Product teams face a common challenge. Feedback pours in from support tickets, sales calls, review sites, and user interviews. It quickly becomes overwhelming.
Spreadsheets grow messy. The loudest customer often wins, even if their request doesn’t drive business value.
This guessing game leads to roadmaps driven by gut feelings. Customers start believing their feedback disappears into a black hole.
Canny solves this by collecting, organizing, and prioritizing feedback in one central place. Its flexibility means it adapts to different team workflows.
Here’s how eight companies use Canny to transform their feedback management.
Automatically capture feature requests from support tickets
Typeform is a SaaS platform for creating forms and surveys. They faced a challenge:
Over 1,600 support tickets came in every week. Many of them filled with useful feedback.
Feature requests were getting lost in Zendesk. There was no easy way to spot patterns or set priorities.
They tried Canny Autopilot. It pulls feature requests from Zendesk, tags them, and removes duplicates. This saved hours of manual work and made sure no good feedback got missed.
“Autopilot identified 93% of the feature requests correctly.”
Lauren Corboy, Lead Onboarding Expert at Typeform
The result? Way more accurate feature requests and way less time sorting tickets. That freed up the Typeform team to focus on building.
Centralize feedback in private boards to eliminate guesswork
Watershed struggled with feature requests scattered across many channels. Prioritization was driven by gut feelings, not data.
With Canny, Watershed set up one simple hub for feature requests. Every customer-facing team could now log feedback in the same place. That broke down silos and gave the team a clear view of what customers actually needed.
“We finally speak with real data instead of ‘vibes’.”
Hayley Young, Product Ops at Watershed
That shift helped Watershed move away from guesswork. They started prioritizing based on real data (not internal bias).
Link feedback directly to revenue
hapily, a HubSpot App Studio, connected customer feedback to revenue opportunities using Canny’s HubSpot integration. They prioritized requests based on potential revenue impact.
They also post product ideas in Canny to get input straight from their customers.
“If a prospect’s posting ideas mid-sales cycle, that’s a buying signal.”
Ryan Huff, CTO & Product Officer at hapily
This approach changed how hapily makes product calls. They now invest in features that drive revenue.
Align entire companies around structured feedback
Paces, a SaaS company in renewable energy, previously let the loudest customer voice guide their roadmap. With Canny, they now use private boards and review cycles to prioritize.
They set up private Canny boards to gather client feedback in one place. An internal team now reviews, scores, and adds requests on behalf of clients. They have a structured roadmap with clear review cycles.
“With Canny, our whole team—from support to CEO—knows exactly what customers want.”
Katherine Olecki, Customer Success Leader at Paces
Moving from scattered tickets to a clear, transparent process changed everything. The whole team now aligns around real customer needs—instead of chasing the most recent ask.
Building a product-led roadmap with 100,000 voices
ClickUp, a project management platform with 100,000+ customers, faced overwhelming feedback volume.
They use Canny to pull feedback from every team and channel into one place. That helps them spot patterns and focus on high-impact updates. It keeps their customers in the loop on what’s coming next.
“It’s the most efficient way to scale customer input into roadmap decisions.”
Zeb Evans, CEO at ClickUp
This setup helps ClickUp stay product-led, even at their size. Customer voice still drives what gets built, no matter how fast they grow.
Effortlessly close feedback loops
Missive, an email collaboration tool, uses Canny to notify customers when requested features go live.
They use Canny to close the loop. When a feature goes live, anyone who asked for it gets notified automatically.
“We love how easy it is to close the loop—it turns feature launches into customer wins.”
Philippe Lehoux, CEO at Missive
This turned feature launches into relationship wins. It shows Missive listens (and keeps customers coming back).
Unify product and GTM teams around customer insights
Outlier, a sports betting app, used Canny to bridge the gap between their go-to-market and product teams. Shared visibility into feedback and roadmap progress keeps messaging consistent.
“Canny makes it easier to connect the dots between customer pain and what we’re building.”
Evan Kirkham, Co-founder at Outlier
The result? Better teamwork across the board. Customers now get what they’re promised.
Making users feel heard and lowering support load with a public roadmap
Pallyy, a social media management platform, embraced full transparency. They make their feedback board and roadmap public. Users feel heard, and support queries significantly reduced.
“People love seeing what’s coming—and knowing we’re listening.”
Tim Bennetto, Founder at Pallyy
Finding the right customer feedback process for you
These eight companies show that Canny isn’t just for collecting feedback. It’s a flexible system that fits how your team works:
- Automate support feedback like Typeform
- Ditch messy spreadsheets like Watershed
- Tie requests to revenue like hapily
- Avoid the loudest-voice trap like Paces
- Handle massive feedback volume like ClickUp
- Close the loop with customers like Missive
- Keep product and GTM aligned like Outlier
- Build trust through transparency like Pallyy
Whether you’re starting small or managing a massive user base, Canny helps you prioritize effectively. It replaces guesswork with data-driven clarity and stronger customer relationships.
