Making product videos is a great way to get people excited about your product and boost brand affinity. Here’s how we do it with practically no time and no budget.
There are customers that are easy to get feedback from and who are qualified for beta testing. And then there are customers who aren’t. How do you choose?
Open customer feedback can be scary. What if someone asks for a “faster horse”? You’re going to have to build it, right? Nope.
Most companies are terrified at the idea of “not listening to customers”. However, some feedback does not come from a good place. Here’s how to respond.
Not every SaaS company has endless spare money. One of the biggest piggy bank breakers are the tools we use—and it adds up fast.
Most companies focus on transparency for customers as the main benefit of having a public product roadmap. However, there’s a whole other side to it.
62% of product managers say that their biggest challenge is to validate whether the market needs what they’re building.
Companies keeping social media in the marketing department alone are missing out on a huge opportunity—the chance to give the people what they want.
The feedback cycle should always end with communicating what’s finished. Increase feature awareness and adoption with a changelog.