{"id":9096,"date":"2025-03-12T14:24:01","date_gmt":"2025-03-12T18:24:01","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=9096"},"modified":"2026-03-16T15:23:57","modified_gmt":"2026-03-16T19:23:57","slug":"autopilot-experiment-with-typeform","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/","title":{"rendered":"How we automatically uncovered 100+ feature requests in Typeform\u2019s support&nbsp;tickets"},"content":{"rendered":"\n<p>Product feedback comes from&nbsp;everywhere.<\/p>\n\n\n\n<p>It\u2019s living in the conversations your support team are having with&nbsp;customers.<\/p>\n\n\n\n<p>It\u2019s sitting in the sales demo conversations that your AEs are having with&nbsp;leads.<\/p>\n\n\n\n<p>It\u2019s in the reviews that your customers are leaving on sites like G2 and&nbsp;Capterra.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1999\" height=\"865\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/g2-feedback.png\" alt=\"Customer feedback in G2\" class=\"wp-image-10960 lazyload\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/865;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/g2-feedback.png 1999w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/g2-feedback-768x332.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/g2-feedback-1536x665.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Example of product feedback in G2<\/figcaption><\/figure>\n<\/div>\n\n\n<p>You already have these insights waiting for you. That\u2019s great. Tracking and <a href=\"https:\/\/canny.io\/blog\/organizing-feedback\/\" data-wpil-monitor-id=\"135\">organizing customer feedback<\/a> from many places can be a lot of work and take a lot of time,&nbsp;though.<\/p>\n\n\n\n<p>Here\u2019s&nbsp;why:<\/p>\n\n\n\n<p>Feedback from different places adds up fast. You need to read, understand, and sort each piece. It can take hours per week to get through it&nbsp;all.<\/p>\n\n\n\n<p>It also comes from many channels. Since different teams handle different channels, tracking it all becomes very&nbsp;hard.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1328\" height=\"854\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/inside-canny-autopilot.jpg\" alt=\"Inside Canny Autopilot\" class=\"wp-image-10962 lazyload\" style=\"--smush-placeholder-width: 1328px; --smush-placeholder-aspect-ratio: 1328\/854;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/inside-canny-autopilot.jpg 1328w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/inside-canny-autopilot-768x494.jpg 768w\" data-sizes=\"(max-width: 1328px) 100vw, 1328px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Inside Canny Autopilot \u2013 capturing and organizing feedback from multiple sources<\/figcaption><\/figure>\n<\/div>\n\n\n<p>New feedback keeps coming in, so your <a href=\"https:\/\/canny.io\/blog\/feedback-board-use-cases\/\" data-wpil-monitor-id=\"133\">feedback board<\/a> needs regular updates and deduplication. Managing customer feedback can feel like a job that never&nbsp;ends.<\/p>\n\n\n\n<p>Is all this time and effort spent on managing customer feedback worth&nbsp;it?<\/p>\n\n\n\n<p>100%&nbsp;yes.<\/p>\n\n\n\n<p>Reviewing <a href=\"https:\/\/canny.io\/blog\/feedback-programs\/\">customer feedback is important.<\/a> It shows you what customers want and helps you decide what to build&nbsp;first.<\/p>\n\n\n\n<p>Let\u2019s say you capture feature requests from your support tickets, sales calls, and <a href=\"https:\/\/canny.io\/blog\/autopilot-review-sources\/\">review sites<\/a>. You&#8217;ll see what features people want most. Aggregating all this feedback helps you see what\u2019s really important and likely to drive&nbsp;impact.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"2000\" height=\"981\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/CleanShot-2025-03-11-at-15.18.11@2x.png\" alt=\"canny autopilot capturing intercom feature requests\" class=\"wp-image-9110 lazyload\" style=\"--smush-placeholder-width: 2000px; --smush-placeholder-aspect-ratio: 2000\/981;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/CleanShot-2025-03-11-at-15.18.11@2x.png 2000w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/CleanShot-2025-03-11-at-15.18.11@2x-768x377.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/CleanShot-2025-03-11-at-15.18.11@2x-1536x753.png 1536w\" data-sizes=\"(max-width: 2000px) 100vw, 2000px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Feature requests from Intercom captured by Autopilot<\/figcaption><\/figure>\n<\/div>\n\n\n<p>When you update customers on feature requests, it shows that you value their feedback. This builds brand loyalty. Customers feel heard and are more likely to share feedback in the future. This starts a <a href=\"https:\/\/canny.io\/blog\/canny-changelog\/\" data-wpil-monitor-id=\"137\">feedback loop<\/a> that helps you keep improving your product in the right&nbsp;direction.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Getting your time back<\/h2>\n\n\n\n<p>You don\u2019t have to spend hours every week tracking and organizing feedback from all these&nbsp;sources.