their full potential.”<\/p>\nClare Garrity<\/a>, operations at Canny<\/a><\/cite><\/blockquote>\n\n\n\n

Well-known product management frameworks are popular for a reason. But they do have some drawbacks.<\/p>\n\n\n\n

Here are some potential issues with conventional approaches to product management. They sometimes:<\/p>\n\n\n\n