{"id":8498,"date":"2025-01-16T11:07:00","date_gmt":"2025-01-16T16:07:00","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=8498"},"modified":"2025-05-19T18:03:24","modified_gmt":"2025-05-19T22:03:24","slug":"product-validation","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/product-validation\/","title":{"rendered":"How to speed up product validation and reach market&nbsp;fit"},"content":{"rendered":"\n<p>Businesses stay ahead of market trends and competitors by being adaptable and informed. Those who fall behind lose customers or, even worse, close up shop. For startups, successful product launches are even more crucial to&nbsp;survival.<\/p>\n\n\n\n<p>Consider this. In Q3 of 2023 alone, <a href=\"https:\/\/www.statista.com\/statistics\/771207\/quarterly-business-starts-us\/\" target=\"_blank\" rel=\"noreferrer noopener\">311,000 new<\/a><a href=\"https:\/\/www.statista.com\/statistics\/771207\/quarterly-business-starts-us\/\"> businesses<\/a> popped up in the US. Many of these will never clear the startup phase. The majority won&#8217;t establish themselves in their respective&nbsp;markets.<\/p>\n\n\n\n<p>Starting a new business or launching a new product is always risky. That&#8217;s why you need a product validation process. This process will help you find out demand and marketability while mitigating&nbsp;risk.&nbsp;<\/p>\n\n\n\n\n\n<h2 class=\"wp-block-heading\">What is product validation?<\/h2>\n\n\n\n<p>Product validation is the process of verifying consumer needs for your product. It involves defining a need and whether your offer solves relevant problems. Product validation shows what customers will pay and highlights their biggest <a href=\"https:\/\/www.vcita.com\/blog\/small-business-tips\/customer-pain-points\" target=\"_blank\" rel=\"noreferrer noopener\">pain points<\/a>. This ensures your product solves their most pressing&nbsp;issues.<\/p>\n\n\n\n<p>A product validation strategy ensures you meet customer expectations before launching your product. Insights help you know when to cut your losses or when to change your product to align with customer&nbsp;needs.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why is the product validation process important?<\/h2>\n\n\n\n<p>Let\u2019s examine why validation is crucial to your product development&nbsp;process:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Improve your product <\/strong>\u2013 ensure what you are making is relevant to what customers want and need. Validation informs you on ways to&nbsp;improve.<\/li>\n\n\n\n<li><strong>Lower the risk of failure <\/strong>\u2013 market analysis and <a href=\"https:\/\/canny.io\/blog\/how-to-organize-customer-feedback\/\" target=\"_blank\" rel=\"noreferrer noopener\">customer feedback<\/a> help you decide how much to invest. You&#8217;ll also know when to pull the&nbsp;plug.<\/li>\n\n\n\n<li><strong>Save time and money <\/strong>\u2013 identify potential mistakes before soft or full product&nbsp;launches.<\/li>\n\n\n\n<li><strong>Confirm market demand <\/strong>\u2013 proves consumer interest and helps shape your final&nbsp;release.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What are the steps of product validation?<\/h2>\n\n\n\n<p>Want to develop the<a href=\"https:\/\/www.pandadoc.com\/blog\/best-electronic-signature-software\/\"> <\/a>top product in your niche? Then, follow the steps of product&nbsp;validation.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Hypothesize a need<\/h3>\n\n\n\n<p>The first step of validation starts with market research. Identify the need you think exists and back it up with&nbsp;evidence.&nbsp;<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1209\" height=\"1007\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/product-validation.png\" alt=\"product validation\" class=\"wp-image-8499 lazyload\" style=\"--smush-placeholder-width: 1209px; --smush-placeholder-aspect-ratio: 1209\/1007;width:600px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/product-validation.png 1209w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/product-validation-768x640.png 768w\" data-sizes=\"(max-width: 1209px) 100vw, 1209px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<h4 class=\"wp-block-heading\">Define a need<\/h4>\n\n\n\n<p>Ask yourself, what do consumers in our market need? What can you do for them that others aren\u2019t&nbsp;doing?&nbsp;<\/p>\n\n\n\n<p>Sometimes a need is obvious. Other product ideas are challenging to&nbsp;identify.<\/p>\n\n\n\n<p>For example, smartphones and tablets are indispensable today. Before the launch of the first device, consumers didn\u2019t <em>need<\/em>&nbsp;them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Identify your audience<\/h4>\n\n\n\n<p>With a defined need, it\u2019s time to identify your target audience. Who are the people most likely to have the need you propose to&nbsp;meet?&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/canny.io\/blog\/product-manager-skills\/\" target=\"_blank\" rel=\"noreferrer noopener\">Product managers<\/a> often lead teams to conduct market research. They use consumer reports, customer feedback, industry news sites, and other sources. Segment your audience into buyer personas that you plan to&nbsp;target.