<\/p>\n\n\n\n<p>With <a href=\"https:\/\/canny.io\/features\/autopilot\">Canny Autopilot<\/a>, capturing feedback changes from a boring manual job to something that runs in the background. Autopilot automatically captures feedback wherever it lives. It also merges duplicates and keeps feedback organized, helping you focus on the insights behind it. Then you can focus your time on <a href=\"https:\/\/canny.io\/blog\/prioritization-feature-development-canny\/\">prioritizing<\/a> and implementing the insights you\u2019ve&nbsp;gained.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How long does it take Canny Autopilot to sort through 1,611 tickets?<\/h2>\n\n\n\n<p>Typeform is one of our valued customers at&nbsp;Canny.&nbsp;<\/p>\n\n\n\n<p>Their team didn\u2019t have a good way to capture and <a href=\"https:\/\/canny.io\/blog\/how-to-organize-customer-feedback\/\">organize feedback<\/a> from support tickets. They needed a way to capture feature requests from the customer support tool they use,&nbsp;Zendesk.<\/p>\n\n\n\n<p>They were keen to try Canny Autopilot but worried about its accuracy\u2014they didn\u2019t want any important feedback to slip&nbsp;through.<\/p>\n\n\n\n<p>So we put it to the&nbsp;test:&nbsp;<\/p>\n\n\n\n<p>We ran an experiment. They had 1,611 support tickets from Zendesk to&nbsp;analyze.<\/p>\n\n\n\n<p>The team at Typeform read the support tickets and tagged conversations with feature&nbsp;requests.<\/p>\n\n\n\n<p>While they did that, we ran Autopilot\u2019s Feedback Discovery. It analyzed these same 1,611 support tickets and captured feature requests it found. The entire process took 53&nbsp;minutes.<\/p>\n\n\n\n<p>The results came&nbsp;in:<\/p>\n\n\n\n<p><strong>76 of the 1,611 tickets<\/strong> were manually tagged as containing feature requests<strong> <\/strong>by<strong> <\/strong>someone on Typeform\u2019s&nbsp;team.<\/p>\n\n\n\n<p>And drumroll&nbsp;please\u2026<\/p>\n\n\n\n<p>Autopilot\u2019s Feedback Discovery <strong>tagged 109 of the 1,611 tickets<\/strong> as having a feature request. Typeform\u2019s team agreed that Autopilot\u2019s results were accurate and not false positives in this&nbsp;experiment.<\/p>\n\n\n\n<p>Autopilot\u2019s deduplication also suggested what feature requests should be merged together. The client\u2019s team accepted 98.3% of these suggestions, so it proved to be very&nbsp;accurate.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<em>The feature requests from Canny are generally spot on. I was really impressed by the number of times that Canny caught a feature request that our team&nbsp;didn\u2019t.<\/em>&#8220;<\/p>\n\n\n\n<p><em>&#8211; <\/em>Lauren Corboy, Lead Onboarding Consultant at&nbsp;Typeform<\/p>\n<\/blockquote>\n\n\n\n<p>If they only relied on tickets tagged by their team, about 30% of their valuable customer feedback would have been&nbsp;missed.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<em>Overall, Autopilot identified 93% of the feature requests correctly, and our live team caught about 63% of those. So Autopilot is about 30% better than our live team at the moment in flagging those&nbsp;requests.<\/em>&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p>The test showed that Canny Autopilot\u2019s Feedback Discovery is more accurate than manual tagging. It\u2019s also faster and frees up their&nbsp;time.<\/p>\n\n\n\n<p>They walked away with about 30% more feedback\u2014already sorted and&nbsp;organized.<\/p>\n\n\n\n<p>Their team can now see the most requested features right away on their feedback board. Now they can start building&nbsp;them.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>&#8220;<em>Using the Autopilot feature has just made it so much easier for us to track and manage requests that are coming at scale through those tickets. We know that requests that are coming in through those tickets (7,500 a month) are being tracked accordingly. And it\u2019s a lot less effort for us to parse those into the correct existing posts.&nbsp;<\/em><\/p>\n\n\n\n<p><em>Because they\u2019re coming from our ticketing system, we can identify who\u2019s asking, and the Autopilot tool is giving a really great summary of what the customer request&nbsp;is.<\/em>&#8220;<\/p>\n<\/blockquote>\n\n\n\n<p>And it\u2019s not just this one experiment that highlights Canny Autopilot\u2019s accuracy. Here are some more Canny users who\u2019ve saved time and added value with&nbsp;Autopilot:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" width=\"1999\" height=\"571\" data-src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/testimonials-from-canny-autopilot-users.png\" alt=\"Testimonials form Canny Autopilot customers\" class=\"wp-image-10963 lazyload\" style=\"--smush-placeholder-width: 1999px; --smush-placeholder-aspect-ratio: 1999\/571;width:650px\" data-srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/testimonials-from-canny-autopilot-users.png 1999w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/testimonials-from-canny-autopilot-users-768x219.png 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/testimonials-from-canny-autopilot-users-1536x439.png 1536w\" data-sizes=\"(max-width: 1999px) 100vw, 1999px\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" \/><figcaption class=\"wp-element-caption\">Testimonials from Canny&#8217;s Autopilot customers<\/figcaption><\/figure>\n<\/div>\n\n\n<h2 class=\"wp-block-heading\">Conclusion: Capture more feature requests with Autopilot<\/h2>\n\n\n\n<p>Don\u2019t miss out on capturing the valuable feature requests that are sitting in your support&nbsp;tickets.