Typeform<\/strong> is a SaaS platform for creating forms and surveys. They faced a challenge:<\/p>\n\n\n\n Over 1,600 support tickets came in every week. Many of them filled with useful feedback.<\/p>\n\n\n\n Feature requests were getting lost in Zendesk. There was no easy way to spot patterns or set priorities.<\/p>\n\n\n\n They tried Canny Autopilot<\/a>. It pulls feature requests from Zendesk, tags them, and removes duplicates. This saved hours of manual work and made sure no good feedback got missed.<\/p>\n\n\n\n “Autopilot identified 93% of the feature requests correctly.” <\/em><\/p>\n<\/blockquote>\n\n\n\n Lauren Corboy, Lead Onboarding Expert at Typeform<\/a><\/em><\/p>\n\n\n\n The result? Way more accurate feature requests and way less time sorting tickets. That freed up the Typeform team to focus on building.<\/p>\n\n\n\n <\/p>\n\n\n\n <\/p>\n\n\n\n Watershed<\/strong> struggled with feature requests scattered across many channels. Prioritization was driven by gut feelings, not data.<\/p>\n\n\n\n With Canny, Watershed set up one simple hub for feature requests. Every customer-facing team could now log feedback in the same place. That broke down silos and gave the team a clear view of what customers actually needed.<\/p>\n\n\n\n “We finally speak with real data instead of ‘vibes’.” <\/em><\/em><\/p>\n<\/blockquote>\n\n\n\n Hayley Young, Product Ops at Watershed<\/a><\/em><\/em><\/p>\n\n\n\n That shift helped Watershed move away from guesswork. They started prioritizing based on real data (not internal bias).<\/p>\n\n\n\n hapily<\/strong>, a HubSpot App Studio, connected customer feedback to revenue opportunities using Canny\u2019s HubSpot integration<\/a>. They prioritized requests based on potential revenue impact.<\/p>\n\n\n\n They also post product ideas in Canny to get input straight from their customers.<\/p>\n\n\n\n “If a prospect’s posting ideas mid-sales cycle, that’s a buying signal.”<\/em><\/p>\n<\/blockquote>\n\n\n\n Ryan Huff, CTO & Product Officer at hapily<\/a><\/em><\/p>\n\n\n\n This approach changed how hapily makes product calls. They now invest in features that drive revenue.<\/p>\n\n\n\n Paces<\/strong>, a SaaS company in renewable energy, previously let the loudest customer voice guide their roadmap. With Canny, they now use private boards and review cycles to prioritize.<\/p>\n\n\n\n They set up private Canny boards to gather client feedback in one place. An internal team now reviews, scores<\/a>, and adds requests on behalf of clients. They have a structured roadmap with clear review cycles.<\/p>\n\n\n\n “With Canny, our whole team\u2014from support to CEO\u2014knows exactly what customers want.” <\/em><\/p>\n<\/blockquote>\n\n\n\n Katherine Olecki, Customer Success Leader at Paces<\/a><\/em><\/p>\n\n\n\n Moving from scattered tickets to a clear, transparent process changed everything. The whole team now aligns around real customer needs\u2014instead of chasing the most recent ask.<\/p>\n\n\n\n ClickUp, <\/strong>a project management platform with 100,000+ customers, faced overwhelming feedback volume.<\/p>\n\n\n\n They use Canny to pull feedback from every team and channel into one place. That helps them spot patterns and focus on high-impact updates. It keeps their customers in the loop on what\u2019s coming next.<\/p>\n\n\n\n “It’s the most efficient way to scale customer input into roadmap decisions.” <\/em><\/p>\n<\/blockquote>\n\n\n\n Zeb Evans, CEO at ClickUp<\/a><\/em><\/p>\n\n\n This setup helps ClickUp stay product-led, even at their size. Customer voice still drives what gets built, no matter how fast they grow.<\/p>\n\n\n\n Missive<\/strong>, an email collaboration tool, uses Canny to notify customers when requested features go live.<\/p>\n\n\n\n They use Canny to close the loop. When a feature goes live, anyone who asked for it gets notified automatically<\/a>.<\/p>\n\n\n\n “We love how easy it is to close the loop\u2014it turns feature launches into customer wins.”<\/em><\/p>\n<\/blockquote>\n\n\n\n\n
![\"Get](\"https:\/\/no-cache.hubspot.com\/cta\/default\/5705808\/interactive-165946149675.png\")
\n <\/a>\n <\/div>\n<\/div>\n\n\n\nCentralize feedback in private boards to eliminate guesswork<\/h2>\n\n\n\n
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Link feedback directly to revenue<\/h2>\n\n\n\n
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Align entire companies around structured feedback<\/h2>\n\n\n\n
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Building a product-led roadmap with 100,000 voices<\/h2>\n\n\n\n
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![\"\"](\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/07\/image.png\")
<\/figure>\n<\/div>\n\n\nEffortlessly close feedback loops<\/h2>\n\n\n\n
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![\"\"](\"https:\/\/canny.io\/blog\/wp-content\/uploads\/2025\/07\/image-1.png\")
<\/figure>\n<\/div>\n\n\n