{"id":9779,"date":"2025-06-17T15:26:37","date_gmt":"2025-06-17T19:26:37","guid":{"rendered":"https:\/\/canny.io\/blog\/?p=9779"},"modified":"2026-03-11T12:51:19","modified_gmt":"2026-03-11T16:51:19","slug":"new-pricing","status":"publish","type":"post","link":"https:\/\/canny.io\/blog\/new-pricing\/","title":{"rendered":"Exploring our new pricing: lower entry points, fewer limits, and more features"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">When you\u2019re building a product-led company, pricing is one of the most important things to get right.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It\u2019s not just a business decision, it\u2019s a product decision. It affects how people experience your product, how quickly they see value, and whether they stick around.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Classic SaaS pricing advice is to charge based on a value metric.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">At Canny, we\u2019ve tested a few pricing plans and value metrics over the years. We\u2019ve tried seat-based, feature-based, and usage-based models. Each time, we learned something about how our customers use Canny. Including where we were getting in their way.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">With our <a href=\"https:\/\/canny.io\/pricing\">new pricing<\/a>, we\u2019re back to a usage-based model. Our value metric is, once again, the number of people leaving you feedback. We\u2019ve removed blockers, and made it easier for teams to get feedback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what that means, and why we believe it\u2019s the right move for the teams we serve.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Usage-based pricing is back<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">You can start for free, and access many of our most powerful features right away. When you&#8217;re consistently capturing feedback, paid plans begin at just $19 per month.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pricing now scales with <a href=\"https:\/\/help.canny.io\/en\/articles\/1129559-what-is-a-tracked-user\">tracked users<\/a>. A tracked user is anyone whose feedback ends up in Canny. That can happen in a few different ways:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>They submit feedback directly through your Canny portal<\/li>\n\n\n\n<li>They vote or comment on an existing post<\/li>\n\n\n\n<li>Your team tracks feedback on their behalf&nbsp;<\/li>\n\n\n\n<li>Autopilot finds their feedback in tools like Intercom, Zendesk, Gong, or Zoom<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re not collecting much feedback yet, you\u2019ll stay on the Free plan. As you collect feedback from more users, your pricing adjusts automatically.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You only pay for the value you\u2019re getting, which is how it should be.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<center><iframe loading=\"lazy\" width=\"560\" height=\"315\" src=\"https:\/\/www.youtube.com\/embed\/Cc0SDkXmcLo?si=zheyCA0z6g_yXAbW\" title=\"YouTube video player\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/center>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>What wasn\u2019t working&nbsp;<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Back in 2021, we moved away from tracked-user pricing. We made tracked users unlimited and increased base pricing to reflect that change. Our value metric was the number of admin seats.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We also introduced a new contributor admin role. This allowed customers to add unlimited teammates to help manage feedback.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That shift helped in some ways, but it also created new friction. Teams didn\u2019t inherently see more value just by adding more teammates. Even though tracked users were unlimited, many teams struggled to get traction.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We knew we had to revamp our pricing to focus on giving teams what they actually need to succeed.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What\u2019s new: more features, fewer limits<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">When we looked at the data, we saw a clear pattern: many new signups weren\u2019t capturing feedback, which meant they never saw Canny\u2019s core value.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We were limiting access to key features that could help teams get feedback quickly. The biggest one was Autopilot\u2019s Feedback Discovery. Customers had to buy credits to process conversations with Autopilot. The Free plan only included 25 credits per month. That wasn\u2019t enough to see results.