<\/p>\n\n\n\n<p>A buyer persona should include the&nbsp;following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Demographics <\/strong>\u2013 age, gender, income level, education, family size, industry, job&nbsp;title<\/li>\n\n\n\n<li><strong>Personal characteristics <\/strong>\u2013 hobbies, interests, beliefs, ethics,&nbsp;goals<\/li>\n\n\n\n<li><strong>Behavio<\/strong>r \u2013 shopping and spending habits, decision-making priorities for choosing a&nbsp;brand<\/li>\n\n\n\n<li><strong>Pain points <\/strong>\u2013 what are their common problems and expectations from&nbsp;solutions?<\/li>\n\n\n\n<li><strong>Communication channels <\/strong>\u2013 where they go to research and find companies like&nbsp;yours<\/li>\n<\/ul>\n\n\n\n<p>When choosing a business or product name, think about your personas. Make sure the name resonates with them and reflects the identity you want to&nbsp;show.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Research the market<\/h3>\n\n\n\n<p>It\u2019s important to know how likely you are to succeed. CB Insights reports that <a href=\"https:\/\/www.cbinsights.com\/research\/report\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"noreferrer noopener\">35%<\/a> of startups fail because there is no market&nbsp;need.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1122\" height=\"920\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/reasons-startups-fail-1.png\" alt=\"\" class=\"wp-image-8501 lazyload\" style=\"--smush-placeholder-width: 1122px; --smush-placeholder-aspect-ratio: 1122\/920;width:600px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/reasons-startups-fail-1.png 1122w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/reasons-startups-fail-1-768x630.png 768w\" data-sizes=\"(max-width: 1122px) 100vw, 1122px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.cbinsights.com\/research\/report\/startup-failure-reasons-top\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>Analyze the size of your target market and its growth potential. Figure out what budget or resources your audience has available to&nbsp;them.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\">Competitor analysis<\/h4>\n\n\n\n<p>Chances are you aren\u2019t planning to introduce a unicorn. There will be some overlap with existing offerings in the marketplace. Glean useful information from conducting a competitor&nbsp;analysis.<\/p>\n\n\n\n<p>Here\u2019s a brief refresher on how to do a competitor&nbsp;analysis:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Identify the leaders in your target&nbsp;market<\/li>\n\n\n\n<li>Highlight which brands have a similar&nbsp;product<\/li>\n\n\n\n<li>Hone in on those brands targeting your buyer&nbsp;personas<\/li>\n\n\n\n<li>Research financial reports, industry news, review sites, social media, and other&nbsp;sources&nbsp;<\/li>\n\n\n\n<li>Spot gaps in the&nbsp;market<\/li>\n<\/ul>\n\n\n\n<p>Ask yourself these questions in your&nbsp;research:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>What are the strengths and weaknesses of each&nbsp;competitor?<\/li>\n\n\n\n<li>What is their pricing&nbsp;strategy?<\/li>\n\n\n\n<li>How can you position yourself against them? How will your product be&nbsp;different?<\/li>\n<\/ol>\n\n\n\n<p>There are plenty of tools that can make analyzing the competition easy. Some of these are Similarweb, Owler, and Morning&nbsp;Data.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1600\" height=\"1248\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/similarweb.png\" alt=\"\" class=\"wp-image-8502 lazyload\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1248;width:600px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/similarweb.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/similarweb-768x599.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/similarweb-1536x1198.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/www.similarweb.com\/corp\/marketing\/competitive-analysis\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>If little to no opportunity appears to exist, you may need to head back to the drawing&nbsp;board.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Better understand your audience<\/h3>\n\n\n\n<p>You have some buyer personas that almost feel like real people. Do you know what\u2019s better than figments of your imagination? Actual carbon-based lifeforms capable of spending&nbsp;money.&nbsp;<\/p>\n\n\n\n<p>You\u2019ve gotten this far. It\u2019s now time to better understand who your target audience is and what they&nbsp;want.<\/p>\n\n\n\n<p>Use the following sources to further define your customer&nbsp;segments:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer surveys <\/strong>\u2013 install these as pop-ups on your website or send them out as part of email&nbsp;campaigns.<\/li>\n\n\n\n<li><strong>Social media <\/strong>\u2013 observe what people talk about on relevant social channels. Engage with your audience and ask them what they&nbsp;think.&nbsp;<\/li>\n\n\n\n<li><strong>In-person interviews <\/strong>\u2013 <a href=\"https:\/\/canny.io\/blog\/how-to-interview-customers-for-best-insights\/\" target=\"_blank\" rel=\"noreferrer noopener\">conduct user interviews<\/a> to gather input straight from the&nbsp;source.