There are customers that are easy to get feedback from and who are qualified for beta testing. And then there are customers who aren’t. How do you choose?
Author: Elen Veenpere
Most companies are terrified at the idea of “not listening to customers”. However, some feedback does not come from a good place. Here’s how to respond.
Not every SaaS company has endless spare money. One of the biggest piggy bank breakers are the tools we use—and it adds up fast.
Most companies focus on transparency for customers as the main benefit of having a public product roadmap. However, there’s a whole other side to it.
Product roadmaps—whether they’re internal or public—are a great asset for any SaaS company. However, they’re only truly useful if a few key practices are followed.
Internal product roadmaps have benefits way beyond keeping development work organized. Getting to them requires pulling them out of their narrow context.
No matter how hard you work at acquiring new customers, it’s useless if you have a “leaky bucket”—a high churn rate. Here’s how customer success can help.