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" width=\"1779\" height=\"696\" src=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/06\/autopilot-all-plans.avif\" alt=\"A robot explaining that Autopilot's AI Feedback Discovery is now unlimited on all plans. \" class=\"wp-image-9831\" style=\"width:650px\" srcset=\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/06\/autopilot-all-plans.avif 1779w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/06\/autopilot-all-plans-768x300.avif 768w, https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/06\/autopilot-all-plans-1536x601.avif 1536w\" sizes=\"auto, (max-width: 1779px) 100vw, 1779px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\">So we revisited every feature and asked ourselves:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><em>Does this help a team collect feedback?<\/em><\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If the answer was yes, we made it available on every plan. Now, you can build a complete feedback workflow from day one with no blockers.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what you now get on every plan:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Unlimited Autopilot Feedback Discovery<\/strong><strong><br><\/strong>Autopilot\u2019s AI captures and organizes feedback from the tools you already use like Intercom, Zendesk, Gong, Zoom, and G2. You get a complete picture of what customers are saying, automatically.<\/li>\n\n\n\n<li><strong>Unlimited contributor seats<br><\/strong>Invite your whole team without worrying about cost. Anyone can help track feedback and build a healthy feedback culture.<\/li>\n\n\n\n<li><strong>Unlimited posts and boards<br><\/strong>Organize feedback however you need and communicate your plans clearly with stakeholders.<\/li>\n\n\n\n<li><strong>Unlimited feedback integrations<\/strong><strong><br><\/strong>Connect to tools like Intercom, Zendesk, and Help Scout to capture feedback on behalf of your customers.&nbsp;<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">These used to be limited and gated by plan. Now, they\u2019re included in all plans to help every team get traction quickly.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<div class=\"hs-cta-embed hs-cta-simple-placeholder hs-cta-embed-165946149675\"\n  style=\"max-width:100%; max-height:100%; margin:0 auto; width:650px;height:277.1953125px\" data-hubspot-wrapper-cta-id=\"165946149675\">\n  <a href=\"https:\/\/cta-service-cms2.hubspot.com\/web-interactives\/public\/v1\/track\/redirect?encryptedPayload=AVxigLKYgg%2FteyNEgNT2DVfJ8A6abMe7ZakH5CZ49il0rC2pp1Ef%2Bc143gjFca7CtNMh6DoMbyJrXgKKKWf4ZLsFHd8xahPME0kXU4epjm1C%2FgPIQUhxcHTnAp4G3O0P6dcj8Ci91Q%3D%3D&#038;webInteractiveContentId=165946149675&#038;portalId=5705808\" target=\"_blank\" rel=\"noopener\" crossorigin=\"anonymous\">\n    <img decoding=\"async\" alt=\"try-autopilot (1)\" loading=\"lazy\" src=\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-165946149675.png\" style=\"height: 100%; width: 100%; object-fit: fill\"\n      onerror=\"this.style.display='none'\" \/>\n  <\/a>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A quick look at our new plans<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Our plans are built to grow with your team, from your first feedback to managing thousands of posts.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here\u2019s what\u2019s included at each level:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<!-- Pricing table wrapper -->\n<div class=\"pricing-table-wrapper\">\n  <table class=\"pricing-table\">\n \n    <tbody><figure class=\"wp-block-table pricing-compare\">\n  <table class=\"wp-block-table pricing-compare\">\n    <thead>\n      <tr>\n        <th>\n          <div class=\"plan-name\">Free<\/div>\n          <div><span class=\"plan-price\">$0<\/span> <span class=\"per-month\">\/ mo<\/span><\/div>\n          <div class=\"billing-info\">no credit card required<\/div>\n          <a href=\"https:\/\/canny.io\/register?trial=free\" class=\"btn btn-primary\">Get started<\/a>\n        <\/th>\n        <th>\n          <div class=\"plan-name\">Core<\/div>\n          <div><span class=\"plan-price\">$19<\/span> <span class=\"per-month\">\/ mo<\/span><\/div>\n          <div class=\"billing-info\">billed yearly<\/div>\n          <a href=\"https:\/\/canny.io\/register?trial=core\" class=\"btn btn-primary\">Start trial<\/a>\n        <\/th>\n        <th>\n          <div class=\"plan-name\">Pro<\/div>\n          <div><span class=\"plan-price\">$79<\/span> <span class=\"per-month\">\/ mo<\/span><\/div>\n          <div class=\"billing-info\">billed yearly<\/div>\n          <a href=\"https:\/\/canny.io\/register?trial=pro\" class=\"btn btn-primary\">Start trial<\/a>\n        <\/th>\n        <th>\n          <div class=\"plan-name\">Business<\/div>\n          <div class=\"plan-price\">Let\u2019s talk<\/div>\n          <div class=\"billing-info\">Custom