Most companies focus on transparency for customers as the main benefit of having a public roadmap. However, there’s a whole other side to it. Here are 3 important ways having a public roadmap will benefit not just your customers, but your entire business.
Churn isn’t always preventable. But, you can increase customer loyalty by listening to what your customers have to say—and acting on customer feedback.
Roadmaps—whether they’re internal or public—are a great asset for any SaaS company. However, they’re only truly useful if a few key product roadmap best practices are followed.
Negative feedback is actually something to look forward to. It gives you a cold, hard dose of reality. Here’s how to handle dissenting, negative feedback from customers, and how your product can benefit from it.
Most companies do feedback wrong. It’s demoralizing to users and creates tons of extra work for you. The best way to collect user feedback? Let your users submit and vote on feature requests.
The key to understanding customer feedback? Knowing which customers are giving it. Here’s why it’s important to track where your feedback is coming from.
The customer feedback cycle should always end with communicating what’s finished. Increase feature awareness and adoption by using a changelog.
People are more likely to buy something if others already have—especially others they trust. Here’s how SaaS businesses can use visual social proof to highlight existing customers, integrations, and more.