<\/p>\n\n\n\n<p><a href=\"https:\/\/canny.io\/features\/autopilot\">Autopilot\u2019s Feedback Discovery<\/a> can accurately detect and organize feature requests coming from your customer conversations. Try it today with our Intercom, Help Scout, Freshdesk, and Zendesk integrations and see how much feedback is out&nbsp;there.<\/p>\n\n\n\n<p>They can see the most requested features right away on their feedback board. Now they can focus on building&nbsp;them.<\/p>\n\n\n\n<p>Start capturing feature requests in your support tickets with Canny&nbsp;Autopilot:<\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-165946149675\"\n  style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:277.1953125px\" data-hubspot-wrapper-cta-id=\"165946149675\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKYgg%2FteyNEgNT2DVfJ8A6abMe7ZakH5CZ49il0rC2pp1Ef%2Bc143gjFca7CtNMh6DoMbyJrXgKKKWf4ZLsFHd8xahPME0kXU4epjm1C%2FgPIQUhxcHTnAp4G3O0P6dcj8Ci91Q%3D%3D&#038;webInteractiveContentId=165946149675&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"try-autopilot (1)\" data-src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-165946149675.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" src=\"data:image\/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" \/>\n  <\/a>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Autopilot detects 30% more feature requests than humans. See how our experiment with Typeform proved it and learn how you can capture more feedback effortlessly.<\/p>\n","protected":false},"author":45,"featured_media":9127,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[8,7],"tags":[78,66,62,37,176,15,10,25,77],"class_list":["post-9096","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-customer-feedback","category-product-management","tag-customer-feedback","tag-feedback","tag-feedback-management","tag-prioritization","tag-product-development","tag-product-management","tag-product-manager","tag-saas","tag-user-feedback"],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We uncovered 100+ feature requests in Typeform&#039;s support tickets<\/title>\n<meta name=\"description\" content=\"Autopilot detects 30% more feature requests than humans. See how our experiment with Typeform proved it. Learn how you can capture more feedback effortlessly.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"We uncovered 100+ feature requests in Typeform&#039;s support tickets\" \/>\n<meta property=\"og:description\" content=\"Autopilot detects 30% more feature requests than humans. See how our experiment with Typeform proved it. Learn how you can capture more feedback effortlessly.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/\" \/>\n<meta property=\"og:site_name\" content=\"Canny Blog\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/cannyio\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-12T18:24:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-16T19:23:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/idea-management-8.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1520\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Jenna Potter\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@cannyHQ\" \/>\n<meta name=\"twitter:site\" content=\"@cannyHQ\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jenna Potter\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/\"},\"author\":{\"name\":\"Jenna Potter\",\"@id\":\"https:\/\/canny.io\/blog\/#\/schema\/person\/c7402c2bf6c2464a89d831d7f4a41fe7\"},\"headline\":\"How we automatically uncovered 100+ feature requests in Typeform\u2019s support&nbsp;tickets\",\"datePublished\":\"2025-03-12T18:24:01+00:00\",\"dateModified\":\"2026-03-16T19:23:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/\"},\"wordCount\":960,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/canny.io\/blog\/#organization\"},\"image\":{\"@id\":\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/idea-management-8.png\",\"keywords\":[\"customer feedback\",\"feedback\",\"feedback management\",\"prioritization\",\"product development\",\"product management\",\"product manager\",\"saas\",\"user feedback\"],\"articleSection\":[\"Customer Feedback\",\"Product Management\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/\",\"url\":\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/\",\"name\":\"We uncovered 100+ feature requests in Typeform's support tickets\",\"isPartOf\":{\"@id\":\"https:\/\/canny.io\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/canny.io\/blog\/autopilot-experiment-with-typeform\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/03\/idea-management-8.png\",\"datePublished\":\"2025-03-12T18:24:01+00:00\",\"dateModified\":\"2026-03-16T19:23:57+00:00\",\"description\":\"Autopilot detects 30% more feature requests than humans. 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