pricing<\/div>\n          <a href=\"https:\/\/canny.io\/request-demo\" class=\"btn btn-secondary\">Request demo<\/a>\n        <\/th>\n      <\/tr>\n    <\/thead>\n    <tbody>\n      <tr><td>Up to 25 tracked users<\/td><td>100 tracked users included<\/td><td>100 tracked users included<\/td><td>5,000+ tracked users<\/td><\/tr>\n      <tr><td>5 manager seats<\/td><td>All Free features<\/td><td>All Core features<\/td><td>All Pro features<\/td><\/tr>\n      <tr><td>Unlimited contributor seats<\/td><td>Private boards<\/td><td>10 manager seats<\/td><td>Custom admin roles and permissions<\/td><\/tr>\n      <tr><td>Unlimited posts and boards<\/td><td>Internal comments<\/td><td>Project management integrations (Jira, ClickUp, GitHub, Linear, Asana)<\/td><td>SSO (Okta, Entra ID, OneLogin)<\/td><\/tr>\n      <tr><td>Unlimited feedback integrations<\/td><td>Email notifications<\/td><td>Custom post fields<\/td><td>CRM integrations (HubSpot, Salesforce)<\/td><\/tr>\n      <tr><td>API and webhooks<\/td><td>Changelog customization<\/td><td>AI Smart Replies and Comment Summaries<\/td><td>Security reviews and compliance support<\/td><\/tr>\n      <tr><td>Autopilot Feedback Discovery (unlimited sources and usage)<\/td><td>Custom domains<\/td><td>Automation rules<\/td><td><\/td><\/tr>\n      <tr><td>Public roadmap and changelog<\/td><td>Content translations<\/td><td>User segmentation<\/td><td><\/td><\/tr>\n      <tr><td><\/td><td>Segment integration<\/td><td>SOC 2 compliance report<\/td><td><\/td><\/tr>\n    <\/tbody>\n  <\/table>\n<\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Your plan automatically upgrades when you hit your current tracked user limit, growing in increments of 100.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You can also set a monthly spend limit in your billing settings if you want to control costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Check out the full details on our <a href=\"https:\/\/canny.io\/pricing\">pricing page<\/a>, or reach out if you&#8217;re not sure which plan fits your team best.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What this means for existing customers<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re already a Canny customer, your current plan is grandfathered. Nothing is changing unless you choose to switch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019re curious about the new plans, you\u2019re welcome to make the switch. In some cases, the new plans may give you access to more features or a lower price. You can easily switch plans in your billing page. Please feel free to get in touch with us if you\u2019d like to discuss the new plans.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We\u2019ll reach out if we think switching would benefit you. No changes are made without your permission.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Final thoughts<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pricing changes are always a big deal. We knew this one needed to be thoughtful.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Our goal was simple. Make it easier for new teams to get started, and help existing customers keep growing with us. That meant removing early blockers and making sure pricing stays aligned with the value teams get over time.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">We hope this update helps more teams collect great feedback, build better products, and stick with Canny as they grow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">If you have thoughts or questions, we\u2019d love to hear from you.&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Check out our deep dive into Canny\u2019s new usage-based pricing.  More flexibility, unlimited AI feedback discovery, contributor seats, and integrations, even on the Free plan.<\/p>\n","protected":false},"author":2,"featured_media":9783,"comment_status":"open","ping_status":"open","sticky":true,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-9779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-building-saas"],"aioseo_notices":[],"modified_by":"Eric Hoppe","_links":{"self":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/9779","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/comments?post=9779"}],"version-history":[{"count":39,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/9779\/revisions"}],"predecessor-version":[{"id":10870,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/posts\/9779\/revisions\/10870"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media\/9783"}],"wp:attachment":[{"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/media?parent=9779"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/categories?post=9779"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/canny.io\/blog\/wp-json\/wp\/v2\/tags?post=9779"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}