Canny vs. Jira Product Discovery: a better way to turn feedback into Jira work

In Jira Product Discovery, someone on your team adds feedback to an idea as an insight, using the Chrome extension, Slack, or a pasted link.

Canny’s Autopilot reads the conversations your team already has in 20+ sources, including Gong, Zoom, Intercom, Zendesk, and Slack, along with reviews on G2 and Capterra. It captures each piece of feedback and files it in the right product area, so each PM sees the requests that belong to them. Nothing depends on someone remembering to log it.

“Canny’s Autopilot ensures feature requests never fall through the cracks. We’ve seen an 80% increase in requests logged since introducing Autopilot.”

Owen Doherty

COO at Orca Scan

In May 2026, Atlassian announced Feedback, an app that captures feedback from support, sales, and Slack. It’s currently available through an early access waitlist and requires Jira Product Discovery Premium.

In Jira Product Discovery, you merge duplicate ideas yourself: open an idea, choose Merge, and pick which insights and details to carry over. With feedback coming in from sales, support, and customers, that cleanup becomes a recurring task.

Autopilot merges duplicates automatically, including ideas customers submit on your portal. Ten customers asking for the same thing show up as one request, with all ten customers and their ARR behind it, so your counts reflect real demand.

“We’re seeing hundreds of support tickets turned into actionable insights both unique and as votes on existing posts with very high accuracy.”

Matt Cromwell

Senior Director, CX at Stellar WP

Both tools let you build weighted, custom scores to help prioritize feature requests.

In Canny, scores are fed by customer data that flows in on its own. Formula fields can total the ARR behind a request, how many customers asked for it, and even the opportunity value connected to it. Combine any of these with effort estimates, and Canny ranks every idea by impact against cost.

As new feedback arrives and CRM data changes, every score recalculates. Nobody has to update a spreadsheet before the planning meeting.

In Jira Product Discovery, revenue context comes from Salesforce records your team adds to ideas as insights.

Canny syncs with Salesforce and HubSpot, connecting feedback to the accounts and opportunities behind each request. This also powers some helpful reporting:

• Companies: each account’s users, ARR, plan, and account owner, next to every idea they’ve asked for.
• Sales Pipeline: the open opportunities linked to each idea and their total value.
• Churned Revenue: ARR lost from customers, attributed to the features they’d requested.
• Product areas: feedback volume and revenue impact by product area.

“A feature affecting $10K of existing revenue could easily beat one with $500K of opportunity value, because there was no way to see the difference.”

Freeman Cherng

AI Customer Success Manager at Assembled

Jira Product Discovery is primarily designed for product teams to collaborate with business and engineering stakeholders. Customers can follow your plans through read-only published views. Teams can also collect customer requests through Jira Service Management, a separate Atlassian product.

Canny’s Portal is built for your customers and embeds right in your site. They submit ideas, vote and comment on what matters to them, follow requests so they know where things stand, and see what’s on your roadmap. You decide who sees what: keep your portal public, make it private, or restrict it to specific customers.

When a status changes, Canny notifies everyone who asked, including customers whose feedback Autopilot captured from a call or ticket. Account owners get a Slack alert when a feature their accounts requested ships. Your product announcements link back to the requests behind them.

Jira Product Discovery lives in Jira, which suits your product team but creates a silo for everyone else. Customers can’t contribute and sales and support have to remember to log things. Canny lives where the feedback is and connects to Jira where the work is. Canny gives product teams a place to prioritize customer feedback and decide what makes it into that backlog. When an idea is ready, push it to Jira as an issue. Its status syncs back to Canny as your engineers move it forward, and everyone who asked hears about it when it ships.

Jira Product Discovery is free for up to three creators, then charges per creator: $10.50 a month on Standard and $26.25 a month on Premium. Contributors can take part for free, but managing projects, editing ideas, and configuring fields and views takes a paid creator seat. Automatic capture through Atlassian’s Feedback app requires Premium, and Atlassian hasn’t published Feedback’s pricing yet.

Canny is priced per tracked user (each customer whose feedback is in Canny). Pro starts at $79 a month, billed annually, for 100 tracked users, with 10 admins and unlimited contributors. Autopilot, Portal, and Jira sync are all included. Canny Business is sized to your team and includes Salesforce and HubSpot integrations.

For a team of ten, Premium creator seats come to $262.50 a month. Canny Pro’s ten admin seats are included in the $79.

Need a demo, or pricing tailored to your needs? Hop on a call with our team to discuss your options.