Effectively communicating a product roadmap can be tricky. Here’s how to tailor the information in it to different stakeholders for optimal understanding.
Author: Elen Veenpere
As a product manager, it’s natural for you to feel like your product is your “baby”. However, being overprotective isn’t good for you or the product. Here’s how you can make sure not to get too attached.
There are customers that are easy to get feedback from and who are qualified for beta testing. And then there are customers who aren’t. How do you choose?
Open customer feedback can be scary. What if someone asks for a “faster horse”? You’re going to have to build it, right? Nope.
Most companies are terrified at the idea of “not listening to customers”. However, some feedback does not come from a good place. Here’s how to respond.
Not every SaaS company has endless spare money. One of the biggest piggy bank breakers are the tools we use—and it adds up fast.
Most companies focus on transparency for customers as the main benefit of having a public product roadmap. However, there’s a whole other side to it.
The feedback cycle should always end with communicating what’s finished. Increase feature awareness and adoption with a changelog.
Product roadmaps—whether they’re internal or public—are a great asset for any SaaS company. However, they’re only truly useful if a few key practices are followed.