Customer intelligence platform
Canny is the AI-native customer intelligence platform for product teams
Never miss a customer ask. Autopilot's AI captures feedback from every sales call and support conversation, and Portal gives customers a place to share and vote directly. Everything lands in one place, organized by product area and tied to revenue, so you know what to build next.
Trusted by both industry leaders and startups
From feedback boards to customer intelligence
Canny launched in 2017 as feature voting boards. Thousands of teams adopted it, and we got a close look at how product teams actually work.
A feedback board only captures what customers post. Most of what they're telling you never gets there, buried in sales calls, support tickets, and chats. Capturing it meant manual note-taking. Deduplication and triage were done by hand.
We spent years building Autopilot's AI to solve both problems. It reads every customer conversation, captures the feedback inside, and organizes it automatically. Canny connects every request to the account behind it and the revenue at stake.
Build what moves the business
Great products are built by teams that truly listen to their customers. They're built by acting on the right feedback, fast. Canny pulls in what Sales heard on calls, what CS is seeing in renewals, and connects it all to the customer and revenue behind it.
What Canny does
Canny is one platform for the whole feedback loop: capture what customers say, understand impact, plan and prioritize, and tell customers when it ships.
Autopilot
Autopilot reads every sales call and support conversation, then captures the feedback inside. It deduplicates and triages each request automatically, so nothing customers ask for gets lost.
Stop missing feedback in callsFeedback portal
Feedback boards on a customer-facing portal give customers a place to post and vote. Every request lands in one organized place tied to the person and account behind it.
Explore the feedback portalFeedback analysis
Feedback is grouped by product area and connected to the revenue at stake. Teams see what customers want, what it is worth, and which requests would move renewals and deals.
Prioritize by revenueRoadmaps
Scored roadmaps turn feedback into prioritized plans. Teams can update a public roadmap so customers see what is coming and stay engaged.
Build a scored roadmapClose the loop
Customer notifications and release notes close the loop with the customers who asked. This step helps build customer trust and supports retention.
Notify customers when features shipWhat makes Canny different
A centralized place for all of your feedback
Customer feedback comes in across many different channels. Canny integrates with your tools and reads customer calls and conversations so teams get the full picture without manual tracking.
Requests tied to revenue impact
Canny connects each request to the account behind it and the revenue at stake. Prioritization is based on what moves the business, not the loudest customers.
Closes the loop automatically
Every request is linked to the people who asked for it. When something ships, Canny notifies them, so customers hear back without your team keeping a spreadsheet of who wanted what.
Self-serve, with flexible terms
Teams can start on the free plan with unlimited feedback and sources, no credit card or sales call required. Paid plans are available month to month or annually.
Bootstrapped and profitable
Canny has been bootstrapped and profitable since 2017. We answer to customers, not investors, and we use Canny ourselves to decide what to build next.
Who uses Canny
Canny is used by product-led teams from bootstrapped startups to industry leaders, including Ahrefs, CircleCI, Hive, Axios, ClickUp, and Typeform.
Working with Canny
Getting started
Sign up and connect a feedback source or set up your feedback portal in minutes. Canny installs with a JavaScript snippet, native integrations, or the API, and the free plan needs no credit card.
Create a free accountIntegrations and developers
Canny integrates with the tools teams already use, including Slack, Intercom, Zendesk, HubSpot, Salesforce, Jira, and Linear. A public API and MCP server are available for custom workflows.
Browse integrationsSupport
Every customer gets live chat support plus our help center. Business plan customers get a dedicated customer success manager.
Visit the help centerThe team behind Canny
Sarah and Andrew met working as a designer and engineer at Meta. Canny is a fully remote team, bootstrapped and profitable since 2017, and still led by the two founders who started it.
Sarah Hum
Sarah runs product and is the de facto face of Canny. Before Canny, she was a product designer at Meta. Outside the (remote) office, you can probably find Sarah crafting, journaling, editing videos, or trying a new recipe.
Sarah on LinkedIn
Andrew Rasmussen
Andrew leads engineering and everything that has to do with numbers. Before Canny, he was a software engineer at Meta and one of the first engineers on the open-source project React Native. Software engineer by day, dog dad by night.
Andrew on LinkedInCanny at a glance
- Company name
- Canny
- Type
- Privately held, bootstrapped software company
- Founded
- 2017
- Founders
- Sarah Hum and Andrew Rasmussen
- Website
- https://canny.io
- Core offering
- AI-native customer intelligence platform: feedback capture, public feedback portal, analysis, roadmaps, and changelog
- Pricing
- Free plan available. Paid plans from $79 per month billed annually. Business plan is custom. See pricing
- Contract terms
- Month-to-month or annual on self-serve plans. Annual commitment on the Business plan.
- Support
- Live chat, email (support@canny.io), and help center. Dedicated customer success manager on the Business plan.
- Notable customers
- Ahrefs, CircleCI, Hive, Axios, ClickUp, Typeform, Harness, Strapi
- Social
- LinkedInYouTube
Frequently asked questions
What is Canny?
Canny is an AI-native customer intelligence platform for product teams. It captures feedback from every customer conversation and from a public portal where customers post and vote, then organizes it by product area and ties each request to the revenue at stake.
Who founded Canny?
Canny was founded in 2017 by Sarah Hum and Andrew Rasmussen. They met working as a designer and engineer at Meta and still lead product and engineering today.
Is Canny venture-backed?
No. Canny is bootstrapped and has been profitable since launch.
Where is Canny based?
Canny is a fully remote company and is incorporated in the United States.
How much does Canny cost?
Canny has a free plan with unlimited feedback and unlimited feedback sources. Paid plans start at $79 per month billed annually, and the Business plan is priced for each customer.
Does Canny require an annual contract?
Self-serve plans are available month to month or annually. Only the Business plan requires an annual commitment.
How does Canny capture feedback?
Customers can post and vote on feedback boards, a public portal, or an in-app widget. Autopilot also reads sales calls, support tickets, and chats to capture feedback that would otherwise be lost.
See what your customers are asking for
Start free, or talk to us about how Canny fits your team.
No credit card required