<\/li>\n\n\n\n<li><strong>Customer feedback platforms <\/strong>\u2013 collect and <a href=\"https:\/\/canny.io\/features\/autopilot\" target=\"_blank\" rel=\"noreferrer noopener\">manage all feedback<\/a> from a central&nbsp;hub.<\/li>\n\n\n\n<li><strong>Focus groups <\/strong>\u2013 bring in paid prospects that represent your target audience segments. Ask open-ended questions and gain valuable insights. Shape your product into what people&nbsp;need.<br><\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">4. Start with a prototype<\/h3>\n\n\n\n<p>A recent report shows that startup failures are up <a href=\"https:\/\/carta.com\/blog\/startup-shutdowns-q1-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">58%<\/a> in&nbsp;2024.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1600\" height=\"1079\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/startup-closures.png\" alt=\"\" class=\"wp-image-8503 lazyload\" style=\"--smush-placeholder-width: 1600px; --smush-placeholder-aspect-ratio: 1600\/1079;width:600px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/startup-closures.png 1600w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/startup-closures-768x518.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/startup-closures-1536x1036.png 1536w\" data-sizes=\"(max-width: 1600px) 100vw, 1600px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\"><a href=\"https:\/\/carta.com\/blog\/startup-shutdowns-q1-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Source<\/a><\/figcaption><\/figure>\n<\/div>\n\n\n<p>There\u2019s no point in developing your app or physical product only to go out with a whimper. Kick things off with low-fidelity prototypes. They are also known as <a href=\"https:\/\/canny.io\/blog\/what-is-mvp\/\" target=\"_blank\" rel=\"noreferrer noopener\">minimum viable products&nbsp;(MVPs)<\/a>.<\/p>\n\n\n\n<p>If you\u2019re a PM leading a team of developers, you\u2019ll use your MVP to conduct user testing. Platforms like Userlytics streamline the prototyping process. Record user sessions and observe what they&nbsp;do.<\/p>\n\n\n\n<p>Ask users what they like about your MVP and what\u2019s missing. Take note of product features that are must-haves, nice-to-haves, and not&nbsp;necessary.&nbsp;<\/p>\n\n\n\n<p>If you operate in the analog world, a user testing platform is useless. Instead, host prototype showcases to get the same type of insights. Invite potential customers to attend and try out your low-fidelity prototype. Record each interaction and gather feedback by asking questions during the&nbsp;showcase.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Test, adjust, and improve<\/h3>\n\n\n\n<p>You won\u2019t put out the software on the first try. Launching a digital or physical product is an iterative process. If things have gone well so far, you are ready to flesh out your MVP one step at a time. Take onboard the feedback and insights you\u2019ve acquired. Consult with your product team to make changes and add&nbsp;features.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t do everything. Stick to the most important improvements. Use project and <a href=\"https:\/\/canny.io\/blog\/feedback-management-tips-from-female-product-leaders\/\" target=\"_blank\" rel=\"noreferrer noopener\">feedback management<\/a> platforms to streamline continuous development. Review and organize customer feedback by type, like Design, UI, Mobile, Security, or&nbsp;UX.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1500\" height=\"440\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/canny-roadmap.png\" alt=\"\" class=\"wp-image-8504 lazyload\" style=\"--smush-placeholder-width: 1500px; --smush-placeholder-aspect-ratio: 1500\/440;width:600px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/canny-roadmap.png 1500w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/canny-roadmap-768x225.png 768w\" data-sizes=\"(max-width: 1500px) 100vw, 1500px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<p>Group feedback into categories like \u201cfeature requests\u201d or \u201cfrustration.\u201d Prioritize popular requests or those likely to drive the most&nbsp;revenue.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"text-align: center;\">\n  <div \n    class=\"hs-cta-embed hs-cta-embed-122984161548\"\n    style=\"display: inline-block; max-width:100%; max-height:100%; width:700px; height:225.8854182470703px;\"\n    data-hubspot-wrapper-cta-id=\"122984161548\"\n  >\n    <link rel=\"stylesheet\" href=\"https:\/\/js.hscta.com\/embeddable_cta_placeholder_v1.css\">\n    <div class=\"hs-cta-loading-dot__container\">\n      <div class=\"hs-cta-loading-dot\"><\/div>\n      <div class=\"hs-cta-loading-dot\"><\/div>\n      <div class=\"hs-cta-loading-dot\"><\/div>\n    <\/div>\n    <div class=\"hs-cta-embed__skeleton\"><\/div>\n    <picture>\n      <source\n        srcset=\"data:image\/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==\"\n        media=\"(max-width: 480px)\"\n      \/>\n      <img decoding=\"async\"\n        alt=\"Get a free walkthrough\"\n       \n        data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-122984161548.png\"\n        style=\"height: 100%; width: 100%; object-fit: fill;\"\n        onerror=\"this.style.display='none'\"\n src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n    <\/picture>\n  <\/div>\n<\/div>\n\n\n\n<h3 class=\"wp-block-heading\">6. Check for product-market fit<\/h3>\n\n\n\n<p>Product validation continues beyond the launch. Continuous feedback helps confirm if your offering still fits the&nbsp;market.<\/p>\n\n\n\n<p>Track these performance metrics to uncover&nbsp;insights:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Customer retention rate, CSAT, NPS, and churn rate<\/strong> show if customers are unhappy or leave. If they leave or complain, your product might not meet their&nbsp;needs.<\/li>\n\n\n\n<li><strong>Conversion rates and low website visitors<\/strong> may mean little interest in your product or poor&nbsp;positioning.<\/li>\n\n\n\n<li><strong>Customer lifetime value (CLV)<\/strong>: A drop in CLV can mean your product isn\u2019t keeping customers&nbsp;engaged.<\/li>\n<\/ul>\n\n\n\n<p>Use these metrics to diagnose product-market fit issues and refine your&nbsp;strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Quick tips to ensure an efficient product validation strategy&nbsp;<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Use a customer feedback platform<\/strong> \u2013 centralize and manage&nbsp;insights.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p>Canny Autopilot gathers and organizes feedback from tools like Intercom, Help Scout, Gong, G2, and your feedback board. It helps you spot common problems users mention, so you can fix issues and improve your product to meet their&nbsp;needs.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1125\" height=\"806\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/canny-feedback.png\" alt=\"\" class=\"wp-image-8505 lazyload\" style=\"--smush-placeholder-width: 1125px; --smush-placeholder-aspect-ratio: 1125\/806;width:600px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/canny-feedback.png 1125w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/01\/canny-feedback-768x550.png 768w\" data-sizes=\"(max-width: 1125px) 100vw, 1125px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><\/figure>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Build a crowdfunding campaign <\/strong>\u2013 kickstarter and other sites provide validation opportunities. You can measure consumer interest before diving deeper into product&nbsp;development.&nbsp;<\/li>\n\n\n\n<li><strong>Leverage social listening tools <\/strong>\u2013 Use social listening tools like Sprout Social to track trends on social media. Stay on top of what consumers say about your competitors and your&nbsp;products.<\/li>\n\n\n\n<li><strong>Use a pre-launch landing page <\/strong>\u2013 build a landing page before you develop a product or prototype. For a small investment, you can gauge customer interest with waitlist&nbsp;sign-up.<\/li>\n\n\n\n<li><strong>Test the waters with pre-orders <\/strong>\u2013 calculate what you need to meet profitability. Your pre-launch landing page or crowdfunding network are great ways to process pre-orders. If the required order number isn\u2019t reached, cancel and refund everyone. It\u2019s no harm, no&nbsp;foul.<\/li>\n<\/ul>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-165946149675\"\n  style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:277.1953125px\" data-hubspot-wrapper-cta-id=\"165946149675\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKYgg%2FteyNEgNT2DVfJ8A6abMe7ZakH5CZ49il0rC2pp1Ef%2Bc143gjFca7CtNMh6DoMbyJrXgKKKWf4ZLsFHd8xahPME0kXU4epjm1C%2FgPIQUhxcHTnAp4G3O0P6dcj8Ci91Q%3D%3D&#038;webInteractiveContentId=165946149675&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"try-autopilot (1)\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-165946149675.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\">Follow a proven product validation process<\/h2>\n\n\n\n<p>You want to disrupt the marketplace with your product ideas. But, you don\u2019t need to reinvent the wheel for validation. Follow the basic steps in this guide and only release products when they are fit for the&nbsp;market.<\/p>\n\n\n\n<p>A product validation approach saves your business resources. It also helps you put out innovative products that resonate with your audience. Put on your lab coat, hypothesize a need, and start experimenting&nbsp;today.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"text-align: center;\">\n  <div \n    class=\"hs-cta-embed hs-cta-embed-127905612377\"\n    style=\"display: inline-block; max-width:100%; max-height:100%; width:650px; height:313.4505275px;\" \n    data-hubspot-wrapper-cta-id=\"127905612377\"\n  >\n    <link rel=\"stylesheet\" href=\"https:\/\/js.hscta.com\/embeddable_cta_placeholder_v1.css\">\n    <div class=\"hs-cta-loading-dot__container\">\n      <div class=\"hs-cta-loading-dot\"><\/div>\n      <div class=\"hs-cta-loading-dot\"><\/div>\n      <div class=\"hs-cta-loading-dot\"><\/div>\n    <\/div>\n","protected":false},"excerpt":{"rendered":"<p>Businesses and startups fail all the time due to a lack of market need. 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