Building SaaS

From brand building to pricing, here are all things SaaS

Making a product video with no time and no budget

Making a product video with no time and no budget

Making product videos is a great way to get people excited about your product and boost brand affinity. Here’s how we do it with practically no time and no budget.

Free SaaS tools for companies on a budget (and a pre-formatted budgeting sheet)

Free SaaS tools for companies on a budget (and a pre-formatted budgeting sheet)

Not every SaaS company has endless spare money. One of the biggest piggy bank breakers are the tools we use—and it adds up fast.

How internal product roadmaps improve productivity and transparency

How internal product roadmaps improve productivity and transparency

Internal product roadmaps have benefits way beyond keeping development work organized. Getting to them requires pulling them out of their narrow context.

How to reduce SaaS churn with perfectly timed customer success

How to reduce SaaS churn with perfectly timed customer success

No matter how hard you work at acquiring new customers, it’s useless if you have a “leaky bucket”—a high churn rate. Here’s how customer success can help.

Saying no to big customers

Saying no to big customers

We decided Canny would be a self-serve product and focus on small to mid-sized companies. Here’s why we’re saying no to big customers.

Building your brand by telling your story

Building your brand by telling your story

Telling your story is a great way to build your brand. Here are some ways we’re using storytelling to build awareness for Canny.

Defending your early-stage SaaS startup against email spam

Defending your early-stage SaaS startup against email spam

Last week seemed like an ordinary week until we started getting some strange emails in our inbox.

SaaS Pricing: Lessons from 4 pricing changes

SaaS Pricing: Lessons from 4 pricing changes

We launched Canny almost a year ago. During that time, we reached ramen profitability. We also changed our pricing four times. Here’s a deep dive into each pricing change and the lessons we learned.

Introducing Canny

Introducing Canny

Growth is driven by the value you provide your users. Understanding their needs prepares you to deliver more value. This is why listening to user feedback is crucial to being successful. This can be a daunting task, especially as you scale. How do